Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Manchester, England
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Digital Web Services Group is a video production agency. The Manchester, England-based firm was established in 2017. Their team focuses on Video Production and Pay Per Click.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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IZIMAX Inc. Is a Santa Monica, California-based graphic design agency. They offer Graphic Design and Pay Per Click and were launched in 2013.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Cwmbran, Wales
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Ozum Ltd is an user experience design agency founded in 2006. Their team offers UX/UI Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Long Island City, NY
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Agency Within is a Long Island City, New York-based Advertising company. They offer Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Launched in 2001, GCDirect is a Digital Strategy company. The firm specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Headquartered in Dubai, United Arab Emirates, UAE Online Marketing is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Direct Hits is an Advertising company. They are headquartered in Toronto, Canada and have small team. They offer Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9
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NEWTRACK is an Advertising company headquartered in Canada. The team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Robertsdale, AL
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BIS Designs, an Email Marketing company, is in Robertsdale, Alabama. Their services include Email Marketing and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9
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Dapp Detroit is a Detroit, Michigan-based user experience design company. The team specializes in UX/UI Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Warehouse75 is a Digital Strategy company based in Lubbock, Texas. They specialize in Digital Strategy and Pay Per Click and were established in 2014.
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UndisclosedUndisclosed2 - 9Windsor Heights, IA
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Digital Strategy company Akili Design & Marketing Services was launched in 2007. The team focuses on Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Burnaby, Canada
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Founded in 2010, RouteThree Marketing is a small Digital Strategy company in Burnaby, Canada. Their team specializes in Digital Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Burnaby, Canada
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Strategis Consulting Group is a Business Consulting company. Headquartered in Burnaby, Canada, their small team focuses on Business Consulting and Marketing Strategy. The agency was founded in 2005.
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UndisclosedUndisclosed2 - 9Bend, OR
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Pneuma33 Creative, a branding agency, was launched in 2011. In Bend, Oregon, the team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Media Acadien is a Lafayette, Louisiana-based pay per click company. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Bend, OR
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Farewell Media is a PPC company in Bend, Oregon. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Slidell, LA
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Located in Slidell, Louisiana, eSYNCS Web Design & Buzz Marketing is an Email Marketing company. They provide Email Marketing and Graphic Design and were established in 2010.
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UndisclosedUndisclosed2 - 9Portland, OR
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Small Marketing Strategy company Strategic Marketing, is in Portland, Oregon. The team offers Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Portland, OR
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Established in 1999, Brenner Associates PR is a small Advertising company located in Portland, Oregon. Their team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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DOTZOE, a small Business Consulting company, is located in Newport Beach, California. Their services include Business Consulting and Web Design.
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UndisclosedUndisclosed2 - 9New Orleans, LA
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Established in 2007, Image Video Solutions is an Advertising company. The team focuses on Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Alliance International IT is a SEO services firm. The small Dubai, United Arab Emirates-based team offers Search Engine Optimization and Email Marketing. The company was launched in 2007.
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UndisclosedUndisclosed2 - 9Brantford, Canada
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On The Mark Local Marketing is a Brantford, Canada-based Advertising company. They provide Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lake Forest, CA
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10th Degree is a Marketing Strategy company. The team focuses on Marketing Strategy and Digital Strategy and is based in Lake Forest, California.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Graphic design company Mercurius Creative was launched in 1998. The firm focuses on Graphic Design and Product Design, and is small.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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EMacity Leads is an Advertising company. The team provides Advertising and Branding, and the company is in Toronto, Canada.
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UndisclosedUndisclosed2 - 9Alexandria, LA
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Town Talk Media Group is a small Alexandria, Louisiana-based print design company. The team focuses on Print Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Founded in 2010, Rank Specialist, a small Advertising company, is headquartered in Toronto, Canada. Their team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Minot, ND
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IWerx Media and Advertising is an Advertising company launched in 2008. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Advertising is Simple is an Advertising company. Launched in 2010, the team specializes in Advertising and Pay Per Click. The firm is located in Wilmington, Delaware.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Launched in 2015, Digital Front Door is a small Lafayette, Louisiana-based Logo company. Their services include Logo and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Stamford, CT
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REBRANDERY is a branding firm. The Stamford, Connecticut-based agency offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Fargo, ND
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Marketer Medley is a SEO agency. In Fargo, North Dakota, the firm offers Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Washington, DC
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SearchWise Media is a Mobile & App Marketing company. In Washington, District of Columbia, the firm offers Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small Email Marketing company Frontrunner Technologies, is located in Dickinson, North Dakota. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9West Des Moines, IA
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Frogmo is a PPC company. Established in 2007, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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Eden Advertising & Interactive is a print design agency. Their small team is headquartered in Vaughan, Canada. Their services include Print Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hartford, CT
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Checkoff LLC is an Advertising company. Headquartered in Hartford, Connecticut, their small team provides Advertising and Marketing Strategy. The firm was established in 2013.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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VooDoo is a small Advertising company. They focus on Advertising and Content Marketing and were founded in 2002.
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UndisclosedUndisclosed2 - 9Verona, Italy
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Digital Strategy company Mintense S.r.l. Was founded in 2005. The team focuses on Digital Strategy and Pay Per Click and is headquartered in Verona, Italy.
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UndisclosedUndisclosed2 - 9Jacksonville, FL
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Based in Jacksonville, Florida, propelfolio is a small e-commerce development company. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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CORE Communications is a Direct Marketing company launched in 2018. Their services include Direct Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9București, Romania
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Interactions Marketing is a CRM consulting and SI company. Their team is located in București, Romania. The agency offers CRM consulting and SI and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Longford, Ireland
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Founded in 2008, Dotdynamic Ltd. Is an e-commerce development company. The company provides E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Established in 2012, The Whitaker Group is a small Greenville, South Carolina-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Naples, FL
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Ggg marketing, a small Email Marketing company, is headquartered in Naples, Florida. The team provides Email Marketing and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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Ketchup+Mustard is a branding company located in Bellingham, Washington. They specialize in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Bratislava, Slovakia
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Elite Solutions is a Content Marketing company. They are located in Bratislava, Slovakia and have small team. Their team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Manchester, England
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We are Ingenium, a branding firm, focuses on Branding and Pay Per Click. The firm is headquartered in Manchester, England.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.