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Bixa

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Results-driven Market Research

Bixa is proud to be rated Top Market Research & Marketing Strategy on Clutch, 5 years running!

Get crystal-clear insights based on real, customer data—no confusion, no guesswork. 

Specialties: Qualitative & quantitative market research, UX research, product research, trend reports 

Clients include: Google, IBM, PayPal, Cox Communications, Olgivy, LetsGetChecked, Michigan Dental Association, American Chemical Society, She Should Run, 2nd Ave (now Savers) Thrift Stores, and hundreds more! 

  • Min project size
    $10,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Locations
    Alexandria, VA
  • Year founded
    Founded 2012

Overview by:

Reviewer avatar
Sarah Weise
CEO About the Team

1 Locations

  • Alexandria , VA

Service Lines
Market Research
55%
Marketing Strategy
15%
Business Consulting
10%
Product Marketing
10%
UX/UI Design
10%
Select Focus Area
Business Consulting Focus
Strategy Development Consulting
35%
Product Management Consulting
15%
Business Transformation Consulting
10%
Change Management Consulting
10%
Management Consulting
10%
Operational Change Consulting
10%
eCommerce Consulting
10%
Market Research Focus
Market Research Interviews
20%
Observational Research
20%
Customer Loyalty Market Research
10%
Market Analysis
10%
Market Research Data Analysis
10%
Market Research Data Reporting
10%
Market Research Surveys
10%
Persona Development Services
10%
User Experience Focus
UX Strategy
35%
User Research
35%
Usability Testing
30%
Industries
Business services
10%
Consumer products & services
10%
Financial services
10%
Hospitality & leisure
10%
Information technology
10%
Medical
10%
Non-profit
10%
Politics
10%
Retail
10%
eCommerce
10%
Clients
Midmarket ($10M - $1B)
55%
Enterprise (>$1B)
30%
Small Business (<$10M)
15%

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $150 - $199 /hr
Rating for cost 4.9 /5

What Clients Have Said

Bixa offers competitive pricing and good value for cost, with project budgets ranging from $35,000 to $200,000. Clients appreciate their flexibility and timely delivery, indicating a strong return on investment.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 14 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Highly Rated Similar Providers

Bixa Review Insights

Overall Review Rating

5.0
  • Quality 5.0
  • Schedule 4.9
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Innovative Branding and Messaging Strategies

    Clients value Bixa's strategic approach to branding and messaging. Their work in refining brand perception and testing messaging strategies is noted to have significantly impacted clients' market positioning.

  • Empathy and Cultural Fit

    Bixa is often chosen for their cultural fit and empathetic approach, making them a preferred partner for companies seeking alignment in values and vision. This empathy enhances client relationships and project outcomes.

  • Exceptional Client Understanding and Flexibility

    Clients highlight Bixa's ability to understand their unique needs and adapt to changes quickly. This flexibility and deep client understanding contribute to a positive and smooth collaboration experience.

  • Proactive and Responsive Communication

    Bixa's communication is frequently praised, with clients noting their responsiveness and proactive approach to sharing updates and addressing concerns. This contributes to effective project execution and client satisfaction.

  • Expert Market Research and Consumer Insights

    Bixa is praised for their ability to conduct comprehensive market research, providing clients with detailed insights into market trends, consumer behavior, and brand perception. Their reports offer actionable recommendations, aiding clients in strategic decisions.

  • Opportunities for Improvement in Timelines

    While generally praised for project management, a few clients noted slight timeline delays. However, these were often attributed to the comprehensive nature of the deliverables, and clients were ultimately satisfied with the output.

Bixa Reviews

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Market Research Project for Startup

  • Market Research
  • $10,000 to $49,999
  • Feb. - Mar. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The insights gathered by the Bixa team were invaluable in formulating company strategy."

Mar 19, 2020
Founder, Startup
Anonymous
Verified
  • Other industries
  • California, United States
  • 1-10 Employees
  • Online Review
  • Verified

Bixa performed market research for a new product line, including interviews and formulation of strategy. 

Showing 21-21 of 21 Reviews

Our Story

Bixa is one of the leading market research firms in the US for one simple reason: we believe in data you can actually use. We work to bring clarity to your complex business decisions by deeply understanding real people through qualitative and quantitative research—not just dashboards or data points. We value rigor, empathy, and the "so what" behind the numbers. Bixa is known for translating audience data into clear recommendations your team can confidently act on.

Meet the Team

Sarah Weise

Sarah WeiseCEO

Sarah Weise is CEO of Bixa and bestselling author of InstaBrain. For nearly 20 years, she has helped hundreds of organizations like Google, Capital One, Acorns, Michigan Dental Association, IDDBA better understand customers and drive growth.

Amy Judson

Amy JudsonResearch Director

Amy Judson is an expert in qualitative research and advanced quantitative methods, helping companies understand the customer insights that drive growth and innovation.

What Sets Us Apart

Insights with a clear "so what"

Research is only valuable if it helps you make better decisions. Rather than simply reporting what customers said, Bixa connects findings to your top-priority business implications or decisions you have to make—helping our clients understand what matters, why it matters, and what to do next.

Senior-level expertise on every project

At many research firms, senior leaders sell the work, then hand the project off to junior staff. At Bixa, experienced researchers are directly involved throughout the process, resulting in sharper questions, stronger analysis, and insights that are grounded in years of real-world experience.

No cookie-cutter research. Human-led by design.

Many research firms rely on standardized templates, recycled questionnaires, and increasingly, AI-generated outputs that can't possibly capture the nuances of a real business challenge. Bixa takes a human-led approach, tailoring each study to your unique objectives, audience, and decisions.

Commonly Asked Questions

We work as true partners, not vendors. That means aligning up-front on the decisions the research needs to support, staying closely connected throughout the project, and pressure-testing findings together so insights land clearly and get used internally.

At Bixa, we're known for delivering the “so what" that comes from the numbers. Before designing any study, we take the time to understand how the data will actually be used in your context, and what decisions it needs to inform. This type of up-front clarity allows us to design the right approach for what you need to know, asking the right participants the right questions—so the research delivers precisely the answers your team needs to make your next moves with confidence.

We typically partner with marketing, product, and strategy teams across across B2B and DTC companies. This could be established brands, high-growth companies, associations, or funded startups. Our clients span industries like healthcare and Healthcare and healthtech, technology and SaaS, consumer brands, financial services/fintech, and professional services. Whether it’s sharpening messaging, prioritizing product features or pricing, brand benchmarking/tracking, or informing go-to-market strategy, every engagement is designed to support a specific decision—not just generate data.

Our work is designed to reduce risk, sharpen focus, and improve decision quality—whether that’s avoiding costly missteps, prioritizing the right investments, or increasing confidence in go-to-market choices. Clients often tell us the biggest ROI is clarity and alignment.

We start with a foundational benchmarking study to establish a clear baseline—how your brand is perceived today, who you’re really competing with, and which attributes matter most to your audience. That benchmark informs what’s worth tracking and why. From there, we move into quarterly brand tracking focused on the signals that actually change—awareness, perception, and momentum—so teams can spot shifts early and adjust messaging, creative, channel mix, and investment priorities. Get more details on our brand health tracking approach here: https://www.bixaresearch.com/services/brand-tracking-agency

Locations (1)

5810 Kingstowne Center Drive, Suite 120 Alexandria, VA, United States 22315

10 - 15

Contact Bixa

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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