Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Founded in 2025, Bluenexis Infosolution is a SEO agency. The company specializes in Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
Stitch Interactive Pte. Ltd. Is a SEO services firm. The small Singapore, Singapore-based team specializes in Search Engine Optimization and Pay Per Click. The agency was established in 2019.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9
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Advertising company Invicta Edge Marketing is based in Calgary, Canada. They provide Advertising and Branding and were founded in 2020.
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$1,000+$50 - $99 / hr2 - 9
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New Vision Group, a social media marketing firm, provides Social Media Marketing and Search Engine Optimization. The agency is based in Lake City, Florida.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
Established in 2007, Sure Designs & Marketing is a small social media marketing firm. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
SW Creative Group is a branding company. The small Las Vegas, Nevada-based team offers Branding and Social Media Marketing. The agency was founded in 1998.
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UndisclosedUndisclosed2 - 9
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Launched in 2020, Home Builder Marketers, a small social media marketing agency, is headquartered in Brandon, Canada. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$10,000+$100 - $149 / hr2 - 9Front Royal, VA
Services provided
Buzzy Work Pro is a Back Office Outsourcing company. Established in 2025, the company offers Back Office Outsourcing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
RatifiedTech is a social media marketing agency. The team offers Social Media Marketing and Search Engine Optimization, and the firm is headquartered in Nairobi, Kenya.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9
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Branding company Fiddle Media was launched in 2025. The firm specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Salem, OR
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TELE0 LLC is a SEO services firm founded in 2015. The company specializes in Search Engine Optimization and Pay Per Click, and is small.
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Undisclosed$50 - $99 / hr2 - 9
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Cr8tive Digital is a Bolton, England-based web development firm. They provide Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Royton, England
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Launched in 2021, VisionVolt, a small branding company, is in Royton, England. Their team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Improve Ranking is a SEO agency. The Charlotte, North Carolina-based agency offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ikeja, Nigeria
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Launched in 2023, Click Digital Hub is a small Ikeja, Nigeria-based branding firm. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9London, England
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TDM-Advertising, an Advertising company, was founded in 2020. They provides Advertising and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Founded in 2023, Dolphi Media, a small Advertising company, is based in Indore, India. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Founded in 2023, Surya Digital Solutions is a branding agency. Headquartered in Rajamahendravaram, India, the team offers Branding and Direct Marketing.
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UndisclosedUndisclosed2 - 9Guelph, Canada
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The Emms, a branding company, is based in Guelph, Canada. They focus on Branding and Marketing Strategy and were established in 2016.
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UndisclosedUndisclosed2 - 9Kidderminster, England
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Launched in 2022, TopGun SEO is a Content Marketing company. The company provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Earley, England
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Total Surf Limited is a Content Marketing company located in Earley, England. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tividale, England
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Thunderfam Group is a social media marketing firm launched in 2010. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Millersburg, OH
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Troyer Websites is a small social media marketing company launched in 2017. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9
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SocialSa TechTak is a branding agency. They provide Branding and Social Media Marketing and were founded in 2025. The company is in Gurugram, India.
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UndisclosedUndisclosed2 - 9Junagadh, India
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Social media marketing firm OrgoT Infotech provides Social Media Marketing and Search Engine Optimization. They were founded in 2024.
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$1,000+$150 - $199 / hr2 - 9Sofia, Bulgaria
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Amused is a branding company. The Sofia, Bulgaria-based firm was established in 2021. Their team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Vista14, LLC. Is a branding agency launched in 2012. The agency focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Edmonton, Canada
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Social media marketing firm Smart WSI Marketing is in Edmonton, Canada. Founded in 2009, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Simple SEO India is a Digital Strategy company founded in 2016. The team focuses on Digital Strategy and Content Marketing and is in Kolkata, India.
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UndisclosedUndisclosed2 - 9Oxford Falls, Australia
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WDA Agency is a Marketing Strategy company headquartered in Oxford Falls, Australia. Launched in 2019, the team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bijeljina, Bosnia and Herzegovina
Services provided
Two Dots Media is an Email Marketing company. They provide Email Marketing and Conversion Optimization and were launched in 2016.
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UndisclosedUndisclosed2 - 9Campobasso, Italy
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Web Domus Italia is a social media marketing company. Located in Campobasso, Italy, their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Santiago de Compostela, Spain
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Founded in 2021, VINCUSYS is a small Santiago de Compostela, Spain-based Email Marketing company. Their team provides Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Holden Hill, Australia
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Established in 2018, WEB MAKERZ WORLD is a pay per click company. The agency focuses on Pay Per Click and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Austin, TX
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Webegin, a branding agency, was established in 2016. The firm provides Branding and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Bayan Lepas, Malaysia
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WebHero Technologies PLT is a social media marketing firm. They offer Social Media Marketing and Email Marketing and were launched in 2016.
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UndisclosedUndisclosed2 - 9Wexford, Ireland
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Webmarket.ie is a SEO services firm. The firm is based in Wexford, Ireland. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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SRH INFINITY SOLUTION is a social media marketing agency. The small Noida, India-based team specializes in Social Media Marketing and Content Marketing. The company was established in 2022.
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$5,000+$50 - $99 / hr2 - 9
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Located in Bengaluru, India, Hypemi is a Conversion Optimization company. Their services include Conversion Optimization and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Ahmedabad, India
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Ivani Tech is a SEO agency. Launched in 2025, the team focuses on Search Engine Optimization and Pay Per Click. The firm is located in Ahmedabad, India.
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$1,000+Undisclosed2 - 9
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Clever Labs Ai is a Digital Strategy company. Their team is located in Cornelius, Oregon and provides Digital Strategy and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Richmond Hill, Canada
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In Richmond Hill, Canada, Booboo Digital is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Geek Solutions is a SEO agency. Launched in 2024, the team provides Search Engine Optimization and Pay Per Click. The firm is headquartered in baltimor, Maryland.
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$5,000+$100 - $149 / hr2 - 9Auckland, New Zealand
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Expert Online is a branding company. The Auckland, New Zealand-based agency was founded in 2021. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Plumbing Marketers is a social media marketing agency. They provide Social Media Marketing and Conversion Optimization and are headquartered in hasilpur, Pakistan.
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$1,000+$25 - $49 / hr2 - 9
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Small branding company Birds Marketing Communications Agency, is based in October Gardens, Egypt. The team specializes in Branding and Public Relations.
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$1,000+Undisclosed2 - 9
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Astral Digital, a social media marketing company, was founded in 2022. The team provides Social Media Marketing and Conversion Optimization.
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Undisclosed< $25 / hr2 - 9
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Webzun is a SEO agency. The team offers Search Engine Optimization and Pay Per Click, and the company is headquartered in London, England.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Branding company Brandly Marketing is headquartered in Lahore, Pakistan. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Meet2Web is a Digital Strategy company. They are located in Scandicci, Italy, and their services include Digital Strategy and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.