Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Advance House Web Design LLC is a Dubai, United Arab Emirates-based social media marketing agency. They specialize in Social Media Marketing and Content Marketing.
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$10,000+< $25 / hr10 - 49
Services provided
YMG Legal, a Marketing Strategy company, is based in Pune, India and Las Vegas, Nevada. Launched in 2021, the team focuses on Marketing Strategy and Other Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr10 - 49
Services provided
Established in 2024, illumiarc is a small Orlando, Florida-based social media marketing firm. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Las Vegas, NV
Services provided
4Pmix is an Advertising company. The firm is in Las Vegas, Nevada. Their team provides Advertising and Media Planning & Buying.
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$25,000+$25 - $49 / hr10 - 49
Services provided
Located in Faisalabad, Pakistan, EWD Teach is a social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Launched in 2016, DAWS Digital is a small social media marketing firm. Their team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$100 - $149 / hr10 - 49Selkirk, Canada
Services provided
Established in 2003, Andrew Pollock is a SEO agency. The team focuses on Search Engine Optimization and Pay Per Click and is in Selkirk, Canada.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+< $25 / hr10 - 49
Services provided
Social media marketing firm Infozy Media is headquartered in Indore, India. Founded in 2019, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
GrowToNext is a Digital Strategy company. Launched in 2018, their team specializes in Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Techkriti Webcare Services Pvt Ltd is a SEO agency. Located in San Francisco, California, the agency was founded in 2009. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Revenx is a Marketing Strategy company. Their team is in Dunedin, Florida and offers Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Direct Marketing company eSellerworld is headquartered in Phoenix, Arizona. They focus on Direct Marketing and Marketing Strategy and were launched in 2015.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
In Pune, India, Passion Minds Pvt Ltd is a social media marketing company. Established in 2023, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Nellore, India
Services provided
NTQS Digital is a social media marketing company. The team specializes in Social Media Marketing and Email Marketing and is headquartered in Nellore, India and Hainesport, New Jersey.
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UndisclosedUndisclosed10 - 49Coimbatore, India
Services provided
Gladxe Software Pvt Ltd is a SEO company launched in 2024. Headquartered in Coimbatore, India, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$300+ / hr10 - 49Noida, India
Services provided
Social media marketing agency Red Sea Digitals Pvt. Ltd. Is headquartered in Noida, India. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Chennai, India
Services provided
Based in Chennai, India, WitsCode technologies Pvt Ltd is a social media marketing firm. Launched in 2024, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
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Small social media marketing firm Xubisoftbpo, is headquartered in Dhaka, Bangladesh. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Seal and Scale is a social media marketing firm. Launched in 2025, the agency provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Houston, TX
Services provided
INFINI Marketing is a branding agency. Located in Houston, Texas, the agency was established in 2016. Their team specializes in Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49
Services provided
In George Town, Cayman Islands, Biizy is a small branding agency. Their services include Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Accra, Ghana
Services provided
Seo Ghana is an Accra, Ghana-based public relations firm. They provide Public Relations and Digital Strategy and were founded in 2017.
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UndisclosedUndisclosed10 - 49
Services provided
Located in Evesham, New Jersey, Vysta is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Launched in 2013, DM CONSULTING, a small social media marketing company, is headquartered in Yerevan, Armenia. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cheras, Malaysia
Services provided
Eagle Digital is a branding firm headquartered in Cheras, Malaysia. They offer Branding and Social Media Marketing and were founded in 2025.
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UndisclosedUndisclosed10 - 49Boynton Beach, FL
Services provided
PPC Expertz is a social media marketing agency. Their team is based in Boynton Beach, Florida and offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Austin, TX
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Seedient Digital Marketing LLC is a social media marketing firm. Their team is in Austin, Texas and Karachi, Pakistan. The company specializes in Social Media Marketing and Search Engine
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$1,000+$25 - $49 / hr10 - 49
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Headquartered in Kochi, India, eRapidIT is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing and were established in 2014.
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$1,000+$25 - $49 / hr10 - 49
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Apex Media Solution is a Digital Strategy company. Headquartered in Delhi, India, their small team focuses on Digital Strategy and Social Media Marketing. The firm was launched in 2023.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Nimish Web Logic Technologies is a small social media marketing company based in Bareilly, India. The team focuses on Social Media Marketing and Email Marketing.
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$5,000+$200 - $300 / hr10 - 49Miami Beach, FL
Services provided
Established in 2022, BBCo Studio is an Advertising company. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed10 - 49Austin, TX
Services provided
Established in 2023, Vincent Brand Go is a small Austin, Texas-based public relations company. Their team focuses on Public Relations and Social Media Marketing.
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$1,000+Undisclosed10 - 49
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Diamond Accelerator is a Boise, Idaho-based social media marketing agency. They focus on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Rush Web Studios is a branding company. Launched in 2021, the firm offers Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
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Social media marketing firm Hawkworx Digital was launched in 2021. The team focuses on Social Media Marketing and Search Engine Optimization and is headquartered in Gurugram, India.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Amazon Big Step, a small branding agency, is located in Karachi, Pakistan. The team provides Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Vijayawada, India
Services provided
Business Mantra is a small social media marketing company. They focus on Social Media Marketing and Search Engine Optimization and were founded in 2012.
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UndisclosedUndisclosed10 - 49
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Established in 2024, RZ Digital Rankings is a social media marketing firm. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49
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Founded in 2022, Hitpost is a social media marketing firm. Their team offers Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Bury, England
Services provided
Social media marketing company Seek Marketing Partners provides Social Media Marketing and Email Marketing. They are based in Bury, England.
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$1,000+$25 - $49 / hr10 - 49Muscat, Oman
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Social media marketing agency Programmatic was founded in 2021. The agency focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+Undisclosed10 - 49
Services provided
Launched in 2020, BSS Digiworks is an Advertising company. Their team provides Advertising and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Lagos, Nigeria
Services provided
Redlantan Media is a social media marketing agency. They are headquartered in Lagos, Nigeria. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Amsterdam, Netherlands
Services provided
Visual-z is an Amsterdam, Netherlands-based SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Muscat, Oman
Services provided
Walden Waves is a social media marketing company established in 2017. The small team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Established in 2019, Ajr Infotech is a PR agency. The team specializes in Public Relations and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Delhi, India
Services provided
Launched in 2015, DigitallyTop, a small Digital Strategy company, is headquartered in Delhi, India. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Eagles Media Enterprises is an Advertising company. They were launched in 2014 and provide Advertising and Social Media Marketing.
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$25,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Digital Strategy company Teraleads LLC FZ was established in 2010. The company provides Digital Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Parramatta, Australia
Services provided
Zeta Intelligent Outcomes is a Parramatta, Australia-based social media marketing firm. Founded in 2025, the team offers Social Media Marketing and Search Engine Optimization.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.