Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 62 projectsSociallyin is a digital marketing agency specializing in Social Media Strategy and Social Media Management. Across client reviews, 100% highlight their effective combination of creative storytelling and data-driven decision-making as key strengths. Clients report increased social media engagement and improved campaign performance, with several noting appreciable gains in website traffic and audience engagement.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Marketing, delivering comprehensive services such as social media advertising, online branding, and digital strategy. Across reviews, 100% of clients appreciate their expertise in project management and strategy, with 80% highlighting their exceptional communication and consultative approach. Their tailored solutions consistently enhance brand visibility and drive results.
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UndisclosedUndisclosed2 - 9Levallois-Perret, France
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Located in Levallois-Perret, France, WAX Interactive is a small social media marketing agency. The team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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YourBizzWizz, LLC is a social media marketing agency. The company is in Scottsdale, Arizona. Their team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 16 projectsOnline Optimism is a digital marketing agency with expertise in Social Media Marketing, Social Media Management, and Digital Branding. Their services are highly valued for increasing audience engagement and content reach, with 100% of reviewers noting their flexibility and dedication to client needs. Approximately 80% of reviewers highlighted their expertise in creating engaging social media campaigns and innovative solutions.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst specializes in Social Media Marketing and Digital Branding, offering services such as influencer and PR campaigns. Reviews highlight their effective Social Media Strategy and swift project turnaround. Impressively, 100% of the feedback is positive, with clients noting their strong media relationships and deep understanding of client business needs.
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UndisclosedUndisclosed2 - 9Davie, FL
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Geex.Online is a Davie, Florida-based social media marketing firm. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Founded in 2019, Herrmann Group Digital Marketing is a social media marketing firm. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Kearny, NJ
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Adventii Media is a Kearny, New Jersey-based SEO agency. They offer Search Engine Optimization and Social Media Marketing and were launched in 2015.
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UndisclosedUndisclosed2 - 9Montville, NJ
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MarketShare Communications, Inc. Is a SEO company. They are located in Montville, New Jersey and have small team. Their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Clark, NJ
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In Clark, New Jersey, On The Mark Communications, LLC is a SEO company. They focus on Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 52 projectsMONSOON is a digital marketing agency specializing in Social Media Marketing, providing services such as Social Media Strategy, Online Branding, and Social Media Advertising. Their reviews highlight a 100% customer satisfaction rate, praising their responsiveness, strategic creativity, and ability to deliver measurable outcomes like increased sales and brand awareness. Clients commend their proactive project management and deep understanding of client needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 23 projectsVolterra is a comprehensive digital marketing agency excelling in social media management, strategy, and advertising. Their clients consistently highlight Volterra's expertise, with 100% of reviews praising their project management and responsiveness. Notably, 80% of testimonials emphasize their ability to drive engagement and brand awareness, underscoring Volterra's proficiency in social media campaigns and online reputation management.
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UndisclosedUndisclosed2 - 9München, Germany
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Small PR company Anja Sziele, is in München, Germany. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lambaré, Paraguay
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Based in Lambaré, Paraguay, Lord & Thomas is a small social media marketing firm. Their services include Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Torino, Italy
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Established in 2003, Comunicazione Digitale is a social media marketing agency. The firm specializes in Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Torino, Italy
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BoccaccioPassoni is a social media marketing company. The small Torino, Italy-based team offers Social Media Marketing and Web Design. The company was launched in 2008.
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UndisclosedUndisclosed2 - 9Caselle Torinese, Italy
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Italian Web is a small Caselle Torinese, Italy-based social media marketing agency. The team focuses on Social Media Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Turin, Italy
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Launched in 1989, Ars Media is a social media marketing company. The firm focuses on Social Media Marketing and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Essen, Germany
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Adkunden is a social media marketing agency. Their team is based in Essen, Germany and focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Essen, Germany
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EU Werbeagentur is a SEO company. The Essen, Germany-based company specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Launched in 2016, My Media Presence is a social media marketing agency. Their team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Rosario, Argentina
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Social Now is a social media marketing firm. Founded in 2013, the company is based in Rosario, Argentina. Their team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Leipzig, Germany
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Established in 2007, Tiracon is a social media marketing agency. The small team focuses on Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Amsterdam, Netherlands
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Socialfabriek is a Content Marketing company. They offer Content Marketing and Social Media Marketing and are based in Amsterdam, Netherlands.
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UndisclosedUndisclosed2 - 9Leipzig, Germany
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SinnWert Marketing is a social media marketing company. Headquartered in Leipzig, Germany, the agency was founded in 2011. Their services include Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Escazú, Costa Rica
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FastBreak Media, a social media marketing agency, is located in Escazú, Costa Rica. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Amarillo, TX
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Content Marketing company BrandINC was established in 2016. The company focuses on Content Marketing and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9München, Germany
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STØRM Agency is a Digital Strategy company. Based in München, Germany, the agency provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Farmers Branch, TX
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Social Media Breakfast Dallas is a social media marketing firm launched in 2010. The small team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Jefferson, NJ
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Digital Strategy company promediant is based in Jefferson, New Jersey. The team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9North Haledon, NJ
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S. Wells Consulting is a small SEO services firm located in North Haledon, New Jersey. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Synergies Tech is a small Michigan-based social media marketing agency. The team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9München, Germany
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LimitLessNess is a social media marketing agency. Their small team is in München, Germany. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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JSD is a social media marketing agency. In , their small team provides Social Media Marketing and Digital Strategy. The agency was founded in 2014.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Criativizando - Comunicação & Marketing is a branding agency. The team provides Branding and Social Media Marketing, and the company is located in Rio de Janeiro, Brazil.
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UndisclosedUndisclosed2 - 9Adel, GA
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Social media marketing agency Social Andross is headquartered in Adel, Georgia. They offer Social Media Marketing and Mobile App Development and were established in 2015.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Founded in 2016, Agência Vision Owl is a small social media marketing company. Their team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Hatfield, England
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Vivienne K Neale Digital is a social media marketing firm. Headquartered in Hatfield, England, the agency was founded in 2011. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Amsterdam, Netherlands
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Social Service Center B.V. Is a social media marketing firm. They are headquartered in Amsterdam, Netherlands, and their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Anaheim, CA
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Social media marketing company Pub Club Leads was founded in 2009. Located in Anaheim, California, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Hot in the Kitchen is a social media marketing company. Launched in 2009, the company is headquartered in St. Louis, Missouri. Their team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Social media marketing company Beyond Marketing Group, LLC was launched in 2003. The team provides Social Media Marketing and Branding and is headquartered in Irvine, California.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Small branding company Quick Ideias Publicidade e Marketing Digital, is headquartered in Goiânia, Brazil. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
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BSS-Digital is a social media marketing company. The Karachi, Pakistan-based agency was founded in 2014. Their team offers Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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G7 Grupo is a small branding company. Launched in 2000, the team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Montevideo, Uruguay
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UYwork is a social media marketing company located in Montevideo, Uruguay. They focus on Social Media Marketing and E-Commerce Development and were launched in 2010.
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UndisclosedUndisclosed2 - 9
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Founded in 2010, Live Media - Creative Studio is a small social media marketing firm. Their team specializes in Social Media Marketing and Event Marketing.
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UndisclosedUndisclosed2 - 9Dublin 2, Ireland
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Headquartered in Dublin 2, Ireland, Digital Marketing Expert is a small pay per click agency. The team offers Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Ramon, CA
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Lunar Digital Marketing is a social media marketing company. Founded in 2016, the company is located in San Ramon, California. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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Hiades is a social media marketing firm. The firm is headquartered in Córdoba, Argentina. Their team offers Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9
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In , Gyro Connect is a social media marketing company. They offer Social Media Marketing and Blockchain and were established in 2017.
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UndisclosedUndisclosed2 - 9
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Zuly Salas is a public relations agency. They were established in 2012 and provide Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9GÖTEBORG, Sweden
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SmartOn Social, a social media marketing agency, provides Social Media Marketing and Branding. The firm is located in GÖTEBORG, Sweden.
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UndisclosedUndisclosed2 - 9Westport, CT
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Connoisseur Digital, a social media marketing firm, is headquartered in Westport, Connecticut. Established in 2010, the team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2007, MocaMedia, a small video production agency, is based in Dallas, Texas. Their services include Video Production and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
36.1/40.018.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
35.8/40.016.8/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
35.5/40.019.4/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
34.2/40.018.4/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.9/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
32.1/40.017/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
32.1/40.017.2/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
31.8/40.016.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
31.6/40.016.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Towson, MD
Ability to deliver
33.8/40.016.6/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
31.4/40.016.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
31.1/40.016.2/20 Reviews9.9/10 Clients & Experience5/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
30.7/40.015.8/20 Reviews9.4/10 Clients & Experience5.6/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
30.7/40.015.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
30.6/40.015.8/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
32.8/40.017.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
30.6/40.017.2/20 Reviews8.4/10 Clients & Experience5/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+Undisclosed50 - 249
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Billericay, England
Ability to deliver
30.5/40.016.2/20 Reviews10/10 Clients & Experience4.3/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
30.5/40.016.8/20 Reviews8.6/10 Clients & Experience5.1/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$5,000+Undisclosed10 - 49
Ability to deliver
30.5/40.016.4/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$300+ / hr10 - 49
Ability to deliver
30.3/40.016.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
90% Social Media Marketing10% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
30.2/40.016.4/20 Reviews8.6/10 Clients & Experience5.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
34.2/40.018.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
30.1/40.015.6/20 Reviews9.8/10 Clients & Experience4.7/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$5,000+$300+ / hr10 - 49Milano, Italy
Ability to deliver
30.1/40.015.8/20 Reviews9.5/10 Clients & Experience4.8/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
30/40.016.2/20 Reviews8.9/10 Clients & Experience5/10 Market PresenceService focus
60% Social Media Marketing40% Other
Latest Social Media Marketing Articles
See all articles
4 Social Media Strategies That Actually Make an Impact
4 social media strategies that are actually having an impact in 2026, according to Clutch data.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.