Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Established in 2019, HEY BELTRAN! is a social media marketing firm. The team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
ViralVision Creative, a small social media marketing firm, is based in West Palm Beach, Florida. The team focuses on Social Media Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Innosouls Digital is a social media marketing company. The Toronto, Canada-based team provides Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Saint Johns, FL
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Based in Saint Johns, Florida, NetViper Interactive Inc. Is a social media marketing agency. They focus on Social Media Marketing and Conversion Optimization and were established in 2008.
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$25,000+< $25 / hr2 - 9Aluva, India
Services provided
Hatchberries Technologies Pvt Ltd, a branding company, was launched in 2012. The team specializes in Branding and Social Media Marketing and is based in Aluva, India.
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$5,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Founded in 2020, Creative Compass is a Marketing Strategy company. The small team focuses on Marketing Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Austin, TX
Services provided
Wndrlnd Marketing, a PR firm, was established in 2023. In Austin, Texas, the team focuses on Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9Cork, Ireland
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EPresence Digital Marketing is a SEO company. Founded in 2008, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9București, Romania
Services provided
Webmania is a București, Romania-based PR company. They provide Public Relations and Social Media Marketing and were founded in 2023.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Manchester, England
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SEO Agency Manchester Limited is a small SEO agency established in 2024. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Vineland, NJ
Services provided
Atlantic Media Company is a branding company. Launched in 2024, the firm provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Based in Chesapeake, Virginia, Intersect Digital Agency is a small SEO company. The team specializes in Search Engine Optimization and Advertising.
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$1,000+Undisclosed2 - 9Bristol, England
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Bright Sprout is a social media marketing company. The Bristol, England-based team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Park Slope Softworks is a Content Marketing company launched in 2009. The team focuses on Content Marketing and Conversion Optimization and is headquartered in Brooklyn, New York.
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$5,000+< $25 / hr2 - 9Surat, India
Services provided
GK Digital Marketing Agency is a small social media marketing company established in 2020. Their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Shoreline, WA
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Small SEO services firm Pacific NW Digital, is located in Shoreline, Washington. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Bainbridge Island, WA
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Logan Marketing is a SEO services firm founded in 2017. The team focuses on Search Engine Optimization and Web Development and is based in Bainbridge Island, Washington.
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UndisclosedUndisclosed2 - 9
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DBAS Marketing is a Conversion Optimization company. Located in Staffanstorp, Sweden, the firm was established in 2024. Their services include Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Founded in 2024, Value Ads Services is a Conversion Optimization company. The company provides Conversion Optimization and Search Engine Optimization, and is small.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Sale Spiders Ltd is an Advertising company. Located in London, England and Islamabad, Pakistan, the company was launched in 2020. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Port Melbourne, Australia
Services provided
ECLICKS is a social media marketing agency. They specialize in Social Media Marketing and Conversion Optimization and are in Port Melbourne, Australia.
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UndisclosedUndisclosed2 - 9Hughesdale, Australia
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Ignite Digital Solutions is a Hughesdale, Australia-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Established in 2017, alphawhale is a small PPC agency. Their team provides Pay Per Click and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Burwood, Australia
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SEO-Rush, a small social media marketing company, is headquartered in Burwood, Australia. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Brisbane City, Australia
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Founded in 2021, Ads and Ventures is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Peppermint Grove, Australia
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Lead Rocket is a small social media marketing agency headquartered in Peppermint Grove, Australia. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Columbia, MD
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Social media marketing agency Best Fit Digital is in Columbia, Maryland. They provide Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Raleigh, NC
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Branding agency Gridhooks focuses on Branding and Social Media Marketing. They are in Raleigh, North Carolina.
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$1,000+Undisclosed2 - 9Elizabeth, NJ
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Yuro is a Conversion Optimization company. Based in Elizabeth, New Jersey, the agency was founded in 2023. Their team offers Conversion Optimization and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Kingsgrove, Australia
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Segments is a Kingsgrove, Australia-based social media marketing firm. The team provides Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Imperial Drive Agency is a social media marketing agency. The firm is headquartered in San Francisco, California. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Rooftop Twenty Two is a social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were founded in 2020. The agency is based in Dublin, Ireland.
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UndisclosedUndisclosed2 - 9Omagh, Northern Ireland
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Digital Performance Lab is an Email Marketing company. They are in Omagh, Northern Ireland and have small team. They offer Email Marketing and Conversion Optimization.
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Undisclosed< $25 / hr2 - 9Jaipur, India
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Raksav is a Content Marketing company. The small Jaipur, India-based team focuses on Content Marketing and Mobile & App Marketing. The agency was established in 2020.
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$1,000+$150 - $199 / hr2 - 9Tauranga, New Zealand
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Established in 2024, ROAS Performance Marketing is an Advertising company. Their team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sant Joan Despí, Spain
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Marketing & Developer | Infoservex, a Content Marketing company, is located in Sant Joan Despí, Spain. They specialize in Content Marketing and Search Engine Optimization.
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$1,000+$200 - $300 / hr2 - 9Covington, LA
Services provided
Headquartered in Covington, Louisiana, Avec Joie Marketing is an Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Surat, India
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Launched in 2023, Urban Ethics is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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LeadGeneratorX is a Digital Strategy company. Their small team of employees is headquartered in Woodridge, Australia. Their team offers Digital Strategy and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Mesa, AZ
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Founded in 2016, Insider Local TV is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Ballen Brands, a small social media marketing agency, is based in Boulder City, Nevada. Their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Branford, CT
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EVisionSEM International is a social media marketing agency headquartered in Branford, Connecticut. Launched in 1998, the team focuses on Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Reno, NV
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Inidel is a small social media marketing company launched in 2006. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Carson City, NV
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Clear Imaging, Inc., a social media marketing company, was established in 2011. The firm provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Skopje, North Macedonia
Services provided
Pageland - Digital Marketing Agency is a branding firm. They are in Skopje, North Macedonia and have small team. They focus on Branding and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Strathmiglo, Scotland
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Email Marketing company FastEfficient | Marketing Consultancy Services in Fife & Edinburgh was established in 2020. The small team focuses on Email Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Based in UK, England, Platinum78 is a branding firm. The team provides Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Charleston, SC
Services provided
Gracely Marketing is a small Charleston, South Carolina-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Almere, Netherlands
Services provided
Let's Go Marketing, a web design agency, is located in Almere, Netherlands. Established in 2010, the team focuses on Web Design and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
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Get - found is a SEO services firm founded in 2019. The company specializes in Search Engine Optimization and Pay Per Click, and is small.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.