Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I am the owner of Natura Pest Control LLC. We specialize in residential pest control with focus on safety by using organic products whenever possible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Sense we stared in 2012, we have been utilizing a door-to-door direct marketing approach. As time has passed we have felt a need to diversify our customer acquisitions. We felt the need to start to advertise online. This was very much outside of our comfort zone because we have alway used a direct marketing approach.

What were your goals for this project?

When we started we wanted to add 100-200 new customers per year outside of our direct marketing efforts.

SOLUTION

How did you select this vendor?

We searched online and met with many different Marketing companies. Our goal was to find a comany that we felt fit with our culture, company and growth ambitions. After meeting with 8 different companies we felt that Disruptive best fit what we were looking for.

Describe the scope of their work in detail.

Disruptive developed landing pages, build ad strategies based our differentiators. They did A, B testing with ads to see what adds were best in the markets that we are in. They manage all of our ad budgets and analytics.

What was the team composition?

$500 or 20% of ad budget whatever is greater.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have exceeded our sales goals and have worked hard to ensure that they are always addressing my company's needs. When we started our goal was to add 100-200 new customer per year, we are now adding an average of 60 new customers per month.

How effective was the workflow between your team and theirs?

I have loved my contact at disruptive. Quinn has a quirk turnaround time whenever I need anything and is constantly checking in to insure we are happy. There was a time when our ads were being denied by google during the COVID-19 pandemic.

Quinn worked hard to find out why it was happening and until we found out provided solutions in the interim so that we could continue to have ads visible. We found out later that the ads were denied because of internal issues with Google and nothing that disruptive had done.

What did you find most impressive about this company?

Their results are the first thing. Secondly I would say their williness to reach out and make sure that we are on the same page and working as a team. Then there are some small touches that make thing nice. They sent my family and a gift randomly. It was a very soft blanket, we use it often. It shows me that they value me as customer.

Are there any areas for improvement?

No. I thoroughly enjoy working with them.

BACKGROUND

Please describe your company and your position there.

As the VP of marketing and enrollment for my University. It is my responsibility to engage in activities and partnerships that support our mission with integrity through the different initiatives we need to achieve our student population goals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive to support us in engaging in a paid search strategy. Paid search, social.

What were your goals for this project?

New student generation is our primary goal with Disruptive. Additional goals include branding, reach, awareness and storytelling.

SOLUTION

How did you select this vendor?

I have worked with Disruptive in three different capacities and companies. I trust the structure Disruptive offers to engage quickly in paid search needs that is priced competitively with account support that still remains top tier in my workings with many advertising and marketing firms.

Describe the project in detail.

The university I work for needed to recreate its digital strategy from the ground up. In addition to re-establishing goals and priorities, new landing page development, content strategy and and placement strategy was required.

What was the team composition?

We have many areas of expertise involved in our campaigns with a primary contact and account manager. A role Disruptive does a great job in supporting and prioritizing this position. We also have a social expert, CRO expert as well as many folks behind the scenes supporting web page development and creative asset creation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our campaigns are less than a year old, some newer that that. To date we have exceeded our first priority goal launched in October of 2019 of filling every available seat in our graduate programs which we have accomplished with Disruptive support, even in the state of COVID-19. Our next priorities are already showing significant progress and early indicators that point to meeting enrollment goals for our next level.

How effective was the workflow between your team and theirs?

Like any team, learning communication preferences and tools was necessary. Some of the standard means of communicating and project managing didn't work for us and Disruptive was quick to adapt and recommend solutions to support our long sales cycle.

We used a custom project engagement system on a shared document site that allowed for budget, project and approval updates in one place. Orchestrated by the Disruptive account manager allows me to get high level updates and granular details if I need to go there without much fuss.

What did you find most impressive about this company?

Disruptive is nimble in working with the different outcomes and constant changes in product offering allowing me to stay focused on the end objectives without reinventing or needing to handhold partners to adjust as we do.

Are there any areas for improvement?

A constant challenge in digital marketing is content, asset and version control. Though we continue to make progress, having a system or structure for auditing and quality control would be of extra value to all involved.

BACKGROUND

Introduce your business and what you do there.

We’re a full-scale construction company. We do everything from interior and exterior remodeling to building new homes. I’m half owner and CFO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We’d worked with three other marketing companies over the course of a couple of years, and all of them were extraordinarily disappointing. They burned through a ton of money and provided very poor lead quality. 

We interviewed Disruptive and went with them, and they’ve been extraordinary ever since.

SOLUTION

What was the scope of their involvement?

They manage PPC advertising for us. For a short time, they also managed social media advertising.

They did an initial audit on our account and reported 20–30 low-hanging fruit items that they could fix to make things more efficient.

What is the team composition?

I’ve worked with Amanda (Marketing Strategist) since the very beginning, and she’s incredible. We also worked with someone else on social media advertising.

How did you come to work with Disruptive Advertising?

We found Disruptive Advertising on Clutch. We had a pretty good understanding of what platforms we wanted to be on, which was consistent with Disruptive’s offerings. We also knew what we didn’t want, which was the results we had before: high cost of acquisition as well as poor lead quality and volume.

We perused Google and other review sites, and Clutch seemed to be a pretty good resource. Disruptive Advertising was well-represented on Clutch, and I also liked their website. They clearly had a very good ad campaign for themselves because their retargeting and Google display showed up for me for the next nine months.

How much have you invested with them?

The PPC campaigns cost around $15,000 a month. Their management fee is about $1,500 a month.

What is the status of this engagement?

We started working together in August 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first month of working with them, we saw a giant improvement. Our volume and revenue have gone up significantly. To give you an example, we worked with one company for a year before bringing on Disruptive, and the best they ever did was generate 40 leads in a single month, and we spent $20,000. Half of those leads were poor quality and couldn’t be converted, no matter what we did on our sales side.

Last month with Disruptive, we did 139 leads, and we spent $12,000. All of those leads, except for maybe 1–2, were terrific quality, and our conversion rate was great. It’s a night-and-day difference. 

How did Disruptive Advertising perform from a project management standpoint?

They’re incredible. Sometimes, I email Amanda in the middle of the night, and she responds within a couple of hours. She’s super responsive. She always asks if anything has changed to ensure that our goals are aligned, and they make adjustments if we need to. 

We have monthly meetings by their direction; it’s really good to connect for an hour and talk about everything. They have a platform where we can see the results of our campaigns, such as leads and conversion rate as well as what our spend is and how keywords are performing. They’re all very transparent.

What did you find most impressive about them?

Their performance is the one thing that stands out. The most important thing to us is our return on ad spend, which they’ve made to be terrific. They have a lot of really good follow-through, and they don’t overpromise and underdeliver. Their promises have been directly in line, and they’ve gone above and beyond that. Anything that I’ve asked for or needed, they’ve followed through on.

Are there any areas they could improve?

Honestly, no. I’d say that trying different strategies seems really daunting at first. They seem to be pretty up to date with all of the changes that happen with Google’s algorithm and some of the changes in different ad campaigns that Google offers. They’ll occasionally pitch those. The different campaigns they’ve suggested that we try within Google have actually performed better than the actual search.

The only thing that didn’t work for us was social media, and I think that has more to do with our industry than their performance; traditionally, our industry doesn’t do social media advertising. 

Any advice for potential customers?

Just be really honest and open about what your budget is, because it is expensive. Trust in the fact that, at least in our case, they’re able to make it a good trade.

BACKGROUND

Please describe your company and your position there.

We’re a Headlice Treatment Company in NYC. I am responsible for business development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We chose Disruptive Advertising because of their focus on reducing Ad Spend Waste. Before working with Disruptive, Ad Spend represented a huge cost relative to revenue.

What were your goals for this project?

Disruptive analyzed our ads and keywords and was able to reduce our spend (as a percent of revenue) and increase our market share.

SOLUTION

How did you select this vendor?

We selected Disruptive based on their initial analysis of ad spend per keyword vs conversation per keyword. It was obvious from the start that they understood what I needed, could explain it in plain terms, and were going to make a difference immediately.

Describe the scope of their work in detail.

Disruptive created and managed the ads, keywords, and budget for ads for local services.

What was the team composition?

I worked primarily with Trent. I'd like to stress how much we enjoyed working with Trent, how dedicated he was to helping us meet our goals, and how he greatly reduced ad-waste which resulted in our ad spend going from 125% of revenue down to 30% of revenue, making us profitable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Disruptive greatly reduced ad-waste which resulted in our ad spend going from 125% of revenue down to 30% of revenue, making us profitable.

How effective was the workflow between your team and theirs?

Very effective. They were very responsive and proactive.

What did you find most impressive about this company?

Disruptive kept their eye on the ball. Everything they did was focused on reduced ad-waste and increased conversions.

Are there any areas for improvement?

The area Disruptive could improve on is the Creatives. I didn’t think the Initial versions of the ad copy or the landing page designs were as strong as they could be. They did continuously make updates and improves though.

BACKGROUND

I’m the COO of a business services provider.

OPPORTUNITY / CHALLENGE

We had paid marketing needs.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising mostly focuses on PPC advertising. Every week, they help us to find relevant keywords, offer new strategies, and implement those strategies. They’ve also done social media work. 

What is the team composition?

We work consistently with a team of about four individuals.

How did you come to work with Disruptive Advertising?

Our CEO found them.

How much have you invested with them?

We’ve spent between $200,000–$1 million, excluding ad spend.

What is the status of this engagement?

Our engagement began in 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They are very good about getting down to the nitty-gritty details. They measure return on ad spend (ROAS) and conversions. Our conversions have improved a lot because of their work in conjunction with what we’ve done internally. The changes have been very positive. 

How did Disruptive Advertising perform from a project management standpoint?

We have two calls per week, on Tuesdays and Fridays, and everybody is on both of those calls. This helps us follow our campaigns. The team is very flexible in this respect.

Each team member plays a unique role whether that be creating ads, or looking at click-through rates (CTR) or conversion rates. We go over everything when we meet.

What did you find most impressive about them?

We’re a needy customer, but Disruptive Advertising doesn’t ever question what we ask for. They give us exactly what we need, which is refreshing.

Are there any areas they could improve?

No, not that I can think of. Every time we have an issue, they address and change it immediately. They’re very quick to pivot when we ask them to change something. 

Do you have any advice for potential customers?

We push them quite hard and set very aggressive goals, and they always seem to deliver. I would advise customers to push them because Disruptive Advertising will come through, even if they don’t like it. They’ll question you, but they will definitely figure it out in the end.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of business development for an educational service company that specializes in K–12 teacher certification.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were at a competitive disadvantage in terms of our paid ad presence primarily on Google and Facebook, but also on Instagram and LinkedIn.

SOLUTION

What was the scope of their involvement?

Disruptive focuses on paid advertising campaigns to become more competitive in certain spaces. They also provide ancillary services such as lead conversion tracking and ROI analysis. 

They use geographic search, search term comparison, and keyword searches to help facilitate our Google traffic. Their team has total creative flexibility with ads. Through conversations with us, they learned our brand, our messaging, and user information associated with our Facebook profile. We also provided them with different value propositions. Over the past three years of our engagement, I’ve never given them copy.

Our initial metric was website traffic. Disruptive actually told us that website traffic wasn't necessarily valuable if it wasn't quality traffic. From then on, we've targeted leads and conversions. They help measure conversions through our entire customer lifecycle. Their team helps us to understand quality leads from based on the continuum of our customer timeline.

What is the team composition?

I’ve worked with three main account executives. We initially had one account executive that was bifurcated into a Google specialist and a Facebook specialist.

How did you come to work with Disruptive Advertising?

We engaged a freelance contractor for SEO and paid search services. This individual opened our eyes to the potential of paid search. We realized his limitations and his firm wasn’t aligned with our scope. I started looking for a reputable firm and interviewed several agencies. Disruptive won us over with their level of engagement and track record of successes.

How much have you invested with them?

Our spend with them is roughly $50,000 annually.

What is the status of this engagement?

We started working together in January 2017, and it’s an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our metrics month over month are phenomenal. We’ve reduced our cost per conversion from nearly $39 to $11.14, which was our cost last month. Cutting cut cost per conversion by two-thirds is certainly impactful. By spending less on conversions, we're able to further extend our dollars. That efficiency is our biggest win. We can get a lot more bang for our buck.

How did Disruptive Advertising perform from a project management standpoint?

I asked to have weekly phone calls. On Mondays, their team provides a summary of the previous week. During our standing meeting, they get into the data and we review opportunities to allocate our budget for new market penetration. They also proactively provide updated Google analytic conversion data.

Disruptive found the perfect balance to provide the information that I need to know without making my brain hurt with data. They certainly can provide the data, but I trust them to create thorough summaries.

What did you find most impressive about them?

Disruptive listens, which stands out to me. When we moved to Disruptive, we had conversations about what I expected and why I had these expectations. When I spoke about our needs, their team was willing to listen. Amongst all the different vendors that we source, Disruptive stands out as the one that listens.

If needed, they will also push back against our ideas based on data. Their team also changed their level of service based on my comfort level. They genuinely care about our feedback.

Are there any areas they could improve?

Overall, I’ve been happy. They’re worth every penny that we spend.

Our company was acquired two years ago, so we joined under one umbrella. That company left their marketing firm to engage Disruptive based on our experience with them.

They’re growing because of their great work. We had a change of account executives, which was a surprise to us. It smoothed out, but it was seemingly abrupt on our end.

Do you have any advice for potential customers?

Set their expectations high because they can live up to them. Raise your expectations for what’s possible and think creatively because Disruptive’s with you.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for RAdata Inc. We do water and radon testing and treatment, mostly for home sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired them to help us with our Google marketing.

SOLUTION

What was the scope of their involvement?

They help us create all of our Google Ads. They help us with keywords, monitor our account, create landing pages, and add text. They’re also able to make adjustments throughout the week.

What is the team composition?

I work with one person, Tim (VP of Marketing), on a weekly basis. He does a phenomenal job and always comes up with great ideas. We’ve also worked with the design team for the landing pages.

How did you come to work with Disruptive Advertising?

I wasn’t on the team when Disruptive Advertising first started, but I believe they were selected based on internet search and reviews.

How much have you invested with them?

We spend about $2,500 per month on their services (approximately $120,000 USD).  

What is the status of this engagement?

We’ve been working with them since June 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a lot of success since we started working with them. I really enjoyed working with them. They take initiative and are very thorough with everything they do.

How did Disruptive Advertising perform from a project management standpoint?

We have weekly calls and we discuss what they’re doing each week, which isn’t something they do for every client. The president of our company asked for that, and they were happy to accommodate that request. We get weekly updates for reporting as well.

Tim takes care of everything, so we never have to worry that things get done in a timely manner.  

What did you find most impressive about them?

They do a phenomenal job with project management. Their communication is very thorough. If we have an issue, we simply ask and they come up with a solution in a matter of hours.

Are there any areas they could improve?

No, it has been a great relationship.

Do you have any advice for potential customers?

Teamwork is the trick. They don’t just manage the account, you have to make sure that you give them a thorough description of your services

BACKGROUND

Please describe your company and your position there.

Owner president of a family owned business serving the chicago land ,Wisconsin and southern Ft Lauderdale, Miami. Our Company offers commercial, industrial and residential concrete epoxy solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Garage flooring experts has been highly successful for over 35 years in advertising in saturated and direct mail publications. Our objective with Disruptive advertising is to mediate a quick and proficient ROI.

What were your goals for this project?

Well through this pandemic issue it is extremely important to revamp through changing times. Helping my company adjust to the decline of traditional advertising and power thru a more proficient and prosperous method.

SOLUTION

How did you select this vendor?

Our sister locations after utilizing comparable company’s reported exhausting losses and weak hand to hand support. We fell into our third venture and came across Disruptive advertising. Amazing results!

Describe the scope of their work in detail.

Disruptive advertising introduced an elite group. Starting with Casey Christiansen and team members, unrolling an awesome discovery of our company’s needs. A very impressive approach that moved progressively every day in a forward direction!

What was the team composition?

Casey as well as other partners work in group video conferences. Questioning and creatively helping to set the strategy we needed to delivery why I am taking the time to write this! A plan well executed in what has been almost a flawless development!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have shifted gears in a marketing for our company. “Extreme” results for a choice of better words. My company has experience a significant spike in quality leads and markets as well as profitability. Have to keep an open mind in building with Disruptive. Focus on front load of more exposure and letting them reduce your ROI costs.

How effective was the workflow between your team and theirs?

Our assigned project manager and his team, in all my years of building marketing relationships have done an excellent job! The on going reports as well as walking you through it all with patience and compassion have impressed myself as well as our staff!

What did you find most impressive about this company?

Every aspect of Disruptive Advertising has literally left me speechless. The asset value that there team led by Casey Christiansen has been a Blessing! Especially now thru some very changing times.

Are there any areas for improvement?

Well there are always areas of improvement. Having our team is a peace of mind if and when they will be reporting to me and advising on whether or not to make adjustments. As a business owner we can’t really ask for a better solution to drive our success.

BACKGROUND

Please describe your company and your position there.

Kimmel & Silverman is a consumer law firm that handles Lemon Law, Breach of Warranty, Fair Debt Collection and other areas of consumer law.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired disruptive to manage a PPC advertising campaign for our Credit Law division expanding into two other areas during our first three months.

What were your goals for this project?

To optimize our online advertising campaigns for maximum value, reducing spend while increasing quality and volume of leads.

SOLUTION

How did you select this vendor?

Unfortunately I was not involved in vendor selection.

Describe the project in detail.

Our own advertising efforts were proving ineffective for bringing in leads using traditional PPC methods. We were spending too much money for too little return. Advertising was bringing in leads that didn't fall within the scope of people we could help. We also expanded our service offering and looked to Disruptive to help us increase our reach and capture leads from potential clients falling within that scope.

What was the team composition?

The team consisted of a project manager, marketing consultants and technical advisers who worked with us directly and through team meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately due to the COVID-19 pandemic, many people we would normally help were not looking for help as they had other concerns. Due to the unprecedented nature of what has occurred, we cannot deem the project a success nor can we deem it a failure. We have seen progress and Disruptive has been fluid in working with us and adjusting budgeting for our needs. Once things return to "normal," we will re-evaluate the project.

How effective was the workflow between your team and theirs?

Very effective. We had weekly meetings reviewing our techniques, budget, what we were targeting and technical considerations for tracking. Everyone was accessible via email and responded quickly. Expectations were met.

What did you find most impressive about this company?

Communication is their team's biggest strength. We were kept in the loop for all projects, updates and questions outside of our normal meetings. Even if our questions were not immediately addressed due to requiring more information or something of that nature, we were informed and given a time for a response. Very professional.

Are there any areas for improvement?

Not at this time.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder and CTO of an online education company that runs UI/UX design training courses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking to acquire new leads and customers via Google Search Ads and also manage retargeting campaigns across Facebook Ads and Google's display ads network.

What were your goals for this project?

We wanted to acquire new leads and customers profitably.

SOLUTION

How did you select this vendor?

We did research online and also got some recommendations from people in our network, received quotes and did intro calls with a handful of vendors, and were most impressed by Disruptive.

Describe the scope of their work in detail.

Disruptive manages our Google Search Ads campaigns — they select the keywords, draft ad copy, and monitor results so we can optimize the campaigns. They also manage retargeting campaigns on the Google display network and Facebook Ads.

What was the team composition?

We primarily interact with 2 consultants — one that specializes in Google's platforms and another that specializes in Facebook's.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been very happy with the results so far — we've been able to increase the number of leads we get each month and are acquiring new customers profitably through the advertising channels that Disruptive manages for us.

How effective was the workflow between your team and theirs?

The workflow has been very effective. We've been impressed by their commitment to great communication. Their response times are very fast, and we were happy to learn that they were amenable to using our internal project management tool in addition to just email.

What did you find most impressive about this company?

Their knowledge of all the ins and outs of Google Ads and Facebook Ads platforms is very impressive.

Are there any areas for improvement?

At times, we've wanted to supplement our ads reporting with Google Analytics, and we've run into some challenges that our consultants have not immediately known the answers to. Granted, these are fairly technical/nuanced issues with Google Analytics — it's nice that there are other team members at Disruptive who are more specialized in these areas who have been able to step in to help.