PBJ Marketing

BACKGROUND

Please describe your organization.

Nellie's Sports Bar is a sports bar located at U Street N.W., in Washington DC.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

We were trying to make our website more robust and user-friendly. Our site was sufficient when we opened nine years ago, but it didn’t have a lot of the functionality that we needed after being in business for so long.

SOLUTION

Please describe the scope of their involvement in greater detail.

PBJ Marketing brought us to a new platform and recommended a couple of ideas that were much more user friendly. Our site is now much more visual and interactive, and it allows users to search for information on nightly events. It also collects information from our users, like their birthday and address, which allows us to engage with them on a new level. After nine years, we had a lot of pictures of Nellie’s that we wanted to post, and we wanted customers to be able to post their own pictures as well. PBJ set that up for us.

How did you come to work with PBJ Marketing?

One of the owners was a friend of mine, and I had been mentioning that it was time to update the Nellie’s website. I either spoke directly with Phillip [Co-Owner, PBJ Marketing] or one of my friends that suggested I reach out to them.

Could you provide a sense of the size of this initiative in financial terms?

Total expense was between $10,000 and $50,000.

What is the status of this engagement?

The project started in January of 2014, and it's ongoing. They manage our site.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We host a lot of parties, birthdays, and events at Nellie’s, and we encourage people to click on a button that says “Reserve a Room” or “Contact Us About Events” when they want to schedule something. We went from maybe one inquiry per week to about five or six now.

I also recently got an email from Google saying that 1.5 million people have viewed and responded to the photographs on our site, which is really impressive. PBJ Marketing has really helped us online because we’re much more relevant and accessible now.

How did PBJ Marketing perform from a project management standpoint?

PBJ was very good. They started by exploring the scope of work and determining the things we needed. We realized the main necessity was to modernize the site and then explore other options like online retail sales, mailing lists, or collecting other data. They managed everything from soup to nuts, and were always accessible both personally and online. We got a lot of attention from them at the beginning, which we needed. Now they interact with someone at the restaurant maybe once a week or so, and they always respond immediately when we have a question.

What distinguishes PBJ Marketing from other providers?

They get the market, they’re up to date on cutting edge technology, and they make it easy for lay people like myself to utilize that in marketing terms. They’ve really heightened my business through my website, and have made it easier to gain customers and build my brand.

Is there anything PBJ Marketing could have improved or done differently?

No. For the size of the business they are running, they exceed my expectations. They're not a large ad agency, and they provide what they promise.

BACKGROUND

Please describe your organization.

We are a full-scale digital marketing agency. We provide SEO [search engine optimization], pay-per-click, website design services, and social media marketing for small to medium-sized businesses.

What is your position?

I'm the CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

We were looking to outsource our online advertising services because our margins were lower when we were doing it in-house. The amount of work for the results we wanted didn't allow for us to keep it in-house.

SOLUTION

Please describe the scope of their involvement in detail.

We hired PBJ Marketing to partner with us, manage Google AdWords for our clients, and handle advertising on Facebook, Bing, Yahoo, and so on. When a client of ours is looking to advertise on Google, we bring in PBJ Marketing to consult with them and talk about their goals online. PBJ then works with them to determine what budget is the minimum to get great results. They set up the entire thing, and they provide awesome reporting every month.

How did you come to work with PBJ Marketing?

I've known David [Bosley] and Phil [Reinhardt, cofounders of PBJ Marketing] for many years. We started our companies at the same time and spent a lot of time brainstorming ideas together. We have different business models, but we are able to help each other out in areas that we excel in. PBJ is awesome for online advertising, pay-per-click, Google advertising, and Facebook. We specialize in the SEO area.

Could you provide a sense of the size of this initiative in financial terms?

Total cost is around $30,000 to $40,000.

What is the status of this engagement?

We started working with them about a year ago, and we consider them one of our trusted partners. Sometimes, we white label each other's work, but most of the time we're very transparent about the fact that we partner with companies we think do amazing work.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One of the most recent reports we received from one of our clients who is engaged in a pay-per-click campaign with PBJ has decreased the amount of money it costs to acquire a client from their online ad by 300 percent. The number of impressions and engagements on the website from ads has markedly increased since PBJ has set up and optimized their pay-per-click campaign. Prior to PBJ, the average time on the website from an ad was 30 seconds, and now it's about a minute and a half. PBJ has figured out how to acquire highly engaged, highly interested people from the ads that they've set up.

How did PBJ Marketing perform from a project management standpoint?

It's simple and straightforward in terms of how we communicate. They're organized and they get their work done on time or early. We communicate over the phone or email, and when I reach out I usually hear back the same day, if not, within 24 hours. Their reporting is very detailed and looks good. Most reporting is done on spreadsheets, but they send out nicely designed PDFs.

What distinguishes PBJ Marketing from other providers?

PBJ is always interested in learning new things, and they are very enthusiastic about what they do. David heads up the pay-per-click initiative, and he's always testing out new ideas. He understands all different types of businesses. I completely trust him because he has the same level of excitement that I have and that my clients demand.

Is there anything PBJ Marketing could have improved or done differently?

No. There isn't anything.

BACKGROUND

Please describe your organization.

The Pell Center is a public policy research institute that’s focused on the intersection of politics, policies, and ideas. We do research studies, public events and forums, community engagements, and a whole host of things to increase the public’s understanding and awareness with the ultimate goal of helping public leaders make better decisions.

What is your position?

I am the Executive Director.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

As a part of the Salve Regina University, we were part of the main university website. Though the university was great, they had so many other responsibilities that we were not getting the kind of responsiveness that we needed as an organization with a contemporary business function. We also didn’t have the functionality that we needed to be able to deliver the kind of content we wanted online.

SOLUTION

Please describe the scope of their involvement in greater detail.

We hired PBJ Marketing to build our website. They used WordPress, which allows us to have maximum editing and control capabilities. They constructed the architecture, design, and look, as well as multiple template pages that allow us to add new content and keep it fresh while staying within that original architecture. They then integrated all of that with our social media platforms to create an interactive web experience that blends a whole range of content from stationary text to multimedia.

How did you come to work with PBJ Marketing?

They were referred to us by another think tank that I used to run, who had recently updated their website with PBJ. We talked to a number of firms and ultimately settled on PBJ because of their price point and designs. We were impressed with the past work that they had done and were confident that they would be able to satisfy our needs.

Could you provide a sense of the size of this initiative in financial terms?

Total cost was under $10,000.

What is the status of this engagement?

The engagement with PBJ began in the spring of 2015. The final website was delivered in a matter of months. It was a relatively quick build and a straightforward process. They continue to provide technical consulting for us at an hourly rate.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have seen a steady growth in user engagement. Part of this is due to the redesign work that PBJ did for us, but another part is due to the fact that we are producing a lot more original content because we can. PBJ didn’t only build us a website, they gave us the means of delivering information to our audiences so much more effectively.

How did PBJ Marketing perform from a project management standpoint?

I’ve worked with a number of different companies to build different websites at different places, and they were terrific. They were efficient and provided multiple options to choose from. They were flexible if we needed to tweak something and were highly competent if we had an issue or a question. A lot of companies have good technical skills and lousy customer service, but PBJ has both. They were terrific to work with and met all of the parameters and deliverables. It never felt like we had to compromise on what we wanted to achieve. The site we wanted is the site that we got.

What distinguishes PBJ Marketing from other providers?

I would really reiterate the ease of working with them, their commitment to customer service, their creative and contemporary design, and the price point. Everything that was important to us, they absolutely hit out of the park.

Is there anything PBJ Marketing could have improved or done differently?

Honestly, I don’t think so. I would use them again in a heartbeat.

BACKGROUND

Please describe your organization.

My organization is a marketing communications agency based in New York. We work with countries that want to market to North Americans for advertising and travel.

What is your position?

I am the President of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

I partner with PBJ Marketing on a regular basis whenever I need any type of digital marketing. I originally used them for website creation and content and social media marketing.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ has built websites, microsites, newsletters, and e-books for a handful of my clients. They also assist us with optimizing those sites and maintaining the databases. We also use them to help us with advertising and social media marketing for our clients.

How did you come to work with PBJ Marketing?

One of my clients met them and referred them to me. We were looking to launch a new website at that point, so the timing was good. I called them in to meet and from there I decided to bring them on board.

Could you provide a sense of the size of this initiative in financial terms?

The cost of our projects fluctuates between $10,000 and $25,000, but I anticipate we might have some this year that will hit $50,000.

What is the status of this engagement?

Our relationship is ongoing. We currently have five projects in the pipeline.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I don't have hard numbers for any of my projects, but I can judge by how successful the campaigns have been. We have worked on projects for restaurants before and those have all been very successful at increasing customer traffic and business. Many of our other projects are to help promote travel and tourism to countries such as Poland, Hungary, and the Czech Republic. We typically measure success by how much visibility we get to our sites and content, and every project has been successful in that way.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing is very good at determining what resources are needed for each project, which is probably why we work so well together. They have a great sense of which people we need and what other support or connections we should leverage. They can scale their work very easily, which makes them a very valuable partner.

What distinguishes PBJ Marketing from other providers?

They are very easy to work with, and they will hop on a phone call with you and a client in a heartbeat. They are very open when a client asks them about a particular campaign, and they are always polite. I'm not afraid to have PBJ Marketing talk to or meet with my clients directly.

Is there anything PBJ Marketing could have improved or done differently?

I know that they are growing, which is a good thing, but it might be good for them to take a step back before they grow too fast.

BACKGROUND

Please describe your organization.

My organization is Logan International Relations, a public policy and public affairs company for international clients in the United States and the European Union.

What is your position?

I am the President.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

I was working on a project for one of my clients and needed help putting together a website and digital marketing strategy.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ Marketing put together a digital marketing strategy and developed a very well-designed website for us. They also did some SEO [search engine optimization] and published a LinkedIn and Wikipedia page for my client.

How did you come to work with PBJ Marketing?

I had worked with PBJ in my previous job as COO of the American Security Project. They had redesign their digital platform, which was incredibly complex because it involved migrating millions of web pages onto a new platform. After seeing their success with that, I wanted to work with them again.

Could you provide a sense of the size of this initiative in financial terms?

My last contract with them was around $50,000.

What is the status of this engagement?

The majority of the project has been completed, but the digital strategy component is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since this is a brand new site, there is nothing to compare it to, but it's been very well received. The site is connected to Facebook and LinkedIn, which has been tremendously helpful and has driven a lot of traffic.

How did PBJ Marketing perform from a project management standpoint?

I gave them the scope of work, and they created a timeline from that. Everything worked out, and they exceeded expectations.

What distinguishes PBJ Marketing from other providers?

I think this is twofold. PBJ really brings a personal relationship to the project, I didn't feel like just one of their clients. Secondly, they actually understood the strategic aim of the project – policy-wise. They put in the effort of familiarizing themselves with the situation and got what we were trying to do.

Is there anything PBJ Marketing could have improved or done differently?

No. Not from my point of view.

BACKGROUND

Please describe your organization.

We are a global meeting and events design, production, and management company. We work with companies across all sectors to do their sales kickoffs, product launches, road shows, and so on.

What is your position?

I'm the Vice President and co-owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

We needed to update our website to make it more relevant and appealing to the customer. We had redone our website with another company last year, but we needed to make it more visually engaging and user-friendly. We also wanted some SEO [search engine optimization] and other optimization services.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ constructed a roadmap of our existing website and identified opportunities to improve the look and usability. They saw where most users were dropping off and gave us suggestions on how to make the site more corporate-friendly. They were very collaborative in their work. We gave feedback to their suggestions, and they would incorporate our thoughts into their next round of revisions.

They also took on all of the SEO work, ad work, and target marketing. We were the first company of our kind that they had worked with, so they took a lot of time researching and learning about the industry. They now write all of our blogs as well.

How did you come to work with PBJ Marketing?

I actually met them at a networking event and spoke with them several times. I liked their enthusiasm and their ideas. They stayed in touch and kept me updated about trends in the industry. It was a great way to see how detailed and focused they are.

Could you provide a sense of the size of this initiative in financial terms?

We pay them less than $10,000 on a monthly basis.

What is the status of this engagement?

We have them on a retainer. We use them for support purposes, including website updates, blog posts, AdWords purchases, and marketing campaign management. They monitor and report on a monthly basis all the traffic on the site and where it came from.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I have the report from last July [2015] in front of me. Compared to the previous months, we saw a 17 percent increase in total website sessions, a 23 percent increase in users, a 7 percent increase in page views, and a 6 percent increase in new sessions. From new users, we saw a 423 percent increase in referrals.

How did PBJ Marketing perform from a project management standpoint?

They are great – very communicative. They don't use a customary project management tool for updates. They actually pick up the phone and call. They send a monthly report around the 10th of the following month for the previous month and then they schedule a call to review the contents of the report.

What distinguishes PBJ Marketing from other providers?

PBJ understands that SEO is very important, but they also understand that the user experience matters just as much. Other companies I've worked with in the past were solely focused on SEO and disregarded the usability component. PBJ really took the time to learn how our clients actually search for us, and what they are looking for. They are a happy medium between design and SEO.

Is there anything PBJ Marketing could have improved or done differently?

At this point, I don't have any constructive criticism. I believe in constructive criticism, but I don't have anything to say about PBJ.

BACKGROUND

Please describe your company and position.

I am the Sales Marketing Manager of a financial services firm.

Describe what your company does in a single sentence.

We provide financial planning, investment guidance, and wealth management services for individuals and small businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Improve website visibility through SEO so more people searching for financial services can find our site.
• Generate higher quality leads through targeted PPC campaigns.

SOLUTION

How did you find PBJ Marketing?

• Online Search
• Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ Marketing handled both the PPC and SEO work for our website. They reviewed our existing campaigns, rebuilt parts of the account structure, improved keyword targeting, and refined the ad copy so the ads were reaching people actively searching for financial services. They also set up clearer conversion tracking so we could see which ads and keywords were actually bringing in inquiries.

On the SEO side, they worked on improving several key service pages, updating on page elements, refining keyword focus, and helping our site become easier for search engines to understand. They also reviewed technical areas of the site that could affect search visibility.

Key deliverables included PPC campaign restructuring, keyword research, updated ad copy, conversion tracking setup, SEO improvements for core pages, and ongoing performance reporting so we could monitor progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the updates to our PPC campaigns, we started seeing more relevant traffic coming to the site and fewer wasted clicks. The cost per lead improved over time, and the inquiries coming through our forms were from people who were actually interested in financial planning and investment services.

The SEO work also helped our site gain better visibility for several important search terms. A few of our main service pages moved higher in search results, which brought a steady increase in organic visitors. As a result, we began receiving more consistent inbound inquiries from people who found us through search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their approach was organized and easy to work with throughout the engagement. Tasks and updates were shared regularly, and the planned work was completed within the expected timeframes. Whenever we had questions or wanted adjustments to campaigns or pages, they responded quickly and handled the changes without delays.

Communication was straightforward and clear, which made it easy for our team to understand what was being done and why. Overall the process felt smooth and well coordinated from start to finish.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to focus on what actually drives results instead of making things overly complicated. They looked closely at how people search for financial services and adjusted both PPC and SEO efforts so the traffic coming to our site was far more relevant. Their work felt thoughtful and practical, and it was clear they cared about improving the real performance of our website.

Are there any areas for improvement or something PBJ Marketing could have done differently?

There were no major issues during the project. Overall we were very satisfied with their service and the way they handled both PPC and SEO for our website. If anything, more frequent progress updates would have been nice, but it was not a serious concern.

BACKGROUND

Please describe your company and position.

I am the Sales Marketing Manager

Describe what your company does in a single sentence.

We are a B2B machinery manufacturing company that designs and builds industrial equipment for commercial and manufacturing businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Increase qualified inbound leads through PPC and organic search
• Improve visibility for high intent machinery and service keywords

SOLUTION

How did you find PBJ Marketing?

• Online Search
• Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Pricing fit our budget

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ Marketing handled full PPC and SEO support for our B2B machinery website. On the paid side they rebuilt our Google Ads structure, cleaned up keywords, tightened targeting, and improved ad copy to attract serious buyers instead of browsers. They also set up better conversion tracking so we could see what was actually working.

For SEO they focused on our main product and service pages, improved on page content, fixed technical issues, and optimized pages around high intent search terms. They also helped with content direction to support long sales cycle searches. Ongoing reporting and regular check ins were included so we always knew where things stood and what was being adjusted.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear progress across both paid and organic channels. Qualified leads from the website increased, and the cost per lead from PPC dropped compared to earlier campaigns. Traffic to key product and service pages grew steadily, with visitors spending more time reviewing specs and inquiry pages. Search visibility improved for several high intent terms, which helped bring in prospects that were a better fit for our machinery offerings. Overall the project made lead quality more consistent and supported our sales team with stronger inbound demand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PBJ Marketing was organized and easy to work with throughout the project. Timelines were clear from the start and deliverables were consistently completed when promised. Communication was steady and responsive, with quick follow ups whenever we had questions or needed adjustments. They listened closely to our feedback and made changes without delays, which helped keep everything moving smoothly and reduced back and forth.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how well they understood our B2B machinery market and search intent. They focused on attracting serious buyers rather than chasing traffic volume and took time to explain their decisions in a clear and practical way, which made the entire process easy to trust.

Are there any areas for improvement or something PBJ Marketing could have done differently?

There were no major issues during the project. At times we would have appreciated slightly more frequent updates, but overall communication, delivery, and results were strong and dependable.

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing manager of a B2B manufacturing company specializing in precision fabricated components and custom industrial solutions for commercial and industrial clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We hired PBJ Marketing to improve our PPC and SEO to attract the right manufacturing buyers, generate stronger leads, and increase visibility for our services through paid ads and organic search.

SOLUTION

What was the scope of their involvement?

PBJ Marketing handled our PPC and SEO from the ground up. On the PPC side, they reviewed our existing campaigns, reworked the targeting, improved ad copy, and adjusted the structure to focus on buyers who were a better fit for our manufacturing services. For SEO, they helped clean up on-page issues, improved key pages on our site, and guided us on content changes that made our services easier to find through search. They also shared regular performance updates so we could clearly see what was improving and why.

What is the team composition?

We worked with 2–5 teammates from PBJ Marketing.

How did you come to work with PBJ Marketing?

We found them through a referral and Clutch. We chose them because they had high ratings, their pricing fit our budget, they offered good value for the cost, and they were referred to me.

What is the status of this engagement?

We worked together from July–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw stronger visibility in search results, better quality traffic coming to our site, and a clear improvement in leads from both PPC and SEO. Our ads started attracting buyers who were actually looking for manufacturing services, and organic traffic became more consistent over time.Over the first few months, we saw leads from PPC increase by about 20%, while conversion rates improved close to 10%. On the SEO side, several of our core service pages moved onto the first page of search results, which helped drive a steady lift in organic inquiries.After the changes, we started getting inquiries from purchasing managers and operations leads who already understood what we manufactured and asked detailed questions. Our sales team noticed fewer random requests and more conversations with people who were genuinely a good fit for our services.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing’s project management was organized and easy to work with. Timelines were clear from the start, and everything was delivered on time. We always knew what was happening and never had to chase them for updates. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was how well they understood our business and took the time to explain their thinking. They didn’t rush changes or overpromise results. Everything felt intentional, clear, and focused on what would actually help us attract the right manufacturing buyers.

Are there any areas they could improve?

There was nothing major we would change. At times, we would have liked updates a bit sooner, but overall, the communication and results were solid and reliable.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing team lead at a financial investment services company that helps clients manage and grow their assets with confidence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We needed help cleaning up our PPC campaigns, reaching a more qualified audience, and improving the flow of leads coming to our investment firm’s website.

SOLUTION

What was the scope of their involvement?

PBJ Marketing reviewed our entire PPC setup, fixed the issues that were holding back performance, and rebuilt our campaigns so they could target the right audience for our investment services. They refined our keywords, improved our ad groups, updated our messaging, and set up tracking that finally gave us a clear view of what was working. They also shared regular updates so we always knew how our ads were progressing.

What is the team composition?

We worked with 2–5 teammates from PBJ Marketing.

How did you come to work with PBJ Marketing?

We found them through an online search and the Clutch site. We chose them because they had high ratings, their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We spent less than $15,000.

What is the status of this engagement?

We worked together from May 2025–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw our ads reach a more suitable audience, our cost per lead dropped, and the number of inquiries that actually matched our investment services increased. The improvement was steady and clear enough that our team felt the difference in overall lead quality. Our cost per lead went down by roughly 20%, and the number of inquiries that matched our services grew by about 15%. These changes made the campaigns feel far more efficient and worth the spend.We also saw a small but steady lift of around 10% in our conversion rate. We noticed that visitors coming from our ads were spending more time on our site, which told us the traffic was finally matching what our firm offers.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing’s project management felt smooth and dependable. They set clear timelines, shared updates without us having to ask, and delivered everything when they said they would. We never felt left waiting or confused about where things stood.Our primary forms of communication were virtual meetings and emails or messaging apps.

What did you find most impressive about them?

The most impressive part was how clearly they explained every step. They made PPC feel easy to understand and never rushed us through decisions. Their calm and thoughtful approach made the whole process comfortable and gave us real confidence in the work they were doing.

Are there any areas they could improve?

There was nothing major that stood out as a problem. If anything, we would’ve liked a few updates to come a bit sooner, but the overall experience and results made this a very small concern.