Farvero

Your ads are running. But can you say, with confidence, what every euro actually earns?

Farvero is a founder-led performance marketing consultancy for consumer businesses: eCommerce, marketplaces, apps and services. We turn paid advertising into profit, and fix the tracking underneath so the numbers finally match reality.

Most agencies stop at the campaign. We go a layer deeper, into the data where budget quietly leaks, because you cannot scale what you cannot measure.

How we work:

• Measurement first. GA4, GTM, server-side tracking and CRM, wired so every conversion is captured. Built in your accounts, so it stays yours.
• Paid media that pays. Google, Meta, TikTok and Microsoft, optimized for revenue and real leads, not vanity metrics.
• Live reporting. Real-time dashboards and full data ownership. No black boxes, no vendor lock-in.
• Senior and hands-on. You work directly with the people doing the work, never a rotating cast of juniors.

The receipts: ROAS +34% and CPA −80% on a new channel at GetYourGuide, and an ML bidding system that cut cost 54% and lifted ROAS 81%.

Built by an operator who ran multi-million-euro budgets in-house before founding Farvero.

Remote-first from Barcelona, working with consumer brands across Europe. We take on a small number of clients at a time, from 5.000€/mo in media.

If that is you, let's talk.