BrandExtract is a branding and marketing agency that creates new opportunities for companies, transforming insights into real impact. We are rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth.
Twenty years building B2B brands in complex, technical industries, where clarity is hard to earn and matters most.
Trusted through high-stakes transformation: brand unification after M&A, repositioning for new markets, and go-to-market strategies for companies scaling fast.
Strategy through execution in one place: brand strategy, visual and verbal identity, websites, marketing campaigns, sales enablement, and more.
Measured in business results. We align brand, business, and culture to drive growth you can see, not just a logo you like.
BrandExtract offers good value for cost, with project investments ranging from $1,000 to over $350,000 depending on scope and client size. Clients appreciate their transparent pricing and commitment to meeting budgets, highlighting effective project management and communication.
BrandExtract consistently delivers high-quality work, whether it's in design, digital marketing, or branding. Clients are impressed with the quality and effectiveness of the deliverables, which often exceed expectations.
Understanding Client Needs
BrandExtract takes the time to understand their clients' business environments and objectives. This understanding allows them to provide solutions that are not only creative but also highly relevant and effective.
Expertise in Branding and Marketing
BrandExtract demonstrates significant expertise in branding and marketing, assisting clients in various industries with rebranding, digital marketing, and brand strategy. Clients value their knowledge and ability to develop tailored solutions that align with business goals.
Strong Project Management
BrandExtract is consistently praised for their excellent project management. They effectively manage timelines, communicate well, and meet deadlines, ensuring projects stay on track and within budget. Clients appreciate their proactive approach and clear communication.
Room for Improvement in Creative Options
While generally satisfied, some clients noted that BrandExtract occasionally misses the mark with creative options. This suggests a potential area for improvement in ensuring creative outputs align more closely with client expectations.
Customized Solutions
BrandExtract is noted for their bespoke approach, tailoring solutions to fit each client's unique needs. They avoid a one-size-fits-all strategy, instead focusing on developing solutions that align with client goals and industry specifics.
Branding & Marketing for Energy Waste Management Company
AdvertisingBrandingOther Digital Marketing
$200,000 to $999,999
Jan. 2015 - Ongoing
4.5
Quality
5.0
Schedule
2.5
Cost
4.0
Willing to Refer
5.0
"They think creatively and are committed to only providing the highest-quality content."
Sep 16, 2022
President & CEO, Milestone Environmental Services
Gabriel Rio
Energy & natural resources
Houston, Texas
51-200 Employees
Online Review
BrandExtract has partnered with an energy waste management company on several projects, including a rebranding initiative and updates to the client's brand.
BrandExtract has helped the client form a more sustainable and future-oriented brand image. They regularly meet to asses their requirements, costs, and timelines. Moreover, they think creatively and are committed to creating high-quality content.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of a company that provides environmental services to the energy industry. We safely sequester energy waste onshore in the United States, and are working to develop carbon sequestration infrastructure.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire BrandExtract, and what were your goals?
We have used BE for a variety of branding and marketing initiatives, including the rebranding of the company in 2015, and a major brand update in 2020/21. Our goals were to position Milestone to be the leader in energy waste management in our regions, and to be recognized as a leader in sustainability within the energy industry.
SOLUTION
How did you select this vendor?
Our senior leadership had a prior relationship with the CEO at BE. We also reviewed 4 different vendors in 2015 and selected BE based on their prior work with similar companies, and their depth and breadth in the space.
Describe the scope of their work in detail, including any steps and the final deliverables.
They did a detailed brand assessment by speaking with both internal and external stakeholders. Then they worked with our team to deliver a compete brand package. During the brand update, they repeated much of the same process, and worked closely with me and other senior leaders to develop a more sustainability-oriented and forward-leaning brand message. Marketing collateral associated with that effort is still being created and we continue to collaborate today.
How many people from the vendor's team worked with you, and what were their positions?
Maybe 5-7 people were involved that we could see directly. I worked with their CEO, while other members of my team worked more directly with their account managers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our brand image today is definitively more sustainability-oriented and forward leaning. We are recognized as a leader in our space, and our market share has grown materially during the project.
Describe their project management style, including communication tools and timeliness.
We have regular touch-points with their project team. I'm not directly involved with all of them. They then will go back and assess the requirements of any particular project and revert to us with expected costs and timelines.
What did you find most impressive or unique about this company?
They think creatively and are committed to only providing the highest-quality content.
Are there any areas for improvement or something they could have done differently?
Sometimes their processes could be faster. Some projects spend much more time to plan than they do to execute. Faster execution would be valuable.
RATINGS
4.5
Quality
5.0
Service & Deliverables
"Great content, good engagement and collaboration with the team. Could be a bit faster."
Schedule
2.5
On time / deadlines
"Could be more timely."
Cost
4.0
Value / within estimates
"Expensive but generally worth it"
Willing to Refer
5.0
NPS
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11 Reviews
Our Story
Our diverse team brings strategic thinking, bold creativity, data-driven insight and in-depth media expertise to every project. Together we build brands – from insight to impact.
We help brands transform and thrive by aligning purpose, strategy and action to create measurable business impact. As a strategic brand and marketing agency, we support every stage of your brand’s journey by deploying performance-focused strategies, campaigns, systems and inspirational visual and verbal storytelling.
Meet the Team
Bo BothePresident & CEO
As President, CEO, and co-founder of BrandExtract, Bo Bothe brings over two decades of experience guiding local, regional, and international rebranding efforts, helping clients identify transformative opportunities and craft authentic brand promises.
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