Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
HostShop, a web design company, is located in New Delhi, India. The team specializes in Web Design and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49Laytonsville, MD
Services provided
Marketing Agency MD is a custom software development firm. The team provides Custom Software Development and UX/UI Design and is in Laytonsville, Maryland.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Lenstrapath Technologies Pvt. Ltd. Is an Advertising company established in 2017. Their services include Advertising and UX/UI Design.
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$1,000+Undisclosed10 - 49Maadi, Egypt
Services provided
Based in Maadi, Egypt, ripplemark is a social media marketing firm. Their services include Social Media Marketing and Branding.
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$1,000+$100 - $149 / hr10 - 49Kolkata, India
Services provided
Websoft Consultancy is a small Advertising company launched in 2010. Their services include Advertising and UX/UI Design.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Established in 1984, Maestro Digital is an user experience agency. The team offers UX/UI Design and Branding.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Leading Edge Designers, a Corporate Photography company, is located in New Delhi, India. They offer Corporate Photography and Email Marketing and were established in 2012.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
AdverScribe Ad Solutions Private Limited, a Digital Strategy company, is based in Bengaluru, India. They specialize in Digital Strategy and Advertising.
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Undisclosed$25 - $49 / hr10 - 49Noida, India
Services provided
IQ Infoline is a website development firm. The team is headquartered in Noida, India, and their services include Web Development and E-Commerce Development.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed10 - 49
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Oomz is a small Parramatta, Australia-based web design company. The team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lucknow, India
Services provided
BDeveloper is a small Content Marketing company based in Lucknow, India. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Jeddah, Saudi Arabia
Services provided
Advertising company Blue Brand was launched in 2018. The small team focuses on Advertising and Digital Strategy.
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$1,000+Undisclosed10 - 49Los Angeles, CA
Services provided
Gorilla Design Lab is a SEO agency in Los Angeles, California and Los Angeles, California. The team specializes in Search Engine Optimization and Direct Marketing.
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$1,000+$100 - $149 / hr10 - 49
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Founded in 2018, Marketing Revive is a small Content Marketing company. Their services include Content Marketing and Pay Per Click.
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$5,000+Undisclosed10 - 49Pune, India
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Content Marketing company Digitalseed was founded in 2017. The firm focuses on Content Marketing and Conversion Optimization, and is small.
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UndisclosedUndisclosed10 - 49
Services provided
Teknotrait Solutions is a small social media marketing company headquartered in Bengaluru, India. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Located in New Delhi, India and India, Ninja Marketing LLP is a mobile app development company. They focus on Mobile App Development and Web Design and were launched in 2014.
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UndisclosedUndisclosed10 - 49Twin Falls, ID
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Interactive Marketing And Consulting Services is a Digital Strategy company established in 2007. The firm focuses on Digital Strategy and Business Consulting.
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$1,000+$25 - $49 / hr10 - 49Ambernath, India
Services provided
Rio Digital is a SEO company. They specialize in Search Engine Optimization and Web Development and were founded in 2012.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
MindTech Services is a branding company. Headquartered in Pune, India, the agency provides Branding and Advertising.
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UndisclosedUndisclosed10 - 49
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Kamil Riaz Kara - SEO Specailist is a SEO services firm. Launched in 2015, the team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Ghaziabad, India
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Igenr8 is a Direct Marketing company. They are headquartered in Ghaziabad, India, and their services include Direct Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Springville, UT
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Established in 2011, ROOK SEO is a SEO company. The team offers Search Engine Optimization and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Panamá, Panama
Services provided
Icamos is a web design agency. The Panamá, Panama-based agency was established in 2002. Their team offers Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49London, England
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Digitex Technologies is a SEO services firm. They offer Search Engine Optimization and Web Design and are located in London, England.
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Undisclosed< $25 / hr10 - 49Noida, India
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Established in 2015, Sapphire Web Solutions Pvt Ltd is a small Noida, India-based Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dartmouth, MA
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SMT Digital Solutions, a SEO agency, is located in Dartmouth, Massachusetts and Boston, Massachusetts. They offer Search Engine Optimization and Social Media Marketing and were established in 2019.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
SEOFutura is a SEO agency. They offer Search Engine Optimization and Mobile & App Marketing and were launched in 2018.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Rapond is a Digital Strategy company. They are headquartered in New Delhi, India, and their services include Digital Strategy and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49Faridabad, India
Services provided
Zane is an Advertising company. Established in 2017, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Akriveia Technologies Pvt Ltd is an user experience design agency. They offer UX/UI Design and Digital Strategy and were launched in 2015.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Flatart Agency is a SEO company. Located in Ankara , Türkiye, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
JDThomson & Associates Growth Marketing Agency is a small London, England-based Marketing Strategy company. Their services include Marketing Strategy and Public Relations.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
Best Internet Marketing Company- WebSpy Technology, a Content Marketing company, is in Delhi, India. Their services include Content Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Prymal Digital, a SEO services firm, was established in 2017. They provides Search Engine Optimization and Web Development.
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$1,000+< $25 / hr10 - 49Calgary, Canada
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Websites Calgary is a web design company. Headquartered in Calgary, Canada, the agency provides Web Design and Web Development.
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$1,000+< $25 / hr10 - 49Patna, India
Services provided
Software Solution Services is a Patna, India-based Email Marketing company. Established in 2018, the team offers Email Marketing and IT strategy consulting.
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$1,000+$25 - $49 / hr10 - 49Sydney, Australia
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Online Officer is an Accounting company. Their team is in Sydney, Australia and Singapore, Singapore and focuses on Accounting and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Almaty, Kazakhstan
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Future Agency is an Almaty, Kazakhstan-based social media marketing company. They specialize in Social Media Marketing and Branding and were established in 2018.
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$1,000+< $25 / hr10 - 49Noida, India
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DIGITAL USTAAD, a small Advertising company, is located in Noida, India and Ghaziabad, India. The team provides Advertising and Custom Software Development.
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$5,000+$50 - $99 / hr10 - 49Limassol, Cyprus
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Web development company ROAR Advertising is based in Limassol, Cyprus. The team offers Web Development and E-Commerce Development.
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$1,000+< $25 / hr10 - 49Lucknow, India
Services provided
In Lucknow, India, Web and Pro Infomedia is a small SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49New Delhi, India
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Located in New Delhi, India, Globose Tech is a web design agency. The team offers Web Design and Web Development.
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Undisclosed$150 - $199 / hr10 - 49
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Advertising company Onewebx is based in. The team provides Advertising and Branding.
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$1,000+< $25 / hr10 - 49Kampala, Uganda
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Ace Digital Avenue is a Mobile & App Marketing company. They were launched in 2018, and their services include Mobile & App Marketing and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Chandler, AZ
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Logicxrealm Solutions LLC is a web design company established in 2020. The team provides Web Design and UX/UI Design.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
SEO agency TechVint is in Hyderabad, India. Launched in 2017, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Coimbatore, India
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Aravind Tech Inc., a SEO agency, was launched in 2016. The team offers Search Engine Optimization and Content Marketing and is located in Coimbatore, India.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Webit Makers is a software development company located in Noida, India and Lucknow, India. Founded in 2019, the team offers Custom Software Development and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
Digital Elf SMART Solutions Pvt. Ltd is a SEO agency. The Bengaluru, India-based team offers Search Engine Optimization and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.4/40.019.4/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.8/40.019.4/20 Reviews9.8/10 Clients & Experience4.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.3/40.017.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.