ConversionAdvocates

BACKGROUND

Introduce your business and what you do there.

I’m the internet marketing director for a pest control company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

I hired ConversionAdvocates to improve our conversion rate and get more leads online.

SOLUTION

What was the scope of their involvement?

The engagement started with their team looking through our data and discussing it with our team. After that, they figured out the challenges and started developing a landing page using Unbounce. They also used Google Optimize for A/B testing.

During their research, ConversionAdvocates asked what we offer that our competitors don’t and why clients should choose us over others. They also asked about our value proposition and what the most common questions from callers.

What is the team composition?

I work with Sina (CEO, ConversionAdvocates) and Raphaëlle (Co-Founder & Lead Optimization Expert, ConversionAdvocates).

How did you come to work with ConversionAdvocates?

I found ConversionAdvocates online as one of the top conversion rate optimization companies. I interviewed a couple and felt that they would be the best fit.

How much have you invested with them?

We’ve spent $4,500.

What is the status of this engagement?

Our ongoing engagement with ConversionAdvocates started in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team at ConversionAdvocates increased our landing page conversions significantly. They delivered what was expected. Their team even changed their routine slightly to accomplish what we needed.

How did ConversionAdvocates perform from a project management standpoint?

Their project management style is good. They use Asana to assign projects. Everything was on us, but they asked a ton of questions. After that, it was a lot of internal work by setting things up and launching tests. Communication was excellent, and they also deliver on time.

What did you find most impressive about them?

When we interviewed ConversionAdvocates, it seemed like they grasped the root of our business. They fully wanted to know what was going on internally. Other companies we spoke to didn’t do that. We wanted a partnership, and that’s what we got with ConversionAdvocates.

Are there any areas they could improve?

While we’ve only had a month of reporting from them, I’d like a bit more detail in reporting and insights. That would give an idea of why a test worked or didn’t and what they learned. My expectations may not have been conveyed.

Do you have any advice for potential customers?

Be a partner in this. Give them all the data and as much leeway as you can. They know their craft and want to have a long-term relationship. Let ConversionAdvocates do their job.

BACKGROUND

Introduce your business and what you do there.

When I worked with ConversionAdvocates, I was the CFO and controller of Mandros Painting, an industrial service company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We needed help improving the marketability of our website, which wasn’t driving any activity from our customer base.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates scoped out our website and developed a marketing strategy. They made structural changes to the site. The team pursues various marketing avenues to drive more revenue.

What is the team composition?

Sina (Co-Founder and Conversion Optimization Consultant, ConversionAdvocates) was our project manager. We also worked with Raphaëlle (Co-Founder and Lead Optimization Expert, ConversionAdvocates). Either a third-party or someone in-house made changes to the site.

How did you come to work with ConversionAdvocates?

We created a profile on Elance, which is now Upwork, explaining that we needed help with website development and marketing. We received around a dozen applications. Sina sent us a plan for our project and a personalized video describing their company and services.  

How much have you invested with them?

Costs were less than $10,000 when I left the company.

What is the status of this engagement?

We began working with ConversionAdvocates in January 2016, and the partnership was ongoing when I left Mandros Painting a year ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work was well-received by my internal team.

How did ConversionAdvocates perform from a project management standpoint?

ConversionAdvocates did really well. We maintained open communication, and I felt really good about the way they handled their business. We never had problems reaching ConversionAdvocates or working with them.

What did you find most impressive about them?

Their personalized level of service stood out. We weren’t passed from person to person, and I didn’t feel like some large marketing firm was handling us. We had a good relationship with ConversionAdvocates, and they cared about our business.

Are there any areas they could improve?

No, I don’t have any input here.

Any advice for potential customers?

Bring them on quick, because they’ll help you out.

BACKGROUND

Please describe your company and your position there.

We are a video marketing agency that specializes in video production along with video marketing strategy + video distribution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ConversionAdvocates?

We came to them to help redesign our landing pages and help us with conversion rate optimization.

What were your goals for this project?

We wanted to optimize our landing pages for higher conversion rates.

SOLUTION

How did you select this vendor?

We searched online review sites and decided to go with them after talking with their owner, Sina.

Describe the scope of their work in detail.

They reviewed and analyzed our landing pages then provided us with actionable steps to better optimize our pages. They then provided us with a wireframe design for our landing pages.

What was the team composition?

I only interfaced with two people at their team throughout the whole process which made communication easy and seamless.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While it's too early to provide specific results, I will say that the landing pages look better from a design perspective and I'm sure they will help us convert more leads in the long run.

How effective was the workflow between your team and theirs?

It was very easy and seamless. They use Asana for project managing (like us) so that was nice.

What did you find most impressive about this company?

I found that they really knew their stuff when it came to designing landing pages that convert. They were very communicative and the process was seamless.

Are there any areas for improvement?

Overall, I have no real complaints about my experience with them. They delivered what they said they would deliver, on time, and on budget. They also provided a lot of great feedback and insights throughout the process.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a company that manufactures products related to food fermentation and holistic health. We’re mostly an Amazon business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We wanted to increase our conversions and grow our e-commerce channel. We also wanted to increase the ROI of our paid traffic.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates executed two split tests on a landing page and our current web page. When they completed the tests, they provided us with a summary of the results.

What is the team composition?

We mostly worked with Sina (Conversion Optimization Consultant, ConversionAdvocates), but we also engaged with Raphaëlle (Co-Founder and Lead Optimization Expert, ConversionAdvocates).

How did you come to work with ConversionAdvocates?

We found ConversionAdvocates on Upwork.

How much have you invested with them?

We paid $2,500 per month.

What is the status of this engagement?

Our work together was from May–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Both split tests were successful and had a positive ROI. Their work led to increased conversions.  

How did ConversionAdvocates perform from a project management standpoint?

ConversionAdvocates did great in this regard. They were very organized. They used Asana.

What did you find most impressive about them?

Their attention to detail was a real strength. They seemed very analytical and organized.

Are there any areas they could improve?

No, not really.

Any advice for potential customers?

We had a positive experience. Give them a shot.

BACKGROUND

Please describe your company and your position there.

I run gutsygeek.com, a blog that teaches men how to get dates.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ConversionAdvocates?

I had a landing page that was selling one of my core products, and that page was underperforming. I hired ConversionAdvocates to take a look at the page and help me improve it.

What were your goals for this project?

To find out what the problems were with my landing page, and figure out some fixes to improve it, as well as use the basic building blocks for future pages.

SOLUTION

How did you select this vendor?

I did a Google search and they showed up. I liked their approach and pricing, so I hired them.

Describe the scope of their work in detail.

I delivered the link to my landing page. They reviewed the page in detail, from the graphics to the messaging to the calls to action. They then delivered a full 30-minute video analysis of the page, covering each point that could be improved upon.

What was the team composition?

I believe it was one person analyzing the page and giving me the feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I used the feedback they gave me to create a follow-up landing page that saw about a 50% boost in conversion rate.

How effective was the workflow between your team and theirs?

Their response time was quick. I wrote them an email with the details of what I needed, and they delivered within five days.

What did you find most impressive about this company?

They worked efficiently to deliver quality advice.

Are there any areas for improvement?

No, I don't think so.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a digital marketing agency that specializes in serving heat and air-conditioning companies. We operate a website that provides viewers with price information on heat and air-conditioning providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We wanted to generate more leads from our existing traffic. We engaged ConversionAdvocates to help improve our conversion rates for people looking to request a quote.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates wanted to optimize our website to encourage more people to request a quote from us and become leads. They created page designs and other factors such as navigation to test on the site. The team worked on some designs independently and worked with us on others. Once they found the best options, ConversionAdvocates implemented them as structural changes on our website. They also developed an email list and created an initial sequence to entice more people to try our services.

What is the team composition?

We work with two people who lead a larger team behind the scenes.

How did you come to work with ConversionAdvocates?

I posted a job advertisement on UpWork. ConversionAdvocates was one of the bids. After our initial conversation and some research into their company, I found that they offered excellent strategies and had a clear idea of our vision. They also were relatively local, which was a plus.  

How much have you invested with them?

We’ve spent about $40,000 so far. We have a monthly retainer plan for $2,500 per month.

What is the status of this engagement?

We started working together in August 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate and lead volume have improved since we implemented ConversionAdvocates’ changes. We’ve also added many users to our email lists, which is a success.

How did ConversionAdvocates perform from a project management standpoint?

They’re well-organized and have an excellent system to manage their team’s work. Some hiccups have occurred along the way, but I’d expect that from any project of this length. The project has otherwise run smoothly from start to finish.

What did you find most impressive about them?

ConversionAdvocates demonstrates clear expertise in lead generation and a knack for creative problem-solving. They provide helpful and unique perspectives on the challenge we face.

Are there any areas they could improve?

As we’ve grown, we’ve had to negotiate ConversionAdvocates’ role in implementing changes on our site. But this is a challenge on both sides that we’ve had to face together.

Any advice for potential customers?

Make sure you both agree on what ConversionAdvocates’ main focus should be—whether they should provide only insight and analysis or they should implement their recommendations into your site directly. Having your processes clear and well-defined will make your collaboration easier. However, ConversionAdvocates is an excellent team, and we’ve had a positive experience working with them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of PaintCore Finishes, a cabinet refinishing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We needed to generate and convert more leads online. Our existing website didn’t work at all.

SOLUTION

What was the scope of their involvement?

They rebuilt our site from scratch and did SEO, including Google Ads campaigns. They also set up smart sheets and a CRM to manage our leads.

What is the team composition?

I've mostly worked with Sina (Conversion Optimization Consultant, ConversionAdvocates). He's been my main point of contact throughout the engagement. But other team members also send me reports and other relevant materials.

How did you come to work with ConversionAdvocates?

Sina originally cold-called me when he was looking for new clients. I don’t usually take such calls seriously, but I realized he was very sincere and there was something about that I really trusted. I made the right call when I hired him, it’s paid dividends for me.

How much have you invested with them?

We usually spend $20,000–25,000 CAD per year (approximately $15,200–19,000 USD).

What is the status of this engagement?

We started working with them in June 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They keep the phone ringing, and that’s the most important thing for me. They send me reports, but I don’t follow the metrics very closely. We’re a small business with 10–12 employees at a time, so there’s only so many things we have to track.

How did ConversionAdvocates perform from a project management standpoint?

We communicate through phone calls and email. They’re always on time with their responses. They know what to expect and do the job properly.

What did you find most impressive about them?

Their team is honest and personable from the top. Sina asks a lot of questions and shows that he cares about our success. I never question the advice he gives.

Are there any areas they could improve?

No, I can't think of anything.

Do you have any advice for potential customers?

Tell them what you're looking for and what your expectations are. They'll be thoroughly honest with you and tell you what you can expect, usually with better ideas than you have for marketing online.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and content writer of Succulents and Sunshine, a website that offers a course and eBooks to teach people how to grow succulents. We also promote other people’s products on our site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Happy Box?

Our online traffic was high, but it wasn’t converting well to sales, especially our own product sales. We needed to improve conversion rate optimization, customer happiness, and time spent onsite. We wanted the site to be user-friendly and to focus more on the products we offer.

SOLUTION

What was the scope of their involvement?

Before our contract started, Sina [Chief Conversion Strategist, Happy Box] conducted a site analysis and made recommendations for site improvement. When we began our collaboration they looked at the entire site and recommended redesigning six of its pages; they provided wireframes for those pages. They suggested how the pages should flow and what content be included. We implemented the design, and they helped with writing sales copy and content. I tweaked the content they wrote to sound more like me, while they made edits to the content I wrote to make it more definitive.

Next, we focused on lead generation. After reviewing the pages, implementing the design changes, and completing the copy rewrite, they recommended creating three different lead magnets based on the site’s most popular content. They created the lead magnets’ concept, and I produced them. They helped with designing, implementing, and positioning the option boxes, and they helped craft the emails for the autoresponders. They also recommended setting up a Facebook group for the business. I initially created and managed this group by myself, but during the final stages of our collaboration they made a plan for how to best use the Facebook group to increase sales. We’re now implementing their recommended changes.

What is the team composition?

I mainly worked with Raphaëlle [Strategic Marketing Manager, Happy Box]. Sina proposed the ideas, and Raphaëlle organized everything.

How did you come to work with Happy Box?

I was searching for a company to help with conversion rate optimization. I found them through a Google search. They offered a site canvass and critique for $7.00. Sina reviewed five pages, which resulted in an hour of advice. I talked to three other companies about our site, but the preliminary inexpensive review that Happy Box offered proved more beneficial than the interviews with other companies.

They provided me helpful, actionable items and ideas that I could implement myself, which changed the before working with them. Due to the high quality of their preliminary review, I realized they would be a good fit for us. Another deciding factor was that our personalities clicked. For instance, Sina did not hesitate to be blunt and direct during his initial canvass, and I appreciated his honesty.

How much have you invested with them?

We spent $15,000.

What is the status of this engagement?

We started working with them in June 2017, and they completed their work in November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have concrete metrics because I didn’t set any standards upfront, but we’ve received positive feedback on the site redesign. I’m more confident in our approach for the site. Its flow makes more sense, and the content and purpose are clearer and better presented, which should increase conversions. The site’s aesthetic and operation has dramatically improved; it is simplified and less cluttered.

How did Happy Box perform from a project management standpoint?

I hadn’t dealt with project management before working with them, so this collaboration was a good introduction. We used Asana to present overviews of project deliverables, to assign due dates, and to communicate. Asana was an effective project management tool because every component of the collaboration was in one place, which allowed me to identify next steps and what was being worked on at any given time.

I had phone calls with Raphaëlle and Sina on a weekly or biweekly basis, which gave us the opportunity to discuss our progress and plan the project's next phases. We were in close contact throughout this collaboration, and we had a friendly relationship. They were genuinely interested in helping the business grow. It put me at ease that they weren’t simply working for their personal gain.

What did you find most impressive about them?

They had a unique work approach because they looked at the big picture to ensure we started on the right path. They wanted to be sure that all the pieces fit together and that we had a good foundation before testing and changing the site. They made sure each page performed well. It was a bigger process than I anticipated, but it put the whole site on an improved foundation and better allowed for future change.

Are there any areas they could improve?

Although the entire site has improved, our conversion rates haven’t increased like we’ve hoped, especially considering the amount we invested in them. This is one reason that we’ve stopped working with them since we couldn’t afford them without higher returns. Conversion rates haven’t significantly increased partly due to our lack of concentration on what we could do to specifically increase them. We both neglected to record the site’s initial stats as well. I’ve discussed this with them over the past month, and they explained that we needed to redesign the site and start anew in order to implement their optimization ideas. Although the project did not result in what I had initially planned for when hiring them, we’re still happy with how it turned out overall.

Do you have any advice for potential customers?

Have a goal in mind and make sure everything you’re doing focuses on that goal. They truly understand that every business is different, so be receptive to their ideas and make those ideas work for you.

BACKGROUND

Introduce your business and what you do there.

We sell premium goods at a premium price. Our company is based in Brooklyn, New York.

I am the e-commerce director of the company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Happy Box?

Our conversion rates are low, not only compared to our vertical but also compared to what we believe to be the industry trend. We wanted to focus on how we could improve our conversion rates, looking at every aspect of our operation, from our marketing channels to our website. We were looking for someone who could offer a holistic strategy as well as someone with deployment capabilities.

SOLUTION

What was the scope of their involvement?

Happy Box has provided services catered to our needs. We have created a table of priorities based on current challenges and opportunities for the company. We started out with what we believed to be the lowest-hanging fruit. We went through an exercise where we categorized what the important elements were for us, things that we believed would have the biggest impact. From there, we came up with a list of priorities.

How did you come to work with Happy Box?

We found Happy Box through Upwork.

How much have you invested with Happy Box?

The cost of Happy Box's work is $2,000 per month. We have worked based off of a consulting price of $100 per hour. We paid a bulk sum upfront and received a discount.

What is the status of this engagement?

We started working with Happy Box in September 2016 and have an ongoing relationship. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Much of what Happy Box worked on initially revolved around our core foundation. We have been setting it up so far, so I can't provide specific results. Our site was launched around the time Happy Box was hired and the last few months of our collaboration have consisted of planning. We're in the process of deployment, so, within a months' time, we will hopefully have some results.

How did Happy Box perform from a project management standpoint?

Happy Box is a meticulous and organized group. We use a task management tool, making sure that all of our feedback goes into 1 place. This allows us to assign it to third-parties used by our organization.

What did you find most impressive about Happy Box?

When working with partners, the relationship itself is the biggest thing. We have a very strong relationship with Happy Box, which has to do with very strong and transparent communication. Happy Box is willing to do the work well and in a timely manner.

Are there any areas Happy Box could improve?

Everyone has something to improve upon, but I can't think of anything for Happy Box at this time.

BACKGROUND

Please describe your company and position.

I am the Founder of Audien Hearing

Describe what your company does in a single sentence.

Over the counter hearing aid brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ConversionAdvocates to accomplish?

• Increase CVR
• Increase ARPU

SOLUTION

How did you find ConversionAdvocates?

Online Search

Why did you select ConversionAdvocates over others?

High ratings

How many teammates from ConversionAdvocates were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fully manage our CRO department. Key deliverables include ideation, design, development, and analysis of 12 tests per quarter.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 25%+ success rate of launched split tests.
• Achieved 12 tests per quarter consistently
• Recently increased testing velocity to 15/quarter.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and hit all expecyed kpis.

What was your primary form of communication with ConversionAdvocates?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique strategy and ideation were the key elements that stood out among other CRO agencies.

Are there any areas for improvement or something ConversionAdvocates could have done differently?

No.