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Clarity Before Change. Vision Built With Intent.

Build a Brand is a South Jersey business consulting firm helping small businesses navigate change through clarity, strategy, and practical AI implementation.

Founded by Matt Tietjen, a business consultant with over 20 years of hands-on experience across operations, franchise management, and small business strategy, the practice works with business owners who are navigating change without losing what already works.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Matt Tietjen
Founder and Business Consultant About the Team

Service Lines
Business Consulting
25%
AI Agents
20%
AI Consulting
20%
IT Strategy Consulting
15%
Digital Strategy
10%
Generative AI
5%
Other IT Consulting and SI
5%
Select Focus Area
AI Expertise
Chatbots & Conversational AI
40%
AI Recommendation Systems
20%
Machine Learning
20%
Natural Language Processing
20%
AI Agent Development Focus
AI Agent Platforms & Builders
60%
AI Agent Frameworks
40%
AI Agent Purpose Focus
Productivity AI Agents
30%
Workflow AI Agents
30%
Business Intelligence AI Agents
20%
Research AI Agents
10%
Sales & Lead Generation AI Agents
10%
AI Consulting Focus
AI Strategy
40%
AI Deployment
30%
AI Maturation
20%
AI Security Management
10%
AI Platform Integration Focus
Google Workspace AI Integration
60%
Hubspot AI Integration
15%
Notion AI Integration
15%
Gumloop AI Integration
10%
Business Consulting Focus
Strategy Development Consulting
40%
Change Management Consulting
20%
Operational Change Consulting
20%
Business Process Management Consulting
10%
Management Consulting
10%
Digital and IT Strategy Consulting Focus
Digital Transformation
50%
IT Assessment
25%
IT Operations Management Consulting
25%
Generative AI Focus
AI Text Generation
55%
AI Code Generation
35%
AI Image Generation
10%
Industries
Business services
35%
Information technology
30%
Franchises
15%
Advertising & marketing
10%
Other industries
5%
Retail
5%
Clients
Small Business (<$10M)
80%
Midmarket ($10M - $1B)
20%

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Our Story

Build a Brand is a South Jersey business consulting firm founded on a simple principle: clarity before change. Built on 20+ years inside real businesses - from ground-floor operations to multi-unit leadership across retail, franchise, and consulting - the practice helps small business owners navigate change without losing what already works. Strategy, systems, and practical AI implementation grounded in how businesses actually operate.

Meet the Team

Matt Tietjen

Matt TietjenFounder and Business Consultant

20+ years in business operations, franchise management, and small business strategy. Google Certified Generative AI Leader. Founder of Build a Brand. Clarity-first consulting for owners who are ready to build something that lasts.

What Sets Us Apart

Clarity Before Speed

Most consultants lead with recommendations. I lead with understanding. Every engagement starts with an honest assessment of where the business actually stands - before any strategy, technology, or change is introduced.

Real Business Experience

20+ years across ground-floor operations, multi-unit franchise management, and small business consulting. Not theoretical. Built inside organizations where decisions carried real consequences.

AI With Guardrails

I apply AI where it genuinely helps and advise against it where it introduces risk. Human judgment stays in the loop. Technology serves the business - not the other way around.

Tools and Technology

Google Meet
Notion
Zapier
Airtable
Google Chat
Google Cloud Platform
Google Forms
Canva
Adobe Creative Cloud
Google Workspace
GitHub
Google Sheets

Commonly Asked Questions

I work primarily with small business owners and operators - typically 1 to 50 employees - who are navigating operational challenges, technology decisions, or business transitions. Most clients fall into one of three situations: they're running a business that works but has outgrown its systems, they're facing a change they didn't plan for and need outside perspective, or they're ready to introduce technology but aren't sure where to start or what to trust. Industry isn't the primary filter. I've worked across retail, franchise operations, professional services, and consulting practices. What matters more is whether the owner is ready to look honestly at how the business actually operates - not how they think it operates - and make decisions from that foundation. Most clients are in South Jersey or the greater Philadelphia region, though I work with clients nationally for strategy, AI consulting, and systems work that doesn't require an on-site presence.

Strategy engagements start at $500. A free 30-minute consultation is available first to assess fit, clarify scope, and make sure the engagement makes sense before any financial commitment is made. Most projects range from $500 to $2,500 depending on complexity, depth of assessment required, and whether implementation support is included. Larger or ongoing engagements are scoped individually. I don't offer retainer packages that pad hours. Engagements are structured around a defined outcome - what needs to be understood, decided, or built - and priced accordingly. If the scope changes, we talk about it before it affects the cost. Book a free 30-minute consultation at buildabrand.business/consultation.

Both, depending on what the engagement requires. Most strategy, AI consulting, and systems work happens remotely through video calls and collaborative tools. This works well for clients who are time-constrained or outside the immediate South Jersey area, and it doesn't reduce the quality of the work. For clients in South Jersey and the greater Philadelphia region, in-person meetings are available when the situation calls for it - particularly during initial discovery, working sessions that benefit from being in the room, or operational assessments where seeing the business firsthand matters. I'm based in Vineland, NJ and regularly work throughout Cumberland County, South Jersey, and the Philadelphia metro. If you're outside that geography, remote engagement is the standard path and works well for most of what I do.

Most AI consultants come from a technology background. I come from 20+ years inside real businesses - starting on the floor of a retail operation, moving through multi-unit franchise management across inner-city Philadelphia, suburban New Jersey, and rural markets, and spending the last decade in small business consulting focused on operations, strategy, and now AI implementation. That background changes how I approach AI consulting. I'm not selling a tool or a platform. I'm helping business owners understand where AI genuinely reduces friction, where it introduces risk they haven't considered, and how to implement it in a way that doesn't compromise the judgment, identity, or trust they've built. I've been working with large language models since 2022 - not as a user, but as a practitioner. I hold a Google Certified Generative AI Leader credential. I understand the technology at a level that lets me translate it into plain language and practical decisions for owners who don't have time to figure it out themselves. The result is AI implementation that actually holds up - because it was built around the business, not around the technology.

With a free 30-minute consultation where I listen more than I talk. The goal of that first conversation isn't to sell anything. It's to understand where the business actually stands - what's working, where the friction is, what the owner is trying to solve, and whether an outside perspective would genuinely help. If it's not a good fit, I'll say so. If it makes sense to move forward, I put together a clear scope of work before anything begins. No ambiguity about what's included, what the deliverable is, or what it costs. Most clients know within the first conversation whether this is the right approach for them. From there, engagements typically move into a discovery and assessment phase, followed by recommendations, and then implementation support if needed. The pace is driven by the business - not by a predetermined timeline. Book directly at buildabrand.business/consultation. No forms to fill out before we talk, no automated sequences. Just a conversation.

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