Fat Earth

Fat Earth is a performance marketing agency built for DTC, CPG, retail, and tech brands ready to launch, grow, and scale. We specialize in three integrated service areas that work together rather than in silos: paid media, creative production, and lifecycle marketing.

On the paid media side, we manage campaigns across Meta, Google, TikTok, and beyond, from strategy through daily optimization. On the creative side, our Epoch studio handles everything from UGC casting and production to post-production and performance creative. And on the lifecycle side, we build and manage email, SMS, and subscription programs that turn first-time buyers into loyal customers.

We've helped launch and grow some of the most exciting brands across food and beverage, wellness, apparel, CPG, and tech, including Graza, Magic Spoon, Our Place, Feals, SkinnyDipped, Blacklane, Albert, and many more. Our clients range from pre-launch founders building their GTM foundation to scaling brands pushing past $10M and looking to break through a plateau.

Fat Earth is part of Red Antler Group, which also includes Red Antler brand strategy and creative, and Habitat Partners venture capital, giving our clients access to a full ecosystem of brand, performance, and growth support under one roof.

We believe the best results come from brands that invest in paid, creative, and lifecycle together. When all three are working in sync, that's when the real growth happens.