Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$10,000+$25 - $49 / hr10 - 49
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K-3soft is a SEO company. Established in 2012, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Overland Park, KS
Services provided
Easy Agent PRO is a SEO agency. They are in Overland Park, Kansas and have small team. They provide Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+Undisclosed10 - 49South Orange, NJ
Services provided
LeapEngine is a social media marketing firm launched in 2023. The small team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Osminog is a SEO company. Founded in 2019, the company focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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InfoUnion is a SEO company. They are located in Kyiv, Ukraine, and their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
Redemptive Digital is a social media marketing company. Their small team is located in Raleigh, North Carolina. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Wisecow Consultants, a small social media marketing company, is located in Pune, India and Pune, India. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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Undisclosed< $25 / hr10 - 49Totowa, NJ
Services provided
Based in Totowa, New Jersey and Faisalabad, Pakistan, WeJob.org is a social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Coimbatore, India
Services provided
Harvee Designs is a social media marketing company. In Coimbatore, India, the company was established in 2014. Their team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49
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In Lviv, Ukraine, Webtune is a small social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49
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Seo sabet is a SEO agency founded in 2024. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Located in , TL;DR is a branding company. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Coimbatore, India
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WiseAdz, an Advertising company, was launched in 2016. The agency specializes in Advertising and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49Houston, TX
Services provided
Marketing Strategy company Venture and Grow is headquartered in Houston, Texas. They focus on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
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Reputation Sensei is a SEO services firm. The Alpharetta, Georgia-based firm focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Direct Web Interactive | Digital Marketing & Web Development Agency is a Cresskill, New Jersey-based SEO company. Established in 2014, the team focuses on Search Engine Optimization and Pay Per
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$1,000+$25 - $49 / hr10 - 49Davie, FL
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Digital Global Branding, a SEO agency, is based in Davie, Florida. They offer Search Engine Optimization and Pay Per Click and were established in 2024.
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$1,000+< $25 / hr10 - 49Nagpur, India
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Zenit Marketers is a social media marketing firm. The small Nagpur, India-based team focuses on Social Media Marketing and Search Engine Optimization. The company was launched in 2022.
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$1,000+$50 - $99 / hr10 - 49
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GALACTEK SOLUTIONS is a social media marketing agency. Headquartered in , the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2007, Upscale Growth is a SEO services firm. The agency focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Gujrat, Pakistan
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Launched in 2019, AtoZ Advert is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49
Services provided
OneStep4ward is a Content Marketing company established in 2014. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Gandhi Media Solutions is a SEO company launched in 2020. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Girona, Spain
Services provided
Social media marketing company IP Marketing is in Girona, Spain. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Located in Noida, India, Yunlimited is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Riyadh, Saudi Arabia
Services provided
Ascentus Digital is a media planning and buying company. They specialize in Media Planning & Buying and Digital Strategy and were launched in 2021.
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$1,000+$50 - $99 / hr10 - 49Eskişehir, Türkiye
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Headquartered in Eskişehir, Türkiye, MCW A PREMIUM DİGİTAL AGENCY is a social media marketing company. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Coeur d'Alene, ID
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RebelK Media LLC is a branding company. Their small team is headquartered in Coeur d'Alene, Idaho and provides Branding and Media Planning & Buying. The firm was founded in 2023.
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UndisclosedUndisclosed10 - 49Statesboro, GA
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Digital Galaxy is a SEO services firm. Their small team is based in Statesboro, Georgia. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Redwood Algorithms is a branding company in Bengaluru, India. They focus on Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Wilmington, DE
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24Media, a pay per click agency, was established in 2006. The team offers Pay Per Click and Video Production.
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UndisclosedUndisclosed10 - 49Mansfield, OH
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JPB Professional Marketing is a social media marketing agency. The Mansfield, Ohio-based agency provides Social Media Marketing and Search Engine Optimization.
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$5,000+$300+ / hr10 - 49Jaipur, India
Services provided
Qrologic Softech is a social media marketing company. Their team is in Jaipur, India and focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Kakkanad, India
Services provided
Based in Kakkanad, India, Search Ally Agency is a small SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Richmond, TX
Services provided
Founded in 2022, Mave Business Solutions is a SEO agency. The agency offers Search Engine Optimization and Pay Per Click, and is small.
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Undisclosed< $25 / hr10 - 49Kolkata, India
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Cluvex Digital Solutions, a Content Marketing company, provides Content Marketing and Search Engine Optimization. The company is headquartered in Kolkata, India.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Social media marketing company BoostMyRepair is located in Orlando, Florida. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Noida, India
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Plaxo Technologies is a SEO company. Established in 2020, the firm specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49San Diego, CA
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My Social Following, a social media marketing company, is located in San Diego, California. They specialize in Social Media Marketing and Advertising and were founded in 2007.
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UndisclosedUndisclosed10 - 49
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The Daily Social, a branding firm, was launched in 2021. Based in New Delhi, India, the team focuses on Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Sharjah, United Arab Emirates
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Branding company BDF Media is headquartered in Sharjah, United Arab Emirates. They specialize in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Valencia, CA
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Founded in 1988, ITAD Services is a pay per click company. The company provides Pay Per Click and IT managed services.
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$1,000+$100 - $149 / hr10 - 49Schofields, Australia
Services provided
Headquartered in Schofields, Australia and Ipswich, Australia, Zulfi Marketing is a social media marketing agency. Established in 2020, the team focuses on Social Media Marketing and Email
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$10,000+$100 - $149 / hr10 - 49
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In Agadir, Morocco, VIIX DIGITAL is a branding agency. Their services include Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49
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Social media marketing firm Yotric Solutions was established in 2020. The small team provides Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
SERP Rankers is a small social media marketing agency in Lahore, Pakistan. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Manchester, England
Services provided
Founded in 2022, Services for uk limited is a small social media marketing agency. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Founded in 2019, Outstrip.ca is a small Toronto, Canada-based SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Nagpur, India
Services provided
Social media marketing company Cityweb was founded in 2009. The small team specializes in Social Media Marketing and Email Marketing.
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$5,000+$50 - $99 / hr10 - 49Taguig, Philippines
Services provided
Content Marketing company FiLDEV Cloud Business and Software provides Content Marketing and Search Engine Optimization. They are in Taguig, Philippines.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.