Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed50 - 249
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Belgium Webnet, a midsize social media marketing agency, is headquartered in New York, New York. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Launched in 2025, DMS Hub is a social media marketing company. The firm focuses on Social Media Marketing and Search Engine Optimization, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosedFreelancer
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Emvision, a social media marketing agency, was launched in 2025. The firm provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerKochi, India
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Launched in 2025, Scalex with Alan Vinod is a small Kochi, India-based social media marketing company. Their team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancer
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Established in 2021, Ophelia Wren is a small Ikeja, Nigeria-based social media marketing firm. Their team specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hrFreelancerWeston-super-Mare, England
Services provided
Alan Lewis - 360 Marketing is a Digital Strategy company. Their small team of employees is headquartered in Weston-super-Mare, England. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLudhiana, India
Services provided
Ludhiana seo experts is a small social media marketing agency. Established in 2025, the team offers Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosedFreelancerMumbai, India
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Digital Vidhi Mehta is a Mumbai, India-based social media marketing company. Their services include Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr50 - 249
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Based in San Francisco, California, Design Revol is a web development company. They focus on Web Development and Mobile App Development and were established in 2024.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$100 - $149 / hrFreelancer
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Located in Austin, Texas, Wepop Marketing is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
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Direct Marketing company NinjaMOnkey was established in 2010. The firm specializes in Direct Marketing and Social Media Marketing, and is small.
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UndisclosedUndisclosedFreelancerAhmedabad, India
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Aayush Doshi Digital, a small Digital Strategy company, is based in Ahmedabad, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerSparta, NJ
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NJWebForge is a social media marketing company headquartered in Sparta, New Jersey. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancer
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PaxRank is a SEO services firm. They were launched in 2024, and their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Founded in 2025, Muhammed Safnaz is a small SEO services firm headquartered in valanchery, India. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Althaf Ibraheem is a Payyanur, India-based social media marketing company. They provide Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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FRISUP IT Solutions is a small social media marketing company. Launched in 2025, the team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Social media marketing firm DezignLoop was established in 2019. Based in St. Petersburg, Florida, the team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hrFreelancer
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Glyss SEO Agency is a SEO agency. Their small team of employees is located in Lagos, Nigeria. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancer
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Bee Smart Digital is a social media marketing firm. Their team is located in Galway, Ireland. The firm specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hrFreelancer
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Founded in 2024, Strategized Marketing LLC is a Digital Strategy company. The agency provides Digital Strategy and Conversion Optimization.
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$1,000+$100 - $149 / hrFreelancer
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Basecamp Studios is an IT managed services company. The team is headquartered in San Diego, California, and their services include IT managed services and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249
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Located in Houston, Texas, Acetech Digital is a midsize web design company. The team provides Web Design and Search Engine Optimization.
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Undisclosed$25 - $49 / hrFreelancer
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Launched in 2025, INARS Consulting is a social media marketing firm. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancer
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NIKHIL SHARMA DIGITAL MARKETING EXPERT is a small branding firm based in New Delhi, India. Their services include Branding and Conversion Optimization.
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$1,000+$25 - $49 / hrFreelancer
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Founded in 2017, Denis Galbavý is a small Topoľnica, Slovakia-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancer
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Mariya Thomas, an Email Marketing company, was founded in 2025. The agency offers Email Marketing and Search Engine Optimization.
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$1,000+$200 - $300 / hrFreelancer
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Dramatic SEO Marketing is a Digital Strategy company. Their small team of employees is headquartered in Monticello, Minnesota. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hrFreelancer
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Munalytics is a Digital Strategy company. They are based in Calgary, Canada and have small team. They offer Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hrFreelancer
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Search and Rank is a SEO agency. They offer Search Engine Optimization and Pay Per Click and were established in 2020.
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$1,000+$50 - $99 / hrFreelancerRoullet-Saint-Estèphe, France
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Freelanceweb16 (FW16) is a SEO agency located in Roullet-Saint-Estèphe, France. Launched in 2014, the team provides Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hrFreelancer
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Nadipudi Ads is an Advertising company. Founded in 2025, their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerKozhikode, India
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Abhay PV is a social media marketing agency. Their small team is located in Kozhikode, India and focuses on Social Media Marketing and Content Marketing. The company was launched in 2025.
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UndisclosedUndisclosedFreelancer
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Established in 2025, ameghh is a social media marketing company. In kerala, India, the team provides Social Media Marketing and Email Marketing.
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$5,000+$150 - $199 / hrFreelancerPotomac, MD
Services provided
DesignKing.io is a Digital Strategy company founded in 2019. In Potomac, Maryland, the team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Digital Strategy company Kolb Creative was established in 2021. The team specializes in Digital Strategy and Social Media Marketing and is headquartered in Indianapolis, Indiana.
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$1,000+$50 - $99 / hrFreelancerBallito, South Africa
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Launched in 2017, Stryx Collective is a branding firm. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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The Creative Circuit is a social media marketing company launched in 2022. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hrFreelancer
Services provided
069 Design | 𝗦𝗘𝗢 𝗔𝗴𝗲𝗻𝘁𝘂𝗿 & 𝗪𝗲𝗯𝘀𝗲𝗶𝘁𝗲𝗻 𝗙𝗿𝗮𝗻𝗸𝗳𝘂𝗿𝘁 is a SEO agency. Their services include Search Engine Optimization.
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$1,000+UndisclosedFreelancerValmojado, Spain
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Fil Gastromarketing, a social media marketing company, was launched in 2022. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerOngallur, India
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Brandikko is a social media marketing agency. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2025.
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UndisclosedUndisclosedFreelancer
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Launched in 2025, Darshads is a branding agency. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerPattambi, India
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Branvate by Fasna is a social media marketing firm. Located in Pattambi, India, the firm was founded in 2025. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$200 - $300 / hrFreelancerSingapore, Singapore
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Snap Gen Digital is a social media marketing firm. They offer Social Media Marketing and Content Marketing and were established in 2024. The company is based in Singapore, Singapore.
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UndisclosedUndisclosedFreelancerCherucode, India
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Aleefa Amal is a Content Marketing company. The Cherucode, India-based agency was established in 2025. Their services include Content Marketing and Email Marketing.
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Undisclosed$50 - $99 / hrFreelancerVal-de-Bonnieure, France
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Founded in 2019, CatComs is a social media marketing firm. The small team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Social media marketing firm Clickology was established in 2025. The small team specializes in Social Media Marketing and Email Marketing.
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$1,000+< $25 / hrFreelancerStockport, England
Services provided
Guest Post UK is a Digital Strategy company. In Stockport, England, the company was founded in 2016. Their team offers Digital Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hrFreelancer
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Launched in 2025, Prometheus Premier Marketing is a social media marketing firm. Their team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Founded in 2025, Nimisha s is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.