WebFX

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing at Spooky Nook Sports. We're the largest sports complex in North America, which also has a warehouse, a hotel, and a restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We needed a company to assist with local SEO and content creation.

SOLUTION

What was the scope of their involvement?

First, they did the research to make sure they produce the content that is accurate and speaks to our audience. They manage social media for separate entities of our sports complex, including a warehouse and a restaurant. They also do PPC campaigns, provide SEO services, and create backlinks from some high domain authority sites. In addition, they create long-form content and produce micrographics for us.

What is the team composition?

I mostly work with my account manager and a social media expert.

How did you come to work with them?

I worked with them at my previous company. When I changed companies and we needed SEO help, I reached out to WebpageFX again.

How much have you invested with them?

We've spent $36,000 so far, but our agreement is for $100,000.

What is the status of this engagement?

We started working with them in June 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're seeing positive results. The number of subscribers to our blog has increased and our rates per click have dropped.

How did they perform from a project management standpoint?

I mostly communicate with them through Slack. We have a Slack channel for each entity, which keeps our process organized.

What did you find most impressive about them?

They're open to feedback and try to meet all of our needs. I'm quite a difficult client and I ask them a lot of questions, but they're very accommodating. If they make a mistake, they're great at acknowledging it, making up for it, and putting together a plan to make sure it doesn't happen again. For example, when we wrapped up our first quarter, we had a couple of issues with a few posts that were linking to the wrong sites. After I expressed my concern, they put together a new action plan.

Are there any areas they could improve?

I would like the two people I work with to talk and strategize internally rather than expect me to talk to each of them separately.

Do you have any advice for potential customers?

Have a clear idea of what you're looking to achieve and have a proper expectation of what they can do for you. They're very upfront about whether they can provide you with what you need.

BACKGROUND

Introduce your business and what you do there.

I am the general manager and CFO of Erie Landmark. We are a bronze and aluminum foundry that makes plaques, signs, roadside markers, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We recently put a few standard products of ours for sale on our website and got great results, so we decided to optimize the site for more online sales.

SOLUTION

What was the scope of their involvement?

They are updating our site to include more searchable content and adding pages that we didn't have before. They are also helping us track leads and drive more users to our online store.

What is the team composition?

We have a single point of contact who works directly with the specialists he needs for the project.

How did you come to work with WebpageFX?

A different company we work with on manufacturing support recommended them to us.

How much have you invested with them?

We have spent about $3,500.

What is the status of this engagement?

We have been working with them since January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They put up a brand new page for us on our website about refinishing plaques and within 24 hours I received two new jobs. Additionally, orders for ready-made items have become much more consistent since we started working with them.

How did WebpageFX perform from a project management standpoint?

They use BaseCamp and have been great at project management.

What did you find most impressive about them?

There is nobody here who works on IT or anything that has to do with social media. When we first started with them we explained that and from the very beginning I felt extremely confident and comfortable with the fact that they could take something that I needed done and work on it without input from me. They understood our business rather quickly and I don’t have to worry about watching everything that they do. You give them a project and they take it to levels that I didn't even think possible, so it has worked out really well.

Are there any areas they could improve?

Right now they're doing a fabulous job, so I haven't found anything for them to change so far.

Do you have any advice for potential customers?

I would advise anyone to at least give WebpageFX a look because they do very good work.

BACKGROUND

Introduce your business and what you do there.

I'm the digital content manager at Mercy Corps, an international humanitarian aid nonprofit. We work in 40 countries, helping people respond to disasters and build long term sustainability for improved recovery in future disasters.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We needed help with SEO to improve our overall website performance. Our website had seen a decrease in traffic over the last year, so we felt it was a good time to overhaul our strategy when it comes to content.

SOLUTION

What was the scope of their involvement?

WebpageFX helped us optimize our existing content, walking us through what we could do on specific pages to incorporate SEO-friendly content, creating a keyword list, advising us on our video and photography content, and editing our metadata and title tags. They continue to provide reports indicating what we can do to enhance our blogs and other content on our site. They also provide backlinking services, which has included about 30 backlinks thus far.

What is the team composition?

We work with one main point of contact, who manages the project among about 10 other colleagues.

How did you come to work with WebpageFX?

One of my colleagues was researching SEO providers and narrowed the search down to three candidates that were invited to give a presentation to us. We chose WebpageFX because they offered a full suite of services and we felt that they would work with us as partners, rather than just as consultants.

How much have you invested with them?

We've spent around $22,000 thus far.

What is the status of this engagement?

We started working with them in January 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although the engagement is relatively new, their work has been incredibly helpful thus far. In a short time, the traffic has quadrupled on one of the first pages they helped us optimize. We're also seeing a significant uptick in traffic on other pages and have been featured by other outlets a few times.

How did WebpageFX perform from a project management standpoint?

Everything has been going very well thus far. We manage projects through Basecamp, as well as through email and Google Docs. I'm able to reach my project manager right away when I need to. We also have meetings every two weeks to walk through everything they're working on and future opportunities.

What did you find most impressive about them?

They're so enthusiastic about our work. It's not always easy to find agencies excited to work with a nonprofit, but they've gone above and beyond to learn about our work, asking strategic questions in the process.

Are there any areas they could improve?

My organization loves to get lots of updates. I've recently asked their team to provide us with weekly updates, so our team can become more aware of what's happening on the backend. Depending on your preference, you may want to set up a schedule for more frequent updates. 

Do you have any advice for potential customers?

You won't regret working with them. They're a joy to collaborate with and we've learned a lot from their team in a short time. They truly feel like part of our team.

BACKGROUND

Introduce your business and what you do there.

I'm the COO of a consulting firm that helps large organizations, healthcare institutions, and higher education providers reduce costs and drive savings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

Originally, we needed help redesigning our website and setting up our SEO. More recently, we've been focussed on SEO, content development, and email marketing.

SOLUTION

What was the scope of their involvement?

WebpageFX helped us get our email marketing campaign up and running, designing the templates used for e-blasts. They've also helped optimize our search terms and provided written content for about eight pages on our website thus far, as well as industry-specific articles for our blog. They're planning to produce more content on a regular basis.

What is the team composition?

I have one main point of contact, who works with his larger team to get our projects done.

How did you come to work with WebpageFX?

We've worked together so long that I honestly don't remember how I originally found them.

How much have you invested with them?

We spend about $1,000–$2,000 per month.

What is the status of this engagement?

We've continued to work with WebpageFX since around 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The clients we've brought in over the last year alone are enough to pay for 10 years of WebpageFX's services

How did WebpageFX perform from a project management standpoint?

They're responsive and keep communications organized through Basecamp and a number of internal tools that collect our analytics and other data into centralized platforms.

What did you find most impressive about them?

They're on top of everything. I get weekly updates from my main point of contact and haven't had any issues concerning the status of action items.

Are there any areas they could improve?

They seem to have a lot of experience working with B2C organizations, but they could probably provide stronger recommendations for us by becoming more familiar with B2B organizations like ours.

Do you have any advice for potential customers?

Stay highly involved in the process. Otherwise, you're less likely to see real improvements over time. Make sure to do your part as well, so you can reap the full benefits of their work.

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager for Transtar Moving, a full-service moving company. We do nearly any kind of move: long distance, local, international, etc. I handle our marketing efforts and manage our sales and customer service departments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We were with another marketing company but wanted to switch due to their poor performance.

SOLUTION

What was the scope of their involvement?

WebpageFX does our SEO and website management. They’re also tasked with improving lead and review generation. They currently manage our social media, which is just Facebook as of right now.

What is the team composition?

We have two points of contact, one for SEO and one for social media.

How did you come to work with WebpageFX?

We’d contacted WebpageFX a few years back but ultimately decided to go a different direction. When we needed to switch partners, my boss wanted WebpageFX, so we hired them.

How much have you invested with them?

We spend $1,700 a month.

What is the status of this engagement?

We’ve been working together since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebpageFX provides monthly reports of our progress. We set goals for a six-month period and have already met most of them. We’ve seen great results from working with WebpageFX.

How did WebpageFX perform from a project management standpoint?

WebpageFX is great and has exceeded our project management expectations. We communicate via Basecamp.

What did you find most impressive about them?

Everyone we’ve worked with is nice and genuinely interested in learning about our services. They always make sure to have the correct information to get us where we need to be.

Are there any areas they could improve?

I don’t have anything.

Do you have any advice for future clients of theirs?

WebpageFX knows what they’re doing, so follow their lead. They’ll suggest great ideas for your project.

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager of Formula Power Boats. We produce one of the finest lines of luxury powerboats in the country, if not the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We needed a company that could work with us to help maintain our SEO rankings. We had worked with some companies before that all eventually changed to be less SEO focused, so we needed an agency that would stick with us for the long term.

SOLUTION

What was the scope of their involvement?

WebpageFX has done some restructuring on the backend of our website in order to get search engines to recognize and be more attracted to it. They also create some original content for us, especially long form blog articles.

What is the team composition?

We had an initial contact in their sales department before being assigned to a project manager that acts as our main point of contact. A new manager recently replaced our original one, but both have been really great. They have always been very engaged and make sure we take the time to speak at least once a month.

How did you come to work with WebpageFX?

One of the guys in our IT department did some research and found them for us.

What is the status of this engagement?

We have been working with them since May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with them our SEO rankings have all increased. They have also written some really good pieces of content for us. They wrote one in particular that—for people not in the boat business—was really accurate and insightful.

How did WebpageFX perform from a project management standpoint?

One of the nice things about them is that they have been very consistent at staying in touch with us. We have an in-person meeting at least once a month, and they are great at keeping in communication. We mostly talk over the phone, but they also produce reports for us as needed.

What did you find most impressive about them?

At other companies everyone is really focused on SEO at the beginning. However, down the line they eventually have turnover or shift priorities and all of a sudden we are paying people to do SEO that aren’t really great at it. WebpageFX has clearly made it their goal to be a leader in SEO, and they have a great corporate structure that reflects that goal. Whereas before we never heard from anybody, we speak with WebpageFX at least once a month to stay updated on everything, and they are never going to change their priorities or expertise.

Are there any areas they could improve?

There is nothing I can think of for them to change. They’re communicating with me and letting me know that things are getting done, so I don’t have any criticism.

Do you have any advice for potential customers?

Take the time to answer their questions and enable them to do their best work. I am never short of things to do, but I think I owe it to my company and to WebpageFX to give them feedback so that they can do their job better. It only takes 15­–30 minutes to give them feedback, but it will pay off really big dividends in the end.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director at Nelson Design Group. We're a residential house design firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We were working with another SEO company, but we were not seeing great results. We needed a new vendor, so we found WebpageFX, which is one of the top-ranking SEO companies in the country.

SOLUTION

What was the scope of their involvement?

They started out with targeting low competition keywords that can help someone who has already refined their search. Then, they moved on to high competition keywords and helped us improve our landing pages.

What is the team composition?

We primarily work with one person. The first person they assigned to us was not on the same page with us in terms of communication. We immediately switched to a different member of their team and we've had an amazing experience with her.

How did you come to work with them?

They have a great reputation and wonderful reviews on their website. The first time we talked, I was impressed that they were able to figure out our top keywords and pointed out the things our competitors were doing and we were not. Besides, they had experience working with national companies, which is exactly what we are, so we decided to give them a chance.

How much have you invested with them?

We pay them $2,000 a month.

What is the status of this engagement?

We started working with them in January 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Google Analytics shows we've had a 25% increase in traffic since we started working with WebpageFX.

How did they perform from a project management standpoint?

We use Basecamp for communication to make sure everyone stays up-to-date with the project.

What did you find most impressive about them?

They have great customer service and take time to explain everything to us.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Their process takes time, but it works.

BACKGROUND

Introduce your business and what you do there.

I'm the chief integrator of Xylem Design. We're a manufacturer of pedestals, displays, and other furniture for tradeshows and events. We have an online store, but about three quarters of our sales are generated over the phone.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

All of our leads come through PPC and SEO. We needed help with our SEO and we didn't have enough people in-house to handle that, so we were looking to outsource a company.

SOLUTION

What was the scope of their involvement?

They've done a lot of work around the long-form content for blogs and put more copy onto our website pages with a keyword-related focus. In addition, they added more organization to the website, bolstered the page flow, and improved our product descriptions. They also put a few backlinks on other reputable websites.

What is the team composition?

We mostly work with our account manager, who has a team underneath him. We’ve also worked with their director for business development, who was part of the sales process.

How much have you invested with them?

We've spent between $10,000–$20,000.

What is the status of this engagement?

We started working with them in January 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There was a subtle increase in traffic. They told us it'd be at least four months before we would see any changes in traffic and we've now reached that four-month mark. For us, a conversion is anytime someone makes an online purchase, calls us through our website, or fills out a quote inquiry online. They've created a custom report through Google Data Studios that allows us to track that.

How did they perform from a project management standpoint?

They're very organized and execute everything on time. We use Basecamp to stay up-to-date with the project.

What did you find most impressive about them?

They make themselves available whenever we need them. Besides, they’re very responsive.

Are there any areas they could improve?

I wish they paid more attention to our branding (that said, our brand could be improved and that would be an add-on service for them). For example, we have a couple of economy pedestals, and WebpageFX suggested that one of our product pages should be for economy pedestals (that would allow us to capture the traffic). While there are some people who are searching for cheap pedestals, I wanted to find a way to capture the organic traffic without creating a page just for cheap pedestals.

Do you have any advice for potential customers?

Be clear about your needs and the scope of their services before the project begins. A lot of companies that use SEO vendors don't fully grasp what SEO is.

BACKGROUND

Introduce your business and what you do there.

I am the director of operations at Cliffside Industries. We are a decorative cabinet hardware distributer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We basically needed to improve the SEO of our website. We had a pretty old side build on an outdated CMS and need to increase our web traffic in order to grow our sales.

SOLUTION

What was the scope of their involvement?

We started with an all-organic SEO campaign before expanding into PPC and earned media link building. We eventually decided to build a new website to replace our outdated one. We built the site ourselves, but WebpageFX definitely had influence.

Their main focus now is content building. This includes short and long form content building, from small 300 or 400 word pieces to blog posts and specialty pages that can be 3,000 words. They have also done videos and video promotion for us, as well as all types of traditional paid marketing.

What is the team composition?

We have had a personal agent and main point of contact for our entire partnership with WebpageFX.

How much have you invested with them?

We have them on a retainer that comes out to around $4,000 a month.

What is the status of this engagement?

We have been working with them since January 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the two months after we launched with them our B2C sales went up by 500% and from 2012–2013 we grew 60% in overall web sales. Since then we have not had the same kind of growth after Google changed some of their marketing procedures, but our revenue did go up last year and we are on track to grow again this year.

Overall, they have been able to do everything we've ever asked them, and if they're not able to do it in-house they have a place they can outsource it to. They have always been able to do development work when we need it and they have great copywriters. Working with them has been a great experience.

How did WebpageFX perform on a project management standpoint?

They use Basecamp and their own software for all project management. It is very easy to communicate with them, and they are always responsive to requests.

What did you find most impressive about them?

I would have to say the personal service. We're a small business and have worked with WebpageFX since they were a small company at a tech incubator. Now they're humongous, but they still offer us the same level of personalized service that they offered six years ago when we started working with them. I've had the same point of contact ever since I started there and communication is always forthcoming. It's not always been a perfect relationship, but I think it's always been a productive one.

Are there any areas they could improve?

Sometimes I wish they'd give us more information than they do, but in most cases communication is top notch. Additionally, we have found that our sales have recently grown stagnate and we would like to see more overall growth. This is not because WebpageFX isn’t doing their job; we just would like to see more sustained increases.

Do you have any advice for potential customers?

Find somebody to work with and give them a chance to show you what they can do, because WebpageFX definitely did.

BACKGROUND

Introduce your business and what you do there.

I'm a marketing manager at Euraupair. We bring young women from all over the world to the United States to provide childcare to American families.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We were trying to recruit more host families, so we were looking for a company to help us expand our social media presence and assist with digital marketing.

SOLUTION

What was the scope of their involvement?

They develop content for our website and our social media accounts and provide SEO services. In addition, they create backlinks, promote us via blogs, and handle Google Analytics.

What is the team composition?

We have one main point of contact but she has a team of writers who also work on our project.

How did you come to work with them?

The relationship started before I joined the company.

How much have you invested with them?

We pay them a few thousand per month.

What is the status of this engagement?

I started working with them in February 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen an increase in leads and host family applications coming through our website and social media. We also get more phone calls and people submit applications by phone.

How did they perform from a project management standpoint?

They do an excellent job. They're always trying to understand our needs and bring a lot of ideas to the table. We’ve used Google Docs and Google Data Studio for project management.

What did you find most impressive about them?

They're always available and willing to guide us through the process.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

They're very productive. I'd definitely recommend them.