Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$200 - $300 / hr2 - 9Singapore, Singapore
Services provided
Chowder Media is a Content Marketing company established in 2023. Their team offers Content Marketing and Video Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Branding agency Vashist International Advertising is based in Bengaluru, India. Their services include Branding and Market Research.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Founded in 2019, The Branding District is a small Charlotte, North Carolina-based branding company. Their team provides Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
Cupy N Digital, a branding agency, was launched in 2025. They specializes in Branding and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Kyro Strategies is a SEO agency in Brooklyn, New York. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Limphertech is a Digital Strategy company. They were launched in 2023, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Indianapolis, IN
Services provided
Wechter Media LLC is an Advertising company. The Indianapolis, Indiana-based firm was founded in 2019. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$100 - $149 / hr2 - 9
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Tardigiget is a branding firm established in 2021. The team provides Branding and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9
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Zayrush - Digital Marketing Agency is a branding company. They specialize in Branding and Marketing Strategy and were established in 2019.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr2 - 9
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Amplihub is a web development company based in Malabe, Sri Lanka. Their services include Web Development and Digital Strategy.
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$1,000+< $25 / hr2 - 9
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Sathon is an app development company. They were founded in 2024 and offer Mobile App Development and Digital Strategy.
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Undisclosed< $25 / hr2 - 9
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Skechify IT Solutions Private Limited is a Digital Strategy company. They were founded in 2024, and their services include Digital Strategy and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9
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Zapro Infotech is a Romford, England-based social media marketing firm. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Surrey, Canada
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Four Square Business Services is an Accounting company. They are located in Surrey, Canada and have small team. Their team provides Accounting and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Based in Richmond Hill, Canada, MetaBaz Digital Marketing Agency is an Advertising company. Their services include Advertising and Media Planning & Buying.
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Undisclosed< $25 / hr2 - 9
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Tech to Era is a SEO company launched in 2021. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Digital Marketing Agency BD, a branding firm, is headquartered in Dhaka, Bangladesh. They provide Branding and Marketing Strategy and were established in 2025.
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$1,000+< $25 / hr2 - 9Ho Chi Minh, Vietnam
Services provided
STEYG Agency is a small Advertising company launched in 2020. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Hyderabad, India
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Recose Digital solutions is a Digital Strategy company founded in 2021. The small team offers Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed2 - 9
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Starta Studio is a branding agency. The agency was established in 2025. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Based in Zagreb, Croatia, M&D Agency is a branding agency. Their services include Branding and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9Berkhamsted, England
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In Berkhamsted, England, Rufus Design is a SEO company. They specialize in Search Engine Optimization and Web Design and were established in 2007.
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$1,000+Undisclosed2 - 9
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Ricardo Otero, a branding company, offers Branding and Digital Strategy. The firm is headquartered in Pontevedra, Spain.
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UndisclosedUndisclosed2 - 9
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Small Content Marketing company epicdigivibes, is located in Greater Noida, India. Their services include Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Double Bay, Australia
Services provided
UpliftGTM is a branding agency. Their team is in Double Bay, Australia and focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Sangrur, India
Services provided
GETSM PUBLICITY is a social media marketing company. The agency is headquartered in Sangrur, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Kuala Lumpur, Malaysia
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Appnicorn is a Kuala Lumpur, Malaysia-based web design company. Launched in 2021, the team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9
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Tattoo Digital Marketing, a small web design company, is headquartered in Lehi, Utah. The team focuses on Web Design and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2023, Startup Hub Design & Technology LLC is a website development company. The team focuses on Web Development and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Mukkam, India
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Profile Business Solutions, a branding company, was launched in 2023. They focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Blue Ladders Web Design is a SEO company. They were founded in 2020, and their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Senta, Serbia
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Launched in 2020, Brandit Marketing Agency is a small Digital Strategy company. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Collingwood, Canada
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Canopy Media is a branding agency. Their team is in Collingwood, Canada and provides Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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KSR Web Development Agency is a branding agency located in Manama, Bahrain. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Mindall is a small CRM consulting and SI company established in 2023. Their team offers CRM consulting and SI and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Visual Qube, a branding firm, is in South Jordan, Utah. Founded in 2025, the team specializes in Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Montpellier, France
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Marketing Strategy company BEEWEEN.COM is headquartered in Montpellier, France. They offer Marketing Strategy and Digital Strategy and were launched in 2011.
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Undisclosed< $25 / hr2 - 9
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Launched in 2022, Wedadvert Digital Marketing is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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BestInfoTechSolution is a Business Consulting company founded in 2010. Headquartered in Nagercoil, India, the team specializes in Business Consulting and Market Research.
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$1,000+$25 - $49 / hr2 - 9
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HorizonX Digital Solutions is a Marketing Strategy company. Their small team of employees is in Hyderabad, India. Their team provides Marketing Strategy and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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Rise High Digital, a social media marketing firm, is located in Rawalpindi, Pakistan. The team offers Social Media Marketing and Conversion Optimization.
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$1,000+< $25 / hr2 - 9
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SiteOnLab is a SEO agency launched in 2023. Their team specializes in Search Engine Optimization and Web Development.
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$1,000+< $25 / hr2 - 9
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Digital Bloom Hub is an Advertising company. Founded in 2023, the company is headquartered in Gwalior, India. Their services include Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Based in Zouk, Lebanon, Quatrotek is a website development firm. Launched in 2020, the team specializes in Web Development and Branding.
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Undisclosed< $25 / hr2 - 9
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Sandevo Software Solutions Private Limited is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing and is located in Hyderabad, India and Hyderabad, India.
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Undisclosed$150 - $199 / hr2 - 9
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Small branding company Sinclair Studio, is headquartered in Melbourne, Australia. The team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Doble Click is a Digital Strategy company. Founded in 2021, the firm is in Buenos Aires, Argentina. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Established in 2020, Dobleuv is a branding agency. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Hesedsoft Global is a web development firm launched in 2022. The team specializes in Web Development and Branding.
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UndisclosedUndisclosed2 - 9Sunnyvale, CA
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Donnan Creative Strategy, a small social media marketing agency, is based in Sunnyvale, California. The team focuses on Social Media Marketing and Content Marketing.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.