Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions company specializing in augmenting sales teams and enhancing sales performance through services such as lead generation, outbound calling, and comprehensive sales support. With over 90% positive feedback, reviewers consistently commend LevelUp Leads for their impressive project management, adaptability, and quality of leads, with 85% highlighting effective communication and tailored strategies. Their services are recognized for significantly optimizing sales processes and generating qualified leads.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a sales outsourcing solutions provider specializing in lead generation, appointment-setting, and sales performance enhancement. While they are praised for their structured project management and ability to understand niche markets, feedback is mixed. 71% of reviewers highlight positive outcomes like increased appointments, whereas 29% criticize their poor communication and underdelivered promises.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a sales outsourcing solutions provider specializing in appointment setting, lead qualification, and sales support services. Their services consistently receive positive feedback, with clients praising their structured project management, flexibility, and effective lead handling. Approximately 85% of reviews highlight improvements in lead conversion rates and time savings for clients' internal teams, showcasing their impact on sales performance enhancement.
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$1,000+$25 - $49 / hr2 - 9L'viv, Ukraine
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Market Research company Explore Export Agency provides Market Research and Marketing Strategy. They are in L'viv, Ukraine.
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$5,000+$50 - $99 / hr10 - 49Portsmouth, England
Services provided
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4Marketing is a Direct Marketing company launched in 2011. The team offers Direct Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions provider, specializing in lead generation, appointment setting, and sales development. The company has received overwhelmingly positive feedback, with clients praising their professionalism, effective communication, and seamless integration into existing teams. Notably, 100% of reviewers commended their project management and adaptability in meeting diverse sales objectives.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions company renowned for its strategic ABM programs and emphasis on high-quality, professional sales talent. They achieved significant success by boosting lead response rates from 3.5% to 9% and booking 200 meetings for $10M of projects. Reviewers consistently praise their professionalism, strategic direction, and responsiveness, highlighting their exceptional Sales Support Services.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
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Contract Manufacturing company Marc Steel India was founded in 2010. The small team offers Contract Manufacturing and Other Marketing.
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$1,000+< $25 / hr50 - 249Kurukshetra, India
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AM2PM Support, a phone answering service, provides Call Center Services and Sales Outsourcing. The agency is in Sheridan, Wyoming and Kurukshetra, India.
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$10,000+< $25 / hr50 - 249
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Customer Service Outsourcing company Precise Virtual Teams specializes in Customer Service Outsourcing and Back Office Outsourcing. They are located in Altamonte Springs, Florida.
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$1,000+$50 - $99 / hr2 - 9Sheridan, WY
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See all 1 projectsCrafted Minds offers comprehensive IT services, including web development, data science, CMS, and ERP solutions. The reviews highlight their exceptional project management, timely delivery, and effective communication. Overall, clients appreciate their professionalism and commitment to enhancing brand visibility and search engine rankings, leading to measurable growth in organic visibility and direct traffic.
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$1,000+< $25 / hr2 - 9München, Germany
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LEADHUNTER is a telephone answering service. Their small team is headquartered in München, Germany. Their services include Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
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Vixicom is a small Santo Domingo, Dominican Republic-based phone answering service. The team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9Norman, OK
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Easy VA Outsourcing is a small answering service launched in 2019. Their team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9South Burlington, VT
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Seo Agency Vermont, a small Mobile & App Marketing company, is based in South Burlington, Vermont. The team offers Mobile & App Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hyderabad, India
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In Hyderabad, India, NPN Business Consulting is a small Market Research company. The team focuses on Market Research and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hanoi, Vietnam
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Relia Vietnam JSC, a Market Research company, was established in 2009. The agency provides Market Research and Call Center Services, and is small.
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UndisclosedUndisclosed2 - 9
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Located in Queen Creek, Arizona, SocialMANNA LLC is a Digital Strategy company. The team focuses on Digital Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9
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Ubicue Marketing is a social media marketing firm. The Toronto, Canada-based company was launched in 2018. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, MO
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VIP Marketing Group is a Digital Strategy company. Their small team is based in Springfield, Missouri. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kingston, Jamaica
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WorldWide BPO & Call Centres is a small Kingston, Jamaica-based call center company. The team offers Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed2 - 9Pyrmont, Australia
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Tell No Lies is a small data analytics company based in Pyrmont, Australia. The team focuses on BI & big data consulting & SI and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Berm Marketing LLC, an Email Marketing company, was founded in 2018. The small team provides Email Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9
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We Get Roofs is a social media marketing agency. Based in York, Pennsylvania, the agency specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Bedford, NH
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Eventful Executives is a small Event Marketing company based in Bedford, New Hampshire. Their services include Event Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Beograd, Serbia
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New Angles Consulting is a Market Research company. Their team is based in Beograd, Serbia. The agency offers Market Research and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9
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Located in Nashville, Tennessee, Swayed is a Business Consulting company. They focus on Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9
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Find New Clients is a Marketing Strategy company. The team offers Marketing Strategy and Pay Per Click, and the company is based in Newark, Delaware.
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Undisclosed< $25 / hr2 - 9
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Smart Office Solutions is a Market Research company. The Varna, Bulgaria-based company was launched in 2014. Their services include Market Research and Business Consulting.
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UndisclosedUndisclosed2 - 9Reading, PA
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BuzFind is a small SEO agency in Reading, Pennsylvania. Their services include Search Engine Optimization and Content Marketing.
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Undisclosed< $25 / hr2 - 9Ahmedabad, India
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Launched in 2023, Brand Contrivers is a Marketing Strategy company. Headquartered in Ahmedabad, India, the team specializes in Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Business Consulting company Landscapers Edge Marketing is in Murrieta, California. They offer Business Consulting and Sales Outsourcing and were founded in 2024.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Headquartered in Wilmington, Delaware, SalesEngine, Inc is a data analytics company. Launched in 2016, the team focuses on BI & big data consulting & SI and Artificial Intelligence.
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UndisclosedUndisclosed2 - 9Lyon, France
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Scrapster , a small business intelligence company, is located in Lyon, France. Their services include BI & big data consulting & SI and Custom Software Development.
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$1,000+$25 - $49 / hr2 - 9West End, England
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Established in 2022, Future Faced Ltd, a small Email Marketing company, is in West End, England. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Solo Web Solutions, a SEO company, was founded in 2007. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Lead saler is a Market Research company. The small Rajbari, Bangladesh-based team offers Market Research and Social Media Marketing. The company was launched in 2024.
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UndisclosedUndisclosed2 - 9Enfield Lock, England
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Tadpole Training, a Corporate Training & Coaching company, was established in 2012. The firm provides Corporate Training & Coaching and Sales Outsourcing, and is small.
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$1,000+< $25 / hr2 - 9New York, NY
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Established in 2024, Algrosa is an Email Marketing company. The team offers Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Founded in 2013, UpShot Solutions LLC is a small Fort Worth, Texas-based SEO services firm. Their team offers Search Engine Optimization and Web Design.
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Undisclosed$100 - $149 / hr2 - 9Chichester, England
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Pallant, a Digital Strategy company, was founded in 2004. They focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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Navona Media is a small Affiliate Marketing company based in Vancouver, Canada. The team offers Affiliate Marketing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Bet Shemesh, Israel
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Based in Bet Shemesh, Israel, BizBack VIP Call Center is a call center. Established in 2014, the team provides Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr2 - 9Kolkata, India
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Kite Assistant is a Business Consulting company. The Kolkata, India-based agency was established in 2025. Their team specializes in Business Consulting and Call Center Services.
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$1,000+< $25 / hr2 - 9
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Based in Ruatapu, New Zealand, Flying Bird IT Mart is a social media marketing agency. Launched in 2017, the team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Established in 2023, A3 Revenues is a small Advertising company in Harish, Israel. Their team focuses on Advertising and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9
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Next Prop AI is an AI Agents company founded in 2023. The company specializes in AI Agents and Custom Software Development, and is small.
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$1,000+$25 - $49 / hr2 - 9
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Vbmpioneer is a Market Research company in Hanoi, Vietnam. The team specializes in Market Research and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Jaipur, India
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Social media marketing firm Digitalxle.com was founded in 2020. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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QualiConvert is a SEO agency. The London, England-based agency was founded in 2016. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Styl Sensei is a Manila, Philippines-based Email Marketing company. Established in 2025, the team focuses on Email Marketing and Business Consulting.
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$1,000+$50 - $99 / hr2 - 9Chak No. 115/10R, Pakistan
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Cuneihive is a SEO company founded in 2024. Their team focuses on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Coconut Creek, FL
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Rillo Marketing LLC, a Marketing Strategy company, was founded in 2024. The team provides Marketing Strategy and Digital Strategy and is headquartered in Coconut Creek, Florida.
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$1,000+< $25 / hr2 - 9Berlin, Germany
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Marketing Strategy company Loopanda was launched in 2023. The team offers Marketing Strategy and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9
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GrowUp Sales And Marketing PTY LTD is a Marketing Strategy company. Their small team of employees is headquartered in Surry Hills, Australia. Their team provides Marketing Strategy and Pay Per
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
35.2/40.019.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
34.4/40.019.6/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
33.6/40.018.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
35.4/40.019.2/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
31.7/40.016.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
30.7/40.016.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
31.4/40.015.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
31/40.016.2/20 Reviews9.7/10 Clients & Experience5.2/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
29.9/40.014.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
31.2/40.016/20 Reviews9.9/10 Clients & Experience5.3/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
33.4/40.017.8/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
33.4/40.018.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
29.1/40.015/20 Reviews8.4/10 Clients & Experience5.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
30/40.016/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
35% Sales Outsourcing40% B2B Lead Generation65% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
32.4/40.017.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr10 - 49Dover, DE
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
60% Sales Outsourcing40% B2B Lead Generation40% Other -
$1,000+$300+ / hr2 - 9London, England
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
30% Sales Outsourcing100% B2B Lead Generation70% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
30.2/40.015.6/20 Reviews9.4/10 Clients & Experience5.3/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
30.7/40.017.2/20 Reviews10/10 Clients & Experience3.5/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Poltava, Ukraine
Ability to deliver
31.2/40.017.6/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
20% Sales Outsourcing80% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Plano, TX
Ability to deliver
30.9/40.017.4/20 Reviews9.5/10 Clients & Experience4.1/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://images-dev.clutch.co/clutch-static-staging/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.