Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$50 - $99 / hr2 - 9
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Upwow, a branding agency, was launched in 2022. Headquartered in London, England and Kyiv, Ukraine, the team offers Branding and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9North Ogden, UT
Services provided
Ryan Spelts Marketing is a small SEO company founded in 2023. Their team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed$25 - $49 / hr2 - 9Zirakpur, India
Services provided
Virk Digital Media is a social media marketing agency. Their small team of employees is in Zirakpur, India. Their team provides Social Media Marketing and Content Marketing.
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Undisclosed$200 - $300 / hr2 - 9Tampa, FL
Services provided
Trade Guild Consulting is a social media marketing agency. They offer Social Media Marketing and Content Marketing and were founded in 2018.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Launched in 2025, Aenjession Digital Pvt. Ltd. Is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Berlin, Germany
Services provided
Moss Marketing is a Digital Strategy company. Launched in 2025, the firm is located in Berlin, Germany. Their services include Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Social media marketing firm Digital Roar was established in 2022. The agency focuses on Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2019, Nómadas Comunicación Creativa is a small Murcia, Spain-based branding agency. Their services include Branding and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Advertising company Stagent Studio offers Advertising and Branding. They are in Praha 1, Czech Republic.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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Undisclosed$50 - $99 / hr2 - 9
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Established in 2025, Thunder & Flash Marketing is a social media marketing agency. The team provides Social Media Marketing and Email Marketing and is located in Norwich, England.
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$1,000+< $25 / hr2 - 9Exeter, England
Services provided
Elore Digital is a social media marketing firm founded in 2025. Their team specializes in Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
In New Britain, Connecticut, Roofless Marketing is a Conversion Optimization company. They provide Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
SiteZaa is a social media marketing company. Their small team is located in Guwahati, India and specializes in Social Media Marketing and Search Engine Optimization. The firm was established in
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Undisclosed< $25 / hr2 - 9Patna, India
Services provided
Debug Digital is a social media marketing agency launched in 2025. Based in Patna, India, the team offers Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9
Services provided
1st Page Marketing Solutions is a web development company. Their small team is based in Albuquerque, New Mexico. Their services include Web Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Rossk, a branding firm, is based in New York, New York. Established in 2012, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
Services provided
Brandinboss Digital Marketing Agency is a SEO services firm. They are in Ahmedabad, India. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Abuja, Nigeria
Services provided
Ozome , a small social media marketing firm, is in Abuja, Nigeria. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Santa Rosa, CA
Services provided
Small SEO services firm K2 Website Design, is based in Santa Rosa, California. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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Small public relations agency Playbook Digital, is located in Oakville, Canada. The team specializes in Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Marco Marketing agency, a small Digital Strategy company, is headquartered in Dubai, United Arab Emirates. The team offers Digital Strategy and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Fénix Byte, a Digital Strategy company, is in Madrid, Spain. Launched in 2024, the team specializes in Digital Strategy and Pay Per Click.
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$5,000+< $25 / hr2 - 9
Services provided
Cybberlyft is a social media marketing firm founded in 2019. Their services include Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9Barcelona, Spain
Services provided
Advertising company Plus Roi Media was founded in 2023. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Patna, India
Services provided
CodeQuery is a small SEO services firm. Founded in 2023, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
SMEPAL CONSULTANCY AGENCY, a Digital Strategy company, was launched in 2024. They focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Noida, India
Services provided
Bizclick Digital is a small social media marketing agency. They provide Social Media Marketing and Content Marketing and were launched in 2025.
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$10,000+$25 - $49 / hr2 - 9
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GB DEVELOPER is a small Dhaka, Bangladesh-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Founded in 2025, Evulant Digital is a SEO agency. The team provides Search Engine Optimization and Pay Per Click.
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Undisclosed$150 - $199 / hr2 - 9Watertown, CT
Services provided
Pure Junk Media is a social media marketing firm launched in 1998. The small team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Greater Noida, India
Services provided
Yatika Digital is a social media marketing agency established in 2020. The team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Social Exposure is a social media marketing firm. Based in Mumbai, India, the firm was launched in 2024. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Shah GMB Expert is a Market Research company. The team focuses on Market Research and Social Media Marketing and is located in Karachi, Pakistan.
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Undisclosed< $25 / hr2 - 9Ludhiana, India
Services provided
Madsun Media is a social media marketing agency. The company is based in Ludhiana, India. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+Undisclosed2 - 9
Services provided
Headquartered in Costa Mesa, California, Bluum Digital is a PPC company. Founded in 2019, the team specializes in Pay Per Click and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
The SEO Guru is a social media marketing firm. They are in Islamabad, Pakistan, and their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Celsius Studios, a social media marketing company, is headquartered in Sheridan, Wyoming. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Chandigarh, India
Services provided
Social media marketing company B2B SEO Company is in Chandigarh, India. Established in 2025, the team provides Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9
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SEO agency Roofer Quest Consultancy is located in Philadelphia, Pennsylvania. Founded in 2024, the team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9
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Goadver, MB is an Advertising company. They are in Vilnius, Lithuania and have small team of experts. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Headquartered in Saint Martin's, England, UX Sites is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2025.
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UndisclosedUndisclosed2 - 9Hyderabad, India
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Junoxen is a Hyderabad, India-based social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in Mumbai, India, ShaheenDigiTech is a social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
ZAVIFY LTD is a London, England-based social media marketing company. They specialize in Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr2 - 9
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Usama Bajwa is a SEO services firm located in Lahore, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
Webmonx is a social media marketing company. Based in Hyderabad, India, their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Mooxo Media is a branding company. Founded in 2025, the team focuses on Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Catnip Comms, a social media marketing agency, was founded in 2020. The team specializes in Social Media Marketing and Content Marketing and is in New York, New York and Poundbury, England.
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$1,000+< $25 / hr2 - 9Bhaktapur, Nepal
Services provided
Content Marketing company Simriktrix is headquartered in Bhaktapur, Nepal. The team focuses on Content Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Austin, TX
Services provided
SIX MAJOR LLC is an Austin, Texas-based Content Marketing company. They provide Content Marketing and Email Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.