Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$100 - $149 / hr2 - 9Canterbury, Australia
Services provided
CreatorFox is a social media marketing firm. They provide Social Media Marketing and Email Marketing and are headquartered in Canterbury, Australia.
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UndisclosedUndisclosed2 - 9Carmel, IN
Services provided
Longworth is a small Carmel, Indiana-based Advertising company. Their services include Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed$25 - $49 / hr2 - 9Oslo, Norway
Services provided
Based in Oslo, Norway, Brimstone Marketing is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Grand Rapids, MI
Services provided
Launched in 2015, Mock Visual is a social media marketing firm. The team provides Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hr2 - 9Kochi, India
Services provided
Social media marketing firm Sabari Media was launched in 2023. In Kochi, India, the team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Mississauga, Canada
Services provided
Web Digital Media is an Email Marketing company. The team focuses on Email Marketing and Search Engine Optimization, and the company is in Mississauga, Canada.
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UndisclosedUndisclosed2 - 9
Services provided
Orbital Lab is a branding firm. Launched in 2022, the team offers Branding and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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Undisclosed$50 - $99 / hr2 - 9Atlanta, GA
Services provided
Marketing Mob is a Marketing Strategy company. Launched in 2010, the team provides Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Advertising company Ardenode Media specializes in Advertising and Marketing Strategy. They were launched in 2019.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Dublin 2, Ireland
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BlueStem is a social media marketing firm. Based in Dublin 2, Ireland, their team offers Social Media Marketing and Email Marketing.
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Undisclosed$100 - $149 / hr2 - 9Dublin 2, Ireland
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Cian Murphy Digital is a social media marketing agency. They are in Dublin 2, Ireland, and their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Marketing-Kicks LLC is a small Email Marketing company headquartered in Lewes, Delaware. Their services include Email Marketing and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Kansas City, MO
Services provided
MarketLeverage is a social media marketing agency established in 2001. The team offers Social Media Marketing and Affiliate Marketing and is based in Kansas City, Missouri.
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Undisclosed< $25 / hr2 - 9Mumbai, India
Services provided
G Square Dubbing Services is a social media marketing company. Their small team is headquartered in Mumbai, India. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
Services provided
Sky Streamline, a social media marketing agency, is headquartered in Cincinnati, Ohio. They specialize in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Adelaide, Australia
Services provided
RS Digital, a SEO agency, was established in 2020. Located in Adelaide, Australia, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
V S Digital Marketing Services, a web development company, is based in Kharar, India. The team offers Web Development and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Coimbatore, India
Services provided
Seozial is a social media marketing agency in Coimbatore, India. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9North Miami Beach, FL
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Headquartered in North Miami Beach, Florida, Stellar Digital Group is a small SEO agency. Their services include Search Engine Optimization and Content Marketing.
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Undisclosed$100 - $149 / hr2 - 9Edmondson Park, Australia
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Orbitek Digital Solutions is a social media marketing company based in Edmondson Park, Australia. They provide Social Media Marketing and Search Engine Optimization and were founded in 2022.
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$1,000+< $25 / hr2 - 9Kolkata, India
Services provided
SEO Srv, a social media marketing firm, is located in Kolkata, India. They offer Social Media Marketing and Content Marketing and were launched in 2016.
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$1,000+Undisclosed2 - 9
Services provided
Branding agency Maple Elegance Media Inc. Is based in. They offer Branding and Search Engine Optimization and were founded in 2025.
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$1,000+$25 - $49 / hr2 - 9
Services provided
HireSid is a pay per click agency established in 2024. The small team offers Pay Per Click and UX/UI Design.
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$1,000+$100 - $149 / hr2 - 9Artesia, CA
Services provided
Located in Artesia, California and Noida, India, DIGITAL WIZARDS SOLUTIONS LLC is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Dubai, United Arab Emirates
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Expandabley is a Conversion Optimization company in Dubai, United Arab Emirates. Founded in 2018, the team specializes in Conversion Optimization and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Amsterdam, Netherlands
Services provided
Ads Specialisten is an Advertising company. Located in Amsterdam, Netherlands, the team focuses on Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Marketing Intelligence is a branding agency. Founded in 2024, their team specializes in Branding and Market Research.
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$1,000+$25 - $49 / hr2 - 9Las Vegas, NV
Services provided
Established in 2024, Pitchline is a small Las Vegas, Nevada-based social media marketing agency. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Madurai, India
Services provided
Founded in 2025, NK Leadify is a Digital Strategy company. The small team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
Services provided
INTERMARKETING SOLUTIONS is a Ciudad de México, Mexico-based SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Mr Marketers, a social media marketing company, offers Social Media Marketing and Content Marketing. The firm is located in.
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$1,000+Undisclosed2 - 9
Services provided
Fosness Inc. Is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were established in 2022.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Off Grid Studio is a branding firm established in 2024. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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The Digital Surge is a social media marketing agency. The small Albuquerque, New Mexico-based team specializes in Social Media Marketing and Digital Strategy. The agency was established in 2024.
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UndisclosedUndisclosed2 - 9
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NextNow Digital is a Digital Strategy company. Established in 2020, the team offers Digital Strategy and Email Marketing. The agency is in Albuquerque, New Mexico.
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$1,000+< $25 / hr2 - 9
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Content Marketing company DigiWeb Insight LLC focuses on Content Marketing and Search Engine Optimization. They are based in Sheridan, Wyoming.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
Icnofy Technologies is a social media marketing company. Their team is in Sahibzada Ajit Singh Nagar, India. The company offers Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Cape Town, South Africa
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W.D.Designz is a social media marketing firm. In Cape Town, South Africa and Cape Town, South Africa, the team provides Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Manlius, NY
Services provided
3engines is a small social media marketing company. Established in 2007, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Missoula, MT
Services provided
Social media marketing company Catalyst Content Marketing specializes in Social Media Marketing and Content Marketing. They are located in Missoula, Montana.
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$1,000+$50 - $99 / hr2 - 9Siliguri, India
Services provided
Branding agency Mercopia Digital was established in 2024. The agency offers Branding and Social Media Marketing.
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$100,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2020, Web farm house is a SEO services firm. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Kaposvár, Hungary
Services provided
Webgrow Digital Agency is a small social media marketing company. Founded in 2022, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Biñan, Philippines
Services provided
JJSC IT Solutions, a social media marketing company, was launched in 2019. They offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sioux City, IA
Services provided
BRIC Media Marketing Agency is a media planning & buying company established in 2022. The team focuses on Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Nexxgen Solutionz, LLC. Is a social media marketing company. Established in 2021, the team offers Social Media Marketing and Affiliate Marketing. The company is in Casper, Wyoming.
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Undisclosed$25 - $49 / hr2 - 9
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LaunchOut Digital is a Digital Strategy company. The team specializes in Digital Strategy and Email Marketing, and the company is located in Toronto, Canada.
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UndisclosedUndisclosed2 - 9Sheridan, WY
Services provided
Root Digital Network, LLC is an Affiliate Marketing company. They focus on Affiliate Marketing and Pay Per Click and were founded in 2019.
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Undisclosed$150 - $199 / hr2 - 9Vancouver, WA
Services provided
Bradley Built is a Vancouver, Washington-based social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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DIGIPACTS is a Gurugram, India-based social media marketing firm. The team provides Social Media Marketing and Content Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.