cohort.digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of McElroy's Inc.

Describe what your company does in a single sentence.

Mechanical system, plumbing, heating and air construction, installation and service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire cohort.digital to accomplish?

• Increase requests for quotes on new residential heating and air systems.

SOLUTION

How did you find cohort.digital?

Personal knowledge of founder

Why did you select cohort.digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Thorough knowledge of their capabilities

How many teammates from cohort.digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

cohort.digital ran a highly-targeted digital ad campaign utilizing Google Search and Performance Max ads to drive leads. Additionally, they layered on an awareness-building component hitting the same audience with Youtube ads, helping build top of mind awareness for McElroy's Residential HVAC services during their busy summer season.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over a two month period, the conversion campaign drove 267 calls and 31 form submissions requesting service or a quote for equipment replacement. Our cost per conversion was $14.83. Additionally, the awareness component of the campaign generated more than 74,000 completed video ad views, reaching more than 40,000 unique viewers with an average of 5 impressions each. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Founder was personally involved and ensured our needs were met.

What was your primary form of communication with cohort.digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Thorough understanding of the digital arena. Never satisfied with the status quo. Always learning and wanting to improve results.

Are there any areas for improvement or something cohort.digital could have done differently?

They constantly strive for their own improvement and challenge themselves to explore what they might do differently.

BACKGROUND

Please describe your company and position.

I am the Executive Director of AIM

Describe what your company does in a single sentence.

Aviation maintenance education and training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire cohort.digital to accomplish?

• Increase awareness of program
• Drive enrollment
• Educate on aviation maintenance needs

SOLUTION

How did you find cohort.digital?

Other

Why did you select cohort.digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from cohort.digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CD provides as placement, strategy and measurable tactics. We track clicks on an information submit button to a completed cycle.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are seeing higher numbers in submissions for enrollment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time, with clear tactics and recommendations.

What was your primary form of communication with cohort.digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They are responsive, pragmatic, strategic, and kind.

Are there any areas for improvement or something cohort.digital could have done differently?

Not to my knowledge.