Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9New Delhi, India
Services provided
See all 1 projectsWebverines - Digital Marketing Experts offers website development services, demonstrating a professional and responsive approach throughout project execution. Clients commend their ability to understand goals and deliver modern, functional, and SEO-optimized websites. The reviews consistently highlight their impressive time management and the team's effective communication and problem-solving skills, suggesting a reliable partner for digital marketing needs.
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Undisclosed$150 - $199 / hr2 - 9
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Creative Consulting is a web design agency. Based in Summerville, South Carolina and Charleston, South Carolina, the team provides Web Design and Logo.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed< $25 / hr2 - 9Jaipur, India
Services provided
Crafticon Technologies is a small web design agency. They specialize in Web Design and Graphic Design and were established in 2022.
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UndisclosedUndisclosed2 - 9Kingston, Canada
Services provided
lockeand.co offers services in lead generation and growth marketing. Reviews highlight their ability to significantly increase top-of-funnel leads and site engagement. Clients commend lockeand.co for their punctual project execution, adaptability, and understanding of business models, with no noted areas for improvement.
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UndisclosedUndisclosed10 - 49Abu Dhabi, United Arab Emirates
Services provided
Eighty Six Media is a social media marketing company. They are in Abu Dhabi, United Arab Emirates, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Web design company and user experience design agency Gleam Studio is located in Bengaluru, India. They offer Web Design and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Londrina, Brazil
Services provided
Founded in 2022, Londrina SEO is a small SEO company. Their team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
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$1,000+< $25 / hr2 - 9L'viv, Ukraine
Services provided
DOX Агенція медичного маркетингу is an Advertising company. They are based in L'viv, Ukraine. Their team provides Advertising and Search Engine Optimization.
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$50,000+$150 - $199 / hrFreelancerCalgary, Canada
Services provided
Launched in 2007, MRC SEO Consulting is a SEO services firm. The team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9Pokhara, Nepal
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Small Digital Strategy company Growfore Solution, is located in Pokhara, Nepal. Their services include Digital Strategy and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsPixel WebCare specializes in e-commerce website development, delivering projects with precision and sincerity. The reviews highlight their effective project management, timely delivery, and responsive communication. Clients appreciate the company's dedication to achieving desired outcomes and consider their services a good value for the cost.
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$5,000+$25 - $49 / hr2 - 9Montevideo, Uruguay
Services provided
Established in 2010, On Mango is a web development firm. Their services include Web Development and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Rabell Creative is a website development firm. They offer Web Development and Pay Per Click and were launched in 2012.
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$5,000+$100 - $149 / hr2 - 9Bedford, TX
Services provided
Founded in 2001, Advance Web Promotions is a small SEO services firm. Their team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
XJOSE is a small Jacksonville, Florida-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Oakland Park, FL
Services provided
Established in 2012, Mobile Web Nerd is a SEO services firm. The small team offers Search Engine Optimization and Web Design.
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Undisclosed$50 - $99 / hr2 - 9Edmonton, Canada
Services provided
Web design agency Traffitise is in Edmonton, Canada and Edmonton, Canada. The team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Based in Ciudad de México, Mexico, Epic Lemon is a Marketing Strategy company. The team provides Marketing Strategy and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9Chandigarh, India
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Orangeboxtechnologies is a Content Marketing company. Their team is headquartered in Chandigarh, India and specializes in Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Curry Creative Media is a Content Marketing company. Founded in 2016, the firm offers Content Marketing and Social Media Marketing.
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$25,000+$100 - $149 / hr2 - 9
Services provided
Loops is a Digital Strategy company. The San Francisco, California-based firm was founded in 2019. Their team provides Digital Strategy and Conversion Optimization.
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$5,000+< $25 / hr2 - 9
Services provided
Efusion Infotech is a small Jaipur, India-based web design company. The team provides Web Design and UX/UI Design.
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$1,000+$100 - $149 / hr2 - 9
Services provided
BrandLocally is a Houston, Texas-based SEO agency. They focus on Search Engine Optimization and Content Marketing and were established in 2018.
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$5,000+$50 - $99 / hr2 - 9
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Ad Marker is a social media marketing agency. The team is in Israel, and their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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KiwiWebsites is a web design company. Their small team is based in Queenstown, New Zealand. Their team offers Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Nashua, NH
Services provided
Freestone Digital Media, a small Business Consulting company, is headquartered in Nashua, New Hampshire. The team provides Business Consulting and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Madhapur, India
Services provided
Digital Fobot is a small SEO company based in Madhapur, India. The team provides Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Edmonton, Canada
Services provided
SEO Engin Inc., a SEO company, was founded in 2017. The team provides Search Engine Optimization and Conversion Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Website Expert Guru is a SEO services firm. They focus on Search Engine Optimization and Web Development and are headquartered in Gurgaon, India.
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$1,000+$50 - $99 / hr2 - 9
Services provided
TOP LEADS GROUP is a SEATTLE, Washington-based social media marketing company. They specialize in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Wapakoneta, OH
Services provided
Based in Wapakoneta, Ohio, Best Web Ohio is a web design agency. They focus on Web Design and Email Marketing and were launched in 2015.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
DirectFire Digital is a Conversion Optimization company. The small Tulsa, Oklahoma-based team focuses on Conversion Optimization and Digital Strategy. The firm was established in 2017.
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$1,000+$150 - $199 / hr2 - 9Henderson, NV
Services provided
Nolocade LLC is a Digital Strategy company. Launched in 2018, the firm is based in Henderson, Nevada. Their services include Digital Strategy and Email Marketing.
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$1,000+Undisclosed2 - 9Ikeja, Nigeria
Services provided
Launched in 2017, Business With Measure is a web design company. The company provides Web Design and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
SEO agency Crown Media Tech focuses on Search Engine Optimization and Content Marketing. They are in West Palm Beach, Florida.
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$1,000+$50 - $99 / hr2 - 9Beverly Hills, CA
Services provided
Founded in 2018, Digital Beverly is a PPC company. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Carlsbad, CA
Services provided
Founded in 2012, Push Marketing is a small Carlsbad, California-based Content Marketing company. Their team specializes in Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Shenzhen Shi, China
Services provided
ZEEYA Digital is a small social media marketing company established in 2019. Their services include Social Media Marketing and Advertising.
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$1,000+Undisclosed2 - 9Marburg, Germany
Services provided
Landing Page Agentur is a Conversion Optimization company. They were founded in 2014 and specialize in Conversion Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Jakhar InfoTech is a web development firm headquartered in Jaipur, India. The team focuses on Web Development and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9Zagreb, Croatia
Services provided
WAYOO is a Digital Strategy company. Their team is headquartered in Zagreb, Croatia and offers Digital Strategy and Ecommerce Marketing.
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$1,000+< $25 / hr2 - 9Ludhiana, India
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In Ludhiana, India, Buy Digital Marketing is a SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Parramatta, Australia
Services provided
ShoutItOut is a social media marketing agency. Their small team is located in Parramatta, Australia. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
Single Spike is a small SEO company in New Delhi, India. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Victoria, Canada
Services provided
Jetstream Digital, a Conversion Optimization company, was established in 2019. Based in Victoria, Canada, the team focuses on Conversion Optimization and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9London, Canada
Services provided
Located in London, Canada, IAMSEO is a small Content Marketing company. Their services include Content Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Woking, England
Services provided
Revolt Infotech is a web design agency. Their team is in Woking, England. The company offers Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Fort Wayne, IN
Services provided
SEO services firm Marketskope was launched in 2018. The team offers Search Engine Optimization and Other Digital Marketing and is located in Fort Wayne, Indiana.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
AN Digitals is a small web development company founded in 2020. Their services include Web Development and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Cornerstone Group is a SEO agency. Their small team of employees is based in London, England. Their team specializes in Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.4/40.019.4/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.