Adverb Communications Inc.

BACKGROUND

Please describe your company and position.

I am the Founder/Owner of Chartier Restaurant

Describe what your company does in a single sentence.

Chartier is a rustic, French-Canadian restaurant in the heart of downtown Beaumont.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adverb Communications Inc. to accomplish?

• Develop and execute a communications plan for the closure of the business that lessens the negative impact to employees, vendors, and surrounding businesses.
• Develop and execute a communications plan (including media outreach) to celebrate the continuation of Chartier, that also entices past and present guests to come back upon reopening.
• Create a business case to present to potential investors and financial institutions, detailing the socioeconomic impact that Chartier has in Beaumont.

SOLUTION

How did you find Adverb Communications Inc.?

Former colleague

Why did you select Adverb Communications Inc. over others?

• Great culture fit
• Company values aligned

How many teammates from Adverb Communications Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Adverb facilitated business strategy sessions, which led to the production of: 

• A detailed message deck to introduce potential investors to current business operations and philanthropic endeavours 
• Social media messaging 
• Media kit 
• Press kit 
• Key messaging for internal and external stakeholders

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The messaging to external stakeholders resulted in an immediate 300% increase in sales, the business strategy sessions + business case development helped our organization find an angel investor, and the messaging to employees resulted in a 99% retention rate during the financial crisis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adam anticipated our needs, and proactively sent materials long before they were needed or requested. They were thorough, detailed, and quick to answer any questions we had along the way.

What was your primary form of communication with Adverb Communications Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

We were beyond impressed at Adam's ability to dig past superficial details in order to get to the heart of what was actually happening, and quickly develop a strategy to address it. This was the most stressful, emotional, and mentally draining time in our entrepreneurial career- but Adam's compassion, support, and business acumen were lifelines that helped us get to the other side more successfully than we could have ever imagined.

Are there any areas for improvement or something Adverb Communications Inc. could have done differently?

My only regret is that we didn't work with Adverb sooner.

BACKGROUND

Please describe your company and position.

I am the CEO of Bloggity Inc

Describe what your company does in a single sentence.

We host events for marketers and business leaders throughout Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adverb Communications Inc. to accomplish?

• Renew Potential For Our Events

SOLUTION

How did you find Adverb Communications Inc.?

Colleagues

Why did you select Adverb Communications Inc. over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Adverb Communications Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Adverb was commissioned to conduct a thorough examination of Bloggity Inc's financial health, pinpointing areas of cost optimization and revenue enhancement. Concurrently, an audit of the existing brand identity will be undertaken to rejuvenate its appeal and relevance in the market. 

This dual initiative will culminate in a revamped brand strategy, inclusive of potential logo redesigns and messaging alterations, complemented by a refreshed marketing strategy grounded in up-to-date market insights and competitive analysis. Key deliverables include a financial assessment report, a brand guidelines document, and a comprehensive marketing strategy proposal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following Adverb's engagement with our company, significant improvements in financial health were observed, including increased profitability margins and reduced non-essential expenses. The branding refresh led to a marked increase in brand recall, elevated customer satisfaction scores, and heightened engagement on digital platforms. 

Furthermore, the revamped marketing strategy resulted in a surge in lead generation, conversions, and a demonstrable expansion in market share. These measurable outcomes collectively underline the project's success and progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adverb Communications Inc.'s project management is exemplary. They consistently delivered items punctually, meeting all set timelines. Their responsiveness to our needs was commendable, and they exhibited a proactive approach throughout the engagement. We are thoroughly satisfied with the timing and execution of all tasks.

What was your primary form of communication with Adverb Communications Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The way they were able to bring humour to the tough subjects. Makes it easier to digest when you have to make hard decisions.

Are there any areas for improvement or something Adverb Communications Inc. could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am an administrative officer of CMLTA

Describe what your company does in a single sentence.

The College of Medical Laboratory Technologists of Alberta (CMLTA) is the regulatory body for medical laboratory technologists (MLTs) employed in Alberta.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adverb Communications Inc. to accomplish?

• Increase understanding of how the CMLTA protects the public

SOLUTION

How did you find Adverb Communications Inc.?

Referral

Why did you select Adverb Communications Inc. over others?

• Great culture fit
• Referred to me

How many teammates from Adverb Communications Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Delivery of a Public Service Announcement campaign about the work of the CMLTA. Deliverables included developing a marketing strategy across Alberta, developing creative content for those strategies and delivering the campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As this was a public service announcement that we did not expect to result in any action other than increasing public awareness, our outcomes were based on reaching as many Albertans as possible and driving as many people as we could to our landing page for the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was incredible in managing the project. The expectations were clearly laid out and adhered to, communication was timely and friendly and they were adaptive to any changes we requested.

What was your primary form of communication with Adverb Communications Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at Adverb has an incredibly unique way of making work fun. As this was our organization's first time taking on this type of project the task seemed a bit daunting at first. The Adverb team quickly took those fears away with their dedication to understanding the complex environment we work in, friendly disposition that made developing the campaign fun, and their commitment to excellence.

Are there any areas for improvement or something {provider_name} could have done differently?

I have no recommendations for change. They truly were an awesome team to work with!

BACKGROUND

Please describe your company and your position there.

I work in the Office of the Mayor in the City of Edmonton as his Communications Director/Deputy Chief of Staff. I oversee all communications from Mayor Sohi from social media, to interviews with the media and everything in between.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adverb Communications Inc.?

We hired Adverb Communications to create a social media strategy that would oversee the success of Mayor Sohi's social media during the municipal campaign carried over to his new role as Mayor of the City of Edmonton.

SOLUTION

How did you select this vendor and what were the deciding factors?

I saw how successful Amarjeet Sohi's social media was during the 2021 municipal campaign thanks to an incredible strategy created by Tyler and Adam.

Describe the project in detail and walk through the stages of the project.

Amarjeet Sohi's social media played a massive role in his successful campaign for Mayor so I wanted a strategy that would carry over that success while balancing the new role he held. I knew the way we communicated had to change but needed some help on how we got there and that's where Adverb came in.

How many resources from the vendor's team worked with you, and what were their positions?

There were two people from Adverb who dedicated much of their time to helping us find a solution as the Mayor's new role started the second he was elected so they pulled the strategy together very quickly but thoughtfully for our office.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of our social media channels have grown substantially in the year since we've implemented the strategy that Adverb created for us. We're speaking to more people and sharing the important work that our city is doing for them.

How effective was the workflow between your team and theirs?

The workflow was incredibly effective. The team at Adverb made themselves available to our team whenever we needed them. Our schedule was very hectic in those first few months and Adverb worked around our schedule perfectly and always had solutions to any issues that we were facing.

What did you find most impressive or unique about this company?

That they were absolute experts in their field who could deliver an incredible product very quickly. I was blown away by how quickly they pulled together an incredible strategy that we rely on each day.

Are there any areas for improvement or something they could have done differently?

I don't think so. They were perfect and you should hire them!

BACKGROUND

Introduce your business and what you do there.

I’m the brand and communications manager at connectFirst Credit Union, a financial institution.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Adverb Communications Inc.?

Our social media coordinator departed, so we needed someone to help us with that matter.

SOLUTION

What was the scope of their involvement?

Adverb Communications Inc. is helping us with social media management (SMM). They started by taking care of our social networks while we were looking for someone to fill the position, but as our relationship grew, we decided to use them as a third-party partner.

Currently, they’re writing a full social media strategy for us, which they’re also executing. Their work includes monitoring and responding to comments and DMs through our Twitter, Instagram, Facebook, TikTok, and LinkedIn accounts. Adverb Communications Inc.’s team also creates copy and creative content for our social media operations, like video reels and other materials we post. Moreover, they write for our LinkedIn leadership blog based on the interviews they conduct with our executive team members.

What was the team composition? 

We mainly work with three members of Adverb Communications Inc.’s team, including Tyler and Adam (Managing Partners), Erika (Digital Content Manager), and Jackie (Digital Content Manager).

How did you come to work with Adverb Communications Inc?

Our executive team referred them to us.

How much have you invested in them?

We’ve spent around $220,000 with them so far.

What is the status of this engagement?

We started working together in February 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Adverb Communications Inc., we’re averaging about 8% engagement, which is fantastic. Moreover, our social media posts are more consistent in terms of activity. Furthermore, we’ve made a huge leap with our video views — we average about 80,000 views per month, and that's great.

How did Adverb Communications Inc. perform from a project management standpoint?

Adverb Communications Inc. is a fantastic and reliable team; we have a lot of fun together, and they deliver on what they promise, including timelines and budgets. In terms of tools, they send us links to have access to material they want to share, and we use Google Meet and Microsoft Teams to communicate.

What did you find most impressive about them?

Their social media strategies and perspectives are unique and one of their strongest assets. Adverb Communications Inc. is also a hardworking, smart, easy-to-work-with team committed to our project.

Are there any areas they could improve?

I don’t think there’s anything they can improve on; we’ve been learning and growing as partners.

Do you have any advice for potential customers?

Be prepared by having all the information they might need to address your needs efficiently.

BACKGROUND

Please describe your company and your position there.

Alberta Innovates is a pan-provincial, arms-length-from-government agency responsible for funding and supporting Alberta's research and innovation portfolio. I'm the senior business advisor that worked with Adverb Communications on this project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adverb Communications Inc.?

We brought Adverb on to help us develop a more integrated communications strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Adverb from a list of possible providers, but were especially impressed with their work at ATB and the work they'd done with Amarjeet Sohi.

Describe the project in detail and walk through the stages of the project.

Upon contracting with us, we had some initial meetings, so they could understand what we were hoping to acheive. They then provided the following timeline and outlined every stage in a Discovery Plan that ensured we would understand the requirements at every step. 

Adverb provides Discovery Plan to AI March 8, 2022

AI reviews Discovery Plan and provides feedback to Adverb March 11, 2022

Adverb provides final Discovery Plan to AI March 14, 2022

AI approves Discovery Plan March 15, 2022

Adverb schedules interviews with individuals/groups identified in Discovery Plan March 18, 2022

AI provides to Adverb the reports and documentation described in the Discovery Plan March 21, 2022

Adverb completes interviews with individuals/groups April 1, 2022

Adverb presents Discovery Plan deliverable to AI April 15, 2022

AI reviews deliverables and provides feedback to Adverb April 20, 2022

Adverb revises Discovery and Content Audit Deck based on AI's review April 22, 2022

DELIVERY OF FINAL DISCOVERY AND CONTENT AUDIT DECK FILES April 22, 2022

Content & Social Media Strategy

Adverb presents first draft Content & Social Media Strategy May 6, 2022

AI reviews first draft Content & Social Media Strategy and provides feedback to Adverb May 11, 2022

Adverb provides final Content & Social Media Strategy to AI May 13, 2022

AI approves Strategy May 17, 2022

DELIVERY OF FINAL CONTENT & SOCIAL MEDIA STRATEGY FILES May 17, 2022

Tactical Playbook

Adverb presents first draft Tactical Playbook May 24, 2022

AI reviews first draft of Tactical Playbook and provides feedback to Adverb May 26, 2022

Adverb provides final Tactical Playbook to AI May 30, 2022

AI approves Tactical Playbook June 1, 2022

DELIVERY OF FINAL TACTICAL PLAYBOOK FILES June 1, 2022

How many resources from the vendor's team worked with you, and what were their positions?

Two: Adam and Tyler

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Alberta Innovates has a huge backlog and funnel for positive impact stories that can, at times, be daunting to prioritize; and with multiple business lines jostling to have their successes promoted, we needed help to create more effective processes. Adverb delivered a strategy that helped us to establish more effective means for governance, process and recommended tactics to get our heads above water.  

How effective was the workflow between your team and theirs?

Excellent. The timeline was excellent and helped us to understand Adverb's requirements to make the project successful.

What did you find most impressive or unique about this company?

Their hands-on approach was particularly impressive. Adam and Tyler didn't subcontract or hand the project off to someone else on their team to manage. They were accessible, responsive and eaily approachabe. They presented to our team as a whole whenver requested.

Are there any areas for improvement or something they could have done differently?

No. 

BACKGROUND

Introduce your business and what you do there.

I’m the president of Homestead Coworking. We provide office spaces and support small- and medium-sized businesses (SMBs) in Edmonton, Alberta. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adverb Communications Inc.?

We hired them to oversee our digital marketing strategy and social media content and to help with newsletter communications to our clients. 

SOLUTION

What was the scope of their involvement?

Adverb Communications has come up with our overall strategy to attract more clients and to ensure we continue supporting our existing clients. They manage platforms like Facebook, Instagram, and Twitter. They create content and post them on the platforms; the team also responds to comments. 

At present, they continue to implement the strategy we developed early on. They continue managing our monthly communications and social media posts. We’re starting to work on thought leadership and brand development for myself as a business leader.

What is the team composition?

I work with their two founders and three of their staff members. 

How did you come to work with Adverb Communications Inc.?

I’d known Adam (Managing Partner & Strategist for many years. When I heard that he was starting his own company, I reached out. We chose him because he was a highly respected and knowledgeable communications expert in our city; the same was true for his partner — they knew what they were doing. 

Moreover, they were the best in the city in terms of social media, storytelling, and communications. On top of that, they were renting space in our office. I liked to support our clients, so we decided to engage them. 

How much have you invested with them?

We spend around $3,600 CAD per month (approximately $2,600 USD). 

What is the status of this engagement?

Our partnership started in June 2022, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen increased impressions and engagement on our social media accounts. 

How did Adverb Communications Inc. perform from a project management standpoint?

Adverb Communications is professional and timely; they always deliver exactly what they say they’re going to deliver. Apart from that, they follow up regularly if they require information from me, which is truly helpful. We typically communicate via email, Google Meet, and in person. 

What did you find most impressive about them?

Their founders have extensive experience, and they’re known as experts in our region. On top of that, they hire great people.

Are there any areas they could improve?

No, there aren’t any. They’ve been the best company I’ve worked with so far. 

Do you have any advice for potential customers?

Don’t even think twice — just hire Adverb Communication. They’re great at what they do. Additionally, have regular touchpoints or meetings with them. This is key to staying on track in terms of deliverables and strategy. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of communications and relations for the Building Trades of Alberta. Our organization is made up of 18 Alberta construction unions with more than 60,000 skilled trades professionals around the province.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adverb Communications Inc.?

We hired them to get assistance on a digital campaign we were rolling out.

SOLUTION

What was the scope of their involvement?

Adverb Communications worked on putting together a digital strategy for our campaign. They also created social media content on Facebook, LinkedIn, Instagram, Twitter, and YouTube. 

What is the team composition?

I worked with 2–3 people from their team. My main point of contact was Tyler (Managing Partner & Strategist). 

How did you come to work with Adverb Communications Inc.?

I knew two of their teammates from before and saw some of the good work they were doing. In other words, I knew their expertise from previous positions. I saw the results that they were getting online, so I was excited to bring them into the fold and use them for what we needed to do. 

How much have you invested with them?

We spent around $4,000–$5,000 CAD (approximately $2,900–$3,700 USD). 

What is the status of this engagement?

The campaign lasted from August–September 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Adverb Communications provided us with data and analytics on our videos and the hits that we were getting, showing us the areas where we were doing well. They also showed us where we could improve for our next campaign. Overall, they were good at guiding us through the metrics of what we did together. 

For specific metrics, we had impressive YouTube numbers. Our video had around 43,500 impressions at the time of their report, which was awesome. It had around 3,500 views from people who watched it for 30 seconds or more. On Facebook, we sat around 6,200 views, while our ad campaigns had a view rate of 8.38%, which was okay — they were looking for a conversion rate of 10%–15%. The team gave us valuable feedback and tips on how to get people to watch for longer than 5–10 seconds. 

How did Adverb Communications Inc. perform from a project management standpoint?

They met deadlines, and we were right on budget. In fact, the cost was lower than expected. We definitely gained value for our dollar. To communicate, we primarily used Google Meet. 

What did you find most impressive about them?

Adverb Communications’ knowledge, skills, and abilities to navigate what we wanted to do were impressive. They were great at navigating the digital and social media world, and those were the areas where we wanted to make an impact. 

Moreover, the team provided great insights and suggestions on how to do that in relation to our messaging, videos, and links for each platform. This would allow us to get the maximum bang for our buck on each platform. Overall, their knowledge was truly valuable to us; we appreciated it. 

Are there any areas they could improve?

No, there weren’t any. Everything went smoothly. Adverb Communications did a great job, and I had no complaints or hiccups to report. 

Do you have any advice for potential customers?

Reach out early to Adverb Communications before you start any campaign or initiative. Give them time to provide you with their analysis and insight on the best approach to your campaign to maximize your benefits. Then, work with and listen to them — they know what they’re talking about. Their resources have the knowledge, skills, and abilities to do what you want them to, so give them room to do it. That way, you’ll achieve success the way we did. 

BACKGROUND

Please describe your company and your position there.

I am the Director of Communications and Stakeholder Engagement at the Calgary TELUS Convention Centre which is Calgary’s meeting place, bringing the community together in a central hub to connect, learn, innovate, celebrate, support and grow. The Calgary TELUS Convention Centre connects Calgary with the global community; leveraging our assets to create opportunities that impact the lives of Calgarians and Canadians.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adverb Communications Inc.?

Adverb was brought on to support our digital marketing team to create an amplified story of not only the CTCC, but to humanize the greater impacts our large building has on the larger community. We also are using Adverb to grow the organization as a thought leader in the industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

Adverb came highly recommended to us through another organization that worked with them and had great success. The interview process solidified the recommendation.

Describe the project in detail and walk through the stages of the project.

After a kick off meeting and sending necessary resources to Adverb, they were quick to turn around a short-term strategy that would make immediate inroads on our digital media platforms and increase awareness of our CEO in the community and industry at a critical time for our organization.

They help develop our weekly digital media content and strategy with recommendations on timing for deployment and visual content to support. They also work with our CEO in delving into the work and magic that is created at the CTCC and turn these interviews into thought leadership pieces.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with one partner and two of their team members - both who are digital content managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CEO's thought leadership pieces have been posted on LinkedIn and has gained significant positive responses in followers and commentary. More importantly, our CEO is being sought out at public events about his pieces and the positive impact they are having. For the CTCC's digital media - there has been a marked change in tone creating a significant increase in impressions and followers.

How effective was the workflow between your team and theirs?

We have regular meetings at the start of the week to set the tone and strategy for the week ahead. These have become so efficient that we usually don't need the full hour as we are all on the same page quickly. Adverb uses a great tool to ensure we are all on the same page and it is clearly outlined of who needs to do what. The weekly strategy is turned around in a matter of hours and posts are ready shortly following the agreed strategy. Adverb is quick to turn around products and open to suggested changes.

What did you find most impressive or unique about this company?

Adverb is very quick to turn quality product around and have the ability to see the larger picture then beyond the scope of what they are working on. They quickly understood our goals and provide strategic advice on how to get to our end goals.

Are there any areas for improvement or something they could have done differently?

They use google docs which is not something our organization uses, but it did not take long to quickly learn how to use this application. Google docs does have great editing tools which has been helpful in how we are working with Adverb.

BACKGROUND

Please describe your company and position.

I am the Partner of a software company

Describe what your company does in a single sentence.

We’re a digital transformation studio with team, partners, and clients across the US and Canada. We focus on digital advisory, software and product development, and digital workplace implementation services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adverb Communications Inc. to accomplish?

• To support our team in telling our story more effectively using modern marketing channels.

SOLUTION

How did you find Adverb Communications Inc.?

• Referral

Why did you select Adverb Communications Inc. over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Adverb Communications Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at Adverb works closely on a fractional basis with our internal team to identify, develop, and publish relevant social proof to our prospective customers on a variety of social media platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen an increase of traffic to our website, as well as an increase of impressions and engagements on social media channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has always been on-time, and above expectations for quality.

What was your primary form of communication with Adverb Communications Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team’s values align with ours—Adverb feels like an extension of us.

Are there any areas for improvement or something Adverb Communications Inc. could have done differently?

No—we’re more than satisfied with their work.