Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Long Beach, CA
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Data Lumination is a business intelligence company. The team specializes in BI & big data consulting & SI and Conversion Optimization, and the firm is located in Long Beach, California.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
Services provided
Fuel Digital is a Sales Outsourcing company. In St. Petersburg, Florida, their team specializes in Sales Outsourcing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Düsseldorf, Germany
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Social media marketing firm Bender Alpha is based in Düsseldorf, Germany. The team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Wescale Digital is a social media marketing firm headquartered in Islamabad, Pakistan. They specialize in Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Small Digital Strategy company Vord Digital, is headquartered in Pune, India and San Francisco, California. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
High Octane Advertising LLC is a PPC agency located in Cleveland, Ohio. The team specializes in Pay Per Click and Conversion Optimization.
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$5,000+$150 - $199 / hr2 - 9Charlotte, NC
Services provided
Performax Digital is a PPC company. They offer Pay Per Click and Digital Strategy and were launched in 2023.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
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$1,000+$25 - $49 / hr2 - 9
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Grow Marketing Services is a pay per click agency launched in 2020. In San Antonio, Texas, the team specializes in Pay Per Click and Web Design.
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$5,000+$50 - $99 / hr2 - 9
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Malama Online Marketing, LLC is a small SEO services firm. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2010.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9
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Searchectomy is a small Hawaii-based SEO agency. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Small SEO company Uphill Growth, is headquartered in Birmingham, Alabama. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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FAAD Media is a social media marketing firm. The agency is located in Birmingham, Alabama. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Tiptop SEARCH + MARKETING is a SEO services firm. They were launched in 2016, and their services include Search Engine Optimization and E-Commerce Development.
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UndisclosedUndisclosed2 - 9
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Advantage Market Solutions is a small Columbus, Ohio-based SEO agency. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Solutions Digital Consulting is a SEO company. The company is in Overland Park, Kansas. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hastings, MN
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Bauertech LLC is a SEO agency. Headquartered in Hastings, Minnesota, their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2019, SEO Clinic is a small New York, New York-based SEO company. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Walled Lake, MI
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Ellie & Jojo Communications LLC is a SEO services firm. The small Walled Lake, Michigan-based team provides Search Engine Optimization and Social Media Marketing. The firm was founded in 2019.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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Bluehour Digital Marketing, a small SEO company, is based in Denver, Colorado. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
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Vemperor TechSoft Pvt.Ltd | Best Digital Marketing Services | SEO / SMM /PPC is an Ahmedabad, India-based social media marketing firm. They offer Social Media Marketing and Search Engine
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UndisclosedUndisclosed2 - 9Silverton, OH
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Launched in 2021, Rambow SEO is a SEO services firm. The small team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Dearborn, MI
Services provided
SEO services firm SerpMore Digital Marketing was founded in 2007. The firm provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Interly is a SEO company. In Grand Rapids, Michigan, their team specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Klientech is a social media marketing agency. Their small team of employees is headquartered in Orlando, Florida. Their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Prospect, KY
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11Path Media is a small SEO company headquartered in Prospect, Kentucky. The team provides Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9
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Elevated Legal Marketing, a SEO company, offers Search Engine Optimization and Pay Per Click. The company is located in Phoenix, Arizona.
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$1,000+< $25 / hr2 - 9
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Digi saathi is a social media marketing firm headquartered in delhi, India. They offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Digitalblisshub is a social media marketing firm. Their team is in Pune, India and Pune, India. The agency focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
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Funky Moose Digital is a web design agency. The team focuses on Web Design and Search Engine Optimization, and the agency is based in St. Isidore de Bellevue, Canada.
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Undisclosed$50 - $99 / hr2 - 9Vilnius, Lithuania
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Yaklou is a Marketing Strategy company headquartered in Vilnius, Lithuania. The team offers Marketing Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9Virginia Beach, VA
Services provided
GoodMention Marketing is a PPC agency headquartered in Virginia Beach, Virginia. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Small PPC agency Kennedy Marketing, is headquartered in Orlando, Florida. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Isle of Lewis, Scotland
Services provided
GetAd is a PPC agency. Established in 2011, the agency is based in Isle of Lewis, Scotland. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
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Adcraze Advertising is a social media marketing agency. They were established in 2024 and offer Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9London, England
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Lemberg Creative is a PPC agency. The London, England-based team offers Pay Per Click and Web Design.
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$1,000+< $25 / hr2 - 9
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In Sahibzada Ajit Singh Nagar, India, Eternal Elevator Pvt Ltd is a small SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Rancho Cucamonga, CA
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Web Market Pros is a small Rancho Cucamonga, California-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Dundalk, Ireland
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SEO agency Trove Digital Ireland provides Search Engine Optimization and Mobile App Development. They are located in Dundalk, Ireland.
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$1,000+$100 - $149 / hr2 - 9
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My Miracle Marketing Agency, a SEO company, provide Search Engine Optimization and Pay Per Click. They were established in 2024.
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UndisclosedUndisclosed2 - 9
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Launched in 2017, Eye Contact Media is an Advertising company. The agency offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Advertising company Regie Alfa International LLC was established in 2019. Based in Dover, Delaware, the team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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AdYoda is an Advertising company. The team is in Wilmington, Delaware, and their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9North Richland Hills, TX
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Neel & Partners, a small Advertising company, is located in North Richland Hills, Texas. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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NetUrgence is a SEO agency. Their small team is based in San Antonio, Texas and specializes in Search Engine Optimization and Pay Per Click. The firm was established in 2014.
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UndisclosedUndisclosed2 - 9Portland, OR
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Appareo Marketing is a SEO services firm founded in 2008. Their team offers Search Engine Optimization and Advertising.
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$1,000+< $25 / hr2 - 9
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PPC company Top Digital Marketing Institute in Noida: Boost Your Career Fast was founded in 2014. The team offers Pay Per Click and Digital Strategy.
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$1,000+< $25 / hr2 - 9Patna, India
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Cursor SEO is a social media marketing firm. Located in Patna, India, their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Chapel Hill, NC
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Pixelpoynt is a SEO services firm. Their team is located in Chapel Hill, North Carolina. The company offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cary, NC
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Social media marketing company Saltbox Solutions | Saltbox Group, LLC is in Cary, North Carolina. Launched in 2018, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Fort Myers, FL
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Red Beard Digital LLC, a PPC agency, was launched in 2018. The company offers Pay Per Click and Digital Strategy, and is small.
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Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.4/40.019.4/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.