BFJ Digital

BACKGROUND

Introduce your business and what you do there.

I'm the director of a custom home builder based in Wollongong. We design and construct tailored residential homes that suit each client's lifestyle, budget, and the unique characteristics of their site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed to conduct a digital marketing audit to understand how our business could attract more qualified inquiries online. As a custom home builder without an established website, we wanted guidance on the best digital strategy, including how to structure our future website, improve visibility in search, and generate consistent leads from people looking to build in the Wollongong area.

SOLUTION

What was the scope of their involvement?

BFJ Digital carried out a comprehensive digital marketing audit to assess how our business could improve its online presence and generate inquiries. This included reviewing our current marketing activity, analyzing the Wollongong market and competitors, and identifying the best channels for reaching people planning to build a custom home.They also provided clear recommendations for our future website, SEO opportunities, and lead generation strategy. The main deliverables included a detailed audit report, insights into our digital positioning, and a practical roadmap outlining the next steps for building a stronger online marketing foundation.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search and chose them because they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together in February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the project focused on a digital marketing audit, the main outcome was a clearer understanding of where our opportunities are online and how to approach digital marketing moving forward. BFJ Digital identified key gaps in our current approach and provided a structured strategy for launching our website, improving search visibility, and generating inquiries in the Wollongong area.The audit gave us a practical roadmap for our digital presence, including priorities for SEO, website structure, and lead generation channels, which has helped us move forward with much more confidence in how we invest in marketing.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital managed the project in a clear and organized way. They communicated the process upfront, kept us informed at each stage of the audit, and delivered the final report within the timeframe they initially outlined. Throughout the project, they were responsive to questions and open to discussing our business goals, which made the whole process straightforward and easy to follow.

What did you find most impressive about them?

What stood out most was how focused the audit was on real business outcomes rather than just marketing metrics. BFJ Digital took the time to understand how our custom home building business operates and the type of clients we want to attract in the Wollongong area.Their recommendations were practical and tailored to our stage of growth, especially as we are still developing our online presence. Instead of generic advice, they provided a clear strategy that we can realistically implement as we build out our website and marketing channels.

Are there any areas they could improve?

The process was very positive. The only thing that might have been helpful was spending a bit more time walking through some of the technical recommendations in the audit, simply because we're not from a marketing background. That said, the team was always open to questions and explained things clearly when we asked, so it didn't create any real issues for us.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a professional services firm.

Describe what your company does in a single sentence.

We're a mid-sized professional services firm providing strategic consulting, compliance advisory, and business transformation support to enterprise and growth-stage clients across Australia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Expand digital reach beyond paid search and social by targeting high-intent B2B audiences through programmatic display and retargeting.
• Improve lead quality by refining audience segmentation and reducing spend on low-converting traffic sources.
• Increase brand visibility within priority industries and geographic markets while maintaining efficient cost per lead.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital was engaged to plan, launch, and manage our programmatic advertising strategy as an extension of our existing paid media mix.

The work began with audience research and segmentation across key professional service verticals. Their team mapped out ideal client profiles and built targeted audience pools using third-party data and retargeting layers.

They handled full DSP setup, media buying strategy, bid management, and placement testing. This included display campaigns focused on brand visibility, mid-funnel engagement campaigns, and retargeting initiatives designed to bring back higher-intent users.

Creative testing was also part of the scope. Multiple ad variations were developed and rotated to assess performance across industries and geographic markets. Ongoing optimisation included adjusting frequency caps, refining audience exclusions, and reallocating spend toward higher-performing segments.

We received structured monthly reporting, performance reviews, and strategic recommendations based on campaign data. The engagement became iterative rather than static, with continuous refinement throughout the campaign lifecycle.

The deliverables included active programmatic campaigns across selected DSP platforms, audience targeting frameworks, creative performance analysis, and performance reporting tied to lead quality and conversion metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We engaged BFJ Digital to manage our programmatic advertising after plateauing with search and social campaigns.

Their team helped us identify more refined audience segments within our professional services niche and structured campaigns across multiple DSP placements. They also supported creative testing and retargeting strategies that aligned with our longer B2B sales cycle.

Within the first quarter, we saw improved reach in priority markets and a measurable lift in qualified traffic. Cost per lead decreased modestly, but lead quality improved significantly.

Project management was organised, reporting was clear, and optimisation discussions were practical rather than overly technical.

Overall, a capable team that understands both targeting and performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had clear onboarding steps at the beginning, including campaign timelines, audience mapping, and expected milestones.

Communication was consistent through scheduled check-ins and performance reviews. Reporting was delivered on time, and insights were explained in a practical way rather than just presenting raw numbers.

When adjustments were needed — whether budget shifts, creative tweaks, or targeting refinements — the team responded quickly and implemented changes without unnecessary delays.

Overall, it felt organised and proactive. We weren’t left wondering what was happening with the campaigns.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to simplify something that initially felt quite complex.

Programmatic can easily become technical and overwhelming, but BFJ translated the strategy into clear business impact. They weren’t just talking about impressions and reach — they tied everything back to audience quality and pipeline value.

Their attention to segmentation was also impressive. Instead of broad targeting, they built layered audiences that aligned closely with our professional services niche.

Are there any areas for improvement or something BFJ Digital could have done differently?

Nothing significant. Some initial optimisation periods required patience, but overall the engagement ran smoothly.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing

Describe what your company does in a single sentence.

We are a growing automotive dealership group selling new and used vehicles across several metropolitan locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Elevate the quality of our vehicle photography and video content to better showcase inventory across website listings, paid campaigns, and social media.
• Improve engagement and lead generation performance by replacing outdated creative assets with professionally produced automotive content.
• Strengthen our brand positioning across metropolitan locations through consistent, premium visual storytelling for new and used vehicle campaigns.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral

Why did you select BFJ Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought BFJ Digital in to completely upgrade how our vehicles looked online.

They handled everything from planning the shoot days to actually coming on-site across our locations. They mapped out shot lists per vehicle type, helped position cars properly in the showroom and outdoors, set up lighting, and directed the filming.

Deliverables included professional vehicle photography for listings, detailed interior and exterior shots, walkaround videos, and shorter promo-style edits we could use for social and paid ads.

They also managed editing, color correction, and formatted everything properly so we could roll it straight into our website and campaigns without extra work on our end.

Basically, they gave us a full creative refresh we could actually use across every channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Once we started using the new photos and videos, the difference was pretty obvious.

Our social posts got more interaction compared to the old inventory shots. Website listings with the updated creative held attention longer, and we noticed more serious enquiries coming through.

Our paid ads also performed better after we swapped in the new visuals. CTR improved. Cost per lead softened a bit, too.

Nothing dramatic overnight. But steady improvement across the board. And internally, even our sales team felt more confident sending listings to prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was actually one of the easier parts of the whole thing.

They gave us a clear schedule upfront for shoot days and delivery timelines, and stuck to it. We’re a busy dealership group with constant foot traffic, so timing mattered. They worked around showroom activity without slowing down operations.

Communication was straightforward. Quick responses. No chasing. If something needed to be adjusted, weather, vehicle availability, or last-minute swaps.  Edits came back on time, and small revision requests were turned around fast.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that they actually understood automotive.

A lot of production teams can shoot nice-looking content. But BFJ knew how to position different vehicle types properly — performance models vs family SUVs, for example. The angles, lighting, even how they staged interiors. It didn’t feel generic.

They also thought about where the content would be used. Website listings, paid ads, social. Everything was shot with purpose.

Are there any areas for improvement or something BFJ Digital could have done differently?

There weren’t any major issues. If anything, tighter alignment on shoot schedules during peak dealership hours could help, but they were quick to adjust when needed.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a Sydney-based boat rental company. We provide private charter experiences for locals and visitors, with well-maintained vessels, flexible hire options, and personalized on-water experiences for leisure, celebrations, and exploring Sydney Harbour and surrounding waterways.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed to increase qualified booking inquiries, improve our online visibility in Sydney’s competitive boat hire market, and build a steady pipeline of high-intent leads that were more likely to convert into actual charter bookings rather than just general inquiries.

SOLUTION

What was the scope of their involvement?

BFJ Digital managed our end-to-end lead generation strategy, including paid search and social ad campaigns, landing page optimization, keyword targeting for the Sydney boat hire market, and ongoing performance tracking. They delivered campaign setup, ad creatives, audience targeting, reporting dashboards, and continuous optimization to improve lead quality and booking rates.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search and chose them because of their high ratings.

What is the status of this engagement?

We worked together from October 2025 to January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a clear lift in qualified inquiries and more consistent weekly booking requests. The cost per lead dropped over time, and inquiry quality improved, with more customers ready to book rather than just browse. Overall, our charter calendar started filling faster, especially during peak periods.

Within the first three months, qualified inquiries increased by roughly 45%, while weekly booking requests grew by about 30%. Our cost per lead dropped close to 25%, which made a noticeable difference in our marketing spend and overall ROI.

We also tracked landing page conversion rates and saw them improve by around 20% after optimization. We monitored repeat customers and referral bookings as well, and both increased slightly, showing not just more leads but better quality customers coming through.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and easy to work with. Milestones were clearly outlined, and deliverables were consistently provided on time. If anything needed adjusting, they communicated early and handled changes quickly, which made the whole process smooth and stress-free for our team.

We primarily communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What impressed us most was how focused they were on lead quality, not just volume. They really took the time to understand how our boat rental bookings work, seasonality, and customer intent, then built campaigns around that. It felt tailored, not like a generic agency approach.

Additionally, what stood out most was how they combined Google Ads and Meta advertising with detailed analytics and conversion tracking tools. Their reporting dashboards were especially useful because we could clearly see where inquiries were coming from and how campaigns were performing in real-time.

Are there any areas they could improve?

Honestly, the experience was very positive overall. If anything, we would have liked even more frequent proactive campaign insights early on. However, once everything was running smoothly, communication and reporting were strong and consistent, so it became less of a concern.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of an electrical company. We provide residential, commercial, and light industrial electrical services, including installations, maintenance, and emergency call-outs across South East Queensland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed to design and develop a modern WordPress website that clearly presented our electrical services, improved our local search visibility in Brisbane, and made it easier for customers to contact us and request quotes online.

SOLUTION

What was the scope of their involvement?

BFJ Digital managed the full website build from start to finish, including strategy, UX and visual design, custom WordPress development, content structure, on-page SEO setup, mobile optimization, and testing. They also handled the site launch and provided training so our team could manage updates internally.BFJ Digital delivered several key sections and features, including a clear services structure for our electrical offerings, location-focused pages for Brisbane, conversion-focused contact forms, mobile-friendly layouts, and a fast-loading WordPress setup designed to perform well in Google search results.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because they were close to my geographic location and offered good value for the cost.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from August–September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After the launch, we saw a noticeable increase in website inquiries, better engagement from mobile users, and improved visibility in local search results. The site loads faster, looks more professional, and customers now comment that it’s easier to find the services they need and get in touch with us.Within the first three months after launch, our website inquiries increased by around 35%, with mobile inquiries up by roughly 40%. We also saw our site move onto the first page of Google for several Brisbane-based electrical service keywords, which directly contributed to more consistent inbound leads.We tracked a few performance metrics after launch. Average page load time dropped to under three seconds, and our bounce rate reduced by about 20%, especially on mobile. Visitors are clearly spending more time on the site and moving through multiple pages instead of dropping off quickly.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and transparent throughout the process. They communicated clearly at each stage, kept us updated on progress, and delivered the website on time as agreed, which made the whole project run smoothly with minimal back and forth.We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They understood our business and translated that into a website that actually supported lead generation, not just design. Their technical knowledge, attention to performance and SEO, and willingness to explain things in plain language made them easy to work with and very reliable.

Are there any areas they could improve?

Overall, the experience was very positive. If anything, a slightly shorter turnaround on a couple of revision rounds would have been helpful, but it didn’t impact the final outcome. BFJ Digital was always clear and responsive when timelines shifted.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an accounting firm providing tax, compliance, and advisory services to small and medium businesses across North Queensland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish for your company?

We hired BFJ Digital to onboard HubSpot for our company, train our team to use it confidently, and set up workflows that would better support our sales, marketing, and client relationship processes as the business continues to grow.

SOLUTION

What was the scope of their involvement?

BFJ Digital has handled the full HubSpot onboarding for our firm, including initial setup, data structure and pipeline configuration, workflow and automation setup, and tailored training sessions for our team. BFJ Digital has also guided us through best-practice CRM usage for an accounting business and ensured everything was configured to support our day-to-day operations.Specifically, BFJ Digital has set up workflows to manage lead inquiries, automate follow-ups, assign tasks to the right team members, and track client progress through our pipelines. The team has also implemented automations to standardize internal processes, reduce manual data entry, and ensure nothing slips through the cracks as leads and clients move through the system.

What is the team composition?

We’ve worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found BFJ Digital through an online search. We chose them because their pricing fit our budget and they offered good value for the cost.

What is the status of this engagement?

We started working with BFJ Digital in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest measurable outcome has been how quickly our team has adopted HubSpot and started using it consistently in their daily work. We’ve seen clearer visibility across leads and clients, less time spent on manual follow-ups, and more structured internal processes, which has already improved efficiency and accountability across the business.Within the first few weeks, our team was actively using HubSpot on a daily basis, with close to full adoption across the business. We’ve reduced time spent on manual follow-ups and admin tasks by several hours each week, and leads are now being tracked and followed up more consistently, resulting in fewer missed opportunities.Although it’s still early days, we’ve already noticed an improvement in lead follow-up consistency and client engagement, which has helped reduce drop-offs during the inquiry stage. While we’re still building longer-term data on conversion and retention, the early indicators are positive, and the processes are now in place to track these metrics properly going forward.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management has been very organized and easy to work with. They’ve clearly mapped out each stage of the onboarding, kept us informed throughout the process, and delivered everything within the agreed timeframes without any delays.We’ve communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What has stood out the most is how well BFJ Digital understands our business and doesn’t take a one-size-fits-all approach. They’ve translated HubSpot into practical, real-world processes for an accounting firm and taken the time to ensure our team genuinely understands the system rather than just setting it up and moving on.

Are there any areas they could improve?

No, there aren’t any. They’re always available to answer questions and provide follow-up support when needed.

BACKGROUND

Introduce your business and what you do there.

I am an Advocate at Upliftment, a Brisbane-based not-for-profit organisation. We focus on advocating for improved mental health support and social inclusion for vulnerable individuals and communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish for Upliftment?

We brought them on to help us visually tell our story in a more compelling way, so our advocacy work and the people we support could be better understood and felt by our audience.

SOLUTION

What was the scope of their involvement?

They handled the full video and photography scope, including creative planning, filming, photography, and post-production. The main deliverables were a short advocacy video and a set of professional photos for use across our website, social media, and campaign materials. They also supported us with scripting, storyboarding, and location planning, working closely with us to ensure everything felt authentic and true to our message.

How did you find BFJ Digital?

Online search.

Why did you choose BFJ Digital over other options you considered?

We chose BFJ Digital because they are close to our geographic location and their pricing fit our budget.

What is the status of this engagement?

The project started in December 2025 and ended in January 2026.

How many teammates from BFJ Digital were assigned to your project?

There were 6-10 people from BFJ Digital involved in the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After using the video and photos across our channels, we saw stronger engagement and more positive feedback from our audience. People connected more with our message, and the content helped us communicate our advocacy work more clearly and emotionally. We measured success mainly through social media and direct feedback, noticing higher engagement on posts featuring the new content, including more comments and shares. Supporters and partners said the content helped them better understand our work. One of the biggest impacts was the increased confidence we felt sharing our message, as the visuals felt true to who we are and made it easier to start conversations with supporters and partners.

What was your primary form of communication with BFJ Digital during the project?

We primarily communicated through in-person meetings and email or messaging apps.

How would you describe BFJ Digital’s project management?

Their project management was organised and supportive throughout the process. Everything was clearly planned, timelines were met, and they were flexible and understanding when working around our availability.

What did you find most impressive or unique about working with BFJ Digital?

What stood out most was how genuinely invested they were in our cause. They took the time to listen, asked thoughtful questions, and ensured the final content reflected our values and the people we advocate for, not just a polished end result.

Is there anything BFJ Digital could have done better or differently during the project?

Overall, the experience was very positive and there weren’t any major issues.

BACKGROUND

Introduce your business and what you do there.

I’m a real estate agent at a Mackay-based real estate agency helping locals buy, sell, and invest in property, with a strong focus on honest advice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed to lift our local brand presence, get more eyes on our listings, and generate better quality buyer and seller inquiries through social media, not just traffic that goes nowhere.

SOLUTION

What was the scope of their involvement?

BFJ Digital handles our social media strategy and paid ads, including campaign planning, audience targeting, ad creative direction, ongoing optimization, and regular reporting so we can clearly see what’s working and where inquiries are coming from. The team has helped shape the messaging and ad creative, guided what visuals would work best, and then managed and optimized the campaigns so everything stays on track and keeps improving over time.

What is the team composition?

We work with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them on Clutch and chose them because of their high ratings and good value for cost.

What is the status of this engagement?

We started working with them in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a clear lift in engagement and reach pretty quickly, but more importantly, the inquiries have improved. We’re getting more genuine buyer and seller leads, and people are already familiar with our brand when they get in touch, which has made a big difference. Our engagement and reach have been up by a confirmed 30%–40% in the first few months, and our inquiry volume from social media has definitely increased. The biggest win has been that the leads are more relevant and easier to convert, not just more noise. We can tell from the quality of the conversations. People reaching out already know who we are, what we offer, and what they’re inquiring about. We spend less time qualifying leads and more time having proper property conversations, which has been a big shift for us.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management has been solid. Everything has been delivered when they say it would be, and if something needs tweaking or adjusting, they handle it quickly. We’ve never felt like we have to chase them up, which has been a big plus. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What has stood out the most is that BFJ Digital actually gets real estate and regional markets. They aren’t chasing vanity metrics and are upfront about what will and won’t work, which makes the whole partnership feel genuine and worthwhile.

Are there any areas they could improve?

Honestly, there hasn’t been much. As with any campaign, there’s always a bit of testing early on, but BFJ Digital has been open about that from the start and has adjusted quickly based on the results, so it never feels like wasted time or spending.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an accounting firm providing professional tax, bookkeeping, and advisory services to local businesses and individuals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help attracting more relevant inquiries and increasing our visibility online, particularly for people in Townsville searching for accounting services. Our main goal was to generate consistent, qualified leads while ensuring our marketing spend was used effectively.

SOLUTION

What was the scope of their involvement?

BFJ Digital handled the full search engine marketing (SEM) scope for us, including keyword research, campaign strategy, ad creation, and ongoing optimization. They also managed performance tracking and reporting, which helped us understand how the campaigns were performing and where improvements were being made

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because they were close to our geographic location, and their pricing fit our budget.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from September–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a steady increase in relevant inquiries and better quality leads coming through. The campaigns became more efficient over time, with clearer insights into what was working, which gave us confidence that the marketing was supporting our business goals. Over the course of the campaign, we saw a 25%–30% increase in inquiries, with a noticeable improvement in lead quality. More of the inquiries were relevant to our services, which made a real difference for our team.We tracked metrics like cost per lead and conversion rates throughout the campaign. Over time, cost per lead became more efficient, and conversion rates improved as the campaigns were refined, which showed the advertising was becoming more effective.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and easy to work with. Timelines were clearly set from the beginning, and deliverables were completed on time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

BFJ Digital understood our business and local market well. They explained things clearly, focused on practical outcomes, and made the process feel collaborative rather than overly technical.

Are there any areas they could improve?

No, there weren’t any major issues. They were always responsive and addressed any questions promptly.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a Melbourne-based carpentry and construction company delivering high-quality residential and commercial projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We hired BFJ Digital to increase brand awareness and strengthen our online presence in the Melbourne market. Our main objectives were to clearly communicate the quality of our carpentry and construction work, reach the right local audience, improve visibility across digital channels, and position our brand as a trusted, professional construction partner.

SOLUTION

What was the scope of their involvement?

BFJ Digital managed the brand awareness scope for us, starting with a brand audit and audience insights to define clear positioning. Their work included brand messaging, content direction, SEO foundations, social media support, and targeted digital campaigns, along with performance tracking and reporting to measure reach and engagement.BFJ Digital worked across our Google search and display advertising and social media platforms, including Instagram, Facebook, and LinkedIn. These channels were used together to improve visibility, engagement, and reach within the local Melbourne market.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. BFJ Digital’s pricing fit our budget.

What is the status of this engagement?

We worked together from November–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a clear increase in brand visibility and online engagement, including higher website traffic, stronger social media reach, and improved local search presence. These outcomes translated into greater brand recognition in the Melbourne market and an increase in qualified inquiries over time.During and after the campaign, we recorded approximately a 45% uplift in social media reach and a 20%–25% increase in qualified inquiries. These metrics clearly demonstrated stronger brand awareness and improved engagement with our target Melbourne audience.Over the course of the campaign, we saw improved visibility for key service-related search terms, which contributed to stronger local search presence and more relevant inquiries. During the campaign, we saw key service-related keywords move up by approximately 5–10 positions in local Melbourne search results. This improvement helped increase our visibility for carpentry and construction searches and strengthened our local search presence overall.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and professional throughout the engagement. Timelines were clearly communicated, milestones were met as planned, and deliverables were completed on time. Their proactive communication made the process smooth and easy to manage.

What did you find most impressive about them?

What stood out most was BFJ Digital’s strategic approach and their understanding of how to position a trade-based business in a competitive market. They took the time to understand our industry, communicated clearly, and delivered practical solutions that aligned with our goals rather than generic marketing tactics.

Are there any areas they could improve?

Overall, the experience was very positive, and there were no major issues during the project. If anything, slightly more frequent check-ins during the early stages could have been helpful, but BFJ Digital remained responsive and addressed any questions promptly when they arose.