Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hrFreelancerKasaragod, India
Services provided
SEO services firm muhammed shahan is located in Kasaragod, India. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Branding firm Freelance Digital Marketing Strategist in Malappuram-asheeminsight is located in Areekode, India. Established in 2024, the team specializes in Branding and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$25 - $49 / hrFreelancerKaringari, India
Services provided
Best digital marketing expert in wayanad-yazirtech is a branding firm. In Karingari, India, their team specializes in Branding and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancerDhaka, Bangladesh
Services provided
Rakib Uzzaman is a media planning and buying company. They provide Media Planning & Buying and Digital Strategy and are headquartered in Dhaka, Bangladesh.
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UndisclosedUndisclosed50 - 249San Diego, CA
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Wonderist Agency is a SEO company. Located in San Diego, California, the firm was launched in 2011. Their services include Search Engine Optimization and Web Development.
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Undisclosed$50 - $99 / hrFreelancerBristol, England
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JFS Digital Consulting Ltd, a Digital Strategy company, was established in 2018. The team provides Digital Strategy and Conversion Optimization and is in Bristol, England.
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$1,000+$200 - $300 / hrFreelancer's-Hertogenbosch, Netherlands
Services provided
Creator Bureau is a social media marketing company. They specialize in Social Media Marketing and Content Marketing and are located in 's-Hertogenbosch, Netherlands.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosedFreelancerDenver, CO
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Local Jungle Online Marketing, a social media marketing company, was established in 2015. The agency provides Social Media Marketing and Content Marketing, and is small.
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UndisclosedUndisclosedFreelancerDundalk, MD
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Content Marketing company Another Monday provides Content Marketing and Search Engine Optimization. They are headquartered in Dundalk, Maryland.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr50 - 249Kochi, India
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PixelBoho Creative Digital Agency is a web development company. The midsize Kochi, India-based team offers Web Development and Mobile App Development. The company was launched in 2014.
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$1,000+$50 - $99 / hrFreelancer
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Thrive Digital Solutions is a small web development company. They provide Web Development and Search Engine Optimization and were established in 2024.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
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Cube Group, a midsize Advertising company, is located in Warszawa, Poland. Their services include Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr50 - 249
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Actovis Technologies is a SEO company. Their team is based in Thoraipakkam, India and Bengaluru, India. The company focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Jumana ap is a SEO company. In Kannur, India, the agency was founded in 2024. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancer
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BRAMASEL, a small social media marketing agency, is headquartered in. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hrFreelancer
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Lidhanasrin, an Advertising company, is located in. The team provides Advertising and Social Media Marketing.
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Undisclosed< $25 / hrFreelancerDruskininkai, Lithuania
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Launched in 2024, Seo Vilkai is a small SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+UndisclosedFreelancer
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Baranli.net, a small social media marketing firm, is headquartered in Antalya, Türkiye. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249London, England
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Space & Time, an Advertising company, was established in 2000. The company focuses on Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
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Afzalfazal, a Digital Strategy company, is located in Alappuzha, India. They provide Digital Strategy and Social Media Marketing and were founded in 2024.
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$5,000+$100 - $149 / hrFreelancerRixensart, Belgium
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Jean SPRIMONT (Veryfleet SRL) is a small social media marketing firm established in 2014. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hrFreelancer
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Small social media marketing company Rishi Arunkumar, is based in Mavelikara, India. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Silverwater, Australia
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SBM Marketing Communications is a SEO agency. The Silverwater, Australia-based team offers Search Engine Optimization and Branding.
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UndisclosedUndisclosed50 - 249
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In New York, New York, eBrandz Inc is a midsize SEO company. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Vd Infotech is a midsize social media marketing firm. Launched in 2018, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerChakkarakal, India
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Founded in 2024, Ajmal Ek, a small social media marketing agency, is in Chakkarakal, India. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerSan Francisco, CA
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Digital Strategy company RY Digital Marketing is headquartered in San Francisco, California. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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ChrisCo Media is a PR agency launched in 2006. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Boston, MA
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VizSense is a social media marketing firm. Based in Boston, Massachusetts and Dallas, Texas, their team specializes in Social Media Marketing and Back Office Outsourcing.
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$1,000+$25 - $49 / hrFreelancer
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Located in Gurugram, India, Animations Software is a social media marketing firm. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerLondon, Canada
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GUL EDU is an Advertising company. Their team is based in London, Canada. The agency offers Advertising and Branding.
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UndisclosedUndisclosedFreelancerSan Diego, CA
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Best Sandiego Web Design Company, a social media marketing company, was established in 2024. The company focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancer
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Social media marketing agency Webnix Digital was founded in 2023. The team provides Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr50 - 249
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E3 Media Crafters is a Brandon, Florida-based website development company. Founded in 2024, the team focuses on Web Development and Branding.
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$1,000+$50 - $99 / hrFreelancer
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Established in 2017, Neverglitch Ltd, a small branding firm, is headquartered in. Their team focuses on Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Islamabad, Pakistan
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Riz Solutions is an Advertising company. Their midsize team is headquartered in Islamabad, Pakistan. Their services include Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
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Tech Haven is a social media marketing company established in 2024. The team focuses on Social Media Marketing and Email Marketing and is located in.
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UndisclosedUndisclosedFreelancer
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SHIBILI DIGITAL SOLUTIONS is a social media marketing company founded in 2024. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Founded in 2023, Udita Sharma is a small branding firm. Their services include Branding and Social Media Marketing.
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$10,000+$50 - $99 / hr50 - 249
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PINNACLE ICONS is a web development company. They focus on Web Development and Branding and were founded in 2016. The agency is based in Chicago, Illinois.
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UndisclosedUndisclosedFreelancerOradea, Romania
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Advertising company Konectat - Credibilitate Vizibilitate Online is based in Oradea, Romania. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerLos Angeles, CA
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UBuild Lenon is a social media marketing firm. The Los Angeles, California-based firm offers Social Media Marketing and Affiliate Marketing.
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Undisclosed< $25 / hrFreelancer
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Social media marketing firm GrowthHeap was launched in 2018. The small team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerShreveport, LA
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Appear Digital is a Shreveport, Louisiana-based branding firm. They provide Branding and Content Marketing and were founded in 2018.
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$1,000+$50 - $99 / hrFreelancer
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SJ Freelance Needs is a Digital Strategy company. Their small team of employees is headquartered in Sylhet, Bangladesh. Their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
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Established in 2021, LR Creative IT is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hrFreelancer
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Small social media marketing agency shafeerdigital, is located in Kottakkal, India. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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AthulyaRajan Digital is a Marketing Strategy company established in 2024. The team offers Marketing Strategy and Digital Strategy and is located in Kozhikode, India.
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UndisclosedUndisclosedFreelancerStoughton, WI
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Social media marketing agency SK Marketing LLC. | SK Business Advisor is based in Stoughton, Wisconsin. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Mumbai, India
Services provided
Nexgeno Technology Private Limited is a SEO company. Their midsize team of employees is in Mumbai, India and uMhlanga, South Africa. Their team focuses on Search Engine Optimization and Pay Per
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.