Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49
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NIPA Digital Marketing Agency , a social media marketing firm, was launched in 1996. The agency provides Social Media Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Newcastle, Northern Ireland
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360 OM Limited is a SMS Marketing company. They were established in 2017 and offer SMS Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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Content Marketing company Softcron Technology was launched in 2015. The company focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toa Baja, Puerto Rico
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Invicta Business Partners is a social media marketing agency. Established in 2018, the team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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Concito is a small Dhaka, Bangladesh-based PR agency. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49London, England
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Content Marketing company Vooba | PPC Stars Ltd was launched in 2014. In London, England, the team provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Ice Storm Marketing is an Advertising company. They are in Los Angeles, California and have small team of experts. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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ASA Ventures, a social media marketing agency, offer Social Media Marketing and Search Engine Optimization. They were launched in 2011.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Founded in 2012, Quad Solutions, Inc is a small social media marketing company in Dubai, United Arab Emirates and Victoria, Canada. Their team focuses on Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49Delhi, India
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Social media marketing firm The Marketing Mavericks™ was founded in 2020. Headquartered in Delhi, India, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Delmenhorst, Germany
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Borgmeier Media Gruppe GmbH is a PR agency. Their small team of employees is in Delmenhorst, Germany. Their team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mannheim, Germany
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Founded in 2002, KE Keyword Experte GmbH is a social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Zapio Web3 Solutions is a branding agency. They were launched in 2022 and provide Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Dynamic Werx is a pay per click company. They were established in 2018, and their services include Pay Per Click and Video Production.
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UndisclosedUndisclosed10 - 49Bahawalpur, Pakistan
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Micro Tech Soft is a social media marketing agency. Their team is based in Bahawalpur, Pakistan and offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Victoria, Canada
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Folks Digital, a social media marketing firm, was launched in 2019. The team offers Social Media Marketing and Search Engine Optimization and is based in Victoria, Canada.
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UndisclosedUndisclosed10 - 49Makati, Philippines
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OAA Online Advertising Agency is a branding company. Established in 2013, the company offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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SEO services firm TechHive Solutions provides Search Engine Optimization and Pay Per Click. They were launched in 2016.
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UndisclosedUndisclosed10 - 49St. Catharines, Canada
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Target Digital Marketing is an Advertising company. They are in St. Catharines, Canada and have small team of experts. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Content Marketing company DVYNS | DVYN Solutions is located in Irvine, California. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Chatswood, Australia
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GNA Solutions is a small SEO agency located in Chatswood, Australia. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Mark Digital Solutions Pvt Ltd, a PPC company, was established in 2021. The company provides Pay Per Click and Video Production.
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UndisclosedUndisclosed10 - 49Mabgate, Leeds , England
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Everything Digital, a social media marketing agency, was established in 2019. Based in Mabgate, Leeds , England, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Nirsh Productions, a social media marketing firm, was established in 2019. The firm provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49
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Gravitas Digital is a small Lahore, Pakistan-based branding company. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oakville, Canada
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Pay per click agency Nwaresoft Private Limited is based in Oakville, Canada. Founded in 2012, the team focuses on Pay Per Click and IoT development.
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$1,000+$25 - $49 / hr10 - 49Dehradun, India
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HODU Solutions Pvt. Ltd. Is a SEO agency launched in 2022. Their team offers Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
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Founded in 2022, PublicityWay is a branding firm. The team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Wythenshawe, England
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Webstart99 is a SEO company. Based in Wythenshawe, England, the firm was founded in 2023. Their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49
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Best digital marketer in Malappuram - Anshad kc is a social media marketing company. They offer Social Media Marketing and Content Marketing and were launched in 2024.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Founded in 2003, Panana Marketing is a SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click and is based in Honolulu, Hawaii.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Based in Honolulu, Hawaii, Theory Pixel is an Email Marketing company. They offer Email Marketing and Search Engine Optimization and were launched in 2015.
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UndisclosedUndisclosed10 - 49Chicago, IL
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DHS Digital is a Chicago, Illinois-based branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Kihei, HI
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Branding agency The Avocado Group was founded in 2014. The agency specializes in Branding and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49
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Web Advisors, a SEO company, is in Scottsdale, Arizona. They specialize in Search Engine Optimization and Pay Per Click and were established in 2018.
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$1,000+$25 - $49 / hr10 - 49
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DENTEDGE DIGITAL, a Marketing Strategy company, is located in New York, New York. Founded in 2023, the team offers Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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JubilantWeb is a SEO services firm. Headquartered in Miami, Florida and Medellín, Colombia, their small team offers Search Engine Optimization and Pay Per Click. The company was launched in 2007.
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UndisclosedUndisclosed10 - 49Lumberton, TX
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Established in 1980, ChiroCandy Marketing, LLC is a small PPC agency. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49
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Small social media marketing agency Gusto SEO, is in Cumberland Foreside, Maine. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tampa, FL
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First Rank Digital, a small SEO agency, is headquartered in Tampa, Florida. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49Budapest, Hungary
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Growww Digital is an Ecommerce Marketing company. Their small team is in Budapest, Hungary and focuses on Ecommerce Marketing and Pay Per Click. The agency was founded in 2013.
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$1,000+$150 - $199 / hr10 - 49Pittsburgh, PA
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Terrayn is an Other Marketing company. Their small team of employees is in Pittsburgh, Pennsylvania. Their team specializes in Other Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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The Biz Technology is a social media marketing company. Located in Noida, India, the agency was established in 2019. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Pay per click agency Propel DX is located in Munamaldeniya, Sri Lanka. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Advertising company Grenade Marketing Group is headquartered in Grove City, Ohio. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Taunton, MA
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Established in 2020, Apexwebsoft is a small Mobile & App Marketing company. Their services include Mobile & App Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Brandspire is a branding firm. Headquartered in Youngstown, Ohio, the team offers Branding and Market Research.
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UndisclosedUndisclosed10 - 49Tulsa, OK
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Small social media marketing company The Red Checker LLC, is based in Tulsa, Oklahoma. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Launched in 2022, WorldBestSEO is a social media marketing agency. The agency specializes in Social Media Marketing and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49Carmel, IN
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Flint Analytics is a social media marketing company located in Carmel, Indiana. They focus on Social Media Marketing and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.