Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+< $25 / hrFreelancer
Services provided
Social media marketing agency Onyx Edge was founded in 2024. The company offers Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancer
Services provided
New Digital Island, a social media marketing firm, is located in Ghaziabad, India. Launched in 2024, the team focuses on Social Media Marketing and Web Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed< $25 / hrFreelancer
Services provided
Ashina febin is a calicut, India-based Email Marketing company. They offer Email Marketing and Search Engine Optimization and were launched in 2024.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Advertising company Waays Digital Ltd was launched in 2022. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerNaples, FL
Services provided
Naples SEO Company is a SEO agency. They were founded in 2020, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerBurnsville, MN
Services provided
911 Geeks is a web design company. The agency is headquartered in Burnsville, Minnesota. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerPembroke Wood, Ireland
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101PluS is a social media marketing company established in 2007. The small team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosedFreelancerGlasgow, Scotland
Services provided
Website development firm socialnest is in Glasgow, Scotland. The team focuses on Web Development and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerMontréal, Canada
Services provided
WebPros Google Ads Marketing Agency is a Montréal, Canada-based Advertising company. The team provides Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosedFreelancerWestport, CT
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Connecticut WebPro, LLC. Is a SEO services firm launched in 2010. Located in Westport, Connecticut, the team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerFort Lauderdale, FL
Services provided
Leverage Digital Marketing, a SEO services firm, provides Search Engine Optimization and Pay Per Click. The firm is located in Fort Lauderdale, Florida.
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$1,000+$50 - $99 / hrFreelancerBradford West Gwillimbury, Canada
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Branding firm Adrian Martinez / Website Design & Digital Marketing is based in Bradford West Gwillimbury, Canada. Established in 2001, the team specializes in Branding and Search Engine
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UndisclosedUndisclosedFreelancerNew York, NY
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Easy4Host Inc. Is a web design agency. The agency is located in New York, New York. Their team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerBuffalo Grove, IL
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Small web design company Implicit Success Marketing & Web Design, is based in Buffalo Grove, Illinois. The team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerCharlottesville, VA
Services provided
Charlottesville SEO Web Development, LLC is a small SEO agency. They provide Search Engine Optimization and Web Design and were established in 2006.
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UndisclosedUndisclosedFreelancerLake Mary, FL
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ASCHE Corp is a SEO services firm. They were launched in 2021 and provide Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerCesena, Italy
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Consulente SEO Specialist is a SEO agency. They are in Cesena, Italy and have small team. They provide Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancerJasper, GA
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North Georgia Web Design is a web design agency. They are in Jasper, Georgia, and their services include Web Design and Web Development.
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UndisclosedUndisclosedFreelancerAngers, France
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Founded in 2021, Adwi is a small Angers, France-based web design company. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerGalax, VA
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Mountain Empire Web Creations LLC is a small web design company established in 2013. Their services include Web Design and Web Development.
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UndisclosedUndisclosedFreelancerAbingdon, VA
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Byte Blaze Designs is a SEO agency. Their small team of employees is based in Abingdon, Virginia. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancerGainesville, GA
Services provided
Optisite Rocket SEO & Web Design is a Gainesville, Georgia-based SEO agency. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosedFreelancerHurricane, UT
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St Peters Marketing Group is a SEO services firm in Hurricane, Utah. They specialize in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancer
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WEB801 is a small Content Marketing company located in Spanish Fork, Utah. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerShillington, PA
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Launched in 2023, Digital Mully is a web design company. In Shillington, Pennsylvania, the team specializes in Web Design and E-Commerce Development.
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UndisclosedUndisclosedFreelancer
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Get Global Marketing, a Content Marketing company, was established in 2016. In Bend, Oregon, the team focuses on Content Marketing and Search Engine Optimization.
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$1,000+< $25 / hrFreelancerKathmandu, Nepal
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Digital Raghu is a SEO agency. Based in Kathmandu, Nepal, their small team specializes in Search Engine Optimization and Digital Strategy. The firm was launched in 2017.
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UndisclosedUndisclosedFreelancerMount Airy, MD
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Amble Media Group is a small social media marketing firm based in Mount Airy, Maryland. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerMillstadt, IL
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SEO company Whole Brain Digital LLC is based in Millstadt, Illinois. Launched in 2018, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerVoorhees Township, NJ
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Philly Search Engine Marketing is a SEO agency. They provide Search Engine Optimization and Social Media Marketing and were founded in 2009.
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Undisclosed$25 - $49 / hrFreelancer
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Asrafik Dinar is a SEO services firm. They are located in Dhaka, Bangladesh and have small team. They focus on Search Engine Optimization and Social Media Marketing.
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Undisclosed< $25 / hrFreelancer
Services provided
Seo Expert in Nepal - Sujit Chaulagain is a small SEO company in Kathmandu, Nepal. The team offers Search Engine Optimization and Content Marketing.
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Undisclosed$25 - $49 / hrFreelancer
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Mhg.digital is a Content Marketing company. Headquartered in Edmonton, Canada, the firm provides Content Marketing and Email Marketing.
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$5,000+$50 - $99 / hrFreelancerFilderstadt, Germany
Services provided
Allezwäg, a website development company, is headquartered in Filderstadt, Germany. Their services include Web Development and Web Design.
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Undisclosed$50 - $99 / hrFreelancer
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Sterling Sparrow Marketing LLC, an Email Marketing company, specialize in Email Marketing and Search Engine Optimization. They were launched in 2024.
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UndisclosedUndisclosedFreelancer
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Skyscraper Digital Marketing LLC, a SEO services firm, was launched in 2024. The agency focuses on Search Engine Optimization and Content Marketing.
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$1,000+UndisclosedFreelancer
Services provided
Flash Forward Agency is a small web design company headquartered in Onalaska, Wisconsin. The team focuses on Web Design and UX/UI Design.
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UndisclosedUndisclosedFreelancerSouthampton, England
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Geek Unique is a small e-commerce development firm founded in 2023. Their team specializes in E-Commerce Development and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancer
Services provided
SMK Web Design is a web design company in Mandeville, Louisiana. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerOshawa, Canada
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Launched in 2022, Red Minstrel Marketing is a social media marketing company. The company focuses on Social Media Marketing and CRM consulting and SI.
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$1,000+$150 - $199 / hrFreelancer
Services provided
Jared Media Group LLC is a small Marketing Strategy company founded in 2025. Their team provides Marketing Strategy and Fractional CMO Services.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Established in 2022, Digitall MDR is a small Mumbai, India-based web design agency. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Johny Joseph, a small Other Digital Marketing company, is headquartered in kannur, India. Their services include Other Digital Marketing and Social Media Marketing.
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$1,000+UndisclosedFreelancerChagrin Falls, OH
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SEO company Aspen Ascent Marketing is based in Chagrin Falls, Ohio. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Launched in 2023, Manuel Zeferino Marques Ferreira de Sousa is a SEO agency. The team focuses on Search Engine Optimization and Digital Strategy and is located in Porto, Portugal.
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$1,000+< $25 / hrFreelancerMumbai, India
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Small social media marketing firm Digital Rushabh Jain - Digital Marketing Freelancer in Mumbai, is in Mumbai, India. Their services include Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hrFreelancer
Services provided
The Pro Ad Shop is an Advertising company founded in 2025. Their team specializes in Advertising and Ecommerce Marketing.
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UndisclosedUndisclosedFreelancer
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Gaznil Digital is a SEO company established in 2025. The small team offers Search Engine Optimization and Social Media Marketing.
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$1,000+UndisclosedFreelancerEdmond, OK
Services provided
Edmond SEO is a Marketing Strategy company. Their team is headquartered in Edmond, Oklahoma and provides Marketing Strategy and Search Engine Optimization.
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$1,000+$150 - $199 / hrFreelancerAustin, TX
Services provided
Headquartered in Austin, Texas, Refine J, LLC is a small Digital Strategy company. Their services include Digital Strategy and Ecommerce Marketing.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.