Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr10 - 49
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Leap Of Faith Technologies Private Limited is a website development firm established in 2021. In Mandi, India and Mohali, India, the team specializes in Web Development and E-Commerce Development.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Web design agency The Brand Odyssey is located in Pune, India and Dubai, United Arab Emirates. They focus on Web Design and Social Media Marketing and were established in 2020.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
Digital pixal is a SEO company. The Gurugram, India-based team focuses on Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49
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BA3® Digital Marketing is a Content Marketing company. They specialize in Content Marketing and Search Engine Optimization and were founded in 2021. The firm is headquartered in Fishers, Indiana.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Media planning and buying agency ZapMinds was founded in 2014. Based in Bengaluru, India and San Diego, California, the team provides Media Planning & Buying and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Noida, India
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Social media marketing company RaiNet Technolgy pvt. Ltd. Was founded in 2018. The company specializes in Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr10 - 49Skibbereen, Ireland
Services provided
Plus Promotions is a SEO services firm. Based in Skibbereen, Ireland and Dublin 8, Ireland, the agency was founded in 2016. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
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Undisclosed< $25 / hr10 - 49Noida, India
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The Tech Makers is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization, and the firm is headquartered in San Antonio, Texas and Noida, India.
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UndisclosedUndisclosed10 - 49
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E-commerce development firm FAST RANKING is in. They specialize in E-Commerce Development and Social Media Marketing and were established in 2021.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$50 - $99 / hr10 - 49
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Marketing Boutique is a Digital Strategy company based in San Francisco, California. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49
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Established in 2017, Hungry Marketers is a social media marketing firm. The small team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Vadodara, India
Services provided
Eyelash Technologies is a branding company based in Vadodara, India. Launched in 2015, the team offers Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Aravali Bharat is a social media marketing agency established in 2017. The company offers Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr10 - 49
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Located in Dubai, United Arab Emirates, Webmatrik Information Technology is a Digital Strategy company. Established in 2012, the team provides Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Firenze, Italy
Services provided
Launched in 1999, Filarete Digital Agency is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Edinburgh, Scotland
Services provided
39steps is a small Edinburgh, Scotland-based branding company. Their services include Branding and Web Design.
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$1,000+$25 - $49 / hr2 - 9Charleston, SC
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Techforce Digital Solutions LLC is a small Charleston, South Carolina-based Conversion Optimization company. The team specializes in Conversion Optimization and Affiliate Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Growth Abhi is a small New Delhi, India-based SEO services firm. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed50 - 249Bengaluru, India
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See all 2 projectsDigital iMac - Best Digital Marketing Company provides a comprehensive suite of services, including PPC campaigns, Google Ads management, SEO, content marketing, and brand development. Feedback highlights their strong project management and data-driven strategies, leading to increased website traffic, enhanced conversion rates, and successful paid search campaigns. Clients appreciate their responsiveness, customized solutions, and innovative, creative approaches to digital marketing.
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Undisclosed< $25 / hr2 - 9Dehradun, India
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SOFTMAART is a social media marketing firm established in 2008. The team specializes in Social Media Marketing and Content Marketing.
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Undisclosed$50 - $99 / hrFreelancer
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ELA! is a PPC company. Their team is located in Jabbeke, Belgium and focuses on Pay Per Click and Social Media Marketing.
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Undisclosed$50 - $99 / hr10 - 49Winnipeg, Canada
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Consera Creative is a SEO company located in Winnipeg, Canada. The team specializes in Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsWEBKART DIGITAL PRIVATE LIMITED offers web design and digital marketing services. Reviews highlight their talented design team, successful project outcomes such as increased traffic and engagement, and exemplary project management. Clients appreciate their responsiveness and creative approach, although some suggest improving communication processes for even smoother collaboration.
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$1,000+$25 - $49 / hr2 - 9Richardson, TX
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Mind Yo Business, Inc. Is a Digital Strategy company. Their small team is based in Richardson, Texas and focuses on Digital Strategy and Social Media Marketing. The company was launched in 2020.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
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Orbi Agency LTD is a Digital Strategy company. The Sofia, Bulgaria-based team focuses on Digital Strategy and Social Media Marketing.
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$10,000+< $25 / hr2 - 9
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Techance Limited is a small Digital Strategy company founded in 2018. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Crakan provides consultancy, website development, and lead generation services, with a focus on creating marketing funnels for clients. Reviews highlight their professionalism, understanding of client needs, and efficient project execution. Crakan is praised for delivering significant increases in high-quality leads and maintaining seamless workflows throughout the project.
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UndisclosedUndisclosed2 - 9Chesterfield, England
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Blaze Creative is a branding company founded in 2022. The team focuses on Branding and Social Media Marketing and is based in Chesterfield, England.
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UndisclosedUndisclosed250 - 999Rochester, NY
Services provided
Midsize Email Marketing company Democrat & Chronicle Marketing Services, is headquartered in Rochester, New York. The team provides Email Marketing and Advertising.
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UndisclosedUndisclosed250 - 999Brooklyn Park, MN
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GLS Companies is an Advertising company. The firm is based in Brooklyn Park, Minnesota. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Clearwater, FL
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PostcardMania, a print design agency, is based in Clearwater, Florida. Established in 1998, the team offers Print Design and Pay Per Click.
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UndisclosedUndisclosed250 - 999Oslo, Norway
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Founded in 1969, Semantix is a Translation company. In Oslo, Norway and Goeteborg, Sweden, the team provides Translation and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Lagos, Nigeria
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BQuins Solution Limited is a social media marketing agency founded in 2017. The team offers Social Media Marketing and Search Engine Optimization and is in Lagos, Nigeria.
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UndisclosedUndisclosed250 - 999Coral Gables, FL
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Founded in 2019, Design4States is a social media marketing agency. The company focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed250 - 999
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Alexandra Riley Studios is a midsize Houston, Texas-based graphic design company. The team offers Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Santa Rosa, CA
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PBHS is a web design company. Established in 1977, the team offers Web Design and Video Marketing. The firm is in Santa Rosa, California.
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UndisclosedUndisclosed250 - 999Noida, India
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Fastinfo Hub is a social media marketing agency. Established in 2013, the team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed250 - 999Southampton, PA
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My SEO Guru is a SEO company. They are based in Southampton, Pennsylvania and have midsize team. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed250 - 999Limassol, Cyprus
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Established in 2021, CAPSBOLD Creative Marketing Agency is a social media marketing firm. Based in Limassol, Cyprus, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Greater Noida, India
Services provided
India Expo Centre & Mart, a Content Marketing company, is in Greater Noida, India. Their services include Content Marketing and Search Engine Optimization.
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Undisclosed$100 - $149 / hr250 - 999Dublin, Ireland
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Core is a midsize media planning & buying company located in Dublin, Ireland. Their services include Media Planning & Buying and Performance Marketing.
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UndisclosedUndisclosed250 - 999Buenos Aires, Argentina
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Solu, an e-commerce development company, was launched in 2018. The team offers E-Commerce Development and cloud consulting & SI and is in Buenos Aires, Argentina.
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UndisclosedUndisclosed2 - 9Shillong, India
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See all 2 projectsDudes Creative offers SEO services and web design, consistently enhancing clients' online visibility and search rankings. Reviews highlight their impressive expertise, reliable project management, and timely delivery. Clients recommend Dudes Creative for their effective and dependable SEO solutions, with suggestions to expand into PPC, social media marketing, and video animation services.
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$1,000+$25 - $49 / hr2 - 9Navi Mumbai, India
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MARKSCAPE PRIVATE LIMITED is a Digital Strategy company. They are in Navi Mumbai, India. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Chattanooga, TN
Services provided
See all 1 projectsFreelancersDev offers services in SEO and website design. Overall feedback indicates satisfaction with their top-level SEO expertise, timely delivery, and budget-friendly pricing. Clients were particularly impressed with their skilled SEO professionals, though some suggested improvements in WordPress development.
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UndisclosedUndisclosed50 - 249New York, NY
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KALSEO Professional SEO Services in USA is a New York, New York-based PR agency. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Unity Infoway is a branding company. Their team is in Gandhinagar, India. The firm offers Branding and Social Media Marketing.
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$1,000+Undisclosed2 - 9
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Headquartered in London , England, HOOKXMARKETING is a small social media marketing agency. The team provides Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr2 - 9Berlin, Germany
Services provided
Achso! Performance is a Digital Strategy company launched in 2020. Located in Berlin, Germany, the team provides Digital Strategy and Content Marketing.
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$1,000+Undisclosed2 - 9Bengaluru, India
Services provided
SEO company Hermes Cubes offers Search Engine Optimization and Web Design. They are located in Bengaluru, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.4/40.019.4/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.8/40.019.4/20 Reviews9.8/10 Clients & Experience4.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.3/40.017.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.