Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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Undisclosed$50 - $99 / hr2 - 9Fontaine-Simon, France
Services provided
Nertis is a Marketing Strategy company launched in 2022. The firm provides Marketing Strategy and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Established in 2016, Click Street is a SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9
Services provided
Email Marketing company Quantum Digital was launched in 2020. The team focuses on Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Castelldefels, Spain
Services provided
Eximia Studio is a social media marketing agency established in 2020. The small team provides Social Media Marketing and Conversion Optimization.
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$1,000+Undisclosed2 - 9
Services provided
Digital Strategy company Penguin Eye Digital Marketing focuses on Digital Strategy and Search Engine Optimization. They are located in Dubai, United Arab Emirates.
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UndisclosedUndisclosed2 - 9
Services provided
QualiConvert is a SEO agency. The London, England-based agency was founded in 2016. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2022, Digital Agency Delhi is a social media marketing firm. Headquartered in New Delhi, India, the team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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Undisclosed$50 - $99 / hr2 - 9St. Neots, England
Services provided
Established in 2022, Toco Marketing is a social media marketing company. The small team provides Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Maribor, Slovenia
Services provided
MARKETINGO digital agency is a small SEO services firm. Founded in 2019, the team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+< $25 / hr2 - 9
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Niche SEO Agency is a Bhaubaneswar, India-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Web Forte Solution is a social media marketing agency. Headquartered in Lahore, Pakistan, the company provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Rainline Strategies, a social media marketing company, is headquartered in Victoria, Canada. They provide Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9
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IV Criativa is a SEO agency. Founded in 2024, the team specializes in Search Engine Optimization and Pay Per Click. The firm is based in ararangua, Brazil.
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$1,000+$50 - $99 / hr2 - 9Coconut Creek, FL
Services provided
Rillo Marketing LLC, a Marketing Strategy company, was founded in 2024. The team provides Marketing Strategy and Digital Strategy and is headquartered in Coconut Creek, Florida.
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$1,000+$150 - $199 / hr2 - 9Trumbull, CT
Services provided
Small Digital Strategy company Chief Growth Advisor, is headquartered in Trumbull, Connecticut. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9St. Louis, MO
Services provided
Yeppy Marketing Inc is a St. Louis, Missouri-based SEO company. They specialize in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Thessaloniki, Greece
Services provided
Founded in 2022, Bravescale is a small social media marketing company. Their team focuses on Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Digital marketing agency 360 is a social media marketing firm. The Bengaluru, India-based team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Small social media marketing agency WIF marketing, is located in Surat, India. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Leganés, Spain
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Inprovex is a Leganés, Spain-based social media marketing company. Established in 2024, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9New Westminster, Canada
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Vanguard Media is a small New Westminster, Canada-based social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Haystack SEO is a SEO services firm. The Gqeberha, South Africa-based team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Harshit media is a social media marketing agency founded in 2020. Headquartered in Delhi, India, the team specializes in Social Media Marketing and Conversion Optimization.
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$1,000+Undisclosed2 - 9Las Condes, Chile
Services provided
Digital Strategy company BuscAds is located in Las Condes, Chile. They provide Digital Strategy and Conversion Optimization and were founded in 2018.
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Undisclosed< $25 / hr2 - 9Dallas, TX
Services provided
Solveline, a SEO company, specialize in Search Engine Optimization and Pay Per Click. They were established in 2020.
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UndisclosedUndisclosed2 - 9
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Founded in 2025, Hometown Beat is a small social media marketing firm. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Growth Your Business is a social media marketing agency established in 2025. Their team specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
Services provided
Launched in 2024, Outsourced Marketing Agency FZCO, a small PPC agency, is in Dubai, United Arab Emirates. Their team provides Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
Services provided
Peter Lead is a Digital Strategy company. They are headquartered in Barcelona, Spain. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Sibiu, Romania
Services provided
BIT GROWTH is a social media marketing firm. Founded in 2024, the company focuses on Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Websanskriti is a social media marketing agency located in Noida, India. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
GrowUp Sales And Marketing PTY LTD is a Marketing Strategy company. Their small team of employees is headquartered in Surry Hills, Australia. Their team provides Marketing Strategy and Pay Per
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$1,000+$25 - $49 / hr2 - 9
Services provided
PractiSmart is a social media marketing firm. Founded in 2017, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2018, Tenlee Media is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr2 - 9Agra, India
Services provided
Founded in 2022, iSmart Digital Solutions is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Old Bridge, NJ
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Launched in 2023, Asna Marketing is a social media marketing firm. The firm provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Lagos, Nigeria
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SEO DOCTOR is a small Lagos, Nigeria-based branding agency. The team offers Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Heidelberg, Australia
Services provided
Social media marketing agency Performance Marketer was launched in 2023. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$200 - $300 / hr2 - 9Victoria Park, Australia
Services provided
Search Scope is a Victoria Park, Australia-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Stuart, FL
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Beyond Marketing & Web Design is a social media marketing company. They offer Social Media Marketing and Search Engine Optimization and are located in Stuart, Florida.
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UndisclosedUndisclosed2 - 9
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OneStopMaker Web Designs is a Kuala Lumpur, Malaysia-based SEO services firm. Launched in 2022, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Located in Delhi, India, Thydigital is a small social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
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Marcento is a Delhi, India-based Advertising company. They offer Advertising and Social Media Marketing and were launched in 2025.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small social media marketing agency Abhishek Digital Marketing Agency, is located in Delhi, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Varanasi, India
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Founded in 2021, Rankinventiv is a social media marketing agency. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9
Services provided
BOOM! Marketing Agency is a social media marketing agency. The company is based in Ottawa, Canada. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Digital AD Boosters, a social media marketing company, was established in 2023. Headquartered in Las Vegas, Nevada, the team specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$100 - $149 / hr2 - 9Bradenton, FL
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Small Marketing Strategy company Pipperton Media Collective LLC, is in Bradenton, Florida. The team offers Marketing Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Dype GmbH is an Olpe, Germany-based Marketing Strategy company. Established in 2021, the team specializes in Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Iberia Digitales is a SEO company. They focus on Search Engine Optimization and Pay Per Click and were established in 2019. The firm is located in Barcelona, Spain.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.