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Branding and PR Trends

In a world of brand activism and real-time reputation risks, PR is changing fast. Explore PR trends on how to navigate narrative, trust, and media shifts.

How Online Reviews Are Shaping E-Commerce Buying Decisions in 2026
Branding & PR, Clutch Report, Brand Identity
Updated February 17, 2026

How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026

Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.

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New Branding and PR Trends

Holiday Hangover: Are Consumers Losing Trust in Brands?

Holiday Hangover: Are Consumers Losing Trust in Brands?

Updated February 12, 2026
Anna Peck
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Branding & PR, Clutch Report, Brand Identity
Brand Authenticity Playbook for 2026 (Backed by Consumer Data)

Brand Authenticity Playbook for 2026: What Consumers Really Care About

Updated February 24, 2026
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Branding & PR, Clutch Report, Brand Identity
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)

Rebranding Is Risky (Here’s How to Keep Customers On Your Side)

Updated February 24, 2026
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Branding & PR, Clutch Report, Brand Identity
Brand Storytelling for Growth: Strategy, ROI, and Results

Brand Storytelling for Growth: Strategy, ROI, and Results

Updated May 29, 2026
This guide explains storytelling marketing best practices, step-by-step instructions, and more tips for creating powerful stories to improve your brand’s...
Branding & PR, Brand Identity
5 Brand Identity Strategies to Help Your Business Stand Out

5 Brand Identity Strategies to Help Your Business Stand Out

Updated May 25, 2026
Hannah Hicklen
Learn how to develop an effective brand identity strategy that engages your target audience and helps you stand out from competitors.
Branding & PR, Brand Identity
Brand Identity Checklist: 7 Considerations

Brand Identity Checklist: 7 Considerations

Updated May 28, 2026
Anna Peck
Our brand identity checklist has expert tips for developing every aspect of your brand, from telling your story to creating eye-catching visuals.
Branding & PR, Brand Identity
5 Types of Brand Positioning Frameworks to Guide Your Web Design Project

5 Types of Brand Positioning Frameworks to Guide Your Web Design Project

Updated December 15, 2025
Hannah Hicklen
Learn about the importance of brand positioning frameworks in web design and how to create one.
Branding & PR, Brand Identity
6 Branding Examples From Companies That Got it Right

6 Branding Examples From Companies That Got it Right

Updated March 25, 2026
Hannah Hicklen
Learn more about how to grow your business from these globally recognized branding examples.
Branding & PR, Brand Identity

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How Creators Drive Brand Discovery (But Not Purchases)
Branding & PR, Clutch Report
Anna Peck

How Creators Drive Brand Discovery (But Not Purchases)

Learn how to effectively use creator partnerships and what else is needed to drive sales.
The Generational Ad Tolerance Gap Brands Must Know
Branding & PR, Brand Identity
Anna Peck

How Different Generations Respond to Targeted Ads in 2026

Learn which ad formats convert each generation and why social proof remains the most important part of every campaign.
3 Brands That Are Killing It in 2026 (and What They Tell Us About Current Trends)
Branding & PR, Clutch Report
Hannah Hicklen

3 Brands That Are Killing It in 2026 (and What They Tell Us About Current Trends)

No one has a more distinct brand than Duolingo, Poppi, and SKIMS are reshaping branding. Learn more about what this tells us about branding trends in 2026...
The New Rules of Brand Discovery: How Consumers Find Brands in 2026
Branding & PR, Clutch Report, Brand Identity
Anna Peck

The New Rules of Brand Discovery: How Consumers Find Brands in 2026

New Clutch data reveals how consumers find brands today, and what brands need to know to stay discoverable in a fragmented, trust-driven landscape.
What Works for Brand Content in Online Communities
Branding & PR, Brand Identity
Anna Peck

What Works for Brand Content in Online Communities

Your brand's presence in online communities should do more than fill a content calendar. Refine your community content strategy with Clutch.
AI Brand Monitoring 101: How To Find Out What AI Says About Your Business
Branding & PR, Brand Identity
Updated April 28, 2026

AI Brand Monitoring 101: How To Find Out What AI Says About Your Business

AI is helping customers form opinions and make decisions about you before they visit your site. Learn how to audit, monitor, and fix what AI says about your...