Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Crystal Craft Expo is an Interior Design company. They were launched in 2010 and specialize in Interior Design and Event Management.
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Undisclosed< $25 / hr2 - 9New York, NY
Services provided
Advertising company Optima Data focuses on Advertising and Branding. They are in New York, New York.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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Undisclosed< $25 / hr2 - 9
Services provided
Headquartered in Nashik, India, ewebideas is a web design company. They provide Web Design and Logo.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Vortexio solutions is a software development company founded in 2025. Based in Delhi, India, the team focuses on Custom Software Development and Microservices Architecture Services.
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$5,000+$50 - $99 / hr2 - 9Paris, France
Services provided
Amap production, a video production agency, is based in Paris, France. They focus on Video Production and Broadcast Video.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Weblyx is a web design agency. Their team is in Praha 1, Czech Republic and focuses on Web Design and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Al Bataeh, United Arab Emirates
Services provided
In Al Bataeh, United Arab Emirates, HYMTECH LLC is a web development firm. They specialize in Web Development and E-Commerce Development.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$1,000+Undisclosed2 - 9
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Bringo Labs is an Ahmedabad, India-based Conversion Optimization company. The team focuses on Conversion Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Port Arthur, TX
Services provided
9th Avenue, a custom software development company, was established in 2024. The company provides Custom Software Development and Advertising, and is small.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$1,000+$25 - $49 / hr2 - 9Bucha, Ukraine
Services provided
ViACore is a small website development company located in Bucha, Ukraine. Their services include Web Development and Advertising.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
TX Marketing Services, a Digital Strategy company, is in Houston, Texas. They specialize in Digital Strategy and Custom Software Development.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$1,000+Undisclosed2 - 9San Antonio, TX
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SmileFlowAI is an AI Agents company. Their team is in San Antonio, Texas and offers AI Agents and Demand Generation Marketing.
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$5,000+$25 - $49 / hr2 - 9पनवेल, India
Services provided
Loafer Studios is a small Video Marketing company established in 2025. Their services include Video Marketing and Video Production.
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$1,000+$50 - $99 / hr2 - 9Ljubljana, Slovenia
Services provided
EMONA Creative doo, an Event Management company, was launched in 2021. Located in Ljubljana, Slovenia, the team offers Event Management and Video Production.
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UndisclosedUndisclosed2 - 9
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Robin Matrix is a small Event Management company. Founded in 2018, the team provides Event Management and Advertising.
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UndisclosedUndisclosed2 - 9
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Small IT strategy consulting company HyTech Systems, is based in Faisalabad, Pakistan. Their services include IT strategy consulting and IT managed services.
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UndisclosedUndisclosed2 - 9
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Vicomio is a web development firm. In Skopje, North Macedonia, the agency was established in 2026. Their services include Web Development and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9
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Bajaj Infotech is a custom software development firm. Headquartered in Bhiwani, India, the company focuses on Custom Software Development and Web Development.
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$5,000+Undisclosed2 - 9Warszawa, Poland
Services provided
Established in 2025, Ovidia is a small video production agency. Their team provides Video Production and Advertising.
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Undisclosed< $25 / hr2 - 9
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Beyond.ink is a software development firm. They were founded in 2026, and their services include Custom Software Development and Web Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in Giroc, Romania, Tarasovs Digital Agency is a website development firm. They provide Web Development and UX/UI Design and were launched in 2018.
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$1,000+Undisclosed2 - 9
Services provided
Revical is a Demand Generation Marketing company. They were established in 2026, and their services include Demand Generation Marketing and Advertising.
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Undisclosed$25 - $49 / hr2 - 9Pune, India
Services provided
Founded in 2013, Green Apple Enterprises is a web development firm. The firm specializes in Web Development and Advertising.
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UndisclosedUndisclosed2 - 9
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Small video production company ahsan art creative studio, is in FAISALABAD, Pakistan. The team focuses on Video Production and Advertising.
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$1,000+< $25 / hrFreelancer
Services provided
WEBWIZCRAFT is a website development company founded in 2020. The agency specializes in Web Development and Web Design.
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$5,000+$100 - $149 / hrFreelancerTulsa, OK
Services provided
More Branding is a web design company. Launched in 2005, the team offers Web Design and Branding.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Selim Yılmaz Web Tasarım is a web design company headquartered in İSTANBUL, Türkiye. They offer Web Design and UX/UI Design.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Anrudaar, a video production company, is in Dhaka, Bangladesh. Founded in 2023, the team focuses on Video Production and Video Marketing.
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$1,000+UndisclosedFreelancer
Services provided
The Zorbix Gear is an UX design company. They are in San Antonio, Texas and have small team. They offer UX/UI Design and Product Marketing.
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$1,000+$25 - $49 / hrFreelancerLagos, Nigeria
Services provided
Abdul Designs is a graphic design company. They are in Lagos, Nigeria, and their services include Graphic Design and Branding.
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UndisclosedUndisclosedFreelancer
Services provided
UX design agency cap provides UX/UI Design and Custom Software Development. They are located in Hyderabad, India.
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$5,000+$100 - $149 / hrFreelancerBellevue, WA
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Web development company Icon Imagery, Inc. Focuses on Web Development and Advertising. They were founded in 1989.
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$5,000+$100 - $149 / hrFreelancerHamburg, Germany
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Rocket & Wink GmbH, a graphic design agency, was founded in 2011. The team specializes in Graphic Design and Packaging Design.
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UndisclosedUndisclosedFreelancerBoise, ID
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Magnuson Design is a Digital Strategy company. Their team is located in Boise, Idaho and provides Digital Strategy and Graphic Design.
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UndisclosedUndisclosedFreelancerGlasgow, Scotland
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Sole Media, a small graphic design agency, is based in Glasgow, Scotland. The team focuses on Graphic Design and Video Production.
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UndisclosedUndisclosedFreelancerBournemouth, England
Services provided
HWB Design is a graphic design company. They are based in Bournemouth, England and have small team. Their services include Graphic Design and Logo.
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UndisclosedUndisclosedFreelancer
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Loopy Gypsy is a graphic design agency. Headquartered in Jacksonville, Arkansas, the company was established in 2005. Their services include Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerHopkins, MN
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Waryan Design is a small graphic design company based in Hopkins, Minnesota. The team provides Graphic Design and Print Design.
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UndisclosedUndisclosedFreelancer
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Launched in 2002, Ariana Fernandez Graphic Designer is a graphic design agency. The company provides Graphic Design and Logo, and is small.
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UndisclosedUndisclosedFreelancer
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Luca Moreno is a website development company. They are located in Rome, Italy and have small team. Their services include Web Development and Graphic Design.
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UndisclosedUndisclosedFreelancerDeidesheim, Germany
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Debiase.de is a video production company. They are in Deidesheim, Germany. Their team provides Video Production and Corporate Photography.
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UndisclosedUndisclosedFreelancerBoulder, CO
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John Boa Media is a Fractional CMO Services company. They specialize in Fractional CMO Services and Advertising and are located in Boulder, Colorado.
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$1,000+$25 - $49 / hrFreelancer
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Video production company Bagi Samuel specializes in Video Production and Video Marketing. They are located in Abuja, Israel.
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UndisclosedUndisclosedFreelancer
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Bicoastal is an UX agency launched in 2023. Their services include UX/UI Design and Advertising.
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Undisclosed< $25 / hrFreelancer
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LeonovDesign is a website development company. Their small team of employees is based in Melbourne, Australia. Their team provides Web Development and Web Design.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Capture Motion is a video production agency. They are headquartered in Kaunas, Lithuania and have small team. They provide Video Production and Corporate Photography.
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$5,000+$100 - $149 / hrFreelancerBad Kissingen, Germany
Services provided
Video production agency JNPhotografics was founded in 2019. The team offers Video Production and Broadcast Video.
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$5,000+$100 - $149 / hrFreelancerLeeds, England
Services provided
Lucent Digital Studio is a web design company established in 2024. The company offers Web Design and Advertising.
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$5,000+$50 - $99 / hrFreelancerSant Vicent del Raspeig, Spain
Services provided
Manuel Durán is a Digital Strategy company. They specialize in Digital Strategy and AI Agents and are headquartered in Sant Vicent del Raspeig, Spain.
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UndisclosedUndisclosedFreelancerBozeman, MT
Services provided
SMS Marketing company Big Sky Growth Systems focuses on SMS Marketing and Business Consulting. They were launched in 2026.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.