Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions company specializing in augmenting sales teams and enhancing sales performance through services such as lead generation, outbound calling, and comprehensive sales support. With over 90% positive feedback, reviewers consistently commend LevelUp Leads for their impressive project management, adaptability, and quality of leads, with 85% highlighting effective communication and tailored strategies. Their services are recognized for significantly optimizing sales processes and generating qualified leads.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a sales outsourcing solutions provider specializing in lead generation, appointment-setting, and sales performance enhancement. While they are praised for their structured project management and ability to understand niche markets, feedback is mixed. 71% of reviewers highlight positive outcomes like increased appointments, whereas 29% criticize their poor communication and underdelivered promises.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a sales outsourcing solutions provider specializing in appointment setting, lead qualification, and sales support services. Their services consistently receive positive feedback, with clients praising their structured project management, flexibility, and effective lead handling. Approximately 85% of reviews highlight improvements in lead conversion rates and time savings for clients' internal teams, showcasing their impact on sales performance enhancement.
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UndisclosedUndisclosedFreelancerSan Francisco, CA
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Search Manipulator, a public relations company, is located in San Francisco, California. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosedFreelancerFort Lee, NJ
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Established in 2021, Solar Dynamite LLC is a branding agency. Based in Fort Lee, New Jersey, the team provides Branding and Email Marketing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
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See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions provider, specializing in lead generation, appointment setting, and sales development. The company has received overwhelmingly positive feedback, with clients praising their professionalism, effective communication, and seamless integration into existing teams. Notably, 100% of reviewers commended their project management and adaptability in meeting diverse sales objectives.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
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See all 8 projectsJMS Elite is a Sales Outsourcing Solutions company renowned for its strategic ABM programs and emphasis on high-quality, professional sales talent. They achieved significant success by boosting lead response rates from 3.5% to 9% and booking 200 meetings for $10M of projects. Reviewers consistently praise their professionalism, strategic direction, and responsiveness, highlighting their exceptional Sales Support Services.
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UndisclosedUndisclosedFreelancer
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Contractor Marketing Pros is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click, and the agency is located in Miami Beach, Florida.
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$1,000+< $25 / hr50 - 249
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Call center company Telescomcenter was launched in 2025. The agency offers Call Center Services and Back Office Outsourcing.
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$5,000+$25 - $49 / hr50 - 249Islamabad, Pakistan
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Lead Incorporation, a midsize call center service, is located in Islamabad, Pakistan. The team provides Call Center Services and Back Office Outsourcing.
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$5,000+UndisclosedFreelancerNewbury, England
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Alex Croucher, Independent B2B Marketing Consultant is a Newbury, England-based Marketing Strategy company. They offer Marketing Strategy and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
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CamTalk Solutions is a North Miami, Florida-based call center service. They provide Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Kyiv, Ukraine
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Zenko Group is a phone answering service. The firm is located in Kyiv, Ukraine. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+$100 - $149 / hrFreelancerVilleneuve-d'Ascq, France
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CRM consulting and SI company Lemonfive was established in 2022. The firm specializes in CRM consulting and SI and Artificial Intelligence.
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$10,000+< $25 / hr50 - 249
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Arbitrail Pte Ltd, an answering service company, was established in 2023. The midsize team offers Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosedFreelancer
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WeThinkDigital, a social media marketing firm, was launched in 2025. The agency specializes in Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+< $25 / hrFreelancerHo Chi Minh, Vietnam
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DMAT Agency is a SEO agency. Their small team of employees is in Ho Chi Minh, Vietnam. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249
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Founded in 2023, Element Ops is a Sales Outsourcing company. The midsize team offers Sales Outsourcing and Back Office Outsourcing.
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$1,000+< $25 / hr2 - 9
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Headquartered in Ohrid, North Macedonia and Sheridan, Wyoming, Selestra is a call center service. They provide Call Center Services and Back Office Outsourcing.
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$1,000+$50 - $99 / hr2 - 9Guwahati, India
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Datazen Global is an Email Marketing company. Founded in 2018, the team offers Email Marketing and Direct Marketing. The agency is based in Guwahati, India and Bangalore, India.
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$1,000+< $25 / hr2 - 9Mableton, GA
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Founded in 2023, Employy is a small Back Office Outsourcing company headquartered in Mableton, Georgia. Their team provides Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+$200 - $300 / hr10 - 49Kingscliff, Australia
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See all 1 projectsAt Tradie Web Guys, we help your trade business reach its goals by delivering high-quality leads and booked appointments through our unique sales and marketing system. Our customised digital
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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See all 1 projectsTalk Bpo specializes in managing back-office operations, voice campaign management, and developing automation solutions. Reviews highlight Talk Bpo's innovative technological solutions, client-centric approach, and proactive issue resolution, resulting in significant improvements in efficiency, ROI, and customer satisfaction. The company is commended for its transparent communication, timely project delivery, and adaptability in dynamic environments.
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$1,000+< $25 / hr10 - 49Crewe , England
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Launched in 1994, Office Link is a small telephone answering service in Crewe , England. Their team focuses on Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Denver, CO
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Alphapage is a call center service. Headquartered in Denver, Colorado, the agency specializes in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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YES CONTACT & BPO SAS is a Customer Service Outsourcing company. The team provides Customer Service Outsourcing and Email Marketing and is in Bogotá, Colombia.
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UndisclosedUndisclosed10 - 49Hamburg, Germany
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PONTON GmbH is a software development firm launched in 2001. Their services include Custom Software Development and Blockchain.
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UndisclosedUndisclosed10 - 49
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ICom is a social media marketing agency. They specialize in Social Media Marketing and Pay Per Click and are in Viškovo, Croatia and Pula, Croatia.
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UndisclosedUndisclosed10 - 49
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Infoprogres (VoipBon) is an answering service company founded in 2005. The team offers Call Center Services and IT managed services.
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UndisclosedUndisclosed10 - 49Ottawa, Canada
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BEVA Global Management Inc. Is a Business Consulting company founded in 2010. The firm offers Business Consulting and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Providence, RI
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Coastal Consultants RI is a Business Consulting company. Founded in 2020, their team offers Business Consulting and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49
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Saaz International Marketing INC, a Sales Outsourcing company, is headquartered in Markham, Canada. They provide Sales Outsourcing and Call Center Services and were founded in 2017.
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$1,000+$50 - $99 / hr10 - 49
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Golden Pass - Businesses Solutions provides Sales Team Augmentation, Sales BPO, and customer support services. The reviews highlight their effective project management, strategic approach, and ability to enhance sales performance by efficiently handling sales calls and generating leads. Clients appreciate their enthusiasm, cultural fit, and value for cost, noting no significant areas for improvement.
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UndisclosedUndisclosed10 - 49Indore, India
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BPO Global Business is a small call center company. They provide Call Center Services and Back Office Outsourcing and were founded in 2023.
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UndisclosedUndisclosed10 - 49Kraków, Poland
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PRO Business Solutions is a Kraków, Poland-based Market Research company. They specialize in Market Research and Marketing Strategy.
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Undisclosed$25 - $49 / hr10 - 49Mangaluru, India
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Sales Outsourcing company 4UPSCALE was established in 2021. The firm provides Sales Outsourcing and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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IKonnek is a big data company. They provide BI & big data consulting & SI and Corporate Training & Coaching and were founded in 2003.
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$1,000+< $25 / hr10 - 49St. Petersburg, FL
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Allen & Co Business Solutions, LLC, a Direct Marketing company, is located in St. Petersburg, Florida. Established in 2024, the team focuses on Direct Marketing and Business Consulting.
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UndisclosedUndisclosed10 - 49Pune, India
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Demand Fluence is a Content Marketing company. Launched in 2007, the firm focuses on Content Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Zürich, Switzerland
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Launched in 2023, Virtuwise is a branding firm. The company specializes in Branding and Digital Strategy, and is small.
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UndisclosedUndisclosed10 - 49Ostrava, Czech Republic
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EFSETE Pharma is a Marketing Strategy company launched in 2016. Their services include Marketing Strategy and Business Consulting.
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$1,000+$100 - $149 / hr10 - 49Phoenix, AZ
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In Phoenix, Arizona, Dmarius AI is an artificial intelligence firm. The team provides Artificial Intelligence and AI Consulting.
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UndisclosedUndisclosed10 - 49Budapest, Hungary
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Crome Communication is a Direct Marketing company located in Budapest, Hungary. Established in 2010, the team provides Direct Marketing and CRM consulting and SI.
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Undisclosed$50 - $99 / hr10 - 49Alexandria, Egypt
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Peakpoint outsourcing is a small phone answering service established in 2023. Their team focuses on Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Zürich, Switzerland
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Echowerk gmbh is a Direct Marketing company. The company is based in Zürich, Switzerland. Their services include Direct Marketing and Event Marketing.
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$1,000+< $25 / hr10 - 49
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Established in 2022, LUMISHA LLC, a small Market Research company, is in South Dumdum, India. Their services include Market Research and Call Center Services.
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UndisclosedUndisclosed10 - 49
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Market Options Center is a small answering service established in 2014. Their team provides Call Center Services and Back Office Outsourcing.
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$5,000+$25 - $49 / hr10 - 49
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IPTechSV is a call center service. Their small team is in San Salvador, El Salvador. Their services include Call Center Services and Customer Service Outsourcing.
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$5,000+< $25 / hr10 - 49Prishtina, Kosovo
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Customer Service Outsourcing company VOOXIO was founded in 2022. The team focuses on Customer Service Outsourcing and Sales Outsourcing.
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Undisclosed< $25 / hr10 - 49
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Warkalink BPO is a small Addis Ababa, Ethiopia-based telephone answering service. Their services include Call Center Services and Customer Service Outsourcing.
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$25,000+$200 - $300 / hr10 - 49Phoenix, AZ
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B. Woods & Company is a Business Consulting company. They are located in Phoenix, Arizona, and their services include Business Consulting and Market Research.
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Undisclosed$25 - $49 / hr10 - 49
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SkyOS BPO is an answering service company in Sahibzada Ajit Singh Nagar, India. They specialize in Call Center Services and Back Office Outsourcing.
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Undisclosed< $25 / hr10 - 49
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Based in Kolkata, India, Remarketix Research & Insight is an Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerIbadan, Nigeria
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RonkyBest Digital Marketing Agency is an Advertising company. Based in Ibadan, Nigeria, the company was founded in 2020. Their team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
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Advertising company Waays Digital Ltd was launched in 2022. The team offers Advertising and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
35.2/40.019.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
34.4/40.019.6/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
33.6/40.018.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
35.4/40.019.2/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
31.7/40.016.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
30.7/40.016.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
31.4/40.015.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
31/40.016.2/20 Reviews9.7/10 Clients & Experience5.2/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
29.9/40.014.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
31.2/40.016/20 Reviews9.9/10 Clients & Experience5.3/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
33.4/40.017.8/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
33.4/40.018.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
29.1/40.015/20 Reviews8.4/10 Clients & Experience5.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
30/40.016/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
35% Sales Outsourcing40% B2B Lead Generation65% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
32.4/40.017.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr10 - 49Dover, DE
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
60% Sales Outsourcing40% B2B Lead Generation40% Other -
$1,000+$300+ / hr2 - 9London, England
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
30% Sales Outsourcing100% B2B Lead Generation70% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
30.2/40.015.6/20 Reviews9.4/10 Clients & Experience5.3/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
30.7/40.017.2/20 Reviews10/10 Clients & Experience3.5/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Poltava, Ukraine
Ability to deliver
31.2/40.017.6/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
20% Sales Outsourcing80% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Plano, TX
Ability to deliver
30.9/40.017.4/20 Reviews9.5/10 Clients & Experience4.1/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://images-dev.clutch.co/clutch-static-staging/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.