Dura Digital

BACKGROUND

Introduce your business and what you do there.

I’m the agile team lead for product design at Alberta Motor Association, a member-based organization in Alberta offering roadside assistance, travel, insurance, registries, driver education, and member rewards. We’re focused on serving and advocating for our members’ needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dura Digital?

We needed help finding a designer to work alongside our team on a large membership based project.

SOLUTION

What was the scope of their involvement?

Dura Digital helped us find a designer with great experience and who was also an awesome culture fit. The designer worked alongside my team to create user interfaces and conduct user research and usability testing.

What is the team composition?

We worked with one designer from Dura Digital.

How did you come to work with Dura Digital?

I previously worked with someone from Dura Digital.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We worked together from April 2025–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The designer from Dura Digital worked alongside my team, so we frequently shared progress on a daily basis. I deemed the project successful because the designer was able to complete the work we needed to a high level of quality. She also fit really well with our team, which kept work moving. We’ve seen improved user satisfaction and faster workflows as a result of the project. We measured these results through usability testing and analytics.

How did Dura Digital perform from a project management standpoint?

Everything was delivered on time. The designer was quick to get through anything assigned to her. We primarily communicated through virtual meetings, emails, and messaging apps as well as coming in person once a week.

What did you find most impressive about them?

Dura Digital's ability to find people who are a good culture fit for us was impressive

Are there any areas they could improve?

There’s nothing I can come up with.

Do you have any advice for potential customers?

No, I don’t have any advice.

BACKGROUND

Please describe your company and position.

I am the Product & UX Manager of Nutrien

Describe what your company does in a single sentence.

Build and sell agricultural products within North America, LATAM and Australia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dura Digital to accomplish?

• UX Designers for the internal consulting arm in Nutrien’s IT department to design custom digital solutions for the enterprise.

SOLUTION

How did you find Dura Digital?

• Referral
• Their short but mighty reputation of consulting services and their ability to find the right talent for the role and company culture.

Why did you select Dura Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Dura Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UX Designers for the internal consulting arm in Nutrien’s IT department to design custom digital solutions for the enterprise. Digital design for applications within the Potash and Commercial departments, desktop and mobile devices. Deliverables: UX strategy, assessment and evaluation reports, wireframes, high-fidelity mockups, prototypes, usability and user testing reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great quality of UX facilitation and ownership, knowledge of UX and Design System, great quality of UI design and artifacts produced as part of the UX Design process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I’d say 98% of the time artifacts were delivered on time, and they did respond to my needs very effectively.

What was your primary form of communication with Dura Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

The quality of such niche talent and flexibility to adjust to our requirements and timing.

Are there any areas for improvement or something Dura Digital could have done differently?

Some of the pains we had at the end of last year and the beginning of this year were around admin stuff (billing/invoicing in particular), and all have been cleared. Additionally, we had turnover issues with a couple of new resources that hindered the relationship a little. The current consultants elevated their impact and it started showing more towards the second half of the year, which was great to see; though I know Dura is already working on improving their screening of talent to better identify candidates that suit our needs.

BACKGROUND

Please describe your company and position.
I am the Director of Engineering of a transportation company.

Describe what your company does in a single sentence.
Industrial transportation asset tracking and management software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dura Digital to accomplish?

• Review and identify website stakeholders and characterize prototype users.
• Mockup and refine multiple web portals for various defined tasks flows used by our customers to allow our internal web-dev to implement as a functional website (mobile and desktop).
• Generate click-able prototypes to provide initial testing and user feedback on UI/UX flow and feel.
• Additional support of trade show print materials including the update of standing posters and sales cut sheets.

SOLUTION

How did you find Dura Digital?

Referral

Why did you select Dura Digital over others?

• Close to my geographic location
• Referred to me

How many teammates from Dura Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• User Persona mockup:
  1. Identify key user roles for interacting with our website based on staff interviews to establish needs of customers including pain points, desired outputs, etc.
•    Web portal mockup:
  1.     Provide mockups of multiple web portals (asset tracking, delivery scheduling, barcode generation) in both desktop and mobile formats to facilitate easier web development of concepts to functioning websites.
  2.    Review and refine workflow to improve existing concept work for better user experience and navigation.
•  Click-Through prototypes:
  1.    Generate interactive clickable prototypes to allow early feedback on workflows and UI elements to ensure website behavior meets expectations prior to full development.
•  Trade show print material:
  1.   Update existing trade show print assets including standing posters for the booth and sales cut sheets for multiple product lines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Dura Digital provided clearly structured user personas to aid internal future development for features and UI interaction decisions on our web portals.
• Mockup web portals allowed our web developer to implement the required functionality with a clear and easily translatable design reference framework in Figma for both desktop and mobile views.
• Click-Through prototypes were shared with end users at the early stages of development to gather quick feedback and adjust workflow planning prior to full website development.
• Trade show material was delivered on time allowing us to ensure we had all material available for the upcoming show.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We met with Dura virtually on a weekly basis to review current and upcoming tasks. Items were delivered on schedule and Dura was great about informing us when our input was needed at stages and identifying where they may be blocked until we could provide information. Dura was extremely receptive to our feedback during designs and reviews, making changes or iterating on alternative designs where we felt adjustments in the concept were needed. They were also extremely accommodating when we requested additional last-minute changes and were able to provide additional concept work beyond the initially requested scope.

What was your primary form of communication with Dura Digital?

• Virtual Meeting.
• Email or Messaging App.

What did you find most impressive or unique about this company?

I felt that Dura Digital a did an incredible job of keeping on the target schedule while adapting to our feedback and changes. Pacing for communication felt appropriate while they also maintained great availability for feedback and changes outside of our standard schedule.

Are there any areas for improvement or something Dura Digital could have done differently?
Overall, we feel extremely satisfied with the work performed by Dura Digital and intend to work with them again on future projects as additional work progresses.

BACKGROUND

Please describe your company and position.

I am the CEO of MindFuel

Describe what your company does in a single sentence.

Tech based education solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dura Digital to accomplish?

• The project aimed to envision and plan a digital platform to foster youth STEM innovation, and to build a national network of youth innovators, by providing access to mentors and real-world challenges through Connect2Innovate.

SOLUTION

How did you find Dura Digital?

Referral

Why did you select Dura Digital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Dura Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dura kicked off the project by conducting a thorough user needs assessement through insights gathering from key stakeholder groups.  Once insights were gathered, they created user stories/journeys, which informed product/platform features/benefits -- and from here, commenced with development.  Through the 8 month process, weekly scrum/update meetings were conducted.  All key deliverables were met on time and on budget and in scope.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• product development alignment to agreed upon scope
• product development completion on time and on budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• project management was outstanding.
• there were no surprises or gotcha moments re: things going 'off the rails'
• project lead -- professional, thorough

What was your primary form of communication with Dura Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

• breadth and depth of talent
• ability to mobilize/synthesize information into action
• organizational effort to create documentation summary re: project status
• ability to work around or maintain some flexibility with minor challenges

Are there any areas for improvement or something Dura Digital could have done differently?

nothing -- Dura Digital was an outstanding tech services company, and I look forward to working with them again.

BACKGROUND

Please describe your company and position.

I am the CEO of Fairly Staffing

Describe what your company does in a single sentence.

Our online platform matches dental clinics with temporary dental professionals whenever clinics need temporary coverage 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dura Digital to accomplish?

• Map out our first AI project
• Built a prototype

SOLUTION

How did you find Dura Digital?

Previous experience

Why did you select Dura Digital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Dura Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• AI discovery and facilitation
• Project plan preparation
• Prototyping 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• All outcomes met, excellent work product and quality 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Excellent project management, went above and beyond project scope, ahead of schedule 

What was your primary form of communication with Dura Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

• Their deep understanding was impressive; they quickly got what we wanted to do, delivered a prototype that works well enough to launch as a beta 

Are there any areas for improvement or something Dura Digital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Minister Counselor of Embassy of Uruguay

Describe what your company does in a single sentence.

Embassy of Uruguay

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dura Digital to accomplish?

Website Maintenance

SOLUTION

How did you find Dura Digital?

Referral

Why did you select Dura Digital over others?

Pricing fit our budget

How many teammates from Dura Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

-

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It is a service tailored to our needs, with responsible employees who respond in real-time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes.

What was your primary form of communication with Dura Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their personalized service and commitment to the assigned work.

Are there any areas for improvement or something Dura Digital could have done differently?

-