Apptuitive

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of THE WAIST GAME, an app that supports women mentally, physically, and spiritually. Through the app, women can access workouts, recipes, meal plans, and spiritual motivation. For example, if they’re feeling angry or sad, they can click on links to scripture or YouTube videos to help them reset. We also sell several workout products such as bands and water bottles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apptuitive?

They provided advice on how to market our app.

SOLUTION

What was the scope of their involvement?

They looked at the app and noted things we could improve on. For example, they examined the screenshots that are featured on the App Store and suggested that we featured some of the app’s functions rather than people using the platform. They also recommended that we simplify our logo, remove “THE” from our company title, and change our colors to appear sleeker and more modern.

What is the team composition?

I worked with two people.

How did you come to work with Apptuitive?

They reached out to me on Instagram.

How much have you invested with them?

We spent about $5,000.

What is the status of this engagement?

The project lasted about a month between January–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m still implementing some of their tips so it’s difficult to say how they’ve impacted our business so far.

How did Apptuitive perform from a project management standpoint?

They really well. There were a few times when I didn’t respond to them right away, but they followed up with me. They were very professional. We communicated via email.

What did you find most impressive about them?

They communicated well. They were constantly writing to me to make sure that we were happy with their work before they moved on.

Are there any areas they could improve?

I would have liked it if they were able to implement the changes that they recommended. Other than that, it was a good experience.

Do you have any advice for potential customers?

Make sure you ask them questions so you get the most out of your partnership with them.

BACKGROUND

Please describe your company and your position there.

Tresslog is a hair diary app for women to help them on their journeys to long healthy hair, Roles Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

App store optimization!

What were your goals for this project?

To increase organic downloads

SOLUTION

How did you select Apptuitive?

Through reading and understanding their services as well as contact their staff for clarification. They were so helpful and professional we decided to select them for project.

Describe the scope of their work in detail.

They simply provided App store optimization for both IOS and Android, audited out listing and let us know where our weak points were and what needed to do to fix them.

What was the team composition?

We worked with their director of operations and their team to achieve out goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes increase in organic downloads from search within the app and play stores

How effective was the workflow between your team and theirs?

Very effective and straightforward no roundabout.

What did you find most impressive about this company?

Their customer service, tact, and desire to really help us to reach our goals were all impressive!

Are there any areas for improvement?

Indeed there is always room for improvement in everything but overall the service provided as excellent, didn't have any problems.

BACKGROUND

Please describe your company and your position there.

Pic It! is a mobile application that uses image recognition to make any object scannable and link to multiple contents. For example, marketers can make the brochure scannable and their customers can scan it to see videos to explain the product, a link to the website and social media, as well as customer reviews. I'm currently working as a marketing coordinator for Pic It!.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

Since I'm not familiar with ASO, I would like to gain some insights from the experts in terms of making the application to be more visible in the App Store and Google Play.

What were your goals for this project?

To gain insights on how to improve Pic It!'s ASO.

SOLUTION

How did you select Apptuitive?

Jack offered a free consultation regarding ASO for Pic It! and I'm interested to learn about it.

Describe the scope of their work in detail.

After a week, Jack sent us a report that discusses the issues Pic It! has and how they can be fixed.

What was the team composition?

I've only met Jack. I didn't meet the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The report is insightful as there are some points that I wasn't aware previously. I'm satisfied with the report!

How effective was the workflow between your team and theirs?

Jack is very friendly and quick to respond despite the time difference. Overall, a great service!

What did you find most impressive about this company?

Despite being offered for free, the points and details Jack puts impress me. I'm very grateful for his work as it is insightful and if I would need an expert for ASO, I would go to him.

Are there any areas for improvement?

None! I'm satisfied with their work.

BACKGROUND

Please describe your company and your position there.

Zublease is a startup company that helps students sublease their apartments. I am the Marketing Director for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

For App Store Optimization.

What were your goals for this project?

Our goal was to figure out how we could improve our app store and google store, to lead to an increase in downloads.

SOLUTION

How did you select Apptuitive?

We found Apptuitive on Instagram and messaged them!

Describe the project in detail.

Once we found Apptuitive, we messaged them on Instagram and told them about our company. We discussed our goals and objectives. They then asked us to fill out a survey so they could better understand the company.

After that, Apptuitive emailed us a detailed PowerPoint with all the things we could improve and advice on how to start! They also rated our current app store.

What was the team composition?

I spoke with Jack and Claire from the team! Jack helped me explain the services and Claire created the PowerPoint and helped us understand how we could improve our company! O

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our downloads increased drastically after we implemented Apptuitive's recommendations!

How effective was the workflow between your team and theirs?

Our teams communicated via email. They always replied back to us within the same day!

What did you find most impressive about this company?

I was truly blown away by the knowledge they provided us with on optimization. We have learned so much from Apptuitive! The team was very professional and patient with us. I will certainly work with Apptuitive on any ASO needs that we have in the future!

Are there any areas for improvement?

I can not think of any improvements. The quality of their work was great!

BACKGROUND

Please describe your company and your position there.

Safetipin is a social organisation that uses technology and data to make public spaces safer and more inclusive for women. We have a free app called My Safetipin available on the Play Store and App Store for crowdsourcing purposes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

The My Safetipin app is live on both the Play Store and App Store, however, the ASO for the app has not been done. Apptuitive provided its services on this front and helped us not only understand more about ASO but also provided us with useful tips and insights based on extensive research to improve our rating and position on both stores.

What were your goals for this project?

From this project, I was hoping to get insights into how to improve the My Safetipin app on the stores and subsequently, its rating. Apptuitive has gone above my expected results and provided a comprehensive plan on how to improve the apps rating and position.

SOLUTION

How did you select Apptuitive?

I came across Apptuitive on instagram and direct communication began there.

Describe the project in detail.

We had various conversations across platforms to understand the project. After learning about the app, Jack took great initiative and provided the end deliverable well within the deadline. The project was to understand and improve the app store optimisation of the My Safetipin app. I have received a comprehensive list of points and am really excited by what's next to come.

What was the team composition?

This was a one-to-one conversation between the Apptuitive team and a member of our product and technology development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently underway in implementing the recommendations provided by Apptuitive and are hopeful for successful results. With the few changes made, we are already seeing increased downloads and usage of the app!

How effective was the workflow between your team and theirs?

Extremely effective. Clear communication and no delays.

What did you find most impressive about this company?

Their enthusiasm and timeliness were impressive. The ability to perform detailed analysis and the quality of work.

Are there any areas for improvement?

Not according to me.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer for a video technology software company based out of Hong Kong and the Philippines that make B2C SAAS fo live streaming content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

We had an upcoming Mobile App launch on iOS and Android and wanted to consult an experienced outsider to help guide us in the lead up to launch

What were your goals for this project?

To ensure we received a full audit of our upcoming launch including feedback on creatives, copy, keyword targeting, and app title from a proven expert in the field.

SOLUTION

How did you select Apptuitive?

We found apptuitive via upwork, though ultimately it was the service's portfolio of previous clients, case studies, and positioning of their front-facing founder that ultimately drove us to choose them over the competition.

Describe the scope of their work in detail.

After the initial client brief was defined a kick-off call took place where we specced out the deliverables and timelines as well as set up channels with key stakeholders within the company. Ultimately final deliverables would encompass full reports per platform outlining suggested strategies followed by a debrief call.

What was the team composition?

End to end service was handled by Apptuitive's principal founder Carissa Lintao, and our company's in-house marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ultimately we were very happy to receive these insights prior to launch so that we had an opportunity to implement learnings in the pre-release phase. In addition, Apptuitive's insight also helped quell any concerns as well as provide a great bootcamp in essentials for when launching on mobile store platforms.

How effective was the workflow between your team and theirs?

Apptuitive were very open to utilizing our pre-existing workflows, much of the coordination took place via a shared slack channel with frequent input and collaboration.

What did you find most impressive about this company?

Ultimately the aspect I was most impressed with was their transparency and lack of pretension. It is all too frequent for agencies to keep many of their processes and workflows obfuscated as a means of protecting "trade secrets". In comparison, however, Apptuitive provided an overview of their methodologies, tools, and workflow which provided a great primer for our marketing team.

Are there any areas for improvement?

Apptuitive were outstanding partners i would wholeheartedly recommend to my peers.

BACKGROUND

Please describe your company and your position there.

I am the VP of Product for Slicelife.com and we are a marketplace for local pizzerias in the US. We also build software for these pizza shops to be more digitally present on the internet.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

We hired AppTuitive for App Store optimization (ASO) so that we can drive more Slice app adoption in from app stores.

What were your goals for this project?

We wanted to see more pizza related keywords ranking for the Slice app.

SOLUTION

How did you select Apptuitive?

AppTuitive was quick enough to identify opportunities that can help us reach the goal and make it better than our competitors.

Describe the scope of their work in detail.

They were asked to find opportunities and optimization targets on the app store to improvise rankings for Slice.

What was the team composition?

we were not sure but the slice team was mostly working with Carissa.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to see rankings for new keywords that we were not ranking before.

How effective was the workflow between your team and theirs?

It was very effective - AppTuitive was very quick in getting us replies and proposals.

What did you find most impressive about this company?

The speed at which Apptuitive was able to get into the project and get it done impressed us.

Are there any areas for improvement?

Not really.

BACKGROUND

Please describe your company and your position there.

I'm the Founder of a mental health app, WorryTree, which empowers people who suffer from anxiety and depression to build better habits and manage their worried and negative thoughts better.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

I recently hired Apptuitive to support me with App Store Optimisation specifically for our iOS app. This is an area that I have no experience of and so was looking for someone with expertise.

What were your goals for this project?

To ensure that our App Store listing was optimised to make sure that as many people as possible would see WorryTree within their searches.

SOLUTION

How did you select Apptuitive?

I searched online for someone who was an App Store Optimisation expert. I actually came across some of Carissa's articles on Medium and I think Forbes, and when I delved more deeply I found that Carissa's values seemed a great match for WorryTree. Its important to me to work with people who are similarly trying to make a difference to the world.

Describe the scope of their work in detail.

Apptuitive did a thorough analysis of the WorryTree app store listing and key words within my industry and with competitors. They provided me with a thorough deck of information on where WorryTree sits amongst its competitors and provided me with a great deal of helpful information to make improvements to our current listing.

What was the team composition?

I've worked closely with Carissa Lintao, who has provided me with so much information and support and has been an incredibly helpful sounding board around other development elements of WorryTree too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Whilst its incredibly early days in terms of implementation of Carissa's recommendations, impressions and sales in the last seven days have increased. It was easy to add the information that Carissa shared with me and everything was approved in review with Apple.

Time will tell how much of an impact the work will have on WorryTree, but I am already certain that we will see progression as a result of this.

How effective was the workflow between your team and theirs?

Carissa was very prompt and responsive at all times and patient with the many questions asked. They provided information and support above and beyond the scope of the project and has been a great pleasure to work with.

What did you find most impressive about this company?

Carissa's knowledge around optimisation was brilliant and she was more than willing to provide information and support above and beyond the project scope. Her values are very much aligned to mine with regards making a difference in the world and I would highly recommend anyone work with her in the future.

Are there any areas for improvement?

Not applicable.

BACKGROUND

Please describe your company and your position there.

I'm the CTO and Founder of Teip, a FinTech mobile app that facilitates people and SMEs the access to truly digital financial services in the vertical of payments and finance management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

We were looking to develop an ASO campaign prior the launch of our app, and Apptuitive helped us to study the competitors strategies and adviced us on "what not to dos" and best practices.

What were your goals for this project?

Get a profesional analysis to develop our ASO campaign

SOLUTION

How did you select Apptuitive?

Through a referrence from a digital marketing agency that we work with.

Describe the scope of their work in detail.

The first thing that they did was to get some data from our company's product. Then they explained us deep down of how app store optimization works, and how it would benefit our product You also said you have attempted your own ASO.

As our product wasn't on the market yet they focused quite heavily on picking apart our competitors to give us an idea on “what not to do.” This gave a better understanding of how to create a better ASO campaig.

What was the team composition?

I worked with the Director of Operations and the Founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It helped us a lot to have a professional base to build a better ASO for our launching.

How effective was the workflow between your team and theirs?

Very effective, even though everything was remote and we were not in the same region.

What did you find most impressive about this company?

I was very happy to see how the founder is on the loop at this operational level.

Are there any areas for improvement?

Not that I recall.

BACKGROUND

Please describe your company and your position there.

I am the founding editor of FreshlySourced, a blog focused on political journalism and communication in the United Kingdom.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

We discussed various strategies to be in the best place possible for when I launch the app. Apptuitive put together a digital marketing strategy with well researched suggestions of keywords, a perfect app description, and a lot more.

What were your goals for this project?

Our reason to work with Apptuitive was to put ourselves in the best position we could through ASO & the deliverable really makes me feel like we will be in a great position when we launch.

SOLUTION

How did you select Apptuitive?

Their glowing Clutch reviews were a big factor.

Describe the scope of their work in detail.

I set up a call with Apptuitive pretty swiftly after the first email contact. We discussed the project, my goals, and they were genuinely interested to learn about the industry and left the work in their hands.

I received the deliverable at the end within the promised timeframe, and it was everything and more that I could've imagined. An exceptional level of detail and research was put into the deliverable and I feel like we are in a brilliant position to launch soon!

What was the team composition?

I made initial contact through Apptuitive's email on the website & the only person I had contact with from start to finish was Carissa - who was exceptionally easy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

No progress or success to detail yet as the app hasn't yet been finished, however, we are 100% ready to plug in the deliverable when we can.

How effective was the workflow between your team and theirs?

The effectiveness was highly impressive. It really was a case of making contact, waiting for the finished article, and receiving it. Couldn't have been a smoother process!

What did you find most impressive about this company?

The whole process was so simple & they obviously cared about us and our goals. Carissa's specialist knowledge was very impressive and she was dedicated to understanding the aims and objectives of our business.

Are there any areas for improvement?

There are no areas for improvement, not through my experience!