Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions company specializing in augmenting sales teams and enhancing sales performance through services such as lead generation, outbound calling, and comprehensive sales support. With over 90% positive feedback, reviewers consistently commend LevelUp Leads for their impressive project management, adaptability, and quality of leads, with 85% highlighting effective communication and tailored strategies. Their services are recognized for significantly optimizing sales processes and generating qualified leads.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a sales outsourcing solutions provider specializing in lead generation, appointment-setting, and sales performance enhancement. While they are praised for their structured project management and ability to understand niche markets, feedback is mixed. 71% of reviewers highlight positive outcomes like increased appointments, whereas 29% criticize their poor communication and underdelivered promises.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a sales outsourcing solutions provider specializing in appointment setting, lead qualification, and sales support services. Their services consistently receive positive feedback, with clients praising their structured project management, flexibility, and effective lead handling. Approximately 85% of reviews highlight improvements in lead conversion rates and time savings for clients' internal teams, showcasing their impact on sales performance enhancement.
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$1,000+$25 - $49 / hr10 - 49
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MCA Leads Media is an answering service launched in 2017. The firm specializes in Call Center Services and Customer Service Outsourcing.
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$25,000+< $25 / hr10 - 49
Services provided
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CallHub Connect, an answering service company, was launched in 2019. The agency specializes in Call Center Services and Customer Service Outsourcing, and is small.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions provider, specializing in lead generation, appointment setting, and sales development. The company has received overwhelmingly positive feedback, with clients praising their professionalism, effective communication, and seamless integration into existing teams. Notably, 100% of reviewers commended their project management and adaptability in meeting diverse sales objectives.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions company renowned for its strategic ABM programs and emphasis on high-quality, professional sales talent. They achieved significant success by boosting lead response rates from 3.5% to 9% and booking 200 meetings for $10M of projects. Reviewers consistently praise their professionalism, strategic direction, and responsiveness, highlighting their exceptional Sales Support Services.
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$1,000+Undisclosed2 - 9Cartagena de Indias, Colombia
Services provided
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Business Consulting company Resolution & Business was established in 2021. The team provides Business Consulting and Corporate Training & Coaching and is in Cartagena de Indias, Colombia.
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UndisclosedUndisclosed250 - 999Newport Beach, CA
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Exavalu is an IT strategy consulting company. Launched in 2018, the agency offers IT strategy consulting and CRM consulting and SI.
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$1,000+< $25 / hr250 - 999Mandaue, Philippines
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HomeSourced Inc is a Market Research company. They are in Mandaue, Philippines and have midsize team of experts. Their services include Market Research and Product Design.
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Undisclosed< $25 / hr250 - 999
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Resolv.Global is a Staffing company. The firm is based in Plano, Texas. Their team focuses on Staffing and Employer of Record (EOR) Services.
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$1,000+$50 - $99 / hr2 - 9
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Solar Lead Spot is a small Marketing Strategy and Sales Outsourcing company in Homestead, Florida. Their services include Marketing Strategy and Sales Outsourcing.
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$1,000+< $25 / hr2 - 9
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FindAnyLead - Manually B2B Lead generation & Data Researcher Team, a Sales Outsourcing company, was launched in 2018. The small team offers Sales Outsourcing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Aalborg, Denmark
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The Growth DNA is a Sales Outsourcing company. They were established in 2023, and their services include Sales Outsourcing and AI Agents.
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Undisclosed< $25 / hr2 - 9
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TrustCallPro is an answering service company. They specialize in Call Center Services and Back Office Outsourcing and were founded in 2025. The company is in Zagreb, Croatia.
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$1,000+$25 - $49 / hr10 - 49
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See all 2 projects<p>Founded in 2020, Get Your Prospect combines innovative technology with expert data research to deliver top-quality B2B lead generation services. Our skilled team specializes in custom
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UndisclosedUndisclosed10 - 49
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Sales Generation Services is a call center. The team is headquartered in Rochester Hills, Michigan, and their services include Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Knoxville, TN
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ProximoCX, a small call center service, is headquartered in Knoxville, Tennessee. The team offers Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Sales Outsourcing company Hörer und Flamme was founded in 2014. The firm offers Sales Outsourcing and Call Center Services, and is small.
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$10,000+$50 - $99 / hr10 - 49
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TeckBit is a small Customer Service Outsourcing company launched in 2022. Their team focuses on Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Call center Professional's World specializes in Call Center Services and Sales Outsourcing. They are based in West Palm Beach, Florida.
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$1,000+< $25 / hr10 - 49
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Established in 2024, SMArTech Solutions is a CRM consulting and SI company. The team focuses on CRM consulting and SI and Call Center Services.
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$5,000+Undisclosed10 - 49Milwaukee, WI
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ProspectRamp, an Email Marketing company, was established in 2022. Headquartered in Milwaukee, Wisconsin, the team focuses on Email Marketing and Sales Outsourcing.
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$5,000+$150 - $199 / hr10 - 49Frankfurt am Main, Germany
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Lumory is a small Sales Outsourcing company. They focus on Sales Outsourcing and Marketing Strategy and were established in 2025.
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$5,000+$25 - $49 / hr2 - 9
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ScaleHQ is a Sales Outsourcing company launched in 2023. The company focuses on Sales Outsourcing, and is small.
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$1,000+$25 - $49 / hr2 - 9
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Branale, a Sales Outsourcing company, was launched in 2024. Located in Manchester, England and Bengaluru, India, the team specializes in Sales Outsourcing and Account-Based Marketing.
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UndisclosedUndisclosed2 - 9
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Sales Outsourcing company LeadME was founded in 2024. Located in dallas, Texas, the team specializes in Sales Outsourcing.
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$1,000+< $25 / hr2 - 9
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Permits Pipeline is a Sales Outsourcing company founded in 2025. The agency focuses on Sales Outsourcing and Email Marketing.
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$10,000+Undisclosed10 - 49Wan Chai, Hong Kong
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Sales Outsourcing company Zenith Partners is located in Wan Chai, Hong Kong and Singapore, Singapore. The team specializes in Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Ciudad Obregón, Mexico
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Colloquium BPO is a call center. Their midsize team is headquartered in Tucson, Arizona and Ciudad Obregón, Mexico. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Ellicott City, MD
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Grindstone Sales Support Experts is an Email Marketing company. They are located in Ellicott City, Maryland and have midsize team. They specialize in Email Marketing and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Durban, South Africa
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Midsize telephone answering service Amalfi Outsourcing, is located in Durban, South Africa. The team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Taguig, Philippines
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Business Consulting company Remote Teams PH is in Taguig, Philippines. The team provides Business Consulting and Call Center Services.
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$1,000+Undisclosed50 - 249Boca Raton, FL
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BOULOU BLUE is an answering service company. They are headquartered in Boca Raton, Florida and Kingston, Jamaica, and their services include Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr50 - 249London, England
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Brandix Pro is a London, England-based Back Office Outsourcing company. Established in 2022, the team focuses on Back Office Outsourcing and Customer Service Outsourcing.
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Undisclosed$25 - $49 / hr50 - 249Wrocław, Poland
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CCIG Med is a telephone answering service. The team is based in Wrocław, Poland, and their services include Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hrFreelancer
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Data Miners, a small Sales Outsourcing and Data Annotation Services company, is located in Ahmedpur East, Pakistan. The team provides Sales Outsourcing and Data Annotation Services.
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UndisclosedUndisclosed50 - 249New York, NY
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Ktech is a call center. They specialize in Call Center Services and Sales Outsourcing and were founded in 2023.
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Undisclosed< $25 / hr50 - 249
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KamelBPO is a Sales Outsourcing company. They were launched in 2019, and their services include Sales Outsourcing and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Ahmedabad, India
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Kology Ventures Pvt ltd is a Sales Outsourcing company. They are based in Ahmedabad, India and Ahmedabad, India and have midsize team. They offer Sales Outsourcing and Digital Strategy.
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$5,000+< $25 / hr50 - 249New York, NY
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Business Consulting company PearlLemonLeadsUsa offers Business Consulting and Email Marketing. They are based in New York, New York.
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Undisclosed$50 - $99 / hrFreelancer
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Volodymyr Mikhieiev, a Business Consulting and Sales Outsourcing company, was launched in 2024. The team focuses on Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosedFreelancer
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Pay per click agency and Sales Outsourcing company Becky D'sylva Ads was founded in 2022. The small team focuses on Pay Per Click and Sales Outsourcing.
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$1,000+UndisclosedFreelancer
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Founded in 2025, SyncFlow Agency is a Sales Outsourcing company. The small team specializes in Sales Outsourcing and Business Consulting.
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$1,000+$25 - $49 / hr50 - 249
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Smartbuyer is a Windsor, England-based Business Consulting company. Their services include Business Consulting and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Dumaguete City, Philippines
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Established in 2019, VORTEX BPO OPC, a midsize answering service company, is in Dumaguete City, Philippines. Their team focuses on Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249
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Estarta Call Center is a telephone answering service based in Brooklyn, New York. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49Noida, India
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Direct Marketing company Amplior is in Noida, India. They specialize in Direct Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Riyadh, Saudi Arabia
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Acsel Now is a Business Consulting company. Launched in 2019, the team offers Business Consulting and Corporate Training & Coaching.
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$1,000+Undisclosed10 - 49Cork, Ireland
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See all 1 projectsTaylor Marketing Ltd offers services including the creation of visuals and marketing support, specifically tailored to enhance online presence and traffic. Reviews highlight the company's friendly and accessible team, effective communication, and successful outcomes, such as increased page traffic for clients.
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$1,000+< $25 / hr2 - 9
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Based in Miami, Florida, Grow Virtual is a small Back Office Outsourcing company. The team focuses on Back Office Outsourcing and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Wagga Wagga, Australia
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Regional Web Developer is a Business Consulting company. They were established in 2019, and their services include Business Consulting and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Causeway Bay, Hong Kong
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Founded in 2023, Leadsourcing is a Digital Strategy company. Headquartered in Causeway Bay, Hong Kong, the team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed50 - 249
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Prime Tech BPO is a telephone answering service. They offer Call Center Services and Other Marketing and were founded in 2018.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in Los Angeles, California, HFA Digital is a social media marketing company. The team provides Social Media Marketing and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
35.2/40.019.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
34.4/40.019.6/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
33.6/40.018.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
35.4/40.019.2/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
31.7/40.016.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
30.7/40.016.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
31.4/40.015.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
31/40.016.2/20 Reviews9.7/10 Clients & Experience5.2/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
29.9/40.014.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
31.2/40.016/20 Reviews9.9/10 Clients & Experience5.3/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
33.4/40.017.8/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
33.4/40.018.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
29.1/40.015/20 Reviews8.4/10 Clients & Experience5.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
30/40.016/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
35% Sales Outsourcing40% B2B Lead Generation65% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
32.4/40.017.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr10 - 49Dover, DE
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
60% Sales Outsourcing40% B2B Lead Generation40% Other -
$1,000+$300+ / hr2 - 9London, England
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
30% Sales Outsourcing100% B2B Lead Generation70% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
30.2/40.015.6/20 Reviews9.4/10 Clients & Experience5.3/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
30.7/40.017.2/20 Reviews10/10 Clients & Experience3.5/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Poltava, Ukraine
Ability to deliver
31.2/40.017.6/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
20% Sales Outsourcing80% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Plano, TX
Ability to deliver
30.9/40.017.4/20 Reviews9.5/10 Clients & Experience4.1/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://images-dev.clutch.co/clutch-static-staging/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.