Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsEmilia Digital is a web development company that was engaged to develop a digital platform focused on Jewish heritage and cultural memory. Despite being initially chosen due to its relevance as an Israeli company, feedback indicates that 100% of the reviews highlight dissatisfaction with the final delivery, citing persistent errors, unresolved functionality issues, and poor project management.
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$1,000+< $25 / hrFreelancerJabalpur, India
Services provided
Rankgrades is a small Jabalpur, India-based Digital Strategy company. Their services include Digital Strategy and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hrFreelancer
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DIGITAL MARKETING UK is a SEO agency. Established in 2019, their team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hrFreelancer
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Pasion Marketing is an Advertising company. In Barcelona, Spain, the agency was founded in 2020. Their services include Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerDubai, United Arab Emirates
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Ehtesham Nazir, a SEO services firm, was founded in 2014. They offers Search Engine Optimization and Branding.
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$1,000+$50 - $99 / hrFreelancerSavannah, GA
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Goodwin SEO, a SEO services firm, is in Savannah, Georgia. They specialize in Search Engine Optimization and Web Design and were established in 2020.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in Springwood, Australia, SoaringWebs Pty Ltd is a small branding company. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
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UndisclosedUndisclosedFreelancerRaipur, India
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SEO Climber is a SEO company. Their small team is in Raipur, India and Mumbai, India. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hrFreelancerLetchworth Garden City, England
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See all 1 projectsGene Digital provides comprehensive SEO strategies, helping companies improve web presence and keyword rankings. Across reviews, clients praise their exceptional industry knowledge, effective communication, and the notable improvements in web traffic and search rankings. The company is frequently recommended for their expertise and results-driven approach.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
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See all 2 projectsDigital Marketing Agency in Ahmedabad - Skaradigi offers comprehensive digital marketing services, including PPC and search engine marketing, to help businesses gain leads and improve their online presence. The reviews commend their professionalism, responsiveness, and expertise, highlighting successful outcomes such as achieving top search engine rankings.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
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See all 1 projectsGhlic offers ecommerce site development, logo design, branding, and digital marketing services. The overall feedback highlights Ghlic’s creativity, efficiency, and professionalism, with a strong emphasis on effective project management. Reviewers appreciate the team's unique skills and smart approach, though there is a suggestion for the company to invest more in expansion.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsAlfa Digital provides digital marketing services, including PPC and content marketing, aimed at enhancing brand awareness and customer lead generation. Reviews highlight the company's effective strategies, attentive and polite management, and the demonstrable increase in website traffic and customer engagement. Overall, Alfa Digital is praised for its commitment to client success and continuous improvement in online marketing strategies.
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$1,000+$25 - $49 / hr2 - 9पुणे, India
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See all 1 projectsDigital Rhetoric is a digital media agency that specializes in working with small and medium-sized enterprises. Our firm has been specifically developed to provide top-tier expertise and 100%
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UndisclosedUndisclosed2 - 9Cairo, Egypt
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Small SEO company ClickNet, is headquartered in Cairo, Egypt. Their services include Search Engine Optimization and Web Design.
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Undisclosed< $25 / hr2 - 9
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Established in 2014, FluidX Creations is an e-commerce development firm. The company specializes in E-Commerce Development and Web Development, and is small.
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Undisclosed$50 - $99 / hr2 - 9
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Launched in 2013, i3 Creative Agency is an Advertising company. The company focuses on Advertising and Branding, and is small.
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Undisclosed$50 - $99 / hr2 - 9Jupiter, FL
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Launched in 2014, MAO Web Solutions is a small Marketing Strategy company. Their team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Based in Ahmedabad, India and , Effectual Media is an user experience design company. The team provides UX/UI Design and Content Marketing.
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$5,000+$25 - $49 / hr2 - 9Mount Maunganui, New Zealand
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AppThat is a small application development firm located in Mount Maunganui, New Zealand. The team offers Mobile App Development and Web Design.
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$1,000+$50 - $99 / hr2 - 9Jacksonville, FL
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904.Technology, a small web design agency, is in Jacksonville, Florida. Their services include Web Design and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Tirupati, India
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DECODYA CONCEPTS is a Content Marketing company based in Tirupati, India. They specialize in Content Marketing and Conversion Optimization and were established in 2015.
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$1,000+$25 - $49 / hr2 - 9
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Small Advertising company Climaxbox Company, is headquartered in Ibadan, Nigeria. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Irvine, CA
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Dynamo Web Solutions is a SEO agency. The Irvine, California-based firm focuses on Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
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Digital 1 is a Content Marketing company. They are in Minneapolis, Minnesota and have small team. They focus on Content Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Costa Mesa, CA
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Goldero, a SEO services firm, is located in Costa Mesa, California and. They focus on Search Engine Optimization and Web Design and were established in 2014.
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Undisclosed$25 - $49 / hr2 - 9Almere, Netherlands
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Small Advertising company Dutch Lion Amsterdam, is based in Almere, Netherlands. The team provides Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Phoenix, AZ
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Webgrowth LLC is a Conversion Optimization company. The team provides Conversion Optimization and Digital Strategy, and the agency is headquartered in Phoenix, Arizona.
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$1,000+$100 - $149 / hr2 - 9
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In Chicago, Illinois, Chicago Internet Marketing is a small web design company. Their services include Web Design and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
Atomic Studio is a branding agency. The team offers Branding and Email Marketing, and the company is headquartered in Los Angeles, California.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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Based in Chicago, Illinois, Invex Design is a branding agency. They specialize in Branding and Social Media Marketing and were launched in 2007.
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$1,000+$25 - $49 / hr2 - 9San Diego, CA
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Sky Tide Digital is a small Digital Strategy company. They specialize in Digital Strategy and Search Engine Optimization and were launched in 2013.
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$10,000+$150 - $199 / hr2 - 9Charing, England
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Established in 2015, The Search Mechanics is a SEO services firm. The agency specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Vertucon is a small SEO services firm based in Dubai, United Arab Emirates. The team specializes in Search Engine Optimization and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Thundersley Essex , England
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Marketing Strategy company Osca Digital was launched in 2017. Headquartered in Thundersley Essex , England, the team provides Marketing Strategy and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Ashton-in-Makerfield, England
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Arise Digital Media is a SEO company. They are headquartered in Ashton-in-Makerfield, England and have small team. They provide Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Wheldrake, England
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Branding agency Popple Kharlamova was founded in 2012. The team focuses on Branding and Search Engine Optimization.
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Undisclosed$150 - $199 / hr2 - 9Uxbridge , England
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UX design agency Maglabs Digital is in Uxbridge , England. They provide UX/UI Design and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Denver, CO
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Clermont Digital, a Digital Strategy company, was established in 2018. The team provides Digital Strategy and Social Media Marketing and is based in Denver, Colorado.
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$5,000+$100 - $149 / hr2 - 9
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Black Knight Publishing is a small Coral Springs, Florida-based social media marketing company. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Seattle, WA
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Urban Analog is a web design agency. Established in 2004, the firm is in Seattle, Washington. Their services include Web Design and UX/UI Design.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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Jayken Solutions, a video production company, was established in 2007. The firm specializes in Video Production and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Indianapolis, IN
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Outburst Web, LLC is a Digital Strategy company. They were founded in 2005 and provide Digital Strategy and Web Design.
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$5,000+Undisclosed2 - 9Vancouver, Canada
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Founded in 2015, The Incubator Marketing is a social media marketing agency. The small team focuses on Social Media Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Canberra, Australia
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One Touch Web Designs, an user experience design agency, was launched in 2013. The team specializes in UX/UI Design and E-Commerce Development.
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$10,000+$100 - $149 / hr2 - 9Dublin, Ireland
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Boom22 Technologies is a Digital Strategy company. The firm is located in Dublin, Ireland. Their services include Digital Strategy and Web Development.
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$1,000+< $25 / hr2 - 9Kolkata, India
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Creative Filament, a custom software development company, was founded in 2016. Located in Kolkata, India, the team focuses on Custom Software Development and E-Commerce Development.
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$10,000+$150 - $199 / hr2 - 9Abu Dhabi, United Arab Emirates
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Launched in 2004, Omega CST, a small custom software development company, is in Abu Dhabi, United Arab Emirates. Their services include Custom Software Development and Mobile App Development.
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$1,000+$100 - $149 / hr2 - 9Orlando, FL
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The 407 Group is an Advertising company. The agency is located in Orlando, Florida. Their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Hyderabad, India
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SInfoLabs Private Limited is a SEO services firm. The Hyderabad, India-based company was launched in 2017. Their team focuses on Search Engine Optimization and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Koper, Slovenia
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Mobiuu, a social media marketing company, specialize in Social Media Marketing and Digital Strategy. They were founded in 2009.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.