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ChatGPT drove AI popularity faster than anyone could have anticipated. At the onset of 2023, it broke the record for fastest user growth, reaching 100 million users in its first two months post-launch. 

AI zeal is also present on Clutch — demand for AI development services on Clutch grew 514% YoY in the first quarter of 2023 and continues to rise. 

Almost all small business (82%) leaders anticipate that AI will disrupt their operations in the next few years, and many think that AI will completely transform their businesses in that time.  

Despite the potential upheaval that comes with change, businesses’ top three feelings on AI are excitement, optimism, and motivation. Enthusiasm about the value of AI is driving massive adoption rates and even encouraging businesses to invest more in outsourcing to scale alongside new tech. 

Clutch surveyed 502 US small business leaders to learn more about how businesses are adapting to AI, the problems they’re solving with generative AI solutions, and their expectations for the future. 

Don’t fall behind your peers — use our findings to uncover the secrets to AI success and stay competitive as AI drives the future of work.   

Our Findings

• 82% of small business leaders believe their business will be disrupted by generative AI over the next 5 years.
• Business leaders shared their top 3 feelings about the AI hype are excited, optimistic, and motivated.
• By contrast, less than 10% of respondents said they felt overwhelmed, frightened, or worried about generative AI technology.
• 84% of small businesses that currently use AI tools plan to continue using them in the future.
• Small businesses believe AI is best suited for responding to customers with chatbots, creating business presentations, and writing marketing collateral.
• Small businesses find that increased efficiency is the greatest benefit of AI.
• Lack of personalization and capabilities to detect AI-generated content are AI’s most significant limitations for business.
• Small businesses expect AI to increase their need for outsourced services across departments: Engineering (83%), Sales and Customer Experience (78%), Marketing (77%), and more.
• Demand for AI development services on Clutch grew 514% YoY in Q1.

How Companies Are Using AI Tools

From streamlining customer service to automating mundane tasks, AI is already changing workplaces everywhere. 

Small businesses are far from immune to this trend — eighty-four percent (84%) of those currently using AI plan to keep up their usage into the future. 

About the Author

Adam Clutch Developer at Clutch at 2

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