Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions company specializing in augmenting sales teams and enhancing sales performance through services such as lead generation, outbound calling, and comprehensive sales support. With over 90% positive feedback, reviewers consistently commend LevelUp Leads for their impressive project management, adaptability, and quality of leads, with 85% highlighting effective communication and tailored strategies. Their services are recognized for significantly optimizing sales processes and generating qualified leads.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a sales outsourcing solutions provider specializing in lead generation, appointment-setting, and sales performance enhancement. While they are praised for their structured project management and ability to understand niche markets, feedback is mixed. 71% of reviewers highlight positive outcomes like increased appointments, whereas 29% criticize their poor communication and underdelivered promises.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a sales outsourcing solutions provider specializing in appointment setting, lead qualification, and sales support services. Their services consistently receive positive feedback, with clients praising their structured project management, flexibility, and effective lead handling. Approximately 85% of reviews highlight improvements in lead conversion rates and time savings for clients' internal teams, showcasing their impact on sales performance enhancement.
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UndisclosedUndisclosed2 - 9Holden, MA
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Email Marketing company Xactlyit specializes in Email Marketing and Event Marketing. They are located in Holden, Massachusetts.
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$1,000+< $25 / hr10 - 49Chennai, India
Services provided
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Appglide is a Chennai, India-based Application Management & Support company. They focus on Application Management & Support and Finance & Accounting Outsourcing (FAO).
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions provider, specializing in lead generation, appointment setting, and sales development. The company has received overwhelmingly positive feedback, with clients praising their professionalism, effective communication, and seamless integration into existing teams. Notably, 100% of reviewers commended their project management and adaptability in meeting diverse sales objectives.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions company renowned for its strategic ABM programs and emphasis on high-quality, professional sales talent. They achieved significant success by boosting lead response rates from 3.5% to 9% and booking 200 meetings for $10M of projects. Reviewers consistently praise their professionalism, strategic direction, and responsiveness, highlighting their exceptional Sales Support Services.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsWe are not just another support agency, we are your customer experience partner. Quicklyster Virtual Services helps fast-growing SaaS, eCommerce, and service-based businesses deliver seamless
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UndisclosedUndisclosed50 - 249Nashville, TN
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Employee Pooling is a phone answering service. Founded in 2011, the company is located in Nashville, Tennessee. Their team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Berlin, VT
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Established in 1993, All Ways Answering is a midsize answering service company. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Tijuana, Mexico
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Nextdoor Solutions México is an answering service company. Their midsize team is located in Tijuana, Mexico. Their team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Noida, India
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Beyond GTM is an Advertising company. They are located in Noida, India and have midsize team. They provide Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249
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Pulsestrat is a Marketing Strategy company launched in 2023. Their services include Marketing Strategy and Digital Strategy.
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Undisclosed< $25 / hr50 - 249San Ramon, CA
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Ezyteams is a Back Office Outsourcing company. They are headquartered in San Ramon, California and have midsize team. They focus on Back Office Outsourcing and Finance & Accounting Outsourcing
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$1,000+< $25 / hr50 - 249Panchkula, India
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BEYOND JUST SERVICE is an answering service company. The team is located in Panchkula, India and Wednesbury, England, and their services include Call Center Services and Sales Outsourcing.
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$250,000+< $25 / hr50 - 249
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Safe Link Solutions is a Fair Oaks, California-based telephone answering service. The team focuses on Call Center Services and Back Office Outsourcing.
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$5,000+< $25 / hr50 - 249Karachi, Pakistan
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Customer Service Outsourcing company Innovation Global Synergy was established in 2024. The team offers Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed50 - 249
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Voodesk is a Peradeniya, Sri Lanka-based social media marketing company. Their services include Social Media Marketing and Call Center Services.
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$1,000+< $25 / hr50 - 249
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Gravify is a Conversion Optimization company. The firm is located in Mumbai, India. Their services include Conversion Optimization and CRM consulting and SI.
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UndisclosedUndisclosed10 - 49Durban, South Africa
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Talksure is a Conversion Optimization company. Launched in 2010, the firm specializes in Conversion Optimization and Application Management & Support.
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UndisclosedUndisclosed10 - 49Chicago, IL
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TelePro Group, a small telephone answering service, is in Chicago, Illinois. The team offers Call Center Services and Sales Outsourcing.
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Undisclosed< $25 / hr10 - 49Surat, India
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ImagiDot, a PR company, is based in Surat, India. They specialize in Public Relations and Search Engine Optimization and were launched in 2022.
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UndisclosedUndisclosed10 - 49Noida, India
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Branding agency Ksquare99 Web Services was established in 2012. The team focuses on Branding and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Dubai, United Arab Emirates
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Established in 2014, Nuskia is a SEO agency. The agency focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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DIGI HUM is a social media marketing company in Ghaziabad, India. They specialize in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Dhaka, Bangladesh
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Located in Dhaka, Bangladesh, V3 Technology Ltd is a social media marketing agency. They offer Social Media Marketing and Pay Per Click and were launched in 2024.
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Undisclosed< $25 / hr10 - 49
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Branding company CXBlues is headquartered in Lahore, Pakistan. Established in 2023, the team specializes in Branding and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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Provex Social Media Marketing LLC is a small branding company located in Dubai, United Arab Emirates. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Prague, Czech Republic
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ATMT Inc. Is an Advertising company. The firm is located in Prague, Czech Republic. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
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Founded in 2020, Emerald Soft is a small Karachi, Pakistan-based CRM consulting and SI company. Their services include CRM consulting and SI and Web Development.
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UndisclosedUndisclosed10 - 49
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Financial Advising & Planning company Ags Wealthinn Pvt ltd specializes in Financial Advising & Planning and Insurance Services & Brokers. They are located in Delhi, India.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Media mena is a social media marketing agency. The team is located in Dubai, United Arab Emirates, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Toronto, Canada
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Back Office Outsourcing company VirtualAssistants.ca is located in Toronto, Canada. The team offers Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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$1,000+$50 - $99 / hr10 - 49Newark, DE
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Headquartered in Newark, Delaware, Lead Growh is a Digital Strategy company. They provide Digital Strategy and Email Marketing and were established in 2020.
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$5,000+$50 - $99 / hr10 - 49Ahmedabad, India
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Based in Ahmedabad, India, Ohh My Brand is a branding agency. Their services include Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Warszawa, Poland
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Hell2Sell is a branding agency. Based in Warszawa, Poland, the agency provides Branding and Conversion Optimization.
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UndisclosedUndisclosed10 - 49
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Bulk Email Data is a branding firm. The team is located in California, California, and their services include Branding and Direct Marketing.
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Undisclosed< $25 / hr10 - 49
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Virtual soft cloud is a Sales Outsourcing company. They offer Sales Outsourcing and Staffing and were founded in 2024. The agency is in Cairo, Egypt.
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$100,000+$150 - $199 / hr10 - 49Gurugram, India
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Small Architectural Design company Estate Avenues, is headquartered in Gurugram, India. The team focuses on Architectural Design and Video Production.
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Undisclosed< $25 / hr10 - 49
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Based in Noida, India, Naraway is a small branding firm. The team offers Branding and Conversion Optimization.
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Undisclosed< $25 / hr10 - 49Kolkata, India
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Hansraj Ventures Pvt Ltd is a branding agency. The Kolkata, India-based agency offers Branding and Direct Marketing.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
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Saintsmen Systems Private Limited is a branding company. Founded in 2023, their team focuses on Branding and BI & big data consulting & SI.
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Undisclosed< $25 / hr10 - 49New Town, India
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THE CLICK CATALYSTS, a branding company, was established in 2024. The team specializes in Branding and Social Media Marketing and is located in New Town, India.
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$10,000+Undisclosed10 - 49
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TakeMarket Ltd is a Sales Outsourcing company launched in 2018. Their team focuses on Sales Outsourcing and Account-Based Marketing.
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Undisclosed$50 - $99 / hr2 - 9Ottawa, Canada
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Ontario Product Designs is a Product Design company. Launched in 2019, the firm is based in Ottawa, Canada. Their services include Product Design and Business Consulting.
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$10,000+$150 - $199 / hr2 - 9East Kilbride, Scotland
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Motivation Marketing is an Advertising company. They were established in 1991 and specialize in Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Big Click Digital is a Marketing Strategy company. Their small team is headquartered in Tampa, Florida. Their team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tijuana, Mexico
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Call center Universal Contact Centers is headquartered in Tijuana, Mexico and Glendale, California. They focus on Call Center Services and Finance & Accounting Outsourcing (FAO).
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UndisclosedUndisclosed2 - 9Istanbul, Türkiye
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Connect Call Center is a call center company. Founded in 2019, the team offers Call Center Services and Corporate Training & Coaching. The firm is based in Istanbul, Türkiye.
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UndisclosedUndisclosed2 - 9
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Launched in 2019, Hochberg Sports Marketing is a small New York, New York-based Sports Marketing company. Their team specializes in Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Cambridge, MA
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Established in 2008, Setfive Consulting, LLC, a small software development firm, is in Cambridge, Massachusetts. Their team offers Custom Software Development and BI & big data consulting & SI.
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UndisclosedUndisclosed2 - 9Milton, Australia
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Visionary Digital Studios is an Advertising company. Based in Milton, Australia, the agency was launched in 2015. Their team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Praktikel is a Marketing Strategy company launched in 2021. Headquartered in Spring Lake, Michigan, the team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ann Arbor, MI
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Essential CMO, a small Fractional CMO Services company, is headquartered in Ann Arbor, Michigan. The team specializes in Fractional CMO Services and Sales Outsourcing.
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$5,000+Undisclosed2 - 9Doha, Qatar
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Grudva LLC is a Doha, Qatar-based Content Marketing company. Their services include Content Marketing and Business Consulting.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
35.2/40.019.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
34.4/40.019.6/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
33.6/40.018.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
35.4/40.019.2/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
31.7/40.016.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
30.7/40.016.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
31.4/40.015.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
31/40.016.2/20 Reviews9.7/10 Clients & Experience5.2/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
29.9/40.014.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
31.2/40.016/20 Reviews9.9/10 Clients & Experience5.3/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
33.4/40.017.8/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
33.4/40.018.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
29.1/40.015/20 Reviews8.4/10 Clients & Experience5.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
30/40.016/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
35% Sales Outsourcing40% B2B Lead Generation65% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
32.4/40.017.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr10 - 49Dover, DE
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
60% Sales Outsourcing40% B2B Lead Generation40% Other -
$1,000+$300+ / hr2 - 9London, England
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
30% Sales Outsourcing100% B2B Lead Generation70% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
30.2/40.015.6/20 Reviews9.4/10 Clients & Experience5.3/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
30.7/40.017.2/20 Reviews10/10 Clients & Experience3.5/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Poltava, Ukraine
Ability to deliver
31.2/40.017.6/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
20% Sales Outsourcing80% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Plano, TX
Ability to deliver
30.9/40.017.4/20 Reviews9.5/10 Clients & Experience4.1/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://images-dev.clutch.co/clutch-static-staging/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.