Anthony Pearce - PPC Freelancer

BACKGROUND

Please describe your company and position.

I am a Department Head at ISMS.online

Describe what your company does in a single sentence.

ISMS.online is software, that helps protect and grow businesses with the leading ISO 27001 and compliance solution. ISO27001, ISO27701, GDPR, SOC2 + more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire B2B PPC Specialist to accomplish?

• To increase demand using PPC
• To gain more brand awareness
• To be at the forefront of compliance and information security in search

SOLUTION

How did you find B2B PPC Specialist?

Online Search

Why did you select B2B PPC Specialist over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from B2B PPC Specialist were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword Research and Analysis 
• Campaign Strategy Development 
• Ad Copywriting and Creative Development 
• Bid Management and Budget Allocation 
• Performance Monitoring and Optimisation 
• Conversion Tracking and Reporting 
• Competitor Analysis and Market Research 
• Collaboration and Communication 
• Stay Updated on PPC Best Practices and Innovations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Keyword Research and Analysis: Increase in click-through rate (CTR) for targeted keywords. Improvement in keyword quality score. 
• Campaign Strategy Development: Growth in the number of qualified leads generated through PPC campaigns. Increase in conversion rates for targeted audience segments. 
• Ad Copywriting and Creative Development: Rise in ad engagement metrics such as click-through rate (CTR) and conversion rate. Improvement in ad relevance scores. 
• Bid Management and Budget Allocation: Decrease in cost per click (CPC) while maintaining or increasing ad position. Achievement of targeted return on ad spend (ROAS). 
• Performance Monitoring and Optimization: Reduction in cost per acquisition (CPA) over time. Increase in overall campaign ROI. 
• Conversion Tracking and Reporting: Increase in conversion volume and conversion rate. Improvement in lead quality as measured by sales or customer retention. 
• Competitor Analysis and Market Research: Identification of market share gains or losses compared to competitors. Development of actionable insights for campaign improvement based on competitor strategies. 
• Collaboration and Communication: Enhancement in cross-functional alignment and efficiency. Increase in the number of successful integrated marketing campaigns. 
• Stay Updated on PPC Best Practices and Innovations: Implementation of new features resulting in improved campaign performance. Adoption of innovative strategies leading to a competitive advantage and increased market share.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely, it was a pleasure working with Anthony. He consistently demonstrated prompt responsiveness, maintained regular meetings, and ensured timely delivery of projects.

What was your primary form of communication with B2B PPC Specialist?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with our B2B PPC Specialist has been nothing short of amazing! Their meticulous attention to detail and strategic prowess have truly elevated our campaigns. From insightful keyword research to targeted strategies, they've consistently delivered outstanding results. Their prompt responsiveness and timely project delivery make them a pleasure to work with. Highly recommend!

Are there any areas for improvement or something B2B PPC Specialist could have done differently?

No Improvements. Anthony was great!

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Ivy House

Describe what your company does in a single sentence.

Ivy House creates bespoke leadership and talent development solutions for businesses across all industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire B2B PPC Specialist to accomplish?

• Manage the day-to-day running of the account
• Bring down the cost per conversion
• Increase conversion rate

SOLUTION

How did you find B2B PPC Specialist?

Online Search

Why did you select B2B PPC Specialist over others?

• High ratings
• Good value for cost

How many teammates from B2B PPC Specialist were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage the day-to-day technical running of our Google Adwords account, expand into Bing/Microsoft advertising, generate highly-qualified leads, and bring the down the cos per conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project involves ongoing management of our paid search accounts and as such we are continually working to evolve the outcomes. Since 2021 when we started working with Anthony, our cost per conversion has come down by 51% and the average sale from paid search has increased by 78%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anthony is always quick to respond to requests and provides useful insights that support and guide our marketing strategy.

What was your primary form of communication with B2B PPC Specialist?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a small business ourselves, we like working with an organisation that values us as a client. We have worked with larger agencies before and been passed around different contacts and not had a consistent service. Anthony has been the opposite of that, taking the time to understand our goals and working efficiently to give us the best service possible.

Are there any areas for improvement or something B2B PPC Specialist could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of the company. 

Describe what your company does in a single sentence.

IT support and services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire B2B PPC Specialist to accomplish?

• Drive Higher Quality Leads
• Keyword Optimization
• Budget Management
• Audience Targeting and Segmentation
• Landing Page Optimization
• Performance Reporting and Analysis
• Overall Campaign Performance Improvement

SOLUTION

How did you find B2B PPC Specialist?

Online Search

Why did you select B2B PPC Specialist over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Quick Response Time

How many teammates from B2B PPC Specialist were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Campaign Strategy and Planning: 
  • Objective Definition: Understanding client goals (e.g., sales, leads, brand awareness) to define clear campaign objectives. 
  • Target Audience Identification: Defining the target audience based on demographics, interests, behaviours, etc. 
  • Keyword Research: Conducting thorough keyword research to identify high-intent keywords relevant to the audience and goals. 
• Campaign Setup: 
  • Account Creation and Structure: Setting up accounts on PPC platforms (e.g., Google Ads, Bing Ads) and structuring campaigns, ad groups, and ad sets logically. 
  • Ad Copywriting: Creating compelling ad copies aligned with chosen keywords and campaign objectives. 
  • Ad Extensions: Implementing ad extensions (site links, callouts, structured snippets) to enhance ad visibility and engagement. 
• Bid Management and Budget Allocation: 
  • Bid Strategy Development: Determining bid strategies based on campaign goals, such as manual bidding, automated bidding, or a combination. 
  • Budget Allocation: Allocating budgets effectively across campaigns, ad groups, or target audiences. 
• Campaign Monitoring and Optimization: 
  • Performance Tracking: Monitoring campaign performance regularly using relevant metrics like CTR, conversion rates, ROAS, etc. 
  • A/B Testing: Conducting tests on ad copies, keywords, landing pages, and targeting to identify and implement improvements. 
  • Keyword Optimization: Ongoing optimization of keyword lists based on performance and search query analysis. 
• Landing Page and Conversion Optimization: 
  • Landing Page Analysis: Ensuring landing pages align with ad content and optimizing them for better UX and conversions. 
  • Conversion Tracking Implementation: Setting up and verifying conversion tracking to measure campaign success accurately. 
• Reporting and Analysis: 
  • Performance Reports: Generating comprehensive reports showcasing key metrics, trends, and insights. 
  • Insights and Recommendations: Providing analysis and actionable recommendations for campaign improvement based on data. 
• Key Deliverables: 
  • Campaign Strategy Document: Outlining campaign objectives, target audience, and overall strategy. 
  • Campaign Structure and Settings: Account setup with well-structured campaigns, ad groups, and settings. 
  • Regular Performance Reports: Detailed reports showcasing campaign performance metrics. 
  • Optimization Recommendations: Detailed suggestions and actions for improving campaign performance based on analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of qualified leads and cost per lead.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was commendable. They consistently delivered items on time, maintaining a proactive approach to meet deadlines. Whenever there were specific needs or requests, they were responsive and attentive, ensuring that all requirements were addressed promptly and effectively. Their commitment to timeliness and responsiveness significantly contributed to the smooth progress and success of the project.

What was your primary form of communication with B2B PPC Specialist?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their remarkable strength lies in their keen understanding of client needs, enabling them to craft tailored strategies that deliver notably enhanced campaign results. Equally noteworthy is their exceptional responsiveness, ensuring prompt and effective support throughout the campaign journey.

They exhibited an exceptional level of expertise, delivering campaigns that not only met but exceeded expectations. Their proactive approach, attention to detail, and commitment to understanding individual client needs ensured a tailored and effective strategy. The remarkable results achieved, coupled with their responsiveness and professionalism, make them an invaluable partner for anyone seeking top-notch B2B PPC services.

Are there any areas for improvement or something B2B PPC Specialist could have done differently?

Nothing particularly stood out as an area where the B2B PPC Specialist could have significantly improved or done differently. They showcased a strong performance across various aspects of the campaign, leaving little room for notable shortcomings. Their approach seemed comprehensive and effective, reflecting a well-rounded execution of B2B PPC strategies.