Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsWeb Grow Empire is one of the best SEO companies in India, providing top-notch digital marketing services to help businesses enhance their online presence and increase visibility. With a team of
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsSarith Udhaya is a Google-accredited, top-notch SEO Expert In Kerala. I have a deep Solution For All Your Digital Marketing Concerns.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsDigiotor is your best digital agency, providing Data Driven Digital Marketing, Web Design and Development, Graphics Design & Branding services to help grow your online business.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsNix Digital is a PPC solutions company specializing in in-depth creation and optimization of Google Ads campaigns. By working with us, you gain a professional team of Google Ads strategists who act
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$1,000+$50 - $99 / hr10 - 49
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See all 1 projectsBoostix is a digital marketing agency that helps businesses grow online. We offer a full range of services, including web design and development, social media marketing, SEO (Search Engine
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$10,000+$50 - $99 / hr10 - 49Houston, TX
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See all 1 projectsAt Ciona Tech LLC, we help small and medium-sized businesses (SMBs) in the USA and beyond unlock measurable growth through AI-driven digital marketing and web development solutions. Our expertise
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsAt Navya Nexus, we empower businesses and professionals to grow, scale, and succeed by combining HR expertise, digital marketing strategies, and AI-driven automation. We partner with startups, SMEs,
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr10 - 49Shillong, India
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See all 1 projectsAdzonix creates digital experiences that resonate. By combining human insight with creative strategy and innovative technology, we help businesses build meaningful connections that drive sustainable
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$1,000+$25 - $49 / hr10 - 49Sharjah, United Arab Emirates
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See all 1 projectsLooking for a Specialized Marketing Agency in Medical and Healthcare Sector in UAE? Ghost Marketing Solutios is one of the top Marketing Agencies in United Arab Emirates that is official Badged
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsUSA website development remains at the forefront of global digital innovation. If you're looking to build an web application,WayTech pro offer a winning combination of creativity, technical
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
Cookerly is a PR company. They were established in 1991 and provide Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49El Segundo, CA
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Highly Relevant is a SEO agency. Founded in 2009, the company is in El Segundo, California. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
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SEO agency MezzoLogic was founded in 2011. Based in Los Angeles, California, the team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Jersey City, NJ
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Content Marketing company Youth Noise was founded in 2014. The company offers Content Marketing and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Launched in 1996, Netplus is a SEO services firm. The company focuses on Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$50 - $99 / hr10 - 49Philadelphia, PA
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Palette Group is a social media marketing agency. They are based in Philadelphia, Pennsylvania, and their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Moorestown, NJ
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Content Marketing company Speakeasy Creative is located in Moorestown, New Jersey and Philadelphia, Pennsylvania. They offer Content Marketing and Pay Per Click and were established in 2015.
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$1,000+$25 - $49 / hr10 - 49Poole, England
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Intergage Ltd is a small branding firm. Founded in 2000, the team specializes in Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49West Byfleet, England
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In West Byfleet, England and London, England, topclick is a small branding firm. Their services include Branding and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Montreal, Canada
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Headquartered in Montreal, Canada, Higher Education Marketing is a small branding company. Their services include Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Milton, Canada
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WEB ROI is a small Email Marketing company. Founded in 2005, the team provides Email Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Mississauga, Canada
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WesternSoftwares is a web design agency. In Mississauga, Canada and New Delhi, Canada, the firm was established in 2003. Their team specializes in Web Design and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Winnipeg, Canada
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Marketing Strategy company Metric Marketing focuses on Marketing Strategy and Pay Per Click. They were founded in 1999.
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$5,000+$50 - $99 / hr10 - 49Burlington, Canada
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IMP Digital Marketing is a Marketing Strategy company. They were established in 1997, and their services include Marketing Strategy and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Penn Valley, PA
Services provided
4 Walls Inc., a small social media marketing company, is based in Penn Valley, Pennsylvania and. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Columbia, MD
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Marriner Marketing is an Advertising company. The agency is headquartered in Columbia, Maryland. Their services include Advertising and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Keller, TX
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Founded in 2011, Steadfast Creative is a branding firm. Their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Hammersmith, West London, England
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Datadial is a Conversion Optimization company based in Hammersmith, West London, England. Launched in 1998, the team offers Conversion Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Austin, TX
Services provided
SEO agency 360 Partners was launched in 2008. The firm focuses on Search Engine Optimization and Content Marketing, and is small.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Small Content Marketing company Ingenuity Digital, is based in London, England. The team specializes in Content Marketing and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
DDCworks is a small branding company. They offer Branding and Content Marketing and were founded in 1968.
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$5,000+$100 - $149 / hr10 - 49Kingston upon Thames, England
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MediaVision is a Conversion Optimization company. Founded in 2003, the team focuses on Conversion Optimization and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Ceisler Media & Issue Advocacy is a Philadelphia, Pennsylvania-based Content Marketing company. The team offers Content Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49East Sussex, England
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Tron is a Content Marketing company. Their small team is in East Sussex, England and focuses on Content Marketing and Pay Per Click. The firm was established in 2007.
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$1,000+$25 - $49 / hr10 - 49Bolton, England
Services provided
Bring Digital is a Content Marketing company established in 2012. The team provides Content Marketing and Pay Per Click and is based in Bolton, England and Manchester, England.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
Services provided
Connectivity Media Strategy, a media planning & buying company, was launched in 2008. The agency provides Media Planning & Buying and Social Media Marketing, and is small.
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$10,000+$100 - $149 / hr10 - 49McLean, VA
Services provided
NetStrategies, a branding agency, was launched in 2003. They offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Hamburg, Germany
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Founded in 2014, Hanseranking GmbH is a SEO services firm. Headquartered in Hamburg, Germany, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Berlin, Germany
Services provided
Seosmart is a small Berlin, Germany-based Content Marketing company. Their services include Content Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
Navigate Digital is a Digital Strategy company. Their team is in London , England and Surry Hills, Australia and focuses on Digital Strategy and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49
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Genotipo is a SEO services firm in Queretaro, Mexico. Launched in 2004, the team provides Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Stratford, England
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Top SEO Strategies is a Digital Strategy company founded in 2012. The agency provides Digital Strategy and Email Marketing, and is small.
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$10,000+$150 - $199 / hr10 - 49Chester , England
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Launched in 2007, Entyce Creative is a small Content Marketing company. Their team provides Content Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Social media marketing company Stylophane was established in 2002. The small team offers Social Media Marketing and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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Emarketed is a small pay per click company. Founded in 1998, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Services provided
Founded in 2015, Beals Cunningham Strategic Services is an Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49West Hollywood, CA
Services provided
Urge Interactive is a graphic design agency. They were launched in 2003 and provide Graphic Design and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Glasgow, Scotland
Services provided
Small IT strategy consulting company Enigma People Solutions, is in Glasgow, Scotland. The team provides IT strategy consulting and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Altamonte Springs, FL
Services provided
Established in 2006, Web Solutions of America is a small Conversion Optimization company. Their services include Conversion Optimization and E-Commerce Development.
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$10,000+$150 - $199 / hr10 - 49
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Small Marketing Strategy company Own Boss Marketing, is located in Dungannon , Ireland. The team focuses on Marketing Strategy and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.