Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
Services provided
PR agency Unicorn Marketing Solutions was launched in 2023. The team provides Public Relations and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
PPC company Digital Growth Technology was established in 2019. The firm offers Pay Per Click and UX/UI Design, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed$50 - $99 / hr2 - 9Warszawa, Poland
Services provided
Warszawska Grupa Mediowa is an Advertising company. Established in 2020, the firm specializes in Advertising and Public Relations.
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Undisclosed< $25 / hr2 - 9Gwagwalada, Nigeria
Services provided
HabiTECH Solutions is a SEO company. They specialize in Search Engine Optimization and Web Development and were established in 2018. The firm is based in Gwagwalada, Nigeria and Gwagwalada, Nigeria.
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UndisclosedUndisclosed2 - 9
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Digitalrench is an Advertising company. The team specializes in Advertising and Social Media Marketing and is headquartered in Delhi, India.
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UndisclosedUndisclosed2 - 9
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R8X Digital is a Digital Strategy company. The Barrington, New Hampshire-based team offers Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Colchester, England
Services provided
Business Direct, a social media marketing agency, specialize in Social Media Marketing and Content Marketing. They were established in 2022.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$25 - $49 / hr2 - 9Johannesburg, South Africa
Services provided
Headquartered in Johannesburg, South Africa, Correlate is a Digital Strategy company. Launched in 2017, the team focuses on Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Hendersonville, NC
Services provided
SEO services firm 828 Biz Marketing was founded in 2022. The team offers Search Engine Optimization and Web Design and is headquartered in Hendersonville, North Carolina.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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Undisclosed$25 - $49 / hr2 - 9
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Growth Labs Marketing Agency is a Robotics Process Automation company launched in 2023. Their services include Robotics Process Automation and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
Services provided
Headquartered in Boca Raton, Florida, SEO Services Near Me is a small SEO agency. The team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Caparica, Portugal
Services provided
House of Brands Media is a Marketing Strategy company. They are based in Caparica, Portugal. Their team specializes in Marketing Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Swift Scaling is a branding company. They are located in Sheridan, Wyoming. Their team provides Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Oakleigh South, Australia
Services provided
GlobalInfo Pty Ltd, a PPC agency, is in Oakleigh South, Australia. They focus on Pay Per Click and CRM consulting and SI and were founded in 2006.
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$1,000+$150 - $199 / hr2 - 9Auburn, AL
Services provided
SEO company Inner Spark Creative was founded in 2014. The agency provides Search Engine Optimization and Media Planning & Buying.
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$1,000+$50 - $99 / hr2 - 9Selden, NY
Services provided
Launched in 2023, Right Foot Marketing Group is a web design agency. Their team specializes in Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Willow, AK
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Qubit Web Solutions is a web design agency established in 2013. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9West Valley City, UT
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SEO PANDA is a small West Valley City, Utah-based SEO services firm. The team specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Red Bank, NJ
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Established in 2016, Be Native Group is a SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Thalia Street Digital is a social media marketing firm based in Mount Airy, Maryland. They focus on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9East Grand Rapids, MI
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Top Of The List® is a SEO agency. They are headquartered in East Grand Rapids, Michigan and have small team. They focus on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Greater Noida, India
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3Square Marketing is a small Greater Noida, India-based branding company. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Kolding, Denmark
Services provided
Asmussen Media Aps is a social media marketing firm. The small Kolding, Denmark-based team offers Social Media Marketing and Search Engine Optimization. The agency was established in 2016.
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UndisclosedUndisclosed2 - 9Heber City, UT
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Hook'd IT Up is a social media marketing agency. Based in Heber City, Utah, the firm was established in 2015. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Libss Media is a small Edmonton, Canada-based web design company. Their services include Web Design and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Essex, CT
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Founded in 2011, Panoptic Online Marketing, LLC is a Marketing Strategy company. Their team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Westport, CT
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UpLevel Marketing Group is a Digital Strategy company. Launched in 2018, the company is in Westport, Connecticut. Their team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9York, PA
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MFG Empire is a small social media marketing agency located in York, Pennsylvania. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Digital Jash Kasla is an Affiliate Marketing company founded in 2024. The small team offers Affiliate Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Mira Bhayandar, India
Services provided
Social media marketing agency Digital Atharva Sawant is in Mira Bhayandar, India. They offer Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Gainesville, FL
Services provided
Imperium Marketing Solutions is a small website development firm in Gainesville, Florida. Their services include Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Optyrise is a social media marketing company. The firm is located in Surat, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Seneca, SC
Services provided
Established in 2020, Full Throttle Media, a small web design agency, is headquartered in Seneca, South Carolina. Their team focuses on Web Design and Web Development.
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$10,000+$50 - $99 / hr2 - 9
Services provided
UDC Canada is a Mississauga, Canada-based e-commerce development firm. Launched in 2020, the team focuses on E-Commerce Development and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Digijaguars Pvt Ltd is a branding company. The Noida, India-based agency was founded in 2022. Their services include Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Studio 1585 is a social media marketing firm. Their small team is headquartered in Denver, Colorado and Denver, Colorado. Their services include Social Media Marketing and Branding.
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$1,000+$50 - $99 / hr2 - 9
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Marketing Head LLC is a Palatine, Illinois-based social media marketing company. They offer Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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GETITRANK DIGITAL MARKETING SOLUTION AGENCY, a small branding company, is located in Lahore, Pakistan. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Mohali, India
Services provided
Founded in 2022, Pixel Perfect freelance digital marketing Agency is a small Mohali, India-based social media marketing company. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Kocid Solution is a SEO services firm. Their team is in ঢাকা, Bangladesh and specializes in Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9
Services provided
Digital Shraddha Pathak is a social media marketing company. Located in Mumbai, India, the firm was established in 2024. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Jolt Collective is a Marketing Strategy company. Founded in 2021, the firm is located in Denver, Colorado. Their services include Marketing Strategy and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Spring Hill, TN
Services provided
Founded in 2022, Lion Works Digital is a SEO company. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
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GMB Marketing Solutions is a SEO agency. The company is based in Charlotte, North Carolina. Their services include Search Engine Optimization and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9
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Izrada sajtova Crna Gora is a web development company located in Podgorica, Montenegro. The team specializes in Web Development and E-Commerce Development.
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$1,000+$50 - $99 / hr2 - 9Sada, Spain
Services provided
Founded in 2014, SwipeUp Agencia de Marketing is a SEO services firm. The team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9New Delhi, India
Services provided
SEO company brandingheight was launched in 2017. The team focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
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OneTap Studio is a SEO services firm. They are headquartered in Noida, India. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
R Media is a social media marketing firm. Established in 2019, the team provides Social Media Marketing and Conversion Optimization. The agency is in Miami, Florida.
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$1,000+$50 - $99 / hr2 - 9Lansing, MI
Services provided
Creative Partner is a small Lansing, Michigan-based SEO agency. Their services include Search Engine Optimization and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.