Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Crissien Online, a small SEO company, is headquartered in Jacksonville, Florida. The team specializes in Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosedFreelancerEdmonds, WA
Services provided
Solutions Digital Marketing, a SEO company, is located in Edmonds, Washington. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$100 - $149 / hrFreelancerNew York, NY
Services provided
Ask8 Digital Marketing is a branding company. The firm is in New York, New York. Their team specializes in Branding and Video Production.
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$1,000+$100 - $149 / hrFreelancerOttawa, Canada
Services provided
Based in Ottawa, Canada, Ladybird-digital is a small graphic design agency. The team specializes in Graphic Design and Web Design.
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$5,000+$100 - $149 / hrFreelancerMontréal, Canada
Services provided
SEO agency djiinn was founded in 2015. The team provides Search Engine Optimization and Content Marketing and is based in Montréal, Canada.
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$1,000+< $25 / hrFreelancerGandhinagar, India
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Anil Valvi - SEO Expert & Consultant, a Content Marketing company, is based in Gandhinagar, India. The team offers Content Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hrFreelancerMiami Beach, FL
Services provided
Web development firm iSatisfy.com was founded in 1999. In Miami Beach, Florida, the team provides Web Development and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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Undisclosed$50 - $99 / hrFreelancerChicago, IL
Services provided
Smart At The Start is a Chicago, Illinois-based Content Marketing company. The team specializes in Content Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerSumner, WA
Services provided
ML2 Solutions is a web design company. Established in 2019, the team offers Web Design and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosedFreelancer
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Cow and Rooster Design is a web design agency. The company is headquartered in Soulsbyville, California. Their team offers Web Design and Email Marketing.
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Undisclosed$25 - $49 / hrFreelancerNew Delhi, India
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Digital Mathur is a New Delhi, India-based Digital Strategy company. The team provides Digital Strategy and Conversion Optimization.
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UndisclosedUndisclosedFreelancerPune, India
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Digitals Eye is an Other Digital Marketing company. Their small team is located in Pune, India. Their services include Other Digital Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hrFreelancer
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Segmenta by Merari Montoya is a branding agency. Located in Mérida, Mexico, the company was launched in 2019. Their team specializes in Branding and Content Marketing.
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Undisclosed< $25 / hrFreelancerपिंपरी चिंचवड, India
Services provided
Red Bixbite Solutions Pvt. Ltd. Is a SEO services firm established in 2019. The team provides Search Engine Optimization and HR Consulting and is in पिंपरी चिंचवड, India.
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$1,000+$50 - $99 / hrFreelancerRonse, Belgium
Services provided
Established in 2020, Torseo SEO Bureau is a SEO agency. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$100 - $149 / hrFreelancerMolde, Norway
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Headquartered in Molde, Norway, SEOpp is a SEO services firm. They offer Search Engine Optimization and Content Marketing.
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$1,000+$150 - $199 / hrFreelancerBoca Raton, FL
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Beymour Consulting is a SEO agency. The firm is based in Boca Raton, Florida. Their team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hrFreelancerLairg, Scotland
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Established in 2017, Squiggle Web Design is a small web design company. Their team provides Web Design and Branding.
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Undisclosed< $25 / hrFreelancer
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Branding agency Small Business Hits. Was launched in 2016. The team focuses on Branding and Other Marketing and is located in.
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$1,000+$25 - $49 / hrFreelancerToronto, Canada
Services provided
Neha Naqvi - Digital Media Business Developer is a Toronto, Canada-based SEO agency. Their services include Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hrFreelancerSurat, India
Services provided
Based in Surat, India, Digital Mansi is a SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
Expresso SEO is a SEO company launched in 2023. The small team offers Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hrFreelancerHollywell, Australia
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Michael Sherry is a Content Marketing company. The Hollywell, Australia-based company offers Content Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Melbourne, Australia
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Digital OORT is an Email Marketing company. In Melbourne, Australia, the company was launched in 2021. Their team focuses on Email Marketing and Pay Per Click.
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$5,000+Undisclosed10 - 49Karnal, India
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Tatvagya Consultants is a social media marketing company. The Karnal, India-based agency was founded in 2021. Their team provides Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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Headquartered in Sahibzada Ajit Singh Nagar, India, Techwalk Solutions is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Delhi, India
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Hash Digitech, a SEO services firm, specialize in Search Engine Optimization and Pay Per Click. They were launched in 2022.
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$1,000+$50 - $99 / hr10 - 49Plovdiv, Bulgaria
Services provided
SP MEDIA is an Advertising company. The team is in Plovdiv, Bulgaria, and their services include Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Ngnetworksit is a small branding company in Noida, India and Delhi, India. The team specializes in Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Sanauli, India
Services provided
Grafix Mistri Studio is a small branding company. They offer Branding and Social Media Marketing and were established in 2020.
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Undisclosed$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Skylark SEO is an SEO agency renowned for its comprehensive digital marketing expertise, particularly in e-commerce platforms. Reviews highlight their exceptional communication and strategic approach, contributing to increased revenue and client engagement. Notably, 100% of the feedback emphasizes their profound understanding of digital marketing and successful project execution without areas for improvement noted.
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UndisclosedUndisclosed10 - 49
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Scaliv is a small branding firm established in 2019. Their team specializes in Branding and Content Marketing.
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Undisclosed< $25 / hr10 - 49Kyiv, Ukraine
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Established in 2015, iWeb is a small Kyiv, Ukraine-based social media marketing firm. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49
Services provided
Modal Digital, a SEO company, was founded in 2014. The team provides Search Engine Optimization and Web Development.
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$1,000+Undisclosed10 - 49
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GrowXable is a small social media marketing firm founded in 2020. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Bhopal, India
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Located in Bhopal, India, Advertising 360 is a branding firm. They focus on Branding and Social Media Marketing and were founded in 2022.
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$1,000+$25 - $49 / hr10 - 49
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Social media marketing firm Ocean Digitech Pvt Ltd. Was founded in 2022. The small team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Delhi, India
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Tech Contributors is a social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2023.
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$1,000+$100 - $149 / hr2 - 9El Paso, TX
Services provided
915 Web Design is a SEO agency. They focus on Search Engine Optimization and Pay Per Click and were founded in 2020. The firm is based in El Paso, Texas.
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$1,000+Undisclosed2 - 9Southend-on-Sea, England
Services provided
SEO agency More Clicks was founded in 2019. The small team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Located in San Rafael, Costa Rica and Madrid, Spain, THE MASTER AF GROUP SRL / IMPERIUM356 is a small pay per click agency. The team specializes in Pay Per Click and Other Digital Marketing.
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$1,000+$50 - $99 / hrFreelancerHuddersfield, England
Services provided
In Huddersfield, England, Jaywood Agency is an Other Digital Marketing company. Established in 2012, the team focuses on Other Digital Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Key Element Ltd, a branding company, was established in 2008. The firm offers Branding and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9
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Web development company Mithril Media is located in. Established in 2019, the team specializes in Web Development and Branding.
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$1,000+$25 - $49 / hr2 - 9नवी मुंबई, India
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Clixentric is a social media marketing firm established in 2023. The company offers Social Media Marketing and Email Marketing, and is small.
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Undisclosed< $25 / hr2 - 9
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In Delhi, India, Earthcon Digital is a branding firm. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Founded in 2025, Goviral Media technology is a small New Delhi, India-based social media marketing agency. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Servicessandhu, a Content Marketing company, was established in 2023. The agency provides Content Marketing and Logo, and is small.
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UndisclosedUndisclosed10 - 49
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Headquartered in Noida, India, Getrankfirst is a small SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Noblesville, IN
Services provided
Pickett and Associates is a small Noblesville, Indiana-based branding agency. The team offers Branding and Public Relations.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.