Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Launched in 2010, Commercial Web SAS is a PPC company. The small team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Medford, OR
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Founded in 2013, Vantage Quarter is an Email Marketing company. The team provides Email Marketing and Pay Per Click and is in Medford, Oregon.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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Established in 2016, Octopus24 is an IT managed services company. The team provides IT managed services and Custom Software Development.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Hot Corner Digital is a Marketing Strategy company founded in 2018. The company focuses on Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Lantera Labs, an Email Marketing company, is headquartered in Richmond, Virginia. The team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
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Pay per click company Red Kite Digital Ltd is headquartered in Cardiff, Wales. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9McKinney, TX
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Content Marketing company Luce Media was founded in 2011. The small team specializes in Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9McKinney, TX
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Founded in 2015, Intellisea is a small Email Marketing company. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Miguel, Peru
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Located in San Miguel, Peru, Inkawebdesign.com is an IT managed services company. They offer IT managed services and Pay Per Click and were founded in 1997.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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OSD Digital Agency, a PPC company, was founded in 2000. The team offers Pay Per Click and Web Design and is located in Dublin, Ireland.
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UndisclosedUndisclosed2 - 9Coventry, England
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Launched in 2017, Web Designers Coventry is a small web design company. Their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Talbot Services Corp. Is a pay per click company. Founded in 1996, the team specializes in Pay Per Click and Search Engine Optimization. The firm is located in Edmond, Oklahoma.
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UndisclosedUndisclosed2 - 9Divide, CO
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PIXEL Marketing is a Divide, Colorado-based PPC agency. Launched in 2017, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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NerdBox is an Advertising company. Founded in 2016, the firm is located in St. Louis, Missouri. Their team specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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MPW Communications, Inc. Is a small Marlboro Township, New Jersey-based Marketing Strategy company. Their services include Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9
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DASWOW Digital Advertising Solutions is a Huntersville, North Carolina-based pay per click company. Launched in 2015, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Launched in 2015, Rankiza Digital Marketing is a small Email Marketing company. Their team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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My-Ads is a small -based Email Marketing company. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Québec, Canada
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Agence Flex is a Québec, Canada-based Email Marketing company. Established in 2018, the team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Mangunza Digital, a pay per click company, is headquartered in Miami Beach, Florida. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Iolar Digital Marketing is a Content Marketing company. They are in Dublin, Ireland and have small team. Their team focuses on Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Hwnline is a web design company founded in 2007. Their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9El Cajon, CA
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Based in El Cajon, California, Anchor Troll Marketing is a pay per click company. Launched in 2017, the team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Saint-Nicolas, Canada
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Who-eb is a small Marketing Strategy company. They focus on Marketing Strategy and Pay Per Click and were founded in 2015.
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UndisclosedUndisclosed2 - 9Marietta, GA
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Mammoth Solutions is an Advertising company. They specialize in Advertising and Marketing Strategy and were founded in 2015.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Founded in 2015, Be Digital Budapest, a small public relations firm, is headquartered in Budapest, Hungary. Their services include Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Probella, a PPC company, is headquartered in Miami Beach, Florida. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Based in Budapest, Hungary, AdNet Media Kft. Is a small pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Five Tool is a CRM consulting and SI company founded in 2018. Their team focuses on CRM consulting and SI and Pay Per Click.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
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DMB is a small Karachi, Pakistan-based Digital Strategy company. Their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9London, England
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Ubie is an e-commerce development firm. Headquartered in London, England, the firm was launched in 2015. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9FHY, Argentina
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Citricox is a small FHY, Argentina-based e-commerce development firm. The team offers E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9London , England
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Website Consultants Ltd is a pay per click agency. Their small team is located in London , England. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Located in Colorado Springs, Colorado, Always Fresh Digital is an Other Digital Marketing company. Established in 2015, the team offers Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Keresomester is a SEO company. Their small team is headquartered in Budapest, Hungary. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Web and Seo Kft. Is a SEO agency. Their small team is headquartered in Budapest, Hungary. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Located in Budapest, Hungary, MOKEROPT Zrt. Is a small SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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PPC IMPACT Advertising is a pay per click company. They are headquartered in Dublin, Ireland, and their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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In Budapest, Hungary, ProfitOnline is a small Content Marketing company. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Brentwood, CA
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Old River Media Group is a Brentwood, California-based SEO agency. The team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Manchester , England
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E-Geeks Ltd is a Digital Strategy company founded in 2012. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Manchester, England
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Digital Strategy company Yuuzuu is located in Manchester, England. Founded in 2015, the team provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Yokweb is a PPC agency. Their small team is in Dublin, Ireland. Their team offers Pay Per Click and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Stockport , England
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Content Marketing company Bright Website Design provides Content Marketing and Pay Per Click. They are located in Stockport , England.
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UndisclosedUndisclosed2 - 9Maipú, Chile
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Agenciaseosem.cl is a Maipú, Chile-based IT managed services company. They provide IT managed services and Pay Per Click and were founded in 2015.
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UndisclosedUndisclosed2 - 9
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Email Marketing company Max Your Media is based in New York, New York. The team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Headquartered in Virginia, A Digital Marketing Consultant is a small pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Liverpool, England
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Easytech Solutions is a Digital Strategy company. The firm is based in Liverpool, England. Their team provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Liverpool , England
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Digital Approach is a branding agency. The firm is in Liverpool , England. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Established in 2011, Cohort Marketing is a small Content Marketing company based in Raleigh, North Carolina. Their team provides Content Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.