Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+UndisclosedFreelancerE BRIDGEWTR, MA
Services provided
South Shore Digital Marketing, a Digital Strategy company, was founded in 2020. They focuses on Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr50 - 249Indore, India
Services provided
WebRanks India Pvt Ltd is a Corporate Photography company. Located in Indore, India, the team offers Corporate Photography and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr50 - 249
Services provided
YogTek, Inc. specializes in creating and managing e-commerce stores, particularly in the drop shipping domain, leveraging platforms like Shopify. Reviews highlight their comprehensive service, including web design, SEO, and social media marketing, with a notable emphasis on proactive management and round-the-clock support. Clients commend their affordability, efficiency, and the personal dedication of the team, particularly the owner.
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UndisclosedUndisclosedFreelancerSão Luís, Brazil
Services provided
Launched in 2015, FPNEXT| Tráfego Pago is a SEO services firm. Located in São Luís, Brazil, the team provides Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Mumbai, India
Services provided
Zeiore Interactive is a Mumbai, India-based UX agency. They provide UX/UI Design and E-Commerce Development and were established in 2011.
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$1,000+$25 - $49 / hr50 - 249
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Crox Technology is an Email Marketing company founded in 2015. The team offers Email Marketing and Graphic Design and is headquartered in Lincolnwood, Illinois.
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$10,000+$100 - $149 / hr50 - 249New Delhi, India
Services provided
Launched in 2015, Make in India Digital is a midsize New Delhi, India-based social media marketing agency. Their services include Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
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$1,000+< $25 / hrFreelancer
Services provided
Clever-Wolves.com is a Digital Strategy company. The team offers Digital Strategy and Content Marketing, and the company is based in Wrocław, Poland.
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$1,000+< $25 / hr50 - 249Thoothukudi, India
Services provided
Mobile & App Marketing company Digisailor was launched in 2013. In Thoothukudi, India and Wembley, England, the team specializes in Mobile & App Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hrFreelancerDhaka, Bangladesh
Services provided
SEO Specialist in Bangladesh, a small Marketing Strategy company, is based in Dhaka, Bangladesh. The team focuses on Marketing Strategy and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Services provided
Proficient Logo Designs is a branding firm. They were founded in 2010, and their services include Branding and Digital Strategy.
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$1,000+Undisclosed50 - 249Spring Hill, FL
Services provided
XEDIGITAL MARKETING is a Digital Strategy company. The Spring Hill, Florida-based company specializes in Digital Strategy and Social Media Marketing.
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$50,000+$25 - $49 / hr50 - 249Houston, TX
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Web Service Washington is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and are headquartered in Houston, Texas.
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$5,000+$50 - $99 / hr50 - 249Bengaluru, India
Services provided
Solution Seller - No. 1 Digital Marketing Agency in India is a midsize Digital Strategy company. Launched in 2014, the team focuses on Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Gurugram, India
Services provided
Conversion Optimization company Hawk Ecommerce offers Conversion Optimization and Digital Strategy. They are in Gurugram, India.
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$1,000+Undisclosed50 - 249Austin, TX
Services provided
Elite SEO Hub is a SEO company. They provide Search Engine Optimization and Branding and were established in 2017. The company is in Austin, Texas.
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UndisclosedUndisclosedFreelancerPalhoça, Brazil
Services provided
Guerrilla Marketing Digital is a Digital Strategy company launched in 2020. The company provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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Launched in 2022, The Website Creatives is a social media marketing firm. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+Undisclosed50 - 249Bengaluru, India
Services provided
Founded in 2000, Speed Web Service is an IT strategy consulting company. The midsize team specializes in IT strategy consulting and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerWigan, England
Services provided
Kingfisher SEO is a Wigan, England-based SEO services firm. They focus on Search Engine Optimization and Content Marketing and were founded in 2021.
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$1,000+< $25 / hr50 - 249Ahmedabad, India
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Astrum Communications, a Digital Strategy company, was established in 2015. The midsize team provides Digital Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr50 - 249London, England
Services provided
Founded in 2013, Flume Digital Marketing Agency is a midsize SEO agency located in London, England and Sandton, South Africa. Their team offers Search Engine Optimization and Market Research.
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$1,000+$25 - $49 / hr50 - 249Dhaka, Bangladesh
Services provided
Advertising company VA for Hire offers Advertising and Digital Strategy. They are located in Dhaka, Bangladesh.
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Undisclosed$50 - $99 / hr50 - 249Pittsburgh, PA
Services provided
Primer Branding, a Digital Strategy company, is headquartered in Pittsburgh, Pennsylvania. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerThiruvananthapuram, India
Services provided
Engage Better is a SEO agency launched in 2022. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr50 - 249Hawthorne, CA
Services provided
Crustechs is a SEO company located in Hawthorne, California. They offer Search Engine Optimization and Web Design and were founded in 2021.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Cheudesign di Christian Eustorio, a SEO services firm, was launched in 2007. They offers Search Engine Optimization and Conversion Optimization.
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$1,000+Undisclosed50 - 249Patna, India
Services provided
Blue Whistle Advertising is a Patna, India-based Digital Strategy company. Launched in 2018, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Northglenn, CO
Services provided
Founded in 2020, Krivy LLC is a midsize Northglenn, Colorado-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Sheridan, WY
Services provided
Launched in 2022, Performance Marketing agency is an Advertising company. The firm specializes in Advertising and Branding, and is midsize.
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$1,000+< $25 / hr50 - 249
Services provided
Branding agency Holinex Digital provides Branding and Marketing Strategy. They were launched in 2017.
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UndisclosedUndisclosed50 - 249Hyderabad, India
Services provided
Livasys IT Solution is a midsize Mobile & App Marketing company in Hyderabad, India. The team specializes in Mobile & App Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancerBogor, Indonesia
Services provided
RMG SEO Agency Indonesia is a SEO company founded in 2021. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
Services provided
The Techrics is a graphic design agency. Their midsize team is headquartered in Karachi, Pakistan. Their services include Graphic Design and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerAmsterdam, Netherlands
Services provided
Webaware Websites & Online Marketing, an Advertising company, offer Advertising and Social Media Marketing. They were launched in 2018.
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$5,000+$25 - $49 / hr50 - 249Kochi, India
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Social media marketing company Bright Communication was established in 2008. The team provides Social Media Marketing and Content Marketing and is located in Kochi, India.
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$1,000+< $25 / hr50 - 249
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Headquartered in Chandigarh, India and Chandigarh, India, Oceaniek Technologies is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Dera Ghazi Khan, Pakistan
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Innovative Sun, a SEO company, is located in Dera Ghazi Khan, Pakistan. They focus on Search Engine Optimization and Web Design and were launched in 2016.
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$1,000+$50 - $99 / hr50 - 249
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Website Design Zilla is a branding company. They are in Montville, New Jersey and have midsize team. They specialize in Branding and Direct Marketing.
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$1,000+$100 - $149 / hrFreelancerLargo, FL
Services provided
Launched in 2019, Direct Contact Marketing is an Advertising company. The team focuses on Advertising and Market Research.
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$1,000+< $25 / hr50 - 249
Services provided
Founded in 2014, Webchily.com is a midsize custom software development company. Their team focuses on Custom Software Development and Web Development.
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Undisclosed$25 - $49 / hr50 - 249
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VOOV is a Digital Strategy company founded in 2021. Their services include Digital Strategy and Back Office Outsourcing.
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UndisclosedUndisclosedFreelancer
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Integrated Digitalization Marketing Agency is a social media marketing agency launched in 2022. The agency specializes in Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr50 - 249Palo Alto, CA
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In Palo Alto, California and Garland, Texas, Stellr IT LLC is a midsize social media marketing firm. The team specializes in Social Media Marketing and Custom Software Development.
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$1,000+$25 - $49 / hr50 - 249Langley, Canada
Services provided
DigitalG is a midsize Digital Strategy company. Founded in 2017, the team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Highland Park, Australia
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Established in 1996, Kmac Digital is a web development firm. Their services include Web Development and Email Marketing.
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UndisclosedUndisclosedFreelancerGlendale, AZ
Services provided
Hendrickson Digital Marketing is a social media marketing agency. Based in Glendale, Arizona, the company provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Services provided
Ybrands Marketing and Advertising, an Advertising company, is located in Dubai, United Arab Emirates and Kochi, India. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Branding firm Smart Med Marketing is located in Kew Gardens Hills, New York. They focus on Branding and Social Media Marketing.
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$1,000+UndisclosedFreelancer
Services provided
Located in Puebla, Mexico, Marketing Medico is a small Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.4/40.019.4/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.8/40.019.4/20 Reviews9.8/10 Clients & Experience4.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.3/40.017.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.