Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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Undisclosed< $25 / hr10 - 49Monterrey, Mexico
Services provided
Based in Monterrey, Mexico, VIONT is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
Antsquad is a small Advertising company based in Coimbatore, India. The team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+Undisclosed10 - 49Navghar-Manikpur, India
Services provided
Best Digital Marketing Agency in vasai - Dark Horse Media is a branding agency headquartered in Navghar-Manikpur, India. The team specializes in Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49San Francisco, CA
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Sandcrowd is a London, England-based media planning & buying agency. Established in 2019, the team focuses on Media Planning & Buying and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Visakhapatnam, India
Services provided
Founded in 2017, DIGITAL IT HUB SOFTWARE SOLUTIONS is a small Content Marketing company. Their team offers Content Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Gsquare Web Tech is a social media marketing firm founded in 2018. The small team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Lahore, Pakistan
Services provided
SEO Agency Lahore is a social media marketing company. The Lahore, Pakistan-based agency specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
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$5,000+$25 - $49 / hr10 - 49Benidorm, Spain
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Launched in 2022, Idenzy Digital is a Market Research company. Their services include Market Research and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49Abbotsford, Canada
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Tech Chimpanzee is a Digital Strategy company. They were established in 2020 and focus on Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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Undisclosed$25 - $49 / hr10 - 49Edmonton, Canada
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Branding agency Digitize Media was founded in 2006. Based in Edmonton, Canada and Saskatoon, Canada, the team provides Branding and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49
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Affiliate Marketing company Career IT and Business Solutions Inc. Was founded in 2018. The team focuses on Affiliate Marketing and Search Engine Optimization and is located in Edmonton, Canada.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Orbitech Solutions is a small social media marketing firm. They specialize in Social Media Marketing and Graphic Design and were founded in 2010.
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$1,000+Undisclosed10 - 49Knaresborough, England
Services provided
Allott and Associates is an Advertising company. Launched in 1994, the company is based in Knaresborough, England and London, England. Their team provides Advertising and Direct Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Right Educate is an Advertising company. They are in Chennai, India, and their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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Ekakshar Consultants is a Marketing Strategy company. The Bengaluru, India-based agency was established in 2020. Their services include Marketing Strategy and Social Media Marketing.
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$10,000+Undisclosed10 - 49Tel Aviv-Yafo, Israel
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Remotion is a social media marketing agency. Founded in 2016, the team focuses on Social Media Marketing and Digital Strategy. The firm is based in Tel Aviv-Yafo, Israel.
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$1,000+$25 - $49 / hr10 - 49
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Mehar Business Solution LLC, a branding firm, was established in 2011. The firm focuses on Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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The Expert Community, a pay per click agency, specializes in Pay Per Click and Web Development. The company is headquartered in Mohali, India.
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Undisclosed< $25 / hr10 - 49Islamabad, Pakistan
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Small social media marketing agency Odesigning, is in Islamabad, Pakistan. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Codesap Technologies LLP is a Digital Strategy company. They are in India, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Karamadai, India
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Social media marketing company Honeyiconics is based in Karamadai, India. They focus on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Kolkata, India
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Brandatory, a graphic design agency, is in Kolkata, India. Launched in 2019, the team focuses on Graphic Design and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Srinu Technologies Pvt Ltd is a graphic design agency established in 2021. The team provides Graphic Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49
Services provided
WebMediaTouch is a SEO agency. They are based in Jaipur, India, and their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Mirthu creations is a small branding company in Coimbatore, India. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2018, RD Vision Digital Marketing is a small Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ghaziabad, India
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Plandigi, a Digital Strategy company, is located in Ghaziabad, India. Launched in 2021, the team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Denpasar, Indonesia
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SATUVISION Digital Marketing Agency is a small Digital Strategy company established in 2021. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Media on cloud is a Sahibzada Ajit Singh Nagar, India-based Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were founded in 2012.
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UndisclosedUndisclosed10 - 49Noida, India
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Appzglobaltech is a Content Marketing company. Established in 2015, the team focuses on Content Marketing and Affiliate Marketing.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
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Social media marketing company Uber Media Labs is located in Gurugram, India. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Gurugram, India
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Small branding firm Hysus Digital, is located in Gurugram, India. Their services include Branding and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Techabyte Solutions is a small web development company headquartered in Dhaka, Bangladesh and Hollsopple, Pennsylvania. The team provides Web Development and Advertising.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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Established in 2023, Glidix Technologies LLC is a branding agency. The firm specializes in Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2010, izmir web tasarim, a small Advertising company, is in Ankara, Türkiye. Their team provides Advertising and Market Research.
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$1,000+< $25 / hr10 - 49Noida, India
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24x7 Internet Technologies Pvt Ltd is a social media marketing agency established in 2012. The team focuses on Social Media Marketing and Content Marketing and is headquartered in Noida, India.
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$1,000+$100 - $149 / hr10 - 49
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Moc Web Marketing is an Advertising company. Their small team is headquartered in fort lauderdale, Florida. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Buffalo, NY
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OnPoint Management Group is a small Sales Outsourcing company. Launched in 2018, the team offers Sales Outsourcing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Digital WOM Services (OPC) Pvt Ltd, a Digital Strategy company, is based in Visakhapatnam, India. They offer Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Think United Services is a branding company. Their team is located in Surrey, Canada and Surrey, Canada. The firm focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2018, Digidotes is a SEO services firm. The small team offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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SEO company NeXT Digital Web is based in Kolkata, India and Midnapore, India. They offer Search Engine Optimization and Social Media Marketing.
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$50,000+Undisclosed10 - 49North Sydney, Australia
Services provided
Multi Media Buying and Planning Services Pty Ltd is an Advertising company. Located in North Sydney, Australia and Tuggerah, Australia, the firm provides Advertising and Media Planning & Buying.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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360 L & G Software LLC is a social media marketing firm. Launched in 2020, the agency specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Gurugram, India
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TrafiCloud LLP, a small SEO company, is headquartered in Gurugram, India. The team focuses on Search Engine Optimization and Web Development.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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Established in 2014, BetaTest Solutions is a custom software development firm. Their team focuses on Custom Software Development and Web Development.
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$25,000+$100 - $149 / hr10 - 49
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Workshop Orange is a Digital Strategy company. They are based in Cheyenne, Wyoming and London, England, and their services include Digital Strategy and UX/UI Design.
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UndisclosedUndisclosed10 - 49
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Geeks Worldwide Solutions is a media planning & buying company. The team offers Media Planning & Buying and Digital Strategy, and the company is located in.
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$1,000+$50 - $99 / hr10 - 49Cape Town, South Africa
Services provided
Based in Cape Town, South Africa and Durban, South Africa, RAS Digital Marketing is an Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Assets4you, an Advertising company, is based in Sahibzada Ajit Singh Nagar, India. They provide Advertising and Branding and were established in 2020.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.4/40.019.4/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.8/40.019.4/20 Reviews9.8/10 Clients & Experience4.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.3/40.017.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.