Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49Pembroke, NH
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Launched in 2009, FirstTracks Marketing is a Logo company. Their services include Logo and Pay Per Click.
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UndisclosedUndisclosed10 - 49Zaporizhzhia, Ukraine
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Digital Strategy company SMMSTUDIO was founded in 2014. The small team specializes in Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Sioux Falls, SD
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Nash-Keller Media, LLC, an e-commerce development company, specialize in E-Commerce Development and Media Planning & Buying. They were launched in 2006.
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UndisclosedUndisclosed10 - 49Johnson City, TN
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The Net360 is a branding firm. They were established in 1997 and focus on Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hudson, MA
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MSP Digital Marketing is a Digital Strategy company. The team focuses on Digital Strategy and Marketing Strategy, and the agency is headquartered in Hudson, Massachusetts.
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UndisclosedUndisclosed10 - 49Burlington, VT
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IMarket Solutions is a Burlington, Vermont-based Advertising company. They focus on Advertising and Email Marketing and were founded in 2010.
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UndisclosedUndisclosed10 - 49Chattanooga, TN
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Chattanooga Marketing Group is a Digital Strategy company. Their team is based in Chattanooga, Tennessee. The firm provides Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed10 - 49Memphis, TN
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LunaWeb is a PPC agency launched in 1995. Located in Memphis, Tennessee, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Fort Collins, CO
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IPoint is a Digital Strategy company. They are located in Fort Collins, Colorado, and their services include Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49New York, NY
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Email Marketing company Smart Age is headquartered in New York, New York and Rio de Janeiro, Brazil. The team focuses on Email Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49North Sydney, Australia
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247 Digital Pty Ltd, a pay per click agency, was launched in 2016. The small team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Belo Horizonte, Brazil
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Acesso is a Digital Strategy company. Launched in 2010, the team focuses on Digital Strategy and E-Commerce Development. The company is in Belo Horizonte, Brazil and Sao Paulo, Brazil.
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UndisclosedUndisclosed10 - 49Redcliffe, Australia
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Established in 2015, Lollipop Digital Media is a small Content Marketing company. Their team offers Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Mount Lawley, Australia
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Hyperactive Digital is an Advertising company. They are located in Mount Lawley, Australia and have small team. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Net Search is a pay per click company. They were established in 2006, and their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Buffalo, NY
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Founded in 2005, 3 Created is a Content Marketing company. Their services include Content Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Woodstock, GA
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Branding company Grow Smart Marketing is located in Woodstock, Georgia. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Headquartered in Little Rock, Arkansas, Advanced Advertising & Production is a small media planning and buying company. The team specializes in Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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SEO Little Rock is a small web design agency based in Little Rock, Arkansas. The team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Orlando, FL
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IQuarius Media is an Email Marketing company. They were founded in 2011, and their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Boulder, CO
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Founded in 2014, Amplio Digital is a Digital Strategy company. The company focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Orlando, FL
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BMDM Digital Direct Marketing is a small Orlando, Florida-based Advertising company. The team specializes in Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Jacksonville, FL
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RNR Consulting Inc, a pay per click agency, was established in 2000. They provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Detroit, MI
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MILO is a branding agency. The agency is headquartered in Detroit, Michigan. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Newtown, CT
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Based in Newtown, Connecticut, One Web Source is a small Digital Strategy company. The team offers Digital Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Seychelle Media is a small Advertising company. Established in 2014, the team provides Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Athens, GA
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Established in 2013, Lightmark Media is a small Athens, Georgia-based branding agency. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Media Ad Group is a social media marketing firm. They are headquartered in Morgan, Louisiana, and their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Small social media marketing agency MWI Digital, is in Lincoln, Nebraska. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Miami, FL
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E-commerce development firm Web Designer Express was founded in 1996. The firm provides E-Commerce Development and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Tommorow Online Marketing is a small Other Digital Marketing company in Lincoln, Nebraska. Their services include Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Skyrush Marketing is a Digital Strategy company. They are located in New York, New York and have small team. Their team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Columbia, MD
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KDGA, an Advertising company, is headquartered in Columbia, Maryland. They offer Advertising and Branding and were launched in 2006.
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UndisclosedUndisclosed10 - 49New York, NY
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Direct Action Media is a branding company. Headquartered in New York, New York, their team provides Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Founded in 1998, Legal Web Design is a PPC company. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tecumseh, MI
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Artonic is a web design agency. The Tecumseh, Michigan-based company provides Web Design and Branding.
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UndisclosedUndisclosed10 - 49Laurel, MD
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Goodlyfe Digital Marketing Agency, an Email Marketing company, is located in Laurel, Maryland. They specialize in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49St. Louis, MO
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Longneck & Thunderfoot is a small Advertising company. Launched in 2013, the team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Covington, GA
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AtlantaWebsites is a Logo company. The Covington, Georgia-based agency was established in 2002. Their services include Logo and Other Digital Marketing.
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UndisclosedUndisclosed10 - 49Verona, PA
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The Dev Shop, a small AR/VR development company, is based in Verona, Pennsylvania. The team offers AR/VR development and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Cape Girardeau, MO
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Advertising company Digital Fire Media is headquartered in Cape Girardeau, Missouri. They specialize in Advertising and Pay Per Click and were founded in 2014.
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UndisclosedUndisclosed10 - 49Houston, TX
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ODMsoft is a Digital Strategy company. Their team is in Houston, Texas. The firm focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Austin, TX
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SpiderMode is a Content Marketing company launched in 2015. The firm specializes in Content Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Sandpoint, ID
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Market Igniter is a SEO services firm. Their small team of employees is located in Sandpoint, Idaho. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Idaho Falls, ID
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Founded in 2013, Strive Marketing, a small pay per click company, is headquartered in Idaho Falls, Idaho. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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PPC company MIND Development & Design, LLC is in Lancaster, Pennsylvania. They focus on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Kashurba Web Design Group, LLC is a Business Consulting company established in 2005. The company provides Business Consulting and Pay Per Click.
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UndisclosedUndisclosed10 - 49Waconia, MN
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Search Engines MD is a SEO agency founded in 2010. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Kozhikode, India
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Social Media Management Calicut | Facebook Ads Agency in Calicut -First Digital is a social media marketing agency. Founded in 2017, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Manchester, England
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AIDEM MEDIA is a Content Marketing company launched in 2011. The team offers Content Marketing and Logo.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.