Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 62 projectsSociallyin is a digital marketing agency specializing in Social Media Strategy and Social Media Management. Across client reviews, 100% highlight their effective combination of creative storytelling and data-driven decision-making as key strengths. Clients report increased social media engagement and improved campaign performance, with several noting appreciable gains in website traffic and audience engagement.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Marketing, delivering comprehensive services such as social media advertising, online branding, and digital strategy. Across reviews, 100% of clients appreciate their expertise in project management and strategy, with 80% highlighting their exceptional communication and consultative approach. Their tailored solutions consistently enhance brand visibility and drive results.
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$1,000+$25 - $49 / hr10 - 49Nottinghamshire , England
Services provided
Tank is a social media marketing agency. Headquartered in Nottinghamshire , England and England, their team offers Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Cincinnati, OH
Services provided
Game Day Communications is a PR agency and social media marketing company established in 2002. The firm focuses on Public Relations and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 16 projectsOnline Optimism is a digital marketing agency with expertise in Social Media Marketing, Social Media Management, and Digital Branding. Their services are highly valued for increasing audience engagement and content reach, with 100% of reviewers noting their flexibility and dedication to client needs. Approximately 80% of reviewers highlighted their expertise in creating engaging social media campaigns and innovative solutions.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst specializes in Social Media Marketing and Digital Branding, offering services such as influencer and PR campaigns. Reviews highlight their effective Social Media Strategy and swift project turnaround. Impressively, 100% of the feedback is positive, with clients noting their strong media relationships and deep understanding of client business needs.
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$1,000+$25 - $49 / hr10 - 49Abbotsford, Australia
Services provided
SocialGarden is an Abbotsford, Australia-based social media marketing firm. They focus on Social Media Marketing and Other Digital Marketing and were founded in 2010.
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsConquer Media & PR specializes in Social Media Marketing and Digital Marketing services, including running Facebook and TikTok ads. Their reviews highlight effective communication and a collaborative approach, demonstrating strong outcomes such as achieving financial goals for their clients. The company is praised for its commitment to understanding client needs and delivering targeted online branding efforts.
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$25,000+Undisclosed10 - 49Morrisville, NC
Services provided
Carusele is a social media marketing agency. The Morrisville, North Carolina-based agency was established in 2015. Their services include Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Lungsod Quezon, Philippines
Services provided
XS Multimedia, an Advertising company, is based in Lungsod Quezon, Philippines. They specialize in Advertising and Branding and were founded in 2012.
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$1,000+$50 - $99 / hr2 - 9Wilmington, NC
Services provided
Insight Creative Marketing is a social media marketing agency. Founded in 2018, their team provides Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 52 projectsMONSOON is a digital marketing agency specializing in Social Media Marketing, providing services such as Social Media Strategy, Online Branding, and Social Media Advertising. Their reviews highlight a 100% customer satisfaction rate, praising their responsiveness, strategic creativity, and ability to deliver measurable outcomes like increased sales and brand awareness. Clients commend their proactive project management and deep understanding of client needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 23 projectsVolterra is a comprehensive digital marketing agency excelling in social media management, strategy, and advertising. Their clients consistently highlight Volterra's expertise, with 100% of reviews praising their project management and responsiveness. Notably, 80% of testimonials emphasize their ability to drive engagement and brand awareness, underscoring Volterra's proficiency in social media campaigns and online reputation management.
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$5,000+$150 - $199 / hr10 - 49Fishers, IN
Services provided
Established in 2019, Mojo Up Marketing + Media is a small branding firm located in Fishers, Indiana. Their team offers Branding and Marketing Strategy.
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$10,000+$50 - $99 / hr250 - 999Kuala Lumpur, Malaysia
Services provided
See all 1 projectsWebwooter specializes in digital marketing services, including social media marketing, SEO, and paid advertising. Client feedback highlights their exceptional portfolio, timely delivery, and effective communication. Overall, Webwooter is praised for their ability to grow channels and generate leads, making them a reliable partner for digital marketing initiatives.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Yes We Can Agency is a social media marketing firm. The London, England-based company focuses on Social Media Marketing and Performance Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsZIMA Marketing is a digital marketing company that offers services such as ad campaign development, lead acquisition, AdSense implementation, and web development. The feedback is predominantly negative, with significant issues in lead generation and project management, as 100% of the review mentions dissatisfaction due to unprofessional conduct and unmet expectations. While the company maintained regular follow-ups, overall performance fell short of client needs.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
MATRIX DIGITAL LTD. Is a small London, England-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$200 - $300 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
BRANDTHINK Malaysia, a social media marketing company, was founded in 2000. The small team specializes in Social Media Marketing and Public Relations.
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$5,000+$100 - $149 / hr10 - 49København, Denmark
Services provided
Kubbco, a small social media marketing company, is located in København, Denmark. The team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
UX company and social media marketing firm Crowdlinker was established in 2012. In Toronto, Canada, the team offers UX/UI Design and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Braaxe is a social media marketing firm. Their small team is based in Paris, France and provides Social Media Marketing and Content Marketing. The agency was established in 2010.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2017, CANZ Marketing, LLC is a social media marketing firm. The team offers Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49İstanbul, Türkiye
Services provided
Social media marketing firm and SEO agency Clicks'us Digital Agency is located in İstanbul, Türkiye. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Saint Charles, MO
Services provided
Launched in 2021, Moss Technologies - REI Marketing Solutions is a social media marketing company and SEO agency. The team provides Social Media Marketing and Search Engine Optimization.
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$25,000+$100 - $149 / hr10 - 49Gent, Belgium
Services provided
Chase is a social media marketing company and Blockchain Marketing company. Established in 2017, the team offers Social Media Marketing and Blockchain Marketing.
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$1,000+$25 - $49 / hr10 - 49Bratislava, Slovakia
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PIX Creative is a social media marketing company. In Bratislava, Slovakia, the agency was launched in 2017. Their team specializes in Social Media Marketing and Web Design.
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$5,000+$50 - $99 / hr50 - 249
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Fintech Hub is a Dubai, United Arab Emirates-based SEO agency. Their services include Search Engine Optimization and Web Development.
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$10,000+$150 - $199 / hr10 - 49
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Redwood Creative is an Austin, Texas-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr250 - 999Huntington Beach, CA
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Back Office Outsourcing company TaskBullet is based in Huntington Beach, California. Their services include Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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$1,000+$25 - $49 / hr50 - 249Navi Mumbai, India
Services provided
A2GS- Digital Marketing Agency is a web development company. Launched in 2015, the firm is headquartered in Navi Mumbai, India. Their team specializes in Web Development and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerRoseville, Australia
Services provided
Views Management, a small social media marketing firm, is based in Roseville, Australia. The team provides Social Media Marketing and Branding.
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$1,000+$100 - $149 / hr50 - 249London, England
Services provided
Established in 2005, Found | The AI-first Everysearch Agency is a SEO company. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Bangkok, Thailand
Services provided
See all 1 projectsSixtygram specializes in providing comprehensive digital marketing strategies, SEO optimization, and user-friendly website design. Reviews highlight successful project outcomes such as increased website traffic, higher user engagement, and enhanced search engine rankings. Clients appreciate Sixtygram's responsiveness, proactive approach, and effective project management, contributing to their overall satisfaction with the company’s services.
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$10,000+$50 - $99 / hr10 - 49Petaling Jaya, Malaysia
Services provided
See all 2 projectsDemojo Communication offers services such as creative content development, production, event management, and fulfillment services. The overall feedback from reviews indicates that Demojo Communication is highly professional, adaptable, and dedicated to delivering high-quality output. Clients appreciate their innovative ideas, strong communication, and willingness to go the extra mile to meet project objectives.
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$10,000+$100 - $149 / hr10 - 49London , England
Services provided
Comms8 is a small Direct Marketing company launched in 2014. Their team offers Direct Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2020, Pixel7 Studio, a small social media marketing firm, is based in New Delhi, India. Their team provides Social Media Marketing and Graphic Design.
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$1,000+$25 - $49 / hr50 - 249Tragad, India
Services provided
Launched in 2005, CMP Techno Services is a website development company. Their team offers Web Development and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49Vadodara, India
Services provided
Varitas IT PVT LTD is a social media marketing company located in Vadodara, India and Crystal Lake, Illinois. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
Radsan Creations provides Social Media Marketing services with a focus on boosting online presence and engagement through strategies that include graphic design, content creation, and digital marketing. Reviews highlight their ability to deliver significant follower increases and sales conversions, effective communication, and strong teamwork, making them a recommended partner for Social Media Management and Online Branding projects.
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$1,000+$100 - $149 / hr10 - 49
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Headquartered in Seattle, Washington, Crown Social is a social media marketing firm. Their services include Social Media Marketing and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49
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In lahore, Pakistan, TheNetHawks is a social media marketing firm. They focus on Social Media Marketing and Mobile App Development and were launched in 2012.
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$1,000+< $25 / hr10 - 49
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Besttech Digital Solutions is a small Chennai, India-based Digital Strategy and social media marketing agency. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
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Reva Media is a social media marketing agency. They were founded in 2022 and focus on Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49San Clemente, CA
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See all 1 projectsKCOMM is a public relations and media company known for its strong local connections and effective communication strategies. They excel in securing magazine features, event placements, and interviews, delivering quick results with a boutique firm approach. With 100% positive feedback from clients, their effectiveness and communicative project management are consistently praised.
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$5,000+$100 - $149 / hr2 - 9Madrid, Spain
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Agencia Áurea is a web design agency. They are based in Madrid, Spain and have small team. They offer Web Design and Ecommerce Marketing.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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CROING is a branding agency launched in 2015. Based in Los Angeles, California, the team offers Branding and Marketing Strategy.
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Undisclosed$100 - $149 / hr2 - 9Wilmington, NC
Services provided
See all 1 projectsSocialry Marketing LLC specializes in Social Media Management, Online Branding, and Digital Marketing, aiming to enhance brand awareness and drive leads. The reviews highlight effective social media strategy development, timely project management, and impressive deliverables like website creation and drone videos, contributing to increased social media followers and potential leads for clients.
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$1,000+$300+ / hr2 - 9Niagara Falls, Canada
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Profitable Ads Inc. Is a social media marketing company and PPC agency located in Niagara Falls, Canada and Stratford, Canada. The team offers Social Media Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr1,000 - 9,999Los Angeles, CA
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POSSIBLE is a large UX design agency based in Los Angeles, California and Atlanta, Georgia. Their services include UX/UI Design and Content Marketing.
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$10,000+$100 - $149 / hr1,000 - 9,999London , England
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MediaCom is a large London , England-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed1,000 - 9,999Las Vegas, NV
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GES Events is a Las Vegas, Nevada-based Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed1,000 - 9,999Agios Athanasios, Cyprus
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TheSoul Publishing is an Agios Athanasios, Cyprus-based graphic design company. They provide Graphic Design and Video Production.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2021, Virtual Five Solutions is a social media marketing company. The agency offers Social Media Marketing and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49
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Small social media marketing agency Seohunks, is in Dubai, United Arab Emirates and Lahore, Pakistan. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49San Antonio, TX
Services provided
See all 1 projectsFOG Digital Marketing, LLC offers comprehensive services including branding, marketing, and website development. Feedback consistently highlights their excellent communication, attention to detail, and timely delivery. Clients appreciate the quality of their work and the value for cost, making them a reliable choice for digital marketing needs.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
35.7/40.018.8/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
34.8/40.018.8/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
34/40.017/20 Reviews9/10 Clients & Experience8/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
33.3/40.017.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
32/40.016.8/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
32/40.016.8/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
31.9/40.017.4/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
31.8/40.016.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
31.2/40.016.2/20 Reviews9.9/10 Clients & Experience5.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
30.9/40.015.8/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
30.7/40.015.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$300+ / hr10 - 49
Ability to deliver
30.7/40.016.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+Undisclosed10 - 49
Ability to deliver
30.7/40.016.4/20 Reviews10/10 Clients & Experience4.3/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
30.6/40.017.2/20 Reviews8.4/10 Clients & Experience5/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+Undisclosed50 - 249
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
30.6/40.015.8/20 Reviews9.4/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
30.6/40.016.8/20 Reviews8.6/10 Clients & Experience5.1/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr2 - 9Billericay, England
Ability to deliver
30.5/40.016.2/20 Reviews10/10 Clients & Experience4.3/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Milano, Italy
Ability to deliver
30.1/40.015.8/20 Reviews9.5/10 Clients & Experience4.8/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
30.1/40.015.6/20 Reviews9.8/10 Clients & Experience4.7/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$5,000+$50 - $99 / hr10 - 49Strovolos, Cyprus
Ability to deliver
32.3/40.017/20 Reviews9.8/10 Clients & Experience5.5/10 Market PresenceService focus
50% Social Media Marketing50% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
30/40.016.4/20 Reviews8.6/10 Clients & Experience5/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
29.9/40.016.2/20 Reviews8.9/10 Clients & Experience4.9/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$5,000+$100 - $149 / hr2 - 9
Ability to deliver
29.8/40.016/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Social Media Marketing20% Other
Latest Social Media Marketing Articles
See all articles
4 Social Media Strategies That Actually Make an Impact
4 social media strategies that are actually having an impact in 2026, according to Clutch data.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.