Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+Undisclosed2 - 9
Services provided
West Coast Connects is a small SEO agency launched in 2020. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Software development company EbizPro LTD is located in London, England. They provide Custom Software Development and Conversion Optimization and were launched in 2021.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hr2 - 9Midrand, South Africa
Services provided
Anti-Clockwise Consulting is a public relations firm founded in 2002. The small team focuses on Public Relations and Digital Strategy.
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$5,000+$200 - $300 / hr2 - 9Hamden, CT
Services provided
Brick N Mortar Marketing LLC., a SEO services firm, is based in Hamden, Connecticut. The team specializes in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Chicago, IL
Services provided
Established in 2020, Intuico Digital is a web design company. The team focuses on Web Design and Content Marketing.
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$1,000+< $25 / hr2 - 9Lucknow, India
Services provided
Upscalic Marketing is a Content Marketing company. Their small team is located in Lucknow, India. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Honolulu, HI
Services provided
Vibe Creative Marketing is a Honolulu, Hawaii-based Advertising company. Their services include Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Rushin Parmar is a web design agency. Their small team is located in Ahmedabad, India. Their services include Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Lucan, Ireland
Services provided
Mynify is an Advertising company. They specialize in Advertising and Search Engine Optimization and were founded in 2020.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Juuga Marketing is a Digital Strategy company headquartered in Vancouver, Canada. They offer Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Marchwood, England
Services provided
Devise Marketing is a Marketing Strategy company founded in 2020. Located in Marchwood, England, the team specializes in Marketing Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Markham, Canada
Services provided
Founded in 2020, Rooter Marketing Inc. Is a small Markham, Canada-based SEO agency. Their team provides Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Digital Concern is a SEO agency. They were established in 2017 and provide Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Winston-Salem, NC
Services provided
Digital Energy Web Services is a small Winston-Salem, North Carolina-based Advertising company. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
Marketing Made Modern is a social media marketing firm. The Miami, Florida-based company offers Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9Kolkata, India
Services provided
Digi Munati is a Digital Strategy company headquartered in Kolkata, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Melbourne, Australia
Services provided
Web design agency Web Creatives is based in Melbourne, Australia. Their services include Web Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Paris, France
Services provided
Uclic , a Marketing Strategy company, was founded in 2017. The company offers Marketing Strategy and Digital Strategy, and is small.
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$1,000+< $25 / hr2 - 9Bareilly, India
Services provided
Pinnacle Web Solutions is an Other Digital Marketing company. The Bareilly, India-based team provides Other Digital Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Sydney, Australia
Services provided
Technical Content Links is a SEO company. They are based in Sydney, Australia and have small team. They offer Search Engine Optimization and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Auckland, New Zealand
Services provided
10XL, an e-commerce development company, was founded in 2020. The firm provides E-Commerce Development and Social Media Marketing, and is small.
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$1,000+$100 - $149 / hr2 - 9Reading, England
Services provided
Digital Strategy company Cyberlogical specializes in Digital Strategy and Conversion Optimization. They were founded in 2017.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Launched in 2019, Glocal Websoft is a web development company. The small team offers Web Development and Advertising.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Established in 2015, Two Phase Advertisers is a social media marketing company. The company focuses on Social Media Marketing and Marketing Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9Raleigh, NC
Services provided
Praxis Conversion, a small Digital Strategy company, is headquartered in Raleigh, North Carolina. The team offers Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Northbrook, IL
Services provided
Second Studios is a graphic design agency based in Northbrook, Illinois. Established in 2007, the team focuses on Graphic Design and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Palm Harbor, FL
Services provided
Vital Growth Digital Marketing is a SEO agency established in 2020. The small team focuses on Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Medford, MA
Services provided
Mylar Marketing is a social media marketing agency. They were established in 2018 and specialize in Social Media Marketing and Web Design.
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$1,000+$100 - $149 / hr2 - 9
Services provided
SEO agency Digital eSky is in Los Angeles, California. Established in 2019, the team specializes in Search Engine Optimization and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Maesteg, Wales
Services provided
Valley Web Designs is a SEO company. Launched in 2015, the team specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Custics is a social media marketing company. Located in Bengaluru, India, their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Saratoga Springs, UT
Services provided
Swell MKTG is a media planning & buying company. They specialize in Media Planning & Buying and Social Media Marketing and are in Saratoga Springs, Utah.
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$1,000+Undisclosed2 - 9Luling, LA
Services provided
Digital Krewe is a SEO services firm. Their team is headquartered in Luling, Louisiana and specializes in Search Engine Optimization and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9Santa Monica, CA
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Prism Design Co is a SEO services firm. The Santa Monica, California-based agency was launched in 2018. Their team focuses on Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Lodhrān, Pakistan
Services provided
Established in 2007, Sutlej Solutions is a small Lodhrān, Pakistan-based e-commerce development firm. Their team provides E-Commerce Development and Web Development.
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$5,000+$50 - $99 / hr2 - 9Bunde, Germany
Services provided
Launched in 2015, Rockstarroom is a SEO company. The team provides Search Engine Optimization and Web Design.
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$5,000+Undisclosed2 - 9Houston, TX
Services provided
In Houston, Texas, Red Cardinal Digital Marketing is a web design agency. They specialize in Web Design and Branding.
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$1,000+$100 - $149 / hr2 - 9
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Launched in 2021, https://noursemen.co.nz/ is a social media marketing company. The small team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
Services provided
Bohra Hosting is a small Other Marketing company. They specialize in Other Marketing and Search Engine Optimization and were established in 2014.
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$1,000+$25 - $49 / hr2 - 9Centurion, South Africa
Services provided
Maze Digital Marketing Agency is a social media marketing agency headquartered in Centurion, South Africa. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Padma Technologies is a social media marketing firm. Based in korba, India, their small team provides Social Media Marketing and Web Design. The agency was founded in 2009.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2018, Rthan Solutions, a small Digital Strategy company, is in Tiruvallur, India. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Noida, India
Services provided
E-commerce development firm Advarta Digital Media was founded in 2010. The team offers E-Commerce Development and Web Development.
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$1,000+$50 - $99 / hr2 - 9Kenner, LA
Services provided
Launched in 2019, Voodoo Creative, LLC, a small web design agency, is located in Kenner, Louisiana. Their services include Web Design and Graphic Design.
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$5,000+$50 - $99 / hr2 - 9Madrid, Spain
Services provided
Launched in 2018, kingseo, a small web design agency, is headquartered in Madrid, Spain. Their team provides Web Design and Web Development.
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Undisclosed< $25 / hr2 - 9Jaipur, India
Services provided
Kvcolor Digital Marketing and Solutions is a Jaipur, India-based Digital Strategy company. They offer Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9West End, Australia
Services provided
Located in West End, Australia, Your Business Optimised is a CRM consulting and SI company. The team focuses on CRM consulting and SI and Business Consulting.
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UndisclosedUndisclosed2 - 9
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Esygma Digital Marketing Company is a Business Consulting company. They are headquartered in. Their team provides Business Consulting and Advertising.
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UndisclosedUndisclosed2 - 9
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BICADS DIGITAL AGENCY, a web design agency, is based in. The team offers Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Milton, Australia
Services provided
Clearshot Solutions, a Digital Strategy company, offer Digital Strategy and Social Media Marketing. They were launched in 2010.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.